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Marketo Engage vs Lead Forensics Comparison

Overview

Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation,...

Lead Forensics is a web-based lead generation software that helps gather sales leads trough anonymous web traffic. The system...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$0.01/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

253

255

68

7

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

3.8

(22)

5

4

3

2

1

10

7

0

1

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
76%
would recommend this app

Pros

Adobe is also planning to acquire Marketo. Ve always been very pleased with Adobe, so it should be a good change, hopefully for the better.
We loved the Marketo's ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side.
We just love this platform, it has improved our Sales-Marketing initiatives and we are able to achieve best results.

Pros

I really like the ease of use of the software and the ability to see in-depth info on each visitors path to your site, what they checked out, and who it might be from that company.
Useful for supporting sales staff. Is a great tool to have for a lot of reasons.
The software is very easy to use, it is very self explanatory and the staff is great al guiding you how to use the software. It has a ton of features.

Cons

We have had problems getting Marketo to integrate with Domo reporting software and have to continually make adjustments. It is unclear whether the problem is with Marketo, Domo or both.
Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
It loads the previewing list very slowly. Its Spam Identification feature also very poor as well as email and landing page analytics are also not enough.

Cons

The problem is that most people do work off their laptop that isn't linked to any business name therefore there isn't a lead.
It errors out on logging in often. The UI isn't the easiest to navigate beyond the basic homepage/visitors screens.
The sales team is unethical and they tie you into a year long contract.
  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last review16 days ago

Key features

  • Total features64
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Assignment Management
  • Automatic Lead Distribution
  • Automatic Notifications
  • Behavior Tracking
  • Business Analysis
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Client Portal
  • Collaboration Tools
  • Contact Database
  • Contact History
  • Contact Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Forms
  • Custom Landing Pages
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Reporting
  • Customizable Templates
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Import
  • Data Import/Export
  • Data Mapping
  • Data Visualization
  • Delivery Tracking
  • Demographic Data Collection
  • Drag & Drop Interface
  • Drip Marketing
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Employee Portal
  • Engagement Analytics
  • Event Triggered Actions
  • Financial Analysis
  • Landing Page Templates
  • Lead Assignment
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Location Tracking
  • Mobile Integration
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Reports
  • Pipeline Management
  • Predictive Analytics
  • Preview Functionality
  • Prioritizing
  • Prospecting Tools
  • ROI Analytics
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Reporting & Statistics
  • SEO Management
  • SMS Marketing Managment
  • Sales Analytics
  • Sales Forecasting
  • Search Functionality
  • Social Advertising
  • Social Media Integration
  • Social Network Marketing
  • Support Ticket Tracking
  • Third Party Integration
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Website Integration
  • Workflow Management
  • Total features33
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Assignment Management
  • Automatic Lead Distribution
  • Automatic Notifications
  • Behavior Tracking
  • Business Analysis
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Client Portal
  • Collaboration Tools
  • Contact Database
  • Contact History
  • Contact Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Forms
  • Custom Landing Pages
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Reporting
  • Customizable Templates
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Import
  • Data Import/Export
  • Data Mapping
  • Data Visualization
  • Delivery Tracking
  • Demographic Data Collection
  • Drag & Drop Interface
  • Drip Marketing
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Employee Portal
  • Engagement Analytics
  • Event Triggered Actions
  • Financial Analysis
  • Landing Page Templates
  • Lead Assignment
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Location Tracking
  • Mobile Integration
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Reports
  • Pipeline Management
  • Predictive Analytics
  • Preview Functionality
  • Prioritizing
  • Prospecting Tools
  • ROI Analytics
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Reporting & Statistics
  • SEO Management
  • SMS Marketing Managment
  • Sales Analytics
  • Sales Forecasting
  • Search Functionality
  • Social Advertising
  • Social Media Integration
  • Social Network Marketing
  • Support Ticket Tracking
  • Third Party Integration
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Website Integration
  • Workflow Management

Integrations

  • Total integrations411
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations5
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Marketo Engage vs. Lead Forensics

See how Marketo Engage and Lead Forensics stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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