Marketo Engage Features

The ability to customize and scale has been the biggest benefit of Marketo, paired with the levels of complexity that can be used to refine audiences and reporting in ways that cannot be acheived in other platforms.

There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve

Marketo had a lot of potential in terms of its lead tracking, automated workflows and contact management capabilities. We were thrilled to be on board with using the application, but soon realized we would never get to use the extra bells and whistles it offered since the core components were a constant frustration. It's also a very expensive platform.

Marketo provides templates for emails and landing pages that are difficult to customize, especially with our company logo and branding. We constantly were hitting road blocks and their support always very slow to respond days later after a technical issue was reported.

1. Easy-to-use interface: Marketo Engage has an intuitive user interface that makes it easy to quickly build complex marketing programs and campaigns.2. Advanced segmentation capabilities: Marketo Engage provides a powerful segmentation engine to target the right audiences and ensure maximum engagement.3. Automation and integration: Marketo Engage provides a wide range of automation capabilities, enabling...

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One of the cons of Marketo Engage software is that its user interface is not always intuitive. It can be difficult to navigate or find the features or settings you’re looking for. Additionally, the integration with existing business processes can be tricky and may require additional time and resources to ensure a successful integration. Additionally, the software can be quite expensive, which might be cost-prohibitive for some businesses. Finally, some features are missing from the software that could be useful, such as an AI-powered analytics engine or a more comprehensive CRM system.

I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo!!

The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack!!

Marketo is robust and can be configured to meet most business cases. It integrates well with many systems/services. For example, Marketo integrates better with Salesforce than Salesforce Marketing Cloud. There is a solid user group/community. Things like Content AI and Web Personalization take personalization across your digital marketing to the next level. Training is required to use a lot of features.

You have to build your own preference center. This doesn't come out-of-the-box. UI is bad, and Marketo Sky will help fix this, but it's taking forever for Marketo Sky to get to a point where I can actually use it. Many features do cost extra but you can pick and choose. Landing page templating is lacking without a dedicated devloper.

Marketo Engage is a great platform for engagement. It has a user-friendly interface and makes it easy to create campaigns, track analytics, and manage the customer journey. The automation capabilities are also very powerful, allowing us to quickly create and deploy campaigns that are tailored to our individual customers.

The only drawback to Marketo Engage is the cost. It is a bit pricey compared to other engagement platforms, but it is worth the investment.

I was in search of a marketing automation solution that could help streamline my team's efforts and improve our campaigns' performance. That's when I came across Marketo Engage, and I must say, I was impressed with its capabilities. It had some great features that made it a valuable addition to my team's marketing toolkit. We liked the intuitive drag-and-drop interface, which made it simple for us...

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On the downside, One thing that I found to be a limitation was the pricing model. It can be a bit expensive for small businesses like mine and we have to consider the costs carefully. Its an Adobe product and they have a reputation for making sudden drastic changes. Second, it has a steep learning curve, we had to spend some extra time getting familiar with all of the platform's features and capabilities. It also had limited customization options for forms and landing pages. We would have preferred more flexibility in this area. Also it does not have a mobile app which was a bit of a problem for my team, we had to use the browser on our mobile devices.

Marketo Engage is your run of the mill advertisement automation service. Marketo Engage also implements AI and allows for extensive use of AI when marketing. This feature is rare in this genre of advertising and helps stand Marketo Engage from its competitors, as will it help your product be advertised in its own unique and memorable way. The AI also helps targets aspects of advertising it considers needs improving and is capable of learning as it goes along, spotting customer trends and clickthrough rate trends. The analytics Marketo can offer also mirror conventional analytics with clickthrough rate and overall views being shown in a clear and simple way for manual improvements to advertising.

Marketo Engage excels in its AI component. As a result, it is necessary to give the application time to acclimatise to your advertisement style and efficacy. The AI does work best after around 1-2 weeks and so you may not see many effects before then. In order to get the best efficiency, it is also recommended that you use a wide range of Adobe products which could require some business restructuring.

Marketo Engage offers a wide range of tools and features that enable us to automate and streamline marketing operations, including lead nurturing, campaign management, social media marketing, and more.

Marketo Engage is a bit complex and challenging to navigate, particularly for users who are not familiar with marketing automation software.

Marketo is the "Porsche with a manual transmission" of marketing automation platforms. It's full of cool features and is incredibly powerful. The strengths: 1) Workflow flexibility that is unmatched by other platforms. Building complex data management, lead scoring, and organizational processes (such as lead routing) is very achievable in Marketo. They basically give you every function they can possibly...

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I love Marketo. But, there are some things I don't love. 1) The landing page builder has made improvements but still, leaves some to be desired. Unless a template available for import matches what you'd like to do, you pretty much have to hire a developer to build your templates. 2) The reporting is somewhat overhyped. They REALLY sell revenue cycle analytics, but in reality, it's tough to implement and even tougher to accurately maintain. Since data is essentially timestamped and not stored in an external record (i.e. like Salesforce has for a campaign member), if you mess it up, you're SOL. Marketo's advice to me was "don't mess up."

best automation/database management tool to date. Create comms, forms, landing pages, a structured database, rules - an entire functioning ecosystem.

No batching of operations, editor of emails can be improved

Marketo is the most robust platform I have used. You can literally accomplish anything you can think of. I like the engagement programs and streams. Cloning programs and emails are pretty straight forward. I love the database side of Marketo. It's very easy to locate and update user profiles. Listing imports are very fast and easy.

Although it can do anything, it's a steep learning curve to set anything up. They found the most complicated way of doing easy tasks. 1. No visual flow charts for automation 2. Have fun setting up the email preference and opt-out options. It's a nightmare. 3 The email builder is a complete joke. We ended up signing up with another email designer. 4. The Marketo training videos and tutorials are very high level. You'll find more helpful support in the forums. 5. Customer service is terrible. Have fun talking to someone on the other side of the world that knows less about the product than you. I can't count how many times they tell me something isn't possible only to figure it out later. Oh, and you have to pay for phone support.

Definitely the wide range of features. From lead scoring and nurturing to email marketing, to hosting webinars, creating landing pages, and using forms, the platform has everything we need to execute complex campaigns and track our results. Integrations with a wide range of platforms and marketing tools are also a strong point of Marketo.

I feel that there is a bit of a learning curve when it comes to using the platform. It's not the most intuitive system and it can take some time to get the hang of all the different tools and settings. Also, the user interface and some of the functionalities seem to be a bit old or outdated. The reporting section seems a bit complex and difficult to use. Difficult to keep the database healthy due to syncing errors with our CRM.

What I like most is the ability to create any marketing scenario with the freedom that marketo gives us in terms of automation. Also the ability to connect and integrate almost any tool with marketo, as well as the native Marketo-Salesforce CRM synchronisation.

The user interface is quite difficult to take on on our own, and professional training is needed/recommended.

I used Marketo in my last role for about three years and was always impressed. Marketo does a great job of integrating very seamlessly with Salesforce and in a sales role, this is imperative to your success. You are able to track not only your emails, but develop sophisticated campaigns to drive engagement in a particular market or across a broad spectrum. Above all, Marketo gave you the flexibility...

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We only encountered some occasional problems when uploading smart lists. This would sometimes take quite a long time when Marketo was running updates or changes, that would slow the system.

I've used Marketo for more than 3 years. Marketo is a powerful tool that gives me the ability to market and track my marketing campaigns in a meaningful and scalable way. The integration with other platforms such as Salesforce and SDL Tridion is out-of-box and very helpful for us. It has a slight learning curve, but the training is pretty decent. The community is very useful and the user groups have been very welcoming.

The classic user-interface is outdated, and the drag-and-drop function is not good as mentioned. Maybe cause I am in China, so the connection speed is very slow sometimes.

- UI Usability & design. - Tracking of programs from creation to execution, including success and engagement across programs like webinars, events, web pages and multi-step or channel campaigns. - Complex criteria for building out nurture programs based on targeted parameters and real-time interactions. - Global partitions and platform internationalization. - Real-time personalization

- Search functionality could be a lot easier with keywords, or created date. I know the platform just updated to search based on URL, but it could use a bit more work to make it easier for newer employees who have tons of legacy items to sift through. - Speed of platform is sometimes frustrating - it can be great at times...other times it lags beyond belief, when pulling lists, approving emails and landing pages, and just jumping from campaign to campaign. Sometimes I have to even restart or refresh the platform just to get it moving again. - Campaign calendar layout is not intuitive and leaves marketing teams resorting to a Google Calendar or similar feature to track campaign sequencing and deliverables. It's usable if you spend some time in it, but it definitely could be better.

I like the wide range of reports and data that are available. Everything from email performance to program ROI to opportunity insights are available through Marketo's Analytics software. I use it most often to look at email deliverability and program membership. There are a lot of different ways you can break down email sends and being able to look at everything from subject line interaction by job category to program ROI by attendance status is very useful in determining campaign effectiveness.

There's kind of a learning curve and a lot of different views and reports to get accustomed to, but once you spend some time in each of the reports it gets pretty easy to anticipate what you'll need to answer any given question you may get. There is some overlap between Marketo Analytics and what our department pulls from Salesforce, but there is still a lot of use in Marketo Analytics data.

The software allowed us to easily collect information, group it and send out targeted marketing blasts to the recipients. The drag and drop interface worked very well and allowed us to implement some logic into the queries we ran to extract the data. We were also able to schedule email blasts so that we did not send out too many at one time overloading our targeted audiences.

When we first used Marketo we sometimes had issues with URLs working correctly when copied into the email templates. Also when the software first came out we felt it was a bit technical where we could not just assign a marketing person to plan, create, and implement an email blast. The marketing person had to work with someone who had an IT background (our product management team at the time was full of such people). This lead to email blasts being done by the product managers or someone else in the product management team.

Marketo has an unbelievable amount of functionality that allows us to manage our leads and easily automate and track success of all our marketing campaigns. We have been able to add more levels of tracking and logic to our campaigns than we were able to do with our previous marketing automation tool. There is probably so much that I haven't yet discovered but am looking forward to finding out as I continue to use the tool more. The customer support and user support portal have been very helpful for us in finding solutions to our challenges, as there is so much functionality and sometimes so many ways to do 1 task that it's helpful to get advice on which is the best way to do it. I'd highly recommend Marketo!

Because there is so much functionality (atleast compared to the automation tool we used to use), there was a steep learning curve for our team but the customer support was really helpful in getting us over this curve.

The platform is so robust if you can imagine an automated workflow it has seemed to be something that you can bring to life. We continuously are suprised to learn about its robust capabilities to automate so many tasks and workflows not only in Marketo but with Salesforce, which we have intergrated as well as outlook.

At times the system can take a while to load, especially if you are trying to pull down a large about of data at one time.

Marketo Engage has revolutionized my approach to sales and marketing. This software is perfect for marketing automation and lead management. I can quickly customize campaigns and measure their impact. The segmentation and analytics features allow me to tailor my marketing strategies to get better results, and the integration with other platforms is just fantastic.

While Marketo Engage is incredibly comprehensive, it can be overwhelming for new users. The learning curve is steep, and sometimes customer support isn't as quick as we'd like.

Marketo is easy to use once implemented well. The set-up, filters, data management etc is very intuitive and caters well to automate customer journey mapping, email marketing, lifecycle management, lead scoring etc. It is easily integratable with most CRM, other analytics tools, social media platforms etc. which makes it easy to build a unified martech stack.

Marketo's analytics section has very limited customization. Unlike SFDC which is heavy on customization, the same is not possible on Marketo. If yo want to build dashboards etc. you need another tool which is also not very easy with all platforms. Additionally, while the helpdesk is responsive, customer service in general is not as great! They also don't come up with upgrades that often or atleast dont communicate it to customers. Its more self-help system here. Last but not the least, their trainings and certifications are super expensive.

The pros are as follows -- You can quickly and successfully plan, execute, and track your marketing efforts using Adobe Marketo. - You can manage your lead base centrally and keep track of your leads as they pass through the conversion process using Adobe Marketo. - Based on your target demographic and how they interact with your website, Adobe Marketo gives you the ability to customise the content of your campaigns. - A variety of analytics and performance tracking tools are available from Adobe Marketo to help you evaluate the success of your marketing. - You may easily link Adobe Marketo with other marketing platforms to develop an efficient omnichannel marketing strategy.

The cons regarding it are -- For certain firms, especially small and medium-sized ones, Adobe Marketo is really expensive. Just like other Adobe products.- Some people may find Adobe Marketo difficult to understand and operate, especially if they have no prior experience with marketing automation. - For some companies with particular requirements, Adobe Marketo's lack of all marketable features could be a drawback. - A business that relies too heavily on Adobe Marketo risks becoming reliant on it and losing the capacity to manage marketing campaigns on its own. - Integration issues may arise because Adobe Marketo may not be compatible with certain data management and marketing platforms.