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Marketo Engage vs Hotjar Comparison

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Overview

Category Leaders

Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation,...

Category Leaders

Hotjar makes it easy to go beyond traditional web analytics & understand what people are really doing on your site.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

$

895

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

$

39

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

257

254

71

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

5

4

3

2

1

283

110

13

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

Pros

Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.

MD Masoom R.

Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.

AR

Anonymous Reviewer

Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.

LC

Louis C.

Pros

Love using pools - you will be surprised how good it works if you ask the right question in the right time. Very responsive and professional customer support.

AM

Arthur M.

This is a fantastic way to understand how users are engaging with your site. I am a big fan of Hotjar and the approach to marketing insights.

HS

Hilary S.

UX plays a very important role for performance marketing and Hotjar is a brilliant tool which helps in collecting user behaviour data to do analysis and take corrective measures.

MK

Mayank K.

Cons

Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.

PR

Praveen R.

With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.

Dylan C.

Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.

LB

Lew B.

Cons

This is problem because when a user messages us with a problem and we want to view how he used our website right away, we can't confirm his actions right then and there, only after a few hours.

NS

Nikola S.

I was unsatisfied with other Heatmapping and recording software.

Grant B.

Session recordings could have more filtering options and auto detection of rage clicks and ux issues. Unfortunately this tool can slow down your page load.

AR

Anonymous Reviewer

  • Vendor responds to reviews
  • Last review17 days ago
  • Vendor responds to reviews
  • Last review19 days ago

Key features

  • Total features81
  • 360 Degree Feedback
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Attribution
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Element Analytics
  • Email Marketing
  • Email Reminders
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • For Mobile
  • For Websites
  • Funnel Analysis
  • Heatmaps
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Marketing Automation
  • Mass Texting
  • Mobile Access
  • Mobile Alerts
  • Mobile Survey
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Site Management
  • Multivariate Testing
  • NPS Survey Structure
  • Negative Feedback Management
  • Opportunity Management
  • Performance Metrics
  • Pipeline Management
  • Predictive Analytics
  • Prioritization
  • Problem Area Alerts
  • Prospecting Tools
  • Qualitative Comparative Analysis
  • Quantitative Metrics
  • Question Branching
  • Question Library
  • Randomization
  • Ratings / Reviews
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • Screen Activity Recording
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Session Recording
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Statistical Analysis
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Template Management
  • Templates
  • Text Analysis
  • Third Party Integrations
  • Trend Analysis
  • URL Customization
  • User Interaction Tracking
  • User Journeys
  • User Research Analysis
  • Video recording/Transcriptions
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Widgets
  • Workflow Management
  • Total features81
  • 360 Degree Feedback
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Attribution
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Element Analytics
  • Email Marketing
  • Email Reminders
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • For Mobile
  • For Websites
  • Funnel Analysis
  • Heatmaps
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Marketing Automation
  • Mass Texting
  • Mobile Access
  • Mobile Alerts
  • Mobile Survey
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Site Management
  • Multivariate Testing
  • NPS Survey Structure
  • Negative Feedback Management
  • Opportunity Management
  • Performance Metrics
  • Pipeline Management
  • Predictive Analytics
  • Prioritization
  • Problem Area Alerts
  • Prospecting Tools
  • Qualitative Comparative Analysis
  • Quantitative Metrics
  • Question Branching
  • Question Library
  • Randomization
  • Ratings / Reviews
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • Screen Activity Recording
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Session Recording
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Statistical Analysis
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Template Management
  • Templates
  • Text Analysis
  • Third Party Integrations
  • Trend Analysis
  • URL Customization
  • User Interaction Tracking
  • User Journeys
  • User Research Analysis
  • Video recording/Transcriptions
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Widgets
  • Workflow Management

Integrations

  • Total integrations451
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations88
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier