Marketo Engage vs Segment Comparison

HubSpot Marketing Hub

HubSpot CRM

Salesforce Marketing Cloud Account Engagement

Mixpanel

Amplitude

Tealium Customer Data Hub

I used Marketo to gather leads, segment and market to them.

Clunky marketing tool

Advanced marketing analytics and data.  We can segment out our data to help improve our marketing efforts.

Solid Marketing Analytics Software

Strong Email Marketing Tool

If you want to see how your email performed, then Marketo Analytics provide the metrics. However, you might find it a challenge to try to understand more than that (conversions, web page views)

Great to use for basic reporting

Quite a good experience with database management and also the part of segmentation.It has quite nice engagement engine.

Improve sales with Marketi

We implement and optimize Marketo (and several other platforms) on behalf of our clients and have found Marketo a scalable solution for b2b companies with more than 100 employees.  Anything less employee wise requires a lesser tool.   This is the best tool for the mid-market segment in our experiences.

Marketo - great software for demand generation

We used Marketo ReST API for lead management and for campaigns.  As there are a lot of online documents available and with sample  code it was a good experience working with Marketo. It is really a great tool for marketing campaigns. 

A powerful marketing automation tool

When going through the demos & getting pricing from the Sales team make sure to fully understand their pricing. They've changed their pricing model in the past 18 months to be more a la carte so some features you may really like are additional costs. Depending on the size of your database this can start to really add up.
Marketo is not suitable for small marketing teams as it requires a ton of set up time & ongoing work to fully leverage its capabilities.

Marketo - great marketing automation for larger marketing teams.

Overall - Marketo was killer! Onboarding was great and support with issues was helpful. My biggest advice would be to maximize their time on site by building funnels you actually can use!

The Big Boy of Marketing Autumation

Head and shoulders above other platforms

Compare Marketo Engage and Segment based on features, pricing, verified reviews, integrations & more. Find out which software is best for your business today.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Save valuable selling time with HubSpot CRM that takes care of all the little details from recording calls, logging emails and managing data

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers in complex buying journeys. It facilitates alignment between marketing and sales team to efficiently drive revenue and growth.

A/B Testing

Access Controls/Permissions

Account Based Marketing

Activity Dashboard

Activity Tracking

Advertising Management

AI Content Creation

AI/Machine Learning

Alerts/Notifications

Attribution Modeling

Audience Targeting

Automated Scheduling

Autoresponders

Backlink Monitoring

Behavior Analytics

Behavior Tracking

Behavioral Targeting

Calendar Management

Campaign Analytics

Campaign Management

Campaign Personalization

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

CAN-SPAM Compliance

Channel Management

Chat/Messaging

Churn Management

Click Tracking

Collaboration Tools

Communication Management

Contact Database

Contact Management

Content Analytics

Content Creation

Content Delivery

Content Library

Content Management

Contextual Targeting

Conversion Rate Optimization

Conversion Tracking

Cross Channel Attribution

Customer Activity Tracking

Customer Database

Customer Experience Management

Customer History

Customer Journey Mapping

Customer Profiles

Customer Segmentation

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Customization

Dashboard

Dashboard Creation

Data Import/Export

Data Synchronization

Data Visualization

Design Management

Document Storage

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Management

Email Marketing

Email Templates

Email Tracking

Engagement Tracking

Event Marketing

Event Triggered Actions

Experience Management

For Sales Teams/Organizations

Form Builder

Forms Management

Gamification

Image Library

Interaction Tracking

Keyword Rank Tracking

Landing Pages/Web Forms

Lead Capture

Lead Distribution

Lead Engagement

Lead Generation

Lead Management

Lead Nurturing

Lead Qualification

Lead Segmentation

Lead Verification/Validation

List Management

Live Chat

Marketing Automation

Marketing Calendar

Mass Texting

Media Library

Marketo Engage

Android

Web-based

iPad

iPhone

Digital Marketing Executive

Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.

Project Manager 

Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.

Sr. Executive Sales and Research

Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.

Software Engineer

Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.

Marketing Manager

With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.

Civil engineer 

Marketo engage is a perfect tool for automation marketing. It’s also a great handling emails and marketing materials.

Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.

Marketing Director

I've used Marketo for more than 3 years. Marketo is a powerful tool that gives me the ability to market and track my marketing campaigns in a meaningful and scalable way.

Account Manager

Quite a good experience with database management and also the part of segmentation. It has quite nice engagement engine.

Content Marketing Program Manager

The look and feel of it is also stuck in the 90s. They don't provide any decent templates so my team is often forced to look elsewhere and then integrate email and landing page templates with Marketo.

Senior Manager, Demand Generation

Marketo is a very powerful marketing automation tool. I've used it at a few different companies for years and feel like there is still so much more it can do.

Marketing Automation Manager

The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure.

product marketing manager

Marketo is good for setting up marketing campaigns and tracking revenue generated through campaigns.

Lead Generation specialist

I like the web based access and it is intuitive and easy to customize depending on your report needs or just preference.

CMO & Founder

New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example.

Unless you have a consultant or take classes, it can be diffcult to learn. The community can be hard to navigate, and I think it takes too long to wait for responses.

sales

I get inundated with what seems to be totally random leads with no actionable information mixed in with the actionable ones.

It is hard to use if you don't know your way around. It also does a lot so some companies have it configured much differently.

Marketo Engage screenshot: Account Smart Lists: Segment your list of target accounts using both people and account filters to create a segmented list of accounts that can then be referenced and activated in people-based smart lists, the backbone of marketing automation

Marketo Engage screenshot: Account-Level Nurture Automation: Engage and nurture your target accounts across all your existing channels over time and at the right cadence

Marketo Engage screenshot: Email Performance: Analyze your email programs across a variety of variables

Marketo Engage screenshot: Landing Pages: Marketo’s landing page templates provide a running start for marketers and let you personalize based on segmentation

Marketo Engage screenshot: Dynamic Chat: Use an automated chat bot chat bot to prompt customers with suggested topics, questions and canned responses

Large Enterprises

Mid Size Business

Non Profit

Small Business

Tealium helps brand marketers fuel real-time unified marketing initiatives and drive more profitable customer interactions across all digital touch points

Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Segment collects, centralizes, organizes and analyzes all your customer data coming from multiple sources such as apps, websites, and various devices.

Marketo Engage vs Segment Comparison

Marketo Engage

Segment

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives