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Marketo Engage vs Lattice Engines Comparison
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Overview
Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire,...
Lattice is a <b>predictive analytics</b> and <b>sales enablement</b> software that fully integrates with your CRM to identify...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
0
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
75000
Per year
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
No reviews
0
0
0
0
0
- Value for money
- Ease of use
- Features
- Customer support
Pros
Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.
MD Masoom R.
Pros
Not enoughreviews yet
Cons
Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
Dylan C.
Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.
Cons
Not enoughreviews yet
Key features
- Total features101
- AB Testing
- API
- Activity Dashboard
- Advertising Management
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Click Tracking
- Collaboration Tools
- Communication Management
- Contact Database
- Contact Management
- Content Delivery
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Visualization
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- For Sales Teams/Organizations
- For Small Businesses
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Engagement
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- List Management
- Marketing Automation
- Mass Texting
- Mobile Access
- Mobile Alerts
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multivariate Testing
- Opportunity Management
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Post Scheduling
- Predictive Analytics
- Preview Functionality
- Prioritization
- Prospecting Tools
- ROI Tracking
- Real Time Data
- Real Time Notifications
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Reports
- Segmentation
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Promotion
- Source Tracking
- Target Account Identification
- Third Party Integrations
- Trend Analysis
- Visitor Tracking
- Visual Analytics
- Web Forms
- Website Analytics
- Website Visitor Tracking
- Workflow Management
- Total features14
- AB Testing
- API
- Activity Dashboard
- Advertising Management
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Click Tracking
- Collaboration Tools
- Communication Management
- Contact Database
- Contact Management
- Content Delivery
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Visualization
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- For Sales Teams/Organizations
- For Small Businesses
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Engagement
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- List Management
- Marketing Automation
- Mass Texting
- Mobile Access
- Mobile Alerts
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multivariate Testing
- Opportunity Management
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Post Scheduling
- Predictive Analytics
- Preview Functionality
- Prioritization
- Prospecting Tools
- ROI Tracking
- Real Time Data
- Real Time Notifications
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Reports
- Segmentation
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Promotion
- Source Tracking
- Target Account Identification
- Third Party Integrations
- Trend Analysis
- Visitor Tracking
- Visual Analytics
- Web Forms
- Website Analytics
- Website Visitor Tracking
- Workflow Management
Integrations
- Total integrations499
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- WordPress
- Zapier
- Total integrations6
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- WordPress
- Zapier
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