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Marketo Engage vs Sendinblue Comparison

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Overview

Category Leaders

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire,...

Category Leaders

Sendinblue users love its simple and powerful tools for managing email marketing campaigns, automation, transactional emails...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

895

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

0

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.2

616

5

4

3

2

1

271

259

73

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

4.6

1.3K

5

4

3

2

1

905

360

66

12

22

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

Pros

Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.

Pros

We use for email marketing and its been great for that. Creating campaigns is straight forward with a great tool for designing a campaign within the software.
Customer service was superb. They were awesome and I found the editor of the email easier to use than the competitor.
The product has some really good features at a great price. We use chat functionality on our website and it is super easy to design campaigns on the platform.

Cons

Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.

Cons

Additionally, sendinblue does a horrible job documenting and announcing their own vetting process. I once purchased SIB Credit and had no feedback as to why it wasn't credited to my account.
Sendinblue is probably the worst company I have ever dealt with. Not only their support is close to inexistent for users with premium account, but they treat you like a criminal.
We'd gone to some trouble to transition our mailing list, learn the new interface, and get it linked to our website for subscriptions. We now feel that we were misled or tricked.
  • Vendor responds to reviews
  • Last review7 days ago
  • Vendor responds to reviews
  • Last review4 days ago

Key features

  • Total features101
  • AB Testing
  • API
  • Activity Dashboard
  • Advertising Management
  • Archiving & Retention
  • Auto-Responders
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • For Small Businesses
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Marketing Automation
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Prospecting Tools
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Routing
  • SEO Management
  • SMS Marketing
  • SMS Messaging
  • Sales Activity Management
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Simple Mail Transfer Protocol (SMTP)
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Target Account Identification
  • Template Management
  • Third Party Integrations
  • Unsubscribe Database
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • Total features72
  • AB Testing
  • API
  • Activity Dashboard
  • Advertising Management
  • Archiving & Retention
  • Auto-Responders
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • For Small Businesses
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Marketing Automation
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Prospecting Tools
  • Queue Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Routing
  • SEO Management
  • SMS Marketing
  • SMS Messaging
  • Sales Activity Management
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Simple Mail Transfer Protocol (SMTP)
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Target Account Identification
  • Template Management
  • Third Party Integrations
  • Unsubscribe Database
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management

Integrations

  • Total integrations472
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations132
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Sendinblue logo

Sendinblue

Easy to use

Reviewed 2 years ago

We are able to send emails in bulk, and engage with our clients.

Pros

Its easy to use and you can schedule your marketing campaign at no cost. I find these really helpful.

Cons

Variety of built in templates to choose from would have been great.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Sendinblue logo

Sendinblue

Great to start on Email Marketing

Reviewed 4 years ago

I am pretty pleased with its use.

Pros

Its functionalities are easy to use in most cases, the drag and drop functionality is fast and very responsive.

Cons

I miss the idea of landing pages but it's nothing they have promissed. I think they have a grat chance to engage more users who need landing pages to colect and build lists to then use its mailing function

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Sendinblue logo

Sendinblue

Best value in the business

Reviewed 2 years ago

I've been doing email-centric marketing for years, and the game has changed over the last few years. If you're looking to move from an old-school platform like Mailchimp to a proper (email-centric, web-tracking) marketing automation platform, you're typically looking at expensive options (Marketo/Pardot/Hubspot/Eloqua). SendinBlue is more in line with a platform like Active Campaign, and while perhaps not as mature/feature-full, it is incredibly affordable for what it offers.

Pros

Fantastic contact management/filtering/segmentation Modern web-tracking/lead-scoring capabilities Modern marketing automation capabilities

Cons

A few non-core features are 'half-baked' (e.g chat widget doesn't have mobile apps for operators, who must rely on browser notifications; 'CRM' is really a bare-bones marketing-CRM, not a proper CRM that a sales team or larger organization could rely on). Email builder could be a little more flexible (forces you to choose between raw HTML mode and page-builder mode)

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Sendinblue logo

Sendinblue

Best decision we've made!

Reviewed 3 years ago

Moving to Sendinblue has been the best marketing decision we've made in the last 2-3 years. Our delivery rates have improved, retention has gone up and we've averaging an open rate of 58% compared to 36% when we were using our previous platform (Mailchimp). On a few occasions we've needed to contact support, for advice. The support function at Sendinblue has been faultless. Responses are fast and they can't do enough to assist you... again unlike 'other' platforms where you wait up to 72 hours even for an initial response!...Which really hinders marketing We recommend Sendinblue to any/all organisations, regardless of size, who want a self-intuitive marketing platform, that does everything you want it to with a support department that ARE actually there everyday to support you

Pros

The Dashboard is excellent, giving a complete overview of all your campaign statistics as well as single line clickable 'top line stats' of your individual campaigns Creating a campaign could not be simpler, with very easy click & drag modules to build your campaign exactly how you want it Once you have sent your campaign, with either a 'send now' or a scheduled time/date send, the reporting is excellent....

Cons

Having sent numerous campaigns, trying different formats and schedules, we are yet to find anything we don't like or think that could be improved