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Marketo Engage vs Lead Forensics Comparison

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Overview

Category Leaders

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire,...

Empowering B2B business growth and revenue optimization through the enablement of meaningful conversations and enhanced insight.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

895

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.2

610

5

4

3

2

1

267

258

72

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

3.5

31

5

4

3

2

1

10

9

4

1

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
73%
would recommend this app

Pros

Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.

Pros

The sales rep smooth-talked me and begged me to sign the contract from my phone while I was on vacation so he could win a contest and got me. Got me good with his lies.
I really like the ease of use of the software and the ability to see in-depth info on each visitors path to your site, what they checked out, and who it might be from that company.
The software is very easy to use, it is very self explanatory and the staff is great al guiding you how to use the software. It has a ton of features.

Cons

Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.

Cons

I am sorry if I need a second job to learn how to use your sales tool- IT IS INEFFECTIVE! needless to say, this is a scam and not a tool you should ever waste your money on.
We had a horrible experience working with Lead Forensics.
They disappear after they sell you...unprofessional liars.
  • Vendor responds to reviews
  • Last review14 days ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features101
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • For Small Businesses
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Marketing Automation
  • Mass Texting
  • Mobile Access
  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Prospecting Tools
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Forecasting
  • Search/Filter
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Target Account Identification
  • Third Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management
  • Total features36
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • For Small Businesses
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Marketing Automation
  • Mass Texting
  • Mobile Access
  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Prospecting Tools
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Forecasting
  • Search/Filter
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Target Account Identification
  • Third Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations464
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations2
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Marketo Engage logo

Marketo Engage

Marketo: the gold standard in Marketing Automation

Reviewed 3 years ago

Awesome. Great for lead nurture, lead scoring, email, forms, and landing pages.

Pros

It's very powerful. They've thought through so many use cases and because of the way it's built to sky really is the limit. If you can think of a campaign you can likely build it in Marketo.

Cons

The UI is a bit clunky and dated. The new Sky interface looks nice, but the tree structure can still make ti feel a bit messy.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Marketo Engage logo

Marketo Engage

Score and manage your leads with market leader.

Reviewed 4 years ago

Marketo is used as a lead management system. We use it in specific departments. Marketo has done a wonderful job in providing lead information and lead scoring.

Pros

Easy to use UI Salesforce integration is really amazing. Pre-loaded templates for follow ups is really helpful.

Cons

Reporting options are limited. This can be improved a bit.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Marketo Engage logo

Marketo Engage

Marketo takes care of lead generation and automation across the board.

Reviewed 5 years ago
Pros

I love that Marketo allows me to assign leads equally and automatically to my team members. It can be hard to keep track of who has received leads and who has not throughout the day and Marketo makes sure that I don't have to worry about it!

Cons

I dislike that Marketo can move a lead in and out of multiple peoples names based on if there is an existing lead in Salesforce and what status that lead is in. It can be confusing to determine who that lead actually belongs to.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Marketo Engage logo

Marketo Engage

Sales Enablement

Reviewed 6 years ago

Great tool for campaigns and lead funnel. The integrated marketing team uses it. We use it route leads for our sales reps.

Pros

Great lead gen tool

Cons

None

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Marketo Engage logo

Marketo Engage

great for saving leads

Reviewed 4 years ago
Pros

this crm is great, now i'm not missing any lead, its provide the option to contact any old lead

Cons

it is really great system that solves tha issue of saving leads and leads info

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Marketo Engage logo

Marketo Engage

Marketo Analysis

Reviewed 6 years ago

Marketo is good in Email blast, Campaigns, lead scoring etc.satisfied We use Marketo in Lead scoring to assist leads

Pros

No pros were added to this review

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Marketo Engage logo

Marketo Engage

Marketo Marketing Software

Reviewed 5 years ago
Pros

Great at email lead nurturing, lead scoring, and reporting. The Marketo community is great. Marketo Certification will go a long way.

Cons

Customer support is not great. If you get the basic packge, it only offers online support via chat or email. You are paying all of this money to wait on their time to fix an problem you need fixed ASAP

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Marketo Engage logo

Marketo Engage

Marketo has helped our team automate marketing processes

Reviewed 5 years ago
Pros

Marketo Lead Management software has aided our team in achieving marketing goals and automating processes that are typically manual.

Cons

Marketo Lead Management software is helpful in automating lead generation and scoring processes, but I've had better experiences with HubSpot thus far.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Marketo Engage logo

Marketo Engage

Marketo

Reviewed 3 years ago
Pros

Makes lead generation process easy. Intuitive

Cons

No problems with this software. It sends leads daily.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Marketo Engage logo

Marketo Engage

lead nurture tool

Reviewed 6 years ago

it is very easy to nurture the lead to it full lifecycle. We can also see if it good lead or not. thanks

Pros

No pros were added to this review

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Marketo Engage logo

Marketo Engage

meets needs for lead capture and nurture

Reviewed 3 years ago

many solutions for crm and inbound lead management

Pros

the lead capture and management and funneling leads into sales software allows our inbound sales team to close wins

Cons

more piecemeal than salesforce and needs further integrations that are custom and lacks automation that competitors have

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Marketo Engage logo

Marketo Engage

This Marketing Automation Tool Does the job!

Reviewed 6 years ago

Marketo has definitely been a great value add to our company. The Lead Nurturing and Lead Scoring are definitely its strong suites. Its integration with Salesforce is also very robust. The Sales reps enjoy the Hot Lead functionality that it provides. It handles the volumes pretty well. We have Marketo forms on our website and they integrate into Marketo. We really get good quality leads back into Salesforce which is then taken over by our Sales teams to follow up. Their customer service is good and reliable.

Pros

Lead Nurturing, Scoring, Tracking, Content tracking, Email Marketing

Cons

No complaints overall

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Marketo Engage logo

Marketo Engage

Marketing tool on cloud

Reviewed 6 years ago

I used few other company software for campaign management and Lead management including Marketo. Easy to use and easy blast the emails. The features provided are good for lead management. Email lookup and lead generation is very good. cloud version is make it easy to implement

Pros

No pros were added to this review

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Marketo Engage logo

Marketo Engage

Highly recommend using Marketo

Reviewed 6 years ago

Marketo has been great tool for us for email and online marketing. It really does the lead generation and lead management part well. We have been very impressed by its functionalities. It is specially very good and adaptive even if you have huge volumes of data. We were in this situation (fortunately) where we had tons of leads to be worked and Marketo really helped us sending the right type of deals over to Sales! We also had moved over from Pardot to use Marketo and it turned out to be a good decision.

Pros

* Email Marketing * Lead Generation * Handles huge volumes Of Data

Cons

* Needs specialists to manage * Advance features are not intuitive