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Marketo Engage vs Zoho Analytics Comparison

Overview

Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation,...

Zoho Analytics is a self-service BI and analytics platform that helps users get new insights from their business data.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$25.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

252

255

68

7

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

5

4

3

2

1

102

87

19

5

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.
We just love this platform, it has improved our Sales-Marketing initiatives and we are able to achieve best results.
We loved the Marketo's ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side.

Pros

It is very easy to use and can create quite sophisticated reports given the ease and speed of use. It is also very affordable and can scale quite nicely while remaining affordable.
The customer service is very responsive, you can keep in touch by just leaving a message in the chat window. It is a very affordable solution for the creation of sophisticated reports with ease.
As a semi-literate database developer, I have enjoyed every aspect of the system and highly recommend it because of it's depth in functionality and also because it is highly affordable.

Cons

Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
We have had problems getting Marketo to integrate with Domo reporting software and have to continually make adjustments. It is unclear whether the problem is with Marketo, Domo or both.
It loads the previewing list very slowly. Its Spam Identification feature also very poor as well as email and landing page analytics are also not enough.

Cons

When you add a new filter, you have to reset all of the filters, which is a time-waster and annoying.
It shows some problems in creating complicated reports.
Reports (e.g. pivot view or summary) not able to use OR function and CONTAINS completely useless as you have to select every iteration manually.
  • Vendor responds to reviews
  • Last review12 days ago
  • Vendor responds to reviews
  • Last review20 days ago

Key features

  • Total features64
  • A/B Testing
  • API
  • Access Control
  • Active Directory Integration
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Advertising Management
  • Automatic Backup
  • Automatic Notifications
  • Behavior Tracking
  • Built-In Database
  • Business Analysis
  • Business Intelligence
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Charting
  • Click Tracking
  • Client Portal
  • Collaboration Tools
  • Content Filter
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Forms
  • Custom Landing Pages
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reporting
  • Customizable Templates
  • Dashboard Creation
  • Data Connectors
  • Data Extraction
  • Data Filtering
  • Data Import
  • Data Import/Export
  • Data Mapping
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Database Integration
  • Delivery Tracking
  • Demographic Data Collection
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Filtered Views
  • Geographic Maps
  • Landing Page Templates
  • Lead Management
  • Lead Nurturing
  • Location Tracking
  • Mobile Integration
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Performance Management
  • Performance Reports
  • Permission Management
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • Prioritizing
  • QuickBooks Integration
  • ROI Analytics
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • SEO Management
  • SMS Marketing Managment
  • Sales Analytics
  • Sales Reporting
  • Scheduled Reporting
  • Self Service Portal
  • Single Sign On
  • Social Advertising
  • Social Media Integration
  • Social Network Marketing
  • Summary Reports
  • Third Party Integration
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Web Forms
  • Website Integration
  • Widgets
  • Workflow Management
  • Total features52
  • A/B Testing
  • API
  • Access Control
  • Active Directory Integration
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Advertising Management
  • Automatic Backup
  • Automatic Notifications
  • Behavior Tracking
  • Built-In Database
  • Business Analysis
  • Business Intelligence
  • CRM Integration
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Charting
  • Click Tracking
  • Client Portal
  • Collaboration Tools
  • Content Filter
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Forms
  • Custom Landing Pages
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reporting
  • Customizable Templates
  • Dashboard Creation
  • Data Connectors
  • Data Extraction
  • Data Filtering
  • Data Import
  • Data Import/Export
  • Data Mapping
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Database Integration
  • Delivery Tracking
  • Demographic Data Collection
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Filtered Views
  • Geographic Maps
  • Landing Page Templates
  • Lead Management
  • Lead Nurturing
  • Location Tracking
  • Mobile Integration
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Performance Management
  • Performance Reports
  • Permission Management
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • Prioritizing
  • QuickBooks Integration
  • ROI Analytics
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • SEO Management
  • SMS Marketing Managment
  • Sales Analytics
  • Sales Reporting
  • Scheduled Reporting
  • Self Service Portal
  • Single Sign On
  • Social Advertising
  • Social Media Integration
  • Social Network Marketing
  • Summary Reports
  • Third Party Integration
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Web Forms
  • Website Integration
  • Widgets
  • Workflow Management

Integrations

  • Total integrations419
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrations75
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Marketo Engage vs. Zoho Analytics

See how Marketo Engage and Zoho Analytics stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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