Marketo vs Marketing Optimizer Comparison Chart

Summary
Pricing
Details
Top features
Typical customers
Support options
Mobile apps
Android
iPhone/iPad
User reviews
Value for money
Ease of use
Features
Customer support
Users recommended to a colleague
Integrations
Social presence
Facebook
Twitter


Reviews

Alex Stanton

With Marketo, the sky is the limit

2016-01-04

Pros

As a consultant I've worked in many instances of Marketo and seen a lot of different types of problems being solved with great business and tactical results. From honing and optimizing the lead lifecycle (closing the gap between marketing and sales, providing insight to sales on lead activity and lifecycle), to advanced nurtures that are truly responsive in nature (not drip campaigns!) that engage at a deep level and pull people through the buying cycle faster, plus amazing increases in team efficiencies and marketing program optimizations. The sky is the limit with Marketo and the rewards are just as high.

Cons

Basic Reporting / Analytics could be more flexible.

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Likelihood to recommend

10/10

Recommendations to others considering Marketo

Make sure you allocate enough resources to the implementation. There is a learning curve, but that is true of any advanced system. Once you get the hang of it, everything in Marketo is really easy. There is one set of principles to learn, and everything works that way, from sending an email blast to setting up advanced reporting.

Source: Software Advice
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Marketo Reviews
Marketo
Marketing automation for digital marketers
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