App comparison
Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.
Learn why GetApp is free
Marketo Engage vs Lead Forensics Comparison
Add to Compare
Compare similar apps
Freshdesk
Pipedrive
Zendesk
Slack
Zoho CRM
Zoho Desk
Good recommendations?
Overview
Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire,...
Empowering B2B business growth and revenue optimization through the enablement of meaningful conversations and enhanced insight.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
895
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
No pricing info
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
Pros
MD Masoom R.
Pros
Marco T.
Carlos S.
Cons
Dylan C.
Cons
Austin G.
Key features
- Total features101
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Advertising Management
- Alerts/Notifications
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Click Tracking
- Collaboration Tools
- Communication Management
- Contact Database
- Contact Management
- Content Delivery
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Extraction
- Data Import/Export
- Data Visualization
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- For Sales Teams/Organizations
- For Small Businesses
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Database Integration
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- List Management
- Marketing Automation
- Mass Texting
- Mobile Access
- Mobile Alerts
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multivariate Testing
- Opportunity Management
- Performance Metrics
- Personalization
- Pipeline Management
- Post Scheduling
- Predictive Analytics
- Preview Functionality
- Prioritization
- Prospecting Tools
- ROI Tracking
- Real Time Analytics
- Real Time Data
- Real Time Notifications
- Real Time Reporting
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Forecasting
- Search/Filter
- Segmentation
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Promotion
- Source Tracking
- Target Account Identification
- Third Party Integrations
- Visitor Tracking
- Visual Analytics
- Web Forms
- Web Traffic Reporting
- Website Analytics
- Website Visitor Tracking
- Workflow Management
- Total features36
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Advertising Management
- Alerts/Notifications
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Click Tracking
- Collaboration Tools
- Communication Management
- Contact Database
- Contact Management
- Content Delivery
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Extraction
- Data Import/Export
- Data Visualization
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- For Sales Teams/Organizations
- For Small Businesses
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Database Integration
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- List Management
- Marketing Automation
- Mass Texting
- Mobile Access
- Mobile Alerts
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multivariate Testing
- Opportunity Management
- Performance Metrics
- Personalization
- Pipeline Management
- Post Scheduling
- Predictive Analytics
- Preview Functionality
- Prioritization
- Prospecting Tools
- ROI Tracking
- Real Time Analytics
- Real Time Data
- Real Time Notifications
- Real Time Reporting
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Forecasting
- Search/Filter
- Segmentation
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Promotion
- Source Tracking
- Target Account Identification
- Third Party Integrations
- Visitor Tracking
- Visual Analytics
- Web Forms
- Web Traffic Reporting
- Website Analytics
- Website Visitor Tracking
- Workflow Management
Integrations
- Total integrations464
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- WordPress
- Zapier
- Total integrations2
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- WordPress
- Zapier
User reviews that mention these apps
Anonymous Reviewer
Verified reviewer
Computer Software, 51-200 employees
Used weekly for 2+ years
Review source
Share this review:
Awesome. Great for lead nurture, lead scoring, email, forms, and landing pages.
It's very powerful. They've thought through so many use cases and because of the way it's built to sky really is the limit. If you can think of a campaign you can likely build it in Marketo.
The UI is a bit clunky and dated. The new Sky interface looks nice, but the tree structure can still make ti feel a bit messy.
Anonymous Reviewer
Verified reviewer
Internet, 1,001-5,000 employees
Used weekly for 1-2 years
Review source
Share this review:
Marketo is used as a lead management system. We use it in specific departments. Marketo has done a wonderful job in providing lead information and lead scoring.
Easy to use UI Salesforce integration is really amazing. Pre-loaded templates for follow ups is really helpful.
Reporting options are limited. This can be improved a bit.
Paige E.
Used daily for 6-12 months
Review source
Share this review:
Marketo Engage
Marketo takes care of lead generation and automation across the board.
I love that Marketo allows me to assign leads equally and automatically to my team members. It can be hard to keep track of who has received leads and who has not throughout the day and Marketo makes sure that I don't have to worry about it!
I dislike that Marketo can move a lead in and out of multiple peoples names based on if there is an existing lead in Salesforce and what status that lead is in. It can be confusing to determine who that lead actually belongs to.
Cheryl B.
Review source
Share this review:
Great tool for campaigns and lead funnel. The integrated marketing team uses it. We use it route leads for our sales reps.
Great lead gen tool
None
izak s.
Verified reviewer
Computer Software, 1-10 employees
Used daily for 6-12 months
Review source
Share this review:
this crm is great, now i'm not missing any lead, its provide the option to contact any old lead
it is really great system that solves tha issue of saving leads and leads info
Neela P.
Review source
Share this review:
Marketo is good in Email blast, Campaigns, lead scoring etc.satisfied We use Marketo in Lead scoring to assist leads
No pros were added to this review
No cons were added to this review
Randall T.
Computer Software, 51-200 employees
Used daily for 2+ years
Review source
Share this review:
Great at email lead nurturing, lead scoring, and reporting. The Marketo community is great. Marketo Certification will go a long way.
Customer support is not great. If you get the basic packge, it only offers online support via chat or email. You are paying all of this money to wait on their time to fix an problem you need fixed ASAP
Linds M.
Used weekly for less than 6 months
Review source
Share this review:
Marketo Lead Management software has aided our team in achieving marketing goals and automating processes that are typically manual.
Marketo Lead Management software is helpful in automating lead generation and scoring processes, but I've had better experiences with HubSpot thus far.
David B.
Verified reviewer
Public Safety, 1,001-5,000 employees
Used weekly for 2+ years
Review source
Share this review:
Makes lead generation process easy. Intuitive
No problems with this software. It sends leads daily.
Rahul B.
Review source
Share this review:
it is very easy to nurture the lead to it full lifecycle. We can also see if it good lead or not. thanks
No pros were added to this review
No cons were added to this review
katherine t.
Internet, 501-1,000 employees
Used weekly for 1-2 years
Review source
Share this review:
many solutions for crm and inbound lead management
the lead capture and management and funneling leads into sales software allows our inbound sales team to close wins
more piecemeal than salesforce and needs further integrations that are custom and lacks automation that competitors have
Gram B.
Computer Software, 501-1,000 employees
Used daily for less than 6 months
Review source
Share this review:
Marketo has definitely been a great value add to our company. The Lead Nurturing and Lead Scoring are definitely its strong suites. Its integration with Salesforce is also very robust. The Sales reps enjoy the Hot Lead functionality that it provides. It handles the volumes pretty well. We have Marketo forms on our website and they integrate into Marketo. We really get good quality leads back into Salesforce which is then taken over by our Sales teams to follow up. Their customer service is good and reliable.
Lead Nurturing, Scoring, Tracking, Content tracking, Email Marketing
No complaints overall
Ramesh K.
Review source
Share this review:
I used few other company software for campaign management and Lead management including Marketo. Easy to use and easy blast the emails. The features provided are good for lead management. Email lookup and lead generation is very good. cloud version is make it easy to implement
No pros were added to this review
No cons were added to this review
Laura H.
Computer Software, 501-1,000 employees
Used daily for less than 6 months
Review source
Share this review:
Marketo has been great tool for us for email and online marketing. It really does the lead generation and lead management part well. We have been very impressed by its functionalities. It is specially very good and adaptive even if you have huge volumes of data. We were in this situation (fortunately) where we had tons of leads to be worked and Marketo really helped us sending the right type of deals over to Sales! We also had moved over from Pardot to use Marketo and it turned out to be a good decision.
* Email Marketing * Lead Generation * Handles huge volumes Of Data
* Needs specialists to manage * Advance features are not intuitive