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Marketo Engage vs HubSpot Marketing Hub Comparison
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Overview
Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire,...
HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation,...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
895
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
50
Per month
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
4.5
4.9K
2,949
1,650
295
45
23
- Value for money
- Ease of use
- Features
- Customer support
Pros
MD Masoom R.
Pros
Mithil P.
Cons
Dylan C.
Cons
Key features
- Total features101
- AB Testing
- API
- Activity Dashboard
- Advertising Management
- Alerts/Notifications
- Audit Management
- Auto-Responders
- Automated Publishing
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- CAN SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Click Tracking
- Collaboration Tools
- Communication Management
- Competitive Analysis
- Contact Database
- Contact Management
- Content Delivery
- Content Library
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable CTAs
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Visualization
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Sharing
- For Sales Teams/Organizations
- For Small Businesses
- Form Builder
- Google Analytics Integration
- Image Library
- Interaction Tracking
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Database Integration
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- Lead Verification/Validation
- Link Management
- List Management
- Marketing Automation
- Mass Texting
- Mobile Access
- Mobile Alerts
- Mobile Optimized Emails
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multivariate Testing
- Opportunity Management
- Performance Metrics
- Personalization
- Pipeline Management
- Post Management
- Post Scheduling
- Predictive Analytics
- Preview Functionality
- Prioritization
- Prospecting Tools
- Publishing Options
- ROI Tracking
- Real Time Data
- Real Time Editing
- Real Time Notifications
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Responsive
- Role-Based Permissions
- SEO Management
- SMS Marketing
- Sales Activity Management
- Search Marketing
- Search/Filter
- Segmentation
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Source Tracking
- Spam Blocker
- Tagging
- Target Account Identification
- Template Management
- Third Party Integrations
- User Management
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Web Traffic Reporting
- Website Analytics
- Website Management
- Website Visitor Tracking
- Workflow Management
- Total features103
- AB Testing
- API
- Activity Dashboard
- Advertising Management
- Alerts/Notifications
- Audit Management
- Auto-Responders
- Automated Publishing
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- CAN SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Click Tracking
- Collaboration Tools
- Communication Management
- Competitive Analysis
- Contact Database
- Contact Management
- Content Delivery
- Content Library
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable CTAs
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Visualization
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Sharing
- For Sales Teams/Organizations
- For Small Businesses
- Form Builder
- Google Analytics Integration
- Image Library
- Interaction Tracking
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Database Integration
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- Lead Verification/Validation
- Link Management
- List Management
- Marketing Automation
- Mass Texting
- Mobile Access
- Mobile Alerts
- Mobile Optimized Emails
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multivariate Testing
- Opportunity Management
- Performance Metrics
- Personalization
- Pipeline Management
- Post Management
- Post Scheduling
- Predictive Analytics
- Preview Functionality
- Prioritization
- Prospecting Tools
- Publishing Options
- ROI Tracking
- Real Time Data
- Real Time Editing
- Real Time Notifications
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Responsive
- Role-Based Permissions
- SEO Management
- SMS Marketing
- Sales Activity Management
- Search Marketing
- Search/Filter
- Segmentation
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Source Tracking
- Spam Blocker
- Tagging
- Target Account Identification
- Template Management
- Third Party Integrations
- User Management
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Web Traffic Reporting
- Website Analytics
- Website Management
- Website Visitor Tracking
- Workflow Management
Integrations
- Total integrations464
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- WordPress
- Zapier
- Total integrations546
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- WordPress
- Zapier
Alternatives
Explore similar apps
User reviews that mention these apps
Jonny J.
Verified reviewer
Retail, 11-50 employees
Used weekly for less than 6 months
Review source
Share this review:
Marketo Engage
Marketo is one of the most powerful email marketing automation tool
I used Marketo briefly because we chose Marketing Cloud at the end of day mainly because MC is more user friendly. Marketo's feature is as powerful as other major email marketing automation tool and its customer support is good.
- Powerful features, anything you expect to be done by a marketing automation tool, Marketo covers it - Decent customer support - Good resource library for beginners - Great reporting feature
- Marketo is not as user intuitive as other tools like Marketing Cloud or HubSpot - The interface needs to be better
Lyla R.
Computer Software, 51-200 employees
Used daily for less than 6 months
Review source
Share this review:
If you need real automation, lead scoring, and a powerful marketing tool--get Marketo. Don't waste your time with Hubspot.
I love how easy it is to set up flows and programs that actually make sense. It's very easy to trigger actions based on just about anything going on in your CRM.
The design studio is pretty terrible. It's old and small changes are difficult to make without a lot of clicks. The overall design of Marketo in general is very old-fashioned.
David L.
Review source
Share this review:
Made marketing automation a lot easier. Used to have Hubspot and I feel like I can do a lot more with Marketo. Creating marketing campaigns were easier as was reporting.
No pros were added to this review
No cons were added to this review
Julia T.
Law Practice, 201-500 employees
Used other for 1-2 years
Review source
Share this review:
Our marketing team had a horrible experience after using Marketo for a year and switched to HubSpot. It was the best decision we have made and we are not using Marketo again.
Marketo had a lot of potential in terms of its lead tracking, automated workflows and contact management capabilities. We were thrilled to be on board with using the application, but soon realized we would never get to use the extra bells and whistles it offered since the core components were a constant frustration. It's also a very expensive platform.
Marketo provides templates for emails and landing pages that are difficult to customize, especially with our company logo and branding. We constantly were hitting road blocks and their support always very slow to respond days later after a technical issue was reported.
Jamie E.
Review source
Share this review:
Defininitely a good, robust marketing automation software. It's not as fancy and beautiful as Hubspot but the analytics and ability to track ROI of programs is valuable. They could do better with making their email templates less glitchy.
No pros were added to this review
No cons were added to this review
Anonymous Reviewer
Verified reviewer
Biotechnology, 501-1,000 employees
Used weekly for 6-12 months
Review source
Share this review:
Great tool with tons of potential but not very user friendly
It lets you have full control of the process at every step.
It is not really easy for new employees to understand. Plus, it is slower than hubspot
Adam B.
Used daily for 2+ years
Review source
Share this review:
Marketo has a lot of companies that partner with them. They are a great company for Enterprise businesses.
All Marketing Automation tools are growing and have their own pros and cons. Marketo doesn't really have the whole Social tie in piece like Hubspot does, but it is able to tie into many via API. There are also some latency issues on the data processing side that gives us issues when we're bulk updating records or sending a large amount of emails.
Grace B.
Management Consulting, 11-50 employees
Used daily for 1-2 years
Review source
Share this review:
I've used Pardot, Hubspot and Marketo - it's by far my top of the three.
Scalability, flexibility. Unlike many other platforms, Marketo truly can scale at a high pace when built out well. And if you're a confident user, it doesn't hide the complicated features behind a wall of impossible to breach "user friendly" interface - you can get into the weeds and play around and really customise things.
It's not the simplest, and can be quite tricky for newer/more novice users. But this can be overcome quickly with training.