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Marketo Engage vs HubSpot Marketing Hub Comparison

Overview

Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation,...

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$50/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

253

255

68

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

5

4

3

2

1

2,590

1,488

277

40

20

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

Adobe is also planning to acquire Marketo. Ve always been very pleased with Adobe, so it should be a good change, hopefully for the better.
We loved the Marketo's ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side.
We just love this platform, it has improved our Sales-Marketing initiatives and we are able to achieve best results.

Pros

The ease of use, the automation performances and all the great and exciting innovative work behind the scenes.
Integration with Cvent - we just started this and it is SUPER helpful. Training conference in Chicago was very helpful and I left feeling empowered.
It also has flexible learning time so there is no pressure on finishing it. There are helpful emails that followthrough on your progress with an amazing customer support staff that I loved.

Cons

We have had problems getting Marketo to integrate with Domo reporting software and have to continually make adjustments. It is unclear whether the problem is with Marketo, Domo or both.
Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
It loads the previewing list very slowly. Its Spam Identification feature also very poor as well as email and landing page analytics are also not enough.

Cons

M disappointed at the limited number of dashboards you can have with our plan. I am also disappointed at the # of templates we can have with our plan.
The other downside is that the UX can be messy. Sometimes functions you've been using can be moved to another menu, which is very irritating.
We've had connectivity issues with Instagram and Facebook. We were never able to get Instagram to connect properly, and while the Facebook connects, it will periodically disconnect with no warning.
  • Vendor responds to reviews
  • Last review12 days ago
  • Vendor responds to reviews
  • Last review4 days ago

Key features

  • Total features64
  • A/B Testing
  • API
  • Activity Dashboard
  • Advertising Management
  • Automatic Notifications
  • Behavior Tracking
  • Business Analysis
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Communications Calendar
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Repository
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Forms
  • Custom Landing Pages
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Reporting
  • Customizable Templates
  • Dashboard Creation
  • Data Import
  • Data Import/Export
  • Data Mapping
  • Data Profiling
  • Data Synchronization
  • Data Visualization
  • Deadline Management
  • Delivery Tracking
  • Demographic Data Collection
  • Drag & Drop Interface
  • Drip Marketing
  • Email Integration
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Goal Setting / Tracking
  • Keyword Tracking
  • Landing Page Templates
  • Lead Assignment
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Location Tracking
  • Mobile Integration
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Reports
  • Pipeline Management
  • Preview Functionality
  • Prioritizing
  • Promotions Management
  • Question Branching
  • ROI Analytics
  • Real Time Data
  • Real Time Notifications
  • Reporting & Statistics
  • Request Routing
  • Role Management
  • SEO Management
  • SMS Marketing Managment
  • SSL Security
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integration
  • User Management
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Website Integration
  • Website Management
  • Workflow Management
  • Total features70
  • A/B Testing
  • API
  • Activity Dashboard
  • Advertising Management
  • Automatic Notifications
  • Behavior Tracking
  • Business Analysis
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Communications Calendar
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Repository
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Forms
  • Custom Landing Pages
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Reporting
  • Customizable Templates
  • Dashboard Creation
  • Data Import
  • Data Import/Export
  • Data Mapping
  • Data Profiling
  • Data Synchronization
  • Data Visualization
  • Deadline Management
  • Delivery Tracking
  • Demographic Data Collection
  • Drag & Drop Interface
  • Drip Marketing
  • Email Integration
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Goal Setting / Tracking
  • Keyword Tracking
  • Landing Page Templates
  • Lead Assignment
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Location Tracking
  • Mobile Integration
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Reports
  • Pipeline Management
  • Preview Functionality
  • Prioritizing
  • Promotions Management
  • Question Branching
  • ROI Analytics
  • Real Time Data
  • Real Time Notifications
  • Reporting & Statistics
  • Request Routing
  • Role Management
  • SEO Management
  • SMS Marketing Managment
  • SSL Security
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integration
  • User Management
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Website Integration
  • Website Management
  • Workflow Management

Integrations

  • Total integrations410
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations467
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Marketo Engage vs. HubSpot Marketing Hub

See how Marketo Engage and HubSpot Marketing Hub stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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