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Marketo Engage vs Kapost Comparison
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Overview
Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire,...
Kapost’s software helps make content marketing easy by managing every step of the process in a single platform with key features...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
0
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
No pricing info
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
Pros
Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.
MD Masoom R.
Pros
Not enoughreviews yet
Cons
Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
Dylan C.
Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.
Cons
Not enoughreviews yet
Key features
- Total features101
- AB Testing
- API
- Activity Dashboard
- Advertising Management
- Alerts/Notifications
- Approval Process Control
- Asset Categorization
- Asset Library
- Asset Sharing
- Audience Targeting
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Categorization/Grouping
- Channel Management
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Configurable Workflow
- Contact Database
- Contact Management
- Content Delivery
- Content Library
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Visualization
- Digital Asset Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Editorial Calendar
- Email Campaign Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Filtering
- For Sales Teams/Organizations
- For Small Businesses
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Engagement
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- List Management
- Marketing Automation
- Mass Texting
- Metadata Management
- Mobile Access
- Mobile Alerts
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multivariate Testing
- Opportunity Management
- Performance Metrics
- Personalization
- Pipeline Management
- Post Scheduling
- Predictive Analytics
- Preview Functionality
- Prioritization
- Prospecting Tools
- Publish Scheduling
- ROI Tracking
- Real Time Data
- Real Time Notifications
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- SEO Management
- SMS Marketing
- Sales Activity Management
- Search/Filter
- Segmentation
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Tagging
- Target Account Identification
- Task Management
- Template Management
- Third Party Integrations
- Version Control
- Visitor Tracking
- Visual Analytics
- Web Forms
- Website Analytics
- Website Visitor Tracking
- Workflow Management
- Total features47
- AB Testing
- API
- Activity Dashboard
- Advertising Management
- Alerts/Notifications
- Approval Process Control
- Asset Categorization
- Asset Library
- Asset Sharing
- Audience Targeting
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Categorization/Grouping
- Channel Management
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Configurable Workflow
- Contact Database
- Contact Management
- Content Delivery
- Content Library
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Visualization
- Digital Asset Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Editorial Calendar
- Email Campaign Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Filtering
- For Sales Teams/Organizations
- For Small Businesses
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Engagement
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- List Management
- Marketing Automation
- Mass Texting
- Metadata Management
- Mobile Access
- Mobile Alerts
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multivariate Testing
- Opportunity Management
- Performance Metrics
- Personalization
- Pipeline Management
- Post Scheduling
- Predictive Analytics
- Preview Functionality
- Prioritization
- Prospecting Tools
- Publish Scheduling
- ROI Tracking
- Real Time Data
- Real Time Notifications
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- SEO Management
- SMS Marketing
- Sales Activity Management
- Search/Filter
- Segmentation
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Tagging
- Target Account Identification
- Task Management
- Template Management
- Third Party Integrations
- Version Control
- Visitor Tracking
- Visual Analytics
- Web Forms
- Website Analytics
- Website Visitor Tracking
- Workflow Management
Integrations
- Total integrations497
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- WordPress
- Zapier
- Total integrations36
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- WordPress
- Zapier
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