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Marketo Engage vs NationBuilder Comparison

Overview

Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation,...

NationBuilder is campaign management software for political, advocacy, and nonprofit organizations to help mobilize volunteers,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$29/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

253

255

68

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

3.8

(32)

5

4

3

2

1

9

14

5

2

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
83%
would recommend this app

Pros

Adobe is also planning to acquire Marketo. Ve always been very pleased with Adobe, so it should be a good change, hopefully for the better.
We loved the Marketo's ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side.
We just love this platform, it has improved our Sales-Marketing initiatives and we are able to achieve best results.

Pros

In short, I love everything with NationBuilder. Oh, I forgot to mentioned their outstanding dedicated customer support.
Great tool to engage customers but also fantastic CRM to increase customer interaction with my business.
We found that NationBuider has with very powerful tools to help drive our success.

Cons

We have had problems getting Marketo to integrate with Domo reporting software and have to continually make adjustments. It is unclear whether the problem is with Marketo, Domo or both.
Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
It loads the previewing list very slowly. Its Spam Identification feature also very poor as well as email and landing page analytics are also not enough.

Cons

Essentially it's up to the user if you have a bad experience or not. Bad data makes for bad experience.
I expected so much more, but am terribly disappointed in NationBuilder.
Membership tool is poorly designed and makes managing paid membership difficult as a fundraising option within this tool without manual input.
  • Vendor responds to reviews
  • Last review9 days ago
  • Vendor responds to reviews
  • Last review5 months ago

Key features

  • Total features64
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Behavior Tracking
  • Billing & Invoicing
  • Bulk Send
  • Business Analysis
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Reporting
  • Customizable Templates
  • Dashboard Creation
  • Data Import
  • Data Import/Export
  • Data Mapping
  • Data Visualization
  • Delivery Tracking
  • Demographic Data Collection
  • Drag & Drop Interface
  • Drip Marketing
  • Electronic Payments
  • Email Distribution
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Filtered Views
  • Landing Page Templates
  • Lead Management
  • Lead Nurturing
  • Location Tracking
  • Mobile Integration
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Reports
  • Permission Management
  • Personalized Profiles
  • Pipeline Management
  • Predictive Analytics
  • Preview Functionality
  • Prioritizing
  • ROI Analytics
  • Real Time Data
  • Real Time Notifications
  • Reporting & Statistics
  • Role-Based Permissions
  • SEO Management
  • SMS Integration
  • SMS Marketing Managment
  • Social Advertising
  • Social Media Integration
  • Social Network Marketing
  • Task Scheduling
  • Third Party Integration
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Voice Mail
  • Web Forms
  • Website Integration
  • Workflow Management
  • Total features22
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Behavior Tracking
  • Billing & Invoicing
  • Bulk Send
  • Business Analysis
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Reporting
  • Customizable Templates
  • Dashboard Creation
  • Data Import
  • Data Import/Export
  • Data Mapping
  • Data Visualization
  • Delivery Tracking
  • Demographic Data Collection
  • Drag & Drop Interface
  • Drip Marketing
  • Electronic Payments
  • Email Distribution
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Filtered Views
  • Landing Page Templates
  • Lead Management
  • Lead Nurturing
  • Location Tracking
  • Mobile Integration
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Reports
  • Permission Management
  • Personalized Profiles
  • Pipeline Management
  • Predictive Analytics
  • Preview Functionality
  • Prioritizing
  • ROI Analytics
  • Real Time Data
  • Real Time Notifications
  • Reporting & Statistics
  • Role-Based Permissions
  • SEO Management
  • SMS Integration
  • SMS Marketing Managment
  • Social Advertising
  • Social Media Integration
  • Social Network Marketing
  • Task Scheduling
  • Third Party Integration
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Voice Mail
  • Web Forms
  • Website Integration
  • Workflow Management

Integrations

  • Total integrations410
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations15
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Marketo Engage vs. NationBuilder

See how Marketo Engage and NationBuilder stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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