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Marketo Engage vs NationBuilder Comparison

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Overview

Category Leaders

Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation,...

NationBuilder is campaign management software for political, advocacy, and nonprofit organizations to help mobilize volunteers,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

895

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

29

Per month

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.2

603

5

4

3

2

1

264

255

71

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

3.9

40

5

4

3

2

1

12

17

7

2

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
81%
would recommend this app

Pros

Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.

AR

Anonymous Reviewer

Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.

LC

Louis C.

Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.
AvatarImg

MD Masoom R.

Pros

Great tool to engage customers but also fantastic CRM to increase customer interaction with my business.

AR

Anonymous Reviewer

We found that NationBuider has with very powerful tools to help drive our success.

JB

Jim B.

This was so easy to use. We hired one of their recommended deveopers, they built the website and truly it was flawless.

JB

Janelle B.

Cons

Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.

PR

Praveen R.

With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
AvatarImg

Dylan C.

Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.

LB

Lew B.

Cons

System is in serious need of a user experience upgrade - badly. It was extremely frustrating to figure out and some of the services required code-knowledge.

JB

James B.

Ultimately, between the odd culture and the mess of the social profiles, we ended up switching to a different software.

JP

Janae P.

My only regret with NationBuilder is that the tools is getting more and more expensive to use. Their is also no free account available for small campaigns or candidates with limited budgets.
AvatarImg

Isabelle F.

  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last review3 months ago

Key features

  • Total features100
  • AB Testing
  • ACH Payment Processing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Advocate Management
  • Alerts/Notifications
  • Alumni Management
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Management
  • Contribution Tracking
  • Conversion Rate Optimization
  • Conversion Tracking
  • Credit Card Processing
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Demographic Data
  • Donation Tracking
  • Donor Discovery
  • Donor Management
  • Donor Targeting
  • Drag & Drop
  • Drip Campaigns
  • Dues Management
  • Dynamic Content
  • Electronic Payments
  • Email Alerts
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Reminders
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Calendar
  • Event Management
  • Event Triggered Actions
  • Filtering
  • For Democrats
  • For Nonprofits
  • For Political Campaigns
  • For Republicans
  • For Sales Teams/Organizations
  • For Small Businesses
  • Forms Management
  • Fundraising Management
  • Gamification
  • Goal Setting / Tracking
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mapping
  • Marketing Automation
  • Mass Texting
  • Member Database
  • Membership Management
  • Mobile Access
  • Mobile Alerts
  • Mobile Giving
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Nonprofit Advocacy
  • Online Forms
  • Online Giving
  • Online Payments
  • Opportunity Management
  • Payment Processing
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pledge Management
  • Post Scheduling
  • Predictive Analytics
  • Prioritization
  • Prospecting Tools
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Receipt Management
  • Recommendations
  • Recurring Giving
  • Recurring/Subscription Billing
  • Referral Tracking
  • Registration Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Search/Filter
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Staff Management
  • Summary Reports
  • Survey/Poll Management
  • Surveys & Feedback
  • Target Account Identification
  • Task Management
  • Task Scheduling
  • Template Management
  • Third Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • Volunteer Management
  • Voter Database
  • Web Forms
  • Website Analytics
  • Website Integration
  • Website Management
  • Website Visitor Tracking
  • Workflow Management
  • Total features96
  • AB Testing
  • ACH Payment Processing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Advocate Management
  • Alerts/Notifications
  • Alumni Management
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Management
  • Contribution Tracking
  • Conversion Rate Optimization
  • Conversion Tracking
  • Credit Card Processing
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Demographic Data
  • Donation Tracking
  • Donor Discovery
  • Donor Management
  • Donor Targeting
  • Drag & Drop
  • Drip Campaigns
  • Dues Management
  • Dynamic Content
  • Electronic Payments
  • Email Alerts
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Reminders
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Calendar
  • Event Management
  • Event Triggered Actions
  • Filtering
  • For Democrats
  • For Nonprofits
  • For Political Campaigns
  • For Republicans
  • For Sales Teams/Organizations
  • For Small Businesses
  • Forms Management
  • Fundraising Management
  • Gamification
  • Goal Setting / Tracking
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mapping
  • Marketing Automation
  • Mass Texting
  • Member Database
  • Membership Management
  • Mobile Access
  • Mobile Alerts
  • Mobile Giving
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Nonprofit Advocacy
  • Online Forms
  • Online Giving
  • Online Payments
  • Opportunity Management
  • Payment Processing
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pledge Management
  • Post Scheduling
  • Predictive Analytics
  • Prioritization
  • Prospecting Tools
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Receipt Management
  • Recommendations
  • Recurring Giving
  • Recurring/Subscription Billing
  • Referral Tracking
  • Registration Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Search/Filter
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Staff Management
  • Summary Reports
  • Survey/Poll Management
  • Surveys & Feedback
  • Target Account Identification
  • Task Management
  • Task Scheduling
  • Template Management
  • Third Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • Volunteer Management
  • Voter Database
  • Web Forms
  • Website Analytics
  • Website Integration
  • Website Management
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations457
  • Adobe Commerce
  • Drupal
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations43
  • Adobe Commerce
  • Drupal
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

NationBuilder logo

NationBuilder

CRM

Reviewed 4 years ago
Pros

Great tool to engage customers but also fantastic CRM to increase customer interaction with my business.

Cons

Hard to complain about a great tool, but it has so much functionality it is hard to know if you are using its full potential

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

NationBuilder logo

NationBuilder

NationBuilder Offers the Most Basic Set of Email Functionality

Reviewed 10 months ago

Overall, Nationbuilder provides the basic features and functionality that a nonprofit would need to do the basics, but if you're looking for a campaign management program, it's not going to work for you.

Pros

I've been using Nationbuilder for the past two years managing the email list for my nonprofit. It is easy to organize many different groups in our area using this software and its user interface is clean and easy to adapt to.

Cons

I come from the B2B world and am used to a lot of the features in Pardot, Marketo, or Hubspot so I find many of the limitations of this software a bit frustrating - no true automation or notifications to track engagement, no ability to organize contacts by engagement. I also found it limiting to not have some built in email templates to work with.