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Marketo Engage vs Pipedrive Comparison

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Overview

Category Leaders

Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation,...

Category Leaders

Pipedrive is a CRM & pipeline management tool for small and medium sized sales teams that helps users focus on actions that matter

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from
$

895

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

12.50

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

256

254

70

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

5

4

3

2

1

1,495

676

97

24

14

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.

LC

Louis C.

Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.

AR

Anonymous Reviewer

Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.

MD Masoom R.

Pros

Pipedrive is now the most preferred sales management tool for our portfolio companies, and it is perfect not to mention the beauty of its interface.

CK

Caner K.

I love that Pipedrive has chosen to open up these integrations to all users on their platform. This is huge win for small business owners looking to grow with them.

DC

Dave C.

They have some great videos to help with anything that might come up and I am very happy with their customer support. They usually get back to me within a few hours at the latest.

AR

Anonymous Reviewer

Cons

With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.

Dylan C.

Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.

PR

Praveen R.

Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.

LB

Lew B.

Cons

BUT when we saw that they charged us again for a full year we asked to cancel the service and they refuse to refund us for the unused year because they already charged it.

AR

Anonymous Reviewer

My biggest issue was during the implementation process. We quickly found their programming to be inferior to SalesForce and decided to cut our losses to spend a little more on them.

JG

James G.

The customer service and the overall functionality of this product is terrible.

AD

Andy D.

  • Vendor responds to reviews
  • Last review25 days ago
  • Vendor responds to reviews
  • Last review11 days ago

Key features

  • Total features84
  • AB Testing
  • API
  • Access Controls/Permissions
  • Account Alerts
  • Activity Dashboard
  • Activity Management
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Appointment Management
  • Appointment Scheduling
  • Asset Management
  • Auto-Responders
  • Batch Processing
  • Behavior Analytics
  • Behavior Tracking
  • Business Card/Badge Scanning
  • Buyer Management
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Call List Management
  • Call Management
  • Call Recording
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Cataloging/Categorization
  • Channel Management
  • Churn Management
  • Click Tracking
  • Client Tracking
  • Client/Property Matching
  • Code-free Development
  • Collaboration Tools
  • Communication Management
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Delivery
  • Contract/License Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Support
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Management
  • Data Mapping
  • Data Synchronization
  • Data Visualization
  • Delivery Tracking
  • Demographic Data
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Duplicate Detection
  • Dynamic Content
  • Email Management
  • Email Marketing
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Expense Tracking
  • Feedback Management
  • Field Sales Management
  • File Management
  • For Sales Teams/Organizations
  • Forecasting
  • Geotargeting
  • Goal Management
  • Goal Setting / Tracking
  • Graphical Data Presentation
  • Household Tracking
  • Inbox Management
  • Influence Tracking
  • Interaction Tracking
  • Internal Chat Integration
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Marketing Automation
  • Mass Texting
  • Medical History Records
  • Meeting Management
  • Microsoft Outlook Integration
  • Mobile Access
  • Mobile Alerts
  • Modeling & Simulation
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multiple Site Management
  • Multivariate Testing
  • Negative Feedback Management
  • Offline Form
  • Online Forms
  • Opportunity Management
  • Pageview Tracking
  • Patient Communications
  • Patient Management
  • Performance Management
  • Performance Metrics
  • Physician Management
  • Pipeline Management
  • Pipeline Reports
  • Planning Tools
  • Pre-Configured Bot
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Product Catalog
  • Project Management
  • Proposal Management
  • Prospecting Tools
  • Purchasing & Receiving
  • Quotes/Estimates
  • Real Time Data
  • Real Time Notifications
  • Real-time Consumer-facing Chat
  • Referral Tracking
  • Relationship Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SEO Management
  • SMS Marketing Managment
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Scheduling
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Shared Contacts
  • Single Sign On
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Statistical Analysis
  • Status Tracking
  • Summary Reports
  • Survey/Poll Management
  • Tagging
  • Task Management
  • Task Scheduling
  • Team Assignments
  • Template Management
  • Territory Management
  • Text Analysis
  • Third Party Integrations
  • Time on Site Tracking
  • To-Do List
  • Transcripts/Chat History
  • Transfers/Routing
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Web Forms
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • Total features155
  • AB Testing
  • API
  • Access Controls/Permissions
  • Account Alerts
  • Activity Dashboard
  • Activity Management
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Appointment Management
  • Appointment Scheduling
  • Asset Management
  • Auto-Responders
  • Batch Processing
  • Behavior Analytics
  • Behavior Tracking
  • Business Card/Badge Scanning
  • Buyer Management
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Call List Management
  • Call Management
  • Call Recording
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Cataloging/Categorization
  • Channel Management
  • Churn Management
  • Click Tracking
  • Client Tracking
  • Client/Property Matching
  • Code-free Development
  • Collaboration Tools
  • Communication Management
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Delivery
  • Contract/License Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Support
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Management
  • Data Mapping
  • Data Synchronization
  • Data Visualization
  • Delivery Tracking
  • Demographic Data
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Duplicate Detection
  • Dynamic Content
  • Email Management
  • Email Marketing
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Expense Tracking
  • Feedback Management
  • Field Sales Management
  • File Management
  • For Sales Teams/Organizations
  • Forecasting
  • Geotargeting
  • Goal Management
  • Goal Setting / Tracking
  • Graphical Data Presentation
  • Household Tracking
  • Inbox Management
  • Influence Tracking
  • Interaction Tracking
  • Internal Chat Integration
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Marketing Automation
  • Mass Texting
  • Medical History Records
  • Meeting Management
  • Microsoft Outlook Integration
  • Mobile Access
  • Mobile Alerts
  • Modeling & Simulation
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multiple Site Management
  • Multivariate Testing
  • Negative Feedback Management
  • Offline Form
  • Online Forms
  • Opportunity Management
  • Pageview Tracking
  • Patient Communications
  • Patient Management
  • Performance Management
  • Performance Metrics
  • Physician Management
  • Pipeline Management
  • Pipeline Reports
  • Planning Tools
  • Pre-Configured Bot
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Product Catalog
  • Project Management
  • Proposal Management
  • Prospecting Tools
  • Purchasing & Receiving
  • Quotes/Estimates
  • Real Time Data
  • Real Time Notifications
  • Real-time Consumer-facing Chat
  • Referral Tracking
  • Relationship Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SEO Management
  • SMS Marketing Managment
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Scheduling
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Shared Contacts
  • Single Sign On
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Statistical Analysis
  • Status Tracking
  • Summary Reports
  • Survey/Poll Management
  • Tagging
  • Task Management
  • Task Scheduling
  • Team Assignments
  • Template Management
  • Territory Management
  • Text Analysis
  • Third Party Integrations
  • Time on Site Tracking
  • To-Do List
  • Transcripts/Chat History
  • Transfers/Routing
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Web Forms
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations443
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations471
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier