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Marketo Engage vs NationBuilder Comparison
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Overview
Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation,...
NationBuilder is campaign management software for political, advocacy, and nonprofit organizations to help mobilize volunteers,...
Video & Screenshots
Pricing
Starting from
895
- Free trial available
- No credit card required
- Free account
- Subscription based
Starting from
29
Per month
- Free trial available
- No credit card required
- Free account
- Subscription based
User reviews
Pros
AR
Anonymous Reviewer
LC
Louis C.
MD Masoom R.
Pros
AR
Anonymous Reviewer
JB
Jim B.
JB
Janelle B.
Cons
PR
Praveen R.
Dylan C.
LB
Lew B.
Cons
JB
James B.
JP
Janae P.
Isabelle F.
Key features
- Total features100
- AB Testing
- ACH Payment Processing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Advertising Management
- Advocate Management
- Alerts/Notifications
- Alumni Management
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Click Tracking
- Collaboration Tools
- Communication Management
- Contact Database
- Contact Management
- Content Delivery
- Content Management
- Contribution Tracking
- Conversion Rate Optimization
- Conversion Tracking
- Credit Card Processing
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Visualization
- Demographic Data
- Donation Tracking
- Donor Discovery
- Donor Management
- Donor Targeting
- Drag & Drop
- Drip Campaigns
- Dues Management
- Dynamic Content
- Electronic Payments
- Email Alerts
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Reminders
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Calendar
- Event Management
- Event Triggered Actions
- Filtering
- For Democrats
- For Nonprofits
- For Political Campaigns
- For Republicans
- For Sales Teams/Organizations
- For Small Businesses
- Forms Management
- Fundraising Management
- Gamification
- Goal Setting / Tracking
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Engagement
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- List Management
- Mapping
- Marketing Automation
- Mass Texting
- Member Database
- Membership Management
- Mobile Access
- Mobile Alerts
- Mobile Giving
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multivariate Testing
- Nonprofit Advocacy
- Online Forms
- Online Giving
- Online Payments
- Opportunity Management
- Payment Processing
- Performance Metrics
- Personalization
- Pipeline Management
- Pledge Management
- Post Scheduling
- Predictive Analytics
- Prioritization
- Prospecting Tools
- ROI Tracking
- Real Time Analytics
- Real Time Data
- Real Time Notifications
- Real Time Reporting
- Real-time Updates
- Receipt Management
- Recommendations
- Recurring Giving
- Recurring/Subscription Billing
- Referral Tracking
- Registration Management
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- SEO Management
- SMS Marketing
- Sales Activity Management
- Search/Filter
- Segmentation
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Management
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Staff Management
- Summary Reports
- Survey/Poll Management
- Surveys & Feedback
- Target Account Identification
- Task Management
- Task Scheduling
- Template Management
- Third Party Integrations
- Visitor Tracking
- Visual Analytics
- Volunteer Management
- Voter Database
- Web Forms
- Website Analytics
- Website Integration
- Website Management
- Website Visitor Tracking
- Workflow Management
- Total features96
- AB Testing
- ACH Payment Processing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Advertising Management
- Advocate Management
- Alerts/Notifications
- Alumni Management
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Click Tracking
- Collaboration Tools
- Communication Management
- Contact Database
- Contact Management
- Content Delivery
- Content Management
- Contribution Tracking
- Conversion Rate Optimization
- Conversion Tracking
- Credit Card Processing
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Visualization
- Demographic Data
- Donation Tracking
- Donor Discovery
- Donor Management
- Donor Targeting
- Drag & Drop
- Drip Campaigns
- Dues Management
- Dynamic Content
- Electronic Payments
- Email Alerts
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Reminders
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Calendar
- Event Management
- Event Triggered Actions
- Filtering
- For Democrats
- For Nonprofits
- For Political Campaigns
- For Republicans
- For Sales Teams/Organizations
- For Small Businesses
- Forms Management
- Fundraising Management
- Gamification
- Goal Setting / Tracking
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Engagement
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- List Management
- Mapping
- Marketing Automation
- Mass Texting
- Member Database
- Membership Management
- Mobile Access
- Mobile Alerts
- Mobile Giving
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multivariate Testing
- Nonprofit Advocacy
- Online Forms
- Online Giving
- Online Payments
- Opportunity Management
- Payment Processing
- Performance Metrics
- Personalization
- Pipeline Management
- Pledge Management
- Post Scheduling
- Predictive Analytics
- Prioritization
- Prospecting Tools
- ROI Tracking
- Real Time Analytics
- Real Time Data
- Real Time Notifications
- Real Time Reporting
- Real-time Updates
- Receipt Management
- Recommendations
- Recurring Giving
- Recurring/Subscription Billing
- Referral Tracking
- Registration Management
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- SEO Management
- SMS Marketing
- Sales Activity Management
- Search/Filter
- Segmentation
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Management
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Staff Management
- Summary Reports
- Survey/Poll Management
- Surveys & Feedback
- Target Account Identification
- Task Management
- Task Scheduling
- Template Management
- Third Party Integrations
- Visitor Tracking
- Visual Analytics
- Volunteer Management
- Voter Database
- Web Forms
- Website Analytics
- Website Integration
- Website Management
- Website Visitor Tracking
- Workflow Management
Integrations
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User reviews that mention these apps
Anonymous Reviewer
Verified reviewer
Retail, 1-10 employees
Used daily for 6-12 months
Review source
Share this review:
Great tool to engage customers but also fantastic CRM to increase customer interaction with my business.
Hard to complain about a great tool, but it has so much functionality it is hard to know if you are using its full potential
Jessica D.
Computer Software, 51-200 employees
Used monthly for 1-2 years
Review source
Share this review:
Overall, Nationbuilder provides the basic features and functionality that a nonprofit would need to do the basics, but if you're looking for a campaign management program, it's not going to work for you.
I've been using Nationbuilder for the past two years managing the email list for my nonprofit. It is easy to organize many different groups in our area using this software and its user interface is clean and easy to adapt to.
I come from the B2B world and am used to a lot of the features in Pardot, Marketo, or Hubspot so I find many of the limitations of this software a bit frustrating - no true automation or notifications to track engagement, no ability to organize contacts by engagement. I also found it limiting to not have some built in email templates to work with.
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