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Overview

Category Leaders

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire,...

Category Leaders

Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. Sales Cloud helps...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.3

685

5

4

3

2

1

308

286

78

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

5

4

3

2

1

9.9K

6.3K

1.5K

261

160

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

Pros

Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.

Pros

Helping to bring the business up to date with a system that is modern and innovative. It is user friendly and easy to add new functionalities to it according to the business needs.
As a socially responsible company, it feels good to support another company like Salesforce that is committed to these values too.
Salesforce remains the best CRM application for growing our business because of the amazing features. Integration of third-party and add-on options it offers.

Cons

Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.

Cons

Terrible experience I wouldn't recommend to even our biggest competitor, Salesforce is totally unintuitive and with very bad UX. Expensive, hard to use and hard to manage.
There are times when the automation fails and gives back inaccurate data. We have to trouble shoot almost weekly to figure out what happened.
The only negative aspect I've encountered while utilizing SalesForce is that saving entered data is not done automatically and can lead to losing work.
  • Vendor responds to reviews
  • Last review5 days ago
  • Vendor responds to reviews
  • Last review2 days ago

Key features

  • Total features166
  • "What If" Scenarios
  • AB Testing
  • AI Content Creation
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Account Based Marketing
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Agent Management
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling
  • Approval Process Control
  • Assignment Management
  • Attribution Modeling
  • Audience Targeting
  • Auto-Dialer
  • Auto-Responders
  • Automated Scheduling
  • Automatic Call Distribution
  • Backlink Monitoring
  • Batch Processing
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • Bid Management
  • Budgeting/Forecasting
  • Business Card/Badge Scanning
  • Business Process Control
  • Buyer Management
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Call Center Management
  • Call List Management
  • Call Logging
  • Call Management
  • Call Monitoring
  • Call Recording
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Cataloging/Categorization
  • Change Order Management
  • Channel Management
  • Chat/Messaging
  • Churn Management
  • Click Tracking
  • Client Management
  • Client Portal
  • Client Tracking
  • Client/Property Matching
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Communication Management
  • Competitive Analysis
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Creation
  • Content Delivery
  • Content Library
  • Content Management
  • Contextual Targeting
  • Contract/License Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Correlation Analysis
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Management
  • Data Synchronization
  • Data Visualization
  • Deal Management
  • Design Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Dynamic Modeling
  • Electronic Signature
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Employee Management
  • Engagement Tracking
  • Estimating
  • Event Marketing
  • Event Triggered Actions
  • Exception Reporting
  • Experience Management
  • Field Sales Management
  • Financial Management
  • For AEC Industry
  • For Insurance Industry
  • For Mac Devices
  • For Real Estate
  • For Real Estate Agencies
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Form Builder
  • Forms Management
  • Gamification
  • Goal Management
  • Graphical Data Presentation
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Internal Chat Integration
  • Job Costing
  • Job Scheduling
  • Key Performance Indicators
  • Keyword Rank Tracking
  • Knowledge Base Management
  • Knowledge Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Listing Management
  • Live Chat
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Media Library
  • Medical History Records
  • Meeting Management
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Modeling & Simulation
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multi-Touch Attribution
  • Multivariate Testing
  • Opportunity Management
  • Patient Communications
  • Patient Management
  • Performance Management
  • Performance Metrics
  • Personalization
  • Physician Management
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Predictive Analytics
  • Presentation Tools
  • Preview Functionality
  • Prioritization
  • Product Catalog
  • Progress Tracking
  • Project Management
  • Project Time Tracking
  • Project Tracking
  • Projections
  • Proposal Generation
  • Proposal Management
  • Prospecting Tools
  • Publishing Options
  • Purchase Order Management
  • Quotes/Estimates
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Notifications
  • Real Time Reporting
  • Real Time Updates
  • Recommendations
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • Role-Based Permissions
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Approval
  • Sales Automation
  • Sales Forecasting
  • Sales Onboarding & Training
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Sentiment Analysis
  • Shared Contacts
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Statistical Analysis
  • Subcontractor Management
  • Subscription Management
  • Support Ticket Management
  • Tagging
  • Target Account Identification
  • Task Management
  • Task Progress Tracking
  • Task Scheduling
  • Template Management
  • Territory Management
  • Third Party Integrations
  • Training Management
  • Transaction Management
  • Trend Analysis
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • Warranty Tracking
  • Web Forms
  • Web-based Deployment
  • Website Analytics
  • Website Management
  • Website Personalization
  • Website Visitor Tracking
  • Widgets
  • Workflow Management
  • Total features192
  • "What If" Scenarios
  • AB Testing
  • AI Content Creation
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Account Based Marketing
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Agent Management
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling
  • Approval Process Control
  • Assignment Management
  • Attribution Modeling
  • Audience Targeting
  • Auto-Dialer
  • Auto-Responders
  • Automated Scheduling
  • Automatic Call Distribution
  • Backlink Monitoring
  • Batch Processing
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • Bid Management
  • Budgeting/Forecasting
  • Business Card/Badge Scanning
  • Business Process Control
  • Buyer Management
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Call Center Management
  • Call List Management
  • Call Logging
  • Call Management
  • Call Monitoring
  • Call Recording
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Cataloging/Categorization
  • Change Order Management
  • Channel Management
  • Chat/Messaging
  • Churn Management
  • Click Tracking
  • Client Management
  • Client Portal
  • Client Tracking
  • Client/Property Matching
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Communication Management
  • Competitive Analysis
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Creation
  • Content Delivery
  • Content Library
  • Content Management
  • Contextual Targeting
  • Contract/License Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Correlation Analysis
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Management
  • Data Synchronization
  • Data Visualization
  • Deal Management
  • Design Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Dynamic Modeling
  • Electronic Signature
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Employee Management
  • Engagement Tracking
  • Estimating
  • Event Marketing
  • Event Triggered Actions
  • Exception Reporting
  • Experience Management
  • Field Sales Management
  • Financial Management
  • For AEC Industry
  • For Insurance Industry
  • For Mac Devices
  • For Real Estate
  • For Real Estate Agencies
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Form Builder
  • Forms Management
  • Gamification
  • Goal Management
  • Graphical Data Presentation
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Internal Chat Integration
  • Job Costing
  • Job Scheduling
  • Key Performance Indicators
  • Keyword Rank Tracking
  • Knowledge Base Management
  • Knowledge Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Listing Management
  • Live Chat
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Media Library
  • Medical History Records
  • Meeting Management
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Modeling & Simulation
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multi-Touch Attribution
  • Multivariate Testing
  • Opportunity Management
  • Patient Communications
  • Patient Management
  • Performance Management
  • Performance Metrics
  • Personalization
  • Physician Management
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Predictive Analytics
  • Presentation Tools
  • Preview Functionality
  • Prioritization
  • Product Catalog
  • Progress Tracking
  • Project Management
  • Project Time Tracking
  • Project Tracking
  • Projections
  • Proposal Generation
  • Proposal Management
  • Prospecting Tools
  • Publishing Options
  • Purchase Order Management
  • Quotes/Estimates
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Notifications
  • Real Time Reporting
  • Real Time Updates
  • Recommendations
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • Role-Based Permissions
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Approval
  • Sales Automation
  • Sales Forecasting
  • Sales Onboarding & Training
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Sentiment Analysis
  • Shared Contacts
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Statistical Analysis
  • Subcontractor Management
  • Subscription Management
  • Support Ticket Management
  • Tagging
  • Target Account Identification
  • Task Management
  • Task Progress Tracking
  • Task Scheduling
  • Template Management
  • Territory Management
  • Third Party Integrations
  • Training Management
  • Transaction Management
  • Trend Analysis
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • Warranty Tracking
  • Web Forms
  • Web-based Deployment
  • Website Analytics
  • Website Management
  • Website Personalization
  • Website Visitor Tracking
  • Widgets
  • Workflow Management

Integrations

  • Total integrations522
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations1314
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

KP
AvatarImg

Ketan P.

Information Technology and Services, 1,001-5,000 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Marketo Engage logo

Marketo Engage

Best Marketing tool I've ever seen

Reviewed 7 years ago

We used Marketo and then we switched to salesforce marketing cloud and we did not like salesforce marketing cloud and we switched from salesforce marketing cloud to marketo again.

Pros

No pros were added to this review

Cons

No cons were added to this review

TM
AvatarImg

Trisha M.

Computer Software, 201-500 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

Share this review:

Marketo Engage logo

Marketo Engage

Very buggy

Reviewed 5 years ago
Pros

Makes creating targeted lists for Marketing easier. Dedup capabilities when you have all web Leads go into Marketo first.

Cons

Very buggy. Constantly having issues with Sales Insight causing pages to not load. Leads not transferring to Salesforce and occasionally Leads in Salesforce (mass upload from list) not transferring to Marketo.

HM
AvatarImg

Hannah M.

Computer Software, 201-500 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Marketo Engage logo

Marketo Engage

MARKETO REVIEW

Reviewed 7 years ago

Enables our sales and marketing teams to work seamlessly to covert inbound leads to accounts! Utilize the Salesforce integration daily and makes our sales process much easier!

Pros

It is easy to use and very helpful in the workplace

Cons

no issues so far!

JK
AvatarImg

Jasmine K.

Computer Software, 201-500 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Marketo Engage logo

Marketo Engage

Impressive and efficient

Reviewed 6 years ago

Marketo gives me the opportunity to seamlessly deliver information to the sales users in my organization through the Marketo Sales Insights tool in Salesforce as well as triggered alerts/emails. I really enjoy the speed of the Salesforce sync as we are able to create/monitor campaigns and attribute revenue almost instantly.

Pros

Marketo is consistently ranked by analysts as a top automation solution, and I can finally see why! As a marketer, it’s simple to use but also robust for program management from creation to reporting. On a day-to-day basis, I use Marketo within a B2B environment and we wouldn’t be able to function without it. It’s a key tool for my marketing strategy, one of our most used functionalities is cloning programs, tactics, and campaigns. This allows us to make fewer mistakes and maintain continuity from user-to-user, an efficiency for my nimble, growing team. What I’d like to see is continued product improvement driven by customer voices. I’m excited for the new Mercury UI to debut in 2018!

Cons

As an admin within a small team, the uptime to full functionality can be like climbing a steep hill on a cold day. Simply put, learning this tool can feel cumbersome if it’s not your only responsibility. Luckily, the Marketing Nation Community combined with the product docs and Marketo University prove to be helpful resources for growing your knowledge. Within a year I was able to confidently learn the tool, contribute new ideas, and become a Marketo Certified Expert (MCE). Service/support - Compared to other automation platforms, there seems to be limited support and desire for accounts to have a 1:1 communication on a regular basis with an account rep. We’ve recently been assigned a new rep and we're making progress.

RB
AvatarImg

Ruth B.

Banking, 1,001-5,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Marketo Engage logo

Marketo Engage

Customizable to Your Business

Reviewed 4 years ago
Pros

Marketo is robust and can be configured to meet most business cases. It integrates well with many systems/services. For example, Marketo integrates better with Salesforce than Salesforce Marketing Cloud. There is a solid user group/community. Things like Content AI and Web Personalization take personalization across your digital marketing to the next level. Training is required to use a lot of features.

Cons

You have to build your own preference center. This doesn't come out-of-the-box. UI is bad, and Marketo Sky will help fix this, but it's taking forever for Marketo Sky to get to a point where I can actually use it. Many features do cost extra but you can pick and choose. Landing page templating is lacking without a dedicated devloper.

GB
AvatarImg

Gram B.

Computer Software, 501-1,000 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Marketo Engage logo

Marketo Engage

This Marketing Automation Tool Does the job!

Reviewed 7 years ago

Marketo has definitely been a great value add to our company. The Lead Nurturing and Lead Scoring are definitely its strong suites. Its integration with Salesforce is also very robust. The Sales reps enjoy the Hot Lead functionality that it provides. It handles the volumes pretty well. We have Marketo forms on our website and they integrate into Marketo. We really get good quality leads back into Salesforce which is then taken over by our Sales teams to follow up. Their customer service is good and reliable.

Pros

Lead Nurturing, Scoring, Tracking, Content tracking, Email Marketing

Cons

No complaints overall

NF
AvatarImg

Nick Farley

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Marketo Engage logo

Marketo Engage

Comprehensive, easy to use all-in-one marketing automation solution

Reviewed 11 years ago

We originally started using Eloqua (2 years ago). Unfortunately, we ended up finding out that a few of our use cases weren't supported very well in Eloqua at the time. We then launched both Marketo and Salesforce about a year ago. What we prefer about Marketo is that it is constantly evolving and improving: over the last year they have added a number of additional features that make it even more of an irreplaceable tool for my team. If this app improved reporting latency issues and improved workflow set, I would give it 6 stars!

Pros

seamless Salesforce integration

Cons

reporting latency issues

BL
AvatarImg

Ben L.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Marketo Engage logo

Marketo Engage

Marketo: great software Excellent People

Reviewed 14 years ago

Get in with Marketo a s a p!

Pros

Marketo makes your marketing successful and measurable assuming you use salesforce.com as a sales guy, I did not like working with salesforce until Marketo was added to our system, the lead nurture Programs and tracking mechanisms to see who downloads what whitepaper etc are part of my everyday sales activities Marketo easily saves us .5 f t e so pays fir itself both on a revenue enhancement and cost reduction standpoint!

Cons

Did not have built in area code mapping to timezone did have some periods of system down though not much worse than what I see with any hosted application cost of product is rising fast so important to set up long term contract since value in year one is good but the calue in year two is huge...

MW
AvatarImg

Matt W.

Computer Software, 501-1,000 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Marketo Engage logo

Marketo Engage

Marketo is really great for Mid-Size to Large Organizations

Reviewed 7 years ago

It has pretty good integration to Salesforce and is really more robust when it comes to volumes. Its pricing models are clear and you know what you are getting. There are so many features so you definitely need a expert to implement it correctly.

Pros

Scales to volumes Reporting Integration with Salesforce

Cons

Too many unuseful features UI can be made better

AG
AvatarImg

Akhilesh G.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Marketo Engage logo

Marketo Engage

nice markienting tool

Reviewed 7 years ago

I am Salesforce Developer and worked with Integration with Marketo. Its very nice tool with seamless integration with Salesforce. very easy to configure and customize.

Pros

No pros were added to this review

Cons

No cons were added to this review

NN
AvatarImg

Nam N.

Computer Software, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Marketo Engage logo

Marketo Engage

Makes my day to day as a sales ops professional easier

Reviewed 7 years ago

As someone who works in sales operations, I was always intrigued with what happens to a lead outside of the normal sales cycle. I was able to get approval for training for Marketo and with my knowledge in Salesforce (admin certified), bridging the gap between both systems have been a game changer for our organization. I have really been able to take advantage of how a lead is marketed and nurtured...

Pros

The Marketo widget in Salesforce is great. It lets a seller know exactly what pages they visited on your website, which emails they opened, what they've downloaded, including dates and timestamps. This REALLY helps a seller prepare for an initial call and sets them up for success. Marketo's integration with Salesforce is great and because I was already Salesforce certified, it was pretty easy for me to learn Marketo.

Cons

It can be a bit slow to do some stuff in Marketo, it's not as fast as Salesforce.

EL
AvatarImg

Eric L.

Computer Software,

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Marketo Engage logo

Marketo Engage

Very powerful marketing automation but poor UI

Reviewed 8 years ago
Pros

Marketo is designed to manage all of the content for your business, including email marketing, blog posts, lead gen pages, and more. It is very powerful with our marketing team only using less than half of the available features. Excellent integration with Salesforce allows for tight coordination with sales team.

Cons

Poor UI definitely reduces uptake within our company. Basically only the users who have gone through a multi-day on-site training course are able to use Marketo proficiently, and almost no one has been able to learn from google/support docs. While it is powerful, the UI is a problem. Also limited management of social media accounts.

JH
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Jeff H.

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  • Value for money
  • Ease of use
  • Features
  • Customer support

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Marketo Engage

Lead capture to pipeline production

Reviewed 7 years ago

We use Marketo extensively to drive our campaigns and demand generation activities. Their solutions are deeply integrated with our own systems and our Salesforce solution which has driven innovation and increased the overall quality of our marketing deliverables to the sales organization and the bottom line

Pros

No pros were added to this review

Cons

No cons were added to this review

MN
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Matt N.

Food & Beverages,

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Marketo Engage

Unparalleled Lead Insight

Reviewed 8 years ago
Pros

The Sales Insight plugin provides invaluable information to our Sales team on how leads and customers are interacting with our online presence and email.

Cons

The extra cost associated with syncing to customer objects in Salesforce

EC
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Edwin C.

Marketing and Advertising, 201-500 employees

Used weekly for less than 6 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Marketo Engage

Marketo experience

Reviewed 6 years ago

Great tool for integration of your marketing campaigns to salesforce

Pros

Easy to use, able to integrate with Salesforce, seamlessly gets up and running in no time. Great and active community of support of users helping one another.

Cons

The more function and features you want to use, the costlier. Limited functionality on Reports and analytics.

BG
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Bilguun G.

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Marketo Engage

Marketo is recommended for lead generation

Reviewed 7 years ago

Improved my lead nurturing activities. I no longer use spreadsheets to track leads. Marketo nicely logs all activities.

Pros

Marketo is a complex lead generation software but if configured correctly it can do magic and automate your marketing like no other. Since using Marketo we experienced increase in sales revenues and 50% increase in lead conversion. Marketo also nicely integrates with Salesforce and you can see where your leads are in their lifecycle.

Cons

There is a learning curve to it. Also getting certified in Marketo has more complex than before. Lead nurturing, streams, and center of excellence can be hard to set up.

AP
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Anthony P.

Computer Software,

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Marketo Engage

The engine that powers our marketing activities

Reviewed 9 years ago
Pros

It's easy to use and the integration with Salesforce is excellent.

Cons

There are limited options for templates, landing pages, emails, etc.

JS
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Jaspal S.

Electrical/Electronic Manufacturing, 51-200 employees

Used weekly for less than 6 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Marketo Engage

My thoughts on marketo

Reviewed 7 years ago

The best feature about is the usability and design of the platform

Pros

easy to use quick setup great salesforce integration great customer support

Cons

reports and analytics steep jumps in pricing tiers

gs
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gaurav s.

Computer Software, 10,001+ employees

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Marketo Engage

Marketo - Branding

Reviewed 5 years ago

Good nice

Pros

Its best support for Branding and Marketing and collaboration with salesforce

Cons

They need to market the product more to bigger enterprises

ED
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Elias D.

Computer Software, 10,001+ employees

Used monthly for less than 6 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Marketo Engage

#1 Marketing Automation Tool

Reviewed 7 years ago

I think Marketo is the leader in marketing automation as on date. Its platform is solid and can support large volumes of data. If you receive large volumes of leads and do a lot of scoring logic, then this is the right tool for you. We used Pardot before we had to migrate over to Marketo.

Pros

1. Solid functionality 2. Integrates well with Salesforce 3. Stable and robust

Cons

Only one is that it requires you to have a specialist to implement it the right way.

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Reto S.

Information Technology and Services, 11-50 employees

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  • Value for money
  • Ease of use
  • Features
  • Customer support

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Marketo Engage

Full Power Marketing Automation

Reviewed 8 years ago

With Marketo you have a Marketing Automation Suite is great to create straight forward lead capturing campaigns but also sophisticated marketing campaigns with dynamic content and multi-dimensional campaigns. It is a full Marketing Platform with a lot of features to save time and crate successful campaigns. It works fine with Salesforce CMR and SAP C4C (Cloud)

Pros

Customer Support and Training. Never had such a professional, but also demanding introduction. But they know, why they are doing it. The Platforms possibilities are huge and will provide the success you need to afford it. Almost everything is possible. Each step of a campaign can be adjusted. You can create your own reports at any stage in the campaign. To copy a whole campaign, including landing pages, flows and all e-mails take just a few clicks. But what is really impressive; to adjust the copied campaign to it’s new date, location a.o. it’s another click and you are up and running.

Cons

If it is your first Marketing Automation Software, go and hire a consultant. It is hard to get into the system, if this topic is new for you. There are a few decision you have to take (structure) in an early stage that will cause more work if there are wrong or just missed. Also because of its flexibility it is hard to understand and at it first few rather complex than logical. You definitely need do invest time to get it up and running.

TD
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Tiffany D.

Computer Software, 201-500 employees

Used weekly for less than 6 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Marketo Engage

Great Automation Tool for Marketing and Sales

Reviewed 7 years ago

Our company has seen good value after implementing Marketo. It is a complex tool, and I recommend getting specialists in early on. It really does the lead scoring part very well. Its integrations with Salesforce is robust. The Sales reps can easily see which leads are Hot and which are not. We do most of our reporting within Salesforce from the data that is pumped into by Marketo. Marketo can also connect with our website, enhance leads and then when required information is available, then only push those leads into Saleforce

Pros

Lead Scoring Handles high volumes well Good integration with Salesforce and other platforms

Cons

Sometimes it is not very intuitive

MT
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Mike T.

Electrical/Electronic Manufacturing,

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Marketo Engage

Marketo sets the standard for marketing automation

Reviewed 10 years ago
Pros

I like its easy-to-use interface and its seamless integration with Salesforce.

Cons

There are additional charges for each new add on, and sometimes it can feel like you are getting gouged.

JW
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Jenna W.

Real Estate, 51-200 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Marketo Engage

Marketo is great, but you need the manpower

Reviewed 6 years ago
Pros

I love how powerful Marketo is! If you have the time and manpower to run creative, thoughtful campaigns and automation, you'll be a marketing rockstar and your sales team will be closing leads all day! The Salesforce sync is fantastic, as well as additional plugins and integrations that you couldn't even dream up yourself. Seems like they've thought of everything.

Cons

It requires quite a bit of manpower and effort to be able to use Marketo to its fullest potential. A small marketing team could struggle with new ideas, troubleshooting, and having the time to fully analyze the product's ROI.

AR
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Verified reviewer

Computer Software, 501-1,000 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Marketo Engage

Solid marketing automation platform

Reviewed 5 years ago
Pros

Syncs nicely with Salesforce, makes it easy to track campaign performance and capture leads

Cons

The UI can be difficult to navigate, not always intuitive, templates have some limitations

KV
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Kerstin V.

Computer Software,

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Overall Rating
  • Value for money
  • Ease of use
  • Features