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Marketo Engage vs Semrush Comparison

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Overview

Category Leaders

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire,...

Category Leaders

Semrush is a leading online visibility management software-as-a-service platform.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

0

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

119.95

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.2

635

5

4

3

2

1

284

264

74

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

4.7

2K

5

4

3

2

1

1.4K

524

51

5

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

Pros

Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.

Pros

The other excellent feature that I found exclusive to SEM rush was PPC competitor tracking. Knowing what competitors are bidding on is beyond the realm of a usual SEO software and is a great addition.
It includes a site health grade, all the Errors/Warnings, and gives ideas on how to make improvements on the site. I also love love love the automated reporting.
Although AHref is the best, but semrush is so far the second best. Has everything that AHref have, and happy for it.

Cons

Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.

Cons

Everything has been a frustrating struggle. Many features that are included with the starter level of other online SEO platforms cost extra with SEMrush.
SEMRush has been horrible to learn and work with. Nothing is intuitive or user-friendly.
It's sad that I would have to pay almost half of my subscription price just to have a second user be able to access our account.
  • Vendor responds to reviews
  • Last review19 days ago
  • Vendor responds to reviews
  • Last review8 days ago

Key features

  • Total features101
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Application Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Backlink Management
  • Backlink Monitoring
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • Benchmarking
  • Brand Tracking
  • Broken Link Discovery
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Charting
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Branding
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Editorial Calendar
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For PPC Campaigns
  • For Sales Teams/Organizations
  • For Small Businesses
  • Geolocation
  • Geotargeting
  • Goal Setting/Tracking
  • Google Analytics Integration
  • Interaction Tracking
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Link Analytics
  • Link Management
  • List Management
  • Localization Automation
  • Marketing Automation
  • Mass Texting
  • Mobile Access
  • Mobile Alerts
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Location
  • Multiple Site Management
  • Multivariate Testing
  • Opportunity Management
  • Pageview Tracking
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Project Management
  • Prospecting Tools
  • ROI Tracking
  • Rank Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Audit
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Scheduled/Automated Reports
  • Segmentation
  • Self Service Data Preparation
  • Site Search Tracking
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Source Tracking
  • Tagging
  • Target Account Identification
  • Task Management
  • Template Management
  • Third Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • URL Shortener
  • User Interaction Tracking
  • Visitor Tracking
  • Visual Analytics
  • Web Forms
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring
  • Website Visitor Tracking
  • Workflow Management
  • Total features102
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Application Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Backlink Management
  • Backlink Monitoring
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • Benchmarking
  • Brand Tracking
  • Broken Link Discovery
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Charting
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Branding
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Editorial Calendar
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For PPC Campaigns
  • For Sales Teams/Organizations
  • For Small Businesses
  • Geolocation
  • Geotargeting
  • Goal Setting/Tracking
  • Google Analytics Integration
  • Interaction Tracking
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Link Analytics
  • Link Management
  • List Management
  • Localization Automation
  • Marketing Automation
  • Mass Texting
  • Mobile Access
  • Mobile Alerts
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Location
  • Multiple Site Management
  • Multivariate Testing
  • Opportunity Management
  • Pageview Tracking
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Project Management
  • Prospecting Tools
  • ROI Tracking
  • Rank Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Audit
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Scheduled/Automated Reports
  • Segmentation
  • Self Service Data Preparation
  • Site Search Tracking
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Source Tracking
  • Tagging
  • Target Account Identification
  • Task Management
  • Template Management
  • Third Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • URL Shortener
  • User Interaction Tracking
  • Visitor Tracking
  • Visual Analytics
  • Web Forms
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations498
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations38
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

TS
AvatarImg

Thomas S.

Hospital & Health Care, 201-500 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

Share this review:

Semrush logo

Semrush

Semrush user

Reviewed a year ago
Pros

What I like most about it is that it provides a historic report of web traffic

Cons

Web traffic reports are not consistent with Google Analytics or marketing automation (HubSpot/Marketo) reports

Vendor response

Hi Thomas, thank you for sharing your thoughts about our tool! Our web traffic reports are needed to analyze your competitors performance, Google Analytics allows you to track and analyze your own site and site visitors. That means numbers can differ from what you can see in your own Google Analytics as no tool can pull exact data from your competitors' Google accounts. As always, we are happy to connect you with a member of our team to help you get the most out of your subscription. If you DM your contact info, we can help you 1:1.

AJ
AvatarImg

Alyssa Joanne S.

Marketing and Advertising, 1,001-5,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Semrush logo

Semrush

Best for SEO Content Marketing Managers

Reviewed 10 months ago
Pros

I can say that Semrush is a great tool especially that I am an SEO Content Marketing Manager and it is important for us to see how people engage in our published materials.

Cons

I don't have anything bad or negative to say about Semrush, it's very helpful and I don't see any flaw.