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Marketo Engage vs Sprout Social Comparison

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Overview

Category Leaders

Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation,...

Category Leaders

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

895

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

255

255

70

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

5

4

3

2

1

234

170

41

6

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.

Pros

It's been a great experience so far. They also have a great support team that you can work with to ensure that you're utilizing all of the platform features as best as you can.
Overall the experience with Sprout Social is good. It’s fun and easy to use and the customer support is great and they want to help you.
A great onboarding experience and a lovely and simple user interface. Love the smart inbox feature on the platform.

Cons

With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.

Cons

Very very disappointed and frustrated with the whole experience. Stick with FB and IG and don't waste your time and money.
Lack of support for enterprise. Difficult to scale up using this tool.
The only other tool I can think of which would be missing is SEO in terms of Social.
  • Vendor responds to reviews
  • Last review25 days ago
  • Vendor responds to reviews
  • Last review16 days ago

Key features

  • Total features84
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Analytics/ROI Tracking
  • Asset Management
  • Assignment Management
  • Audience Targeting
  • Audit Trail
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavior Tracking
  • Brand Tracking
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization/Grouping
  • Channel Management
  • Charting
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Configurable Alerts
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Service Analytics
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Mapping
  • Data Security
  • Data Visualization
  • Delivery Tracking
  • Demographic Data
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Editorial Calendar
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • Geolocation
  • Group Management
  • Help Desk Management
  • Image Editing
  • Image Library
  • Inbox Management
  • Influencer Tracking
  • Interaction Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Location Tracking
  • Marketing Automation
  • Mass Texting
  • Media Library
  • Mobile Access
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Pipeline Management
  • Post Scheduling
  • Preview Functionality
  • Prioritization
  • Prospecting Tools
  • Publish Scheduling
  • Real Time Data
  • Real Time Editing
  • Real Time Notifications
  • Real Time Reporting
  • Real-Time Chat
  • Real-time Updates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Request Assignment
  • Response Management
  • Review Monitoring
  • Rule Based Publishing
  • SEO Management
  • SMS Marketing Managment
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Social Advertising
  • Social Listening
  • Social Marketing
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Source Tracking
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Third Party Integrations
  • Trend Analysis
  • User Profiles
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Visual Discovery
  • Web Forms
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • Total features87
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Analytics/ROI Tracking
  • Asset Management
  • Assignment Management
  • Audience Targeting
  • Audit Trail
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavior Tracking
  • Brand Tracking
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization/Grouping
  • Channel Management
  • Charting
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Configurable Alerts
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Service Analytics
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Mapping
  • Data Security
  • Data Visualization
  • Delivery Tracking
  • Demographic Data
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Editorial Calendar
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • Geolocation
  • Group Management
  • Help Desk Management
  • Image Editing
  • Image Library
  • Inbox Management
  • Influencer Tracking
  • Interaction Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Location Tracking
  • Marketing Automation
  • Mass Texting
  • Media Library
  • Mobile Access
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Pipeline Management
  • Post Scheduling
  • Preview Functionality
  • Prioritization
  • Prospecting Tools
  • Publish Scheduling
  • Real Time Data
  • Real Time Editing
  • Real Time Notifications
  • Real Time Reporting
  • Real-Time Chat
  • Real-time Updates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Request Assignment
  • Response Management
  • Review Monitoring
  • Rule Based Publishing
  • SEO Management
  • SMS Marketing Managment
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Social Advertising
  • Social Listening
  • Social Marketing
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Source Tracking
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Third Party Integrations
  • Trend Analysis
  • User Profiles
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Visual Discovery
  • Web Forms
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations425
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations17
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Marketo Engage vs. Sprout Social

See how Marketo Engage and Sprout Social stack up against each other by comparing features, pricing, ratings, integrations, security & more.