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Marketo Engage vs LiveRamp IdentityLink Comparison
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Overview
Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation,...
LiveRamp is a cloud-based onboarding application designed to collect, organize and connect customer data to marketing and media platforms.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Screenshots
Pricing
Starting from
/
No info available
/- Free trial available
- No credit card required
- Free account
- Subscription based
Starting from
/
No info available
/- Free trial available
- No credit card required
- Free account
- Subscription based
User reviews
4.2
5
4
3
2
1
253
255
68
7
5
- Value for money
- Ease of use
- Features
- Customer support
94%
would recommend this appPros
Adobe is also planning to acquire Marketo. Ve always been very pleased with Adobe, so it should be a good change, hopefully for the better.
We loved the Marketo's ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side.
We just love this platform, it has improved our Sales-Marketing initiatives and we are able to achieve best results.
Pros
Not enoughreviews yet
Cons
We have had problems getting Marketo to integrate with Domo reporting software and have to continually make adjustments. It is unclear whether the problem is with Marketo, Domo or both.
Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
It loads the previewing list very slowly. Its Spam Identification feature also very poor as well as email and landing page analytics are also not enough.
Cons
Not enoughreviews yet
Key features
- Total features64
- A/B Testing
- API
- Activity Dashboard
- Advertising Management
- Behavior Tracking
- Business Analysis
- CRM Integration
- Calendar Management
- Campaign Analysis
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Click Tracking
- Collaboration Tools
- Conversion Rate Optimization
- Conversion Tracking
- Custom Forms
- Custom Landing Pages
- Customer Experience Management
- Customer Segmentation
- Customizable Reporting
- Customizable Templates
- Dashboard Creation
- Data Import
- Data Import/Export
- Data Mapping
- Data Visualization
- Delivery Tracking
- Demographic Data Collection
- Drag & Drop Interface
- Drip Marketing
- Email Marketing Management
- Email Templates
- Email Tracking
- Engagement Analytics
- Event Triggered Actions
- Landing Page Templates
- Lead Management
- Lead Nurturing
- Location Tracking
- Mobile Integration
- Multi-Campaign
- Multi-Channel Management
- Multi-Channel Marketing
- POS Integration
- Performance Reports
- Pipeline Management
- Preview Functionality
- Prioritizing
- ROI Analytics
- Real Time Data
- Real Time Notifications
- Reporting & Statistics
- SEO Management
- SMS Marketing Managment
- Sales Analytics
- Search Functionality
- Social Advertising
- Social Media Integration
- Social Network Marketing
- Tagging
- Third Party Integration
- Visitor Management
- Visitor Tracking
- Visual Analytics
- Web Forms
- Website Integration
- Workflow Management
- Total features9
- A/B Testing
- API
- Activity Dashboard
- Advertising Management
- Behavior Tracking
- Business Analysis
- CRM Integration
- Calendar Management
- Campaign Analysis
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Click Tracking
- Collaboration Tools
- Conversion Rate Optimization
- Conversion Tracking
- Custom Forms
- Custom Landing Pages
- Customer Experience Management
- Customer Segmentation
- Customizable Reporting
- Customizable Templates
- Dashboard Creation
- Data Import
- Data Import/Export
- Data Mapping
- Data Visualization
- Delivery Tracking
- Demographic Data Collection
- Drag & Drop Interface
- Drip Marketing
- Email Marketing Management
- Email Templates
- Email Tracking
- Engagement Analytics
- Event Triggered Actions
- Landing Page Templates
- Lead Management
- Lead Nurturing
- Location Tracking
- Mobile Integration
- Multi-Campaign
- Multi-Channel Management
- Multi-Channel Marketing
- POS Integration
- Performance Reports
- Pipeline Management
- Preview Functionality
- Prioritizing
- ROI Analytics
- Real Time Data
- Real Time Notifications
- Reporting & Statistics
- SEO Management
- SMS Marketing Managment
- Sales Analytics
- Search Functionality
- Social Advertising
- Social Media Integration
- Social Network Marketing
- Tagging
- Third Party Integration
- Visitor Management
- Visitor Tracking
- Visual Analytics
- Web Forms
- Website Integration
- Workflow Management
Integrations
- Total integrations411
- BigCommerce
- Drupal
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- Wordpress
- Zapier
- Total integrations24
- BigCommerce
- Drupal
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- Wordpress
- Zapier
Security
- Encryption of sensitive data at rest
- HTTPS for all pages (web-based apps)
- Reports/alerts for security breaches
- Multifactor authentication options
- Customer data removed upon service cancellation
- Encryption of sensitive data at rest
- HTTPS for all pages (web-based apps)
- Reports/alerts for security breaches
- Multifactor authentication options
- Customer data removed upon service cancellation
Alternatives
Explore similar apps
Marketo Engage vs. LiveRamp IdentityLink
See how Marketo Engage and LiveRamp IdentityLink stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.
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