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Marketo Engage vs Zoho Campaigns Comparison
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Marketo Engage
4.2
80pts
Zoho Campaigns
4.1
82pts
Overview
Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation,...
Zoho Campaigns is an email marketing software for small to large businesses to automate the entire marketing process
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Screenshots
Pricing
Starting from
/
No info available
/- Free trial available
- No credit card required
- Free account
- Subscription based
Starting from
$5
- Free trial available
- No credit card required
- Free account
- Subscription based
User reviews
4.2
5
4
3
2
1
253
255
68
8
5
- Value for money
- Ease of use
- Features
- Customer support
94%
would recommend this appPros
Adobe is also planning to acquire Marketo. Ve always been very pleased with Adobe, so it should be a good change, hopefully for the better.
We loved the Marketo's ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side.
We just love this platform, it has improved our Sales-Marketing initiatives and we are able to achieve best results.
Pros
Zoho invoices are very useful and help a lot in tracking the payments. You will the social media campaigns which is very important now maybe even more important than email marketing.
The other good thing about this software is that we can integrate with social media platforms and the best part is its price , its very much affordable for small companies.
Easy to send bulk emails and reports about who are all received and seen mail is good. If they improve customer support it will be too good.
Cons
We have had problems getting Marketo to integrate with Domo reporting software and have to continually make adjustments. It is unclear whether the problem is with Marketo, Domo or both.
Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
It loads the previewing list very slowly. Its Spam Identification feature also very poor as well as email and landing page analytics are also not enough.
Cons
Reporting is buggy, syncing is laggy, the fields don't match between CRM and Campaign, etc. We have heard "hmmm, that's weird" from customer service when describing the problems we've encountered.
Not a lot of customization so you are limited in some aspects.
Their pre-built campaign layouts are daily limited. It would be much better to have a drag and drop method to laying out the mailers/capaigns.
Key features
- Total features64
- A/B Testing
- API
- Activity Dashboard
- Advertising Management
- Auto-Responders
- Automated Scheduling
- Behavior Tracking
- Business Analysis
- CRM Integration
- Calendar Management
- Campaign Analysis
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Click Tracking
- Collaboration Tools
- Configurable Workflow
- Contact Management
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Custom Forms
- Custom Landing Pages
- Customer Experience Management
- Customer Segmentation
- Customizable Reporting
- Customizable Templates
- Dashboard Creation
- Data Import
- Data Import/Export
- Data Mapping
- Data Synchronization
- Data Visualization
- Delivery Tracking
- Demographic Data Collection
- Design Management
- Drag & Drop Interface
- Drip Marketing
- Email Invitations & Reminders
- Email Marketing Management
- Email Templates
- Email Tracking
- Engagement Analytics
- Event Triggered Actions
- Follow-up Scheduling
- Geolocation
- Image Library
- Landing Page Templates
- Lead Management
- Lead Nurturing
- Location Tracking
- Mailing List Management
- Mobile Integration
- Multi-Campaign
- Multi-Channel Management
- Multi-Channel Marketing
- Newsletter Management
- Offline Access
- Performance Reports
- Pipeline Management
- Preview Functionality
- Prioritizing
- ROI Analytics
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Reporting & Statistics
- SEO Management
- SMS Marketing Managment
- Social Advertising
- Social Media Integration
- Social Network Marketing
- Subscription Management
- Template Management
- Third Party Integration
- Video Streaming
- Visitor Management
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Integration
- Workflow Management
- eCommerce Integration
- Total features47
- A/B Testing
- API
- Activity Dashboard
- Advertising Management
- Auto-Responders
- Automated Scheduling
- Behavior Tracking
- Business Analysis
- CRM Integration
- Calendar Management
- Campaign Analysis
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Click Tracking
- Collaboration Tools
- Configurable Workflow
- Contact Management
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Custom Forms
- Custom Landing Pages
- Customer Experience Management
- Customer Segmentation
- Customizable Reporting
- Customizable Templates
- Dashboard Creation
- Data Import
- Data Import/Export
- Data Mapping
- Data Synchronization
- Data Visualization
- Delivery Tracking
- Demographic Data Collection
- Design Management
- Drag & Drop Interface
- Drip Marketing
- Email Invitations & Reminders
- Email Marketing Management
- Email Templates
- Email Tracking
- Engagement Analytics
- Event Triggered Actions
- Follow-up Scheduling
- Geolocation
- Image Library
- Landing Page Templates
- Lead Management
- Lead Nurturing
- Location Tracking
- Mailing List Management
- Mobile Integration
- Multi-Campaign
- Multi-Channel Management
- Multi-Channel Marketing
- Newsletter Management
- Offline Access
- Performance Reports
- Pipeline Management
- Preview Functionality
- Prioritizing
- ROI Analytics
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Reporting & Statistics
- SEO Management
- SMS Marketing Managment
- Social Advertising
- Social Media Integration
- Social Network Marketing
- Subscription Management
- Template Management
- Third Party Integration
- Video Streaming
- Visitor Management
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Integration
- Workflow Management
- eCommerce Integration
Integrations
- Total integrations410
- BigCommerce
- Drupal
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- Wordpress
- Zapier
- Total integrations57
- BigCommerce
- Drupal
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- Wordpress
- Zapier
Security
- Encryption of sensitive data at rest
- HTTPS for all pages (web-based apps)
- Reports/alerts for security breaches
- Multifactor authentication options
- Customer data removed upon service cancellation
- Encryption of sensitive data at rest
- HTTPS for all pages (web-based apps)
- Reports/alerts for security breaches
- Multifactor authentication options
- Customer data removed upon service cancellation
Alternatives
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Marketo Engage vs. Zoho Campaigns
See how Marketo Engage and Zoho Campaigns stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.
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