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MARMIND

Marketing management software for medium and large companies

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MARMIND Reviews

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26 reviews

Recommended

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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The perfect marketing cockpit for our own marketing measures and our customers

Reviewed 8 months ago
Pros

The software enables simple and comprehensive structuring of complex marketing measures.

Cons

Connection to Marketing Automation Tools, but Marmind is already working on it.

This review was translated from German. Read original review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great tool for a better overview and simplification of marketing processes

Reviewed 2 years ago

Great tool to achieve and convey better and more transparent marketing planning in the company. It also improves the collaboration of all departments and stakeholders enormously and takes away administrative, monotonous work. In short, the software enables an improved marketing organization from planning to preparation and reporting.

Pros

Usage - Daily Business: + Integrated calender / tables: planning becomes clearer (several or all marketing plans can be mapped together) + Campaign templates, to-do checklists (including deadlines) & approval processes reduce administrative activities (especially confusing and numerous e-mails or reminders) + Better and more transparent collaboration through standardized and partly automated communication...

Cons

User interface design was a bit old-fashioned in 2019, but this has been improved a lot and the GUI is much more modern and is constantly being improved.

This review was translated from German. Read original review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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A basic tool, but there is space for improvement

Reviewed 8 months ago

The main benefit of having marmind is to have a clear budget management tool, to have full visibility of budget and marketing spend.

Pros

The spend module is the most impactful because it allows to connect finance with marketing environment.

Cons

I would like to have more hierarchies (one for finance and one for marketing). Now cascading the marketing campaigns from the finance hierarchy is not efficient.

Vendor response

Hi Anna, Thank you for your feedback! We are glad to hear that MARMIND helps you manage your budgets efficiently. I will follow up with our team on your comment regarding hierarchies. All the best, Johanna from MARMIND

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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good update

Reviewed 3 months ago

great at integrating different requirements

Pros

seems more intuitive, easier to learn for newbies

Cons

Structure / search still not really easy

This review was translated from German. Read original review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Powerful tool - Great service

Reviewed 2 years ago
Pros

Ease of use; Easy activation of Single Sign On using our own identity provider; Confirms to the most up to date security standards; Marmind provides a lot of functionality and flexibility which enables us to adapt marmind to our needs, even if we change our process; Enforces collaboration and confirms to our agile process model

Cons

It could take a while to sort out the features you really need, but even in this case you can rely on the Marmind team and their expertise

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Comprehensive tool for marketing processes

Reviewed 9 months ago

A holistic tool for modern marketing departments that facilitates the management of complex processes and integrated campaigns, creates transparency and minimizes coordination efforts. Easy to use and excellent support for implementation.

Pros

Marmind was obviously developed for marketing departments by people who understand marketing. It masters the most important processes out of the box and can be easily adapted to the needs of the team. The most important application for me is the easy presentation of marketing plans across the boundaries of teams, processes, products and target groups on the basis of master data and tags. It saves a lot of work and coordination effort if the teams only have to keep their own projects up to date and can rely on the transparent data in Marmind. This can then be transferred from campaign plans to budget planning to the coordination of marketing assets.

Cons

Like every new tool, Marmind also requires a certain rethinking in the processes and structures of a company.

This review was translated from German. Read original review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Comprehensive tool - great service

Reviewed 2 years ago

Planning of all communication measures in one place. Creation of an overview. Linking the planning directly with the tasks in the project, cross-company storage location of the files relevant in the project, linking the measures with the budget planning, monitoring the efficiency of the measures, immediate adjustment of planning at the same place. It is a really cool tool, the control center for the marketer.

Pros

Connection of all information and functions relevant for marketing / communication / project management in one software: planning, implementation, monitoring and control of all kinds of measures

Cons

Such a powerful tool that you only have to start with a few functions and slowly introduce it to your colleagues, otherwise there are too many obstacles.

This review was translated from German. Read original review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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All in one - this is what a content planning tool should look like

Reviewed 2 years ago

Marmind offers a great opportunity for every company to better organize work and processes, to make work easier and faster. Due to the individual approach, you can implement a suitable application for all wishes and needs.

Pros

The best thing is that with Marmind we bring all departments and stakeholders under one roof and thus no longer have to send out hundreds of emails. All information has been filed and everyone involved has 24/7 access to plans, budgets, discussed changes, assets and overviews.

Cons

Due to the complexity of the tool and the different workflows, configuration and getting to know the functions and handling takes a little longer. Above all, at the beginning you lose track of all the options that are available to you.

This review was translated from German. Read original review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Good tool for everyday use

Reviewed 9 months ago

Good opportunity to work together / everything in one place / very structured

Pros

The software is stable, we received very good support and is more intuitive than other tools. You can work very well in a team and exchange information or have a great overview of projects, even those in which you are not involved on a daily basis.

Cons

It takes a little to understand the structure and to find your way around. We also had numerous training sessions for the software, but questions still arise again and again.

This review was translated from German. Read original review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Easy to use and understand, great feelings of the status of ongoing campaigns

Reviewed 8 months ago

Very good experience, for a huge company like mine is a very useful tool, now i'm not involved anymore in the marketing part, but i will suggest any marketing person to at least try it, they will get a positive feeling.

Pros

Tool related to marketing campaigns, I think they are well organized, simple and clear to use, I can set my filters and personal settings in few steps, and have a clear status of my ongoing campaigns.

Cons

The part related to roadmapping, found it less attractive and user-friendly, sometimes it took to many steps to insert all my settings.

Vendor response

Hi Luigi, Thank you for reviewing MARMIND. We are glad to hear your overall experience was positive and we will definitely keep on improving the road mapping features. All the best, Johanna from MARMIND

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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A good friend after the difficult entry phase

Reviewed 2 years ago

In a nuthsell: A very efficient tool, you have to take your time and deal with it :)

Pros

What I liked best about this software is that it is much easier, more efficient and cleaner to work with the tool (after the initial phase). Duplicate tasks are eliminated (you can copy, move, duplicate, etc.). Saves a lot of time and as we all know: time costs money :)

Cons

At the beginning you have to deal with it explicitly in order to familiarize yourself with the features and possibilities of the tool. It happens that the tool automatically logs me out or that after I leave a comment on a field, the entire content disappears (it is back after a brief update).

This review was translated from German. Read original review

Vendor response

Hallo Filiz, danke fuer die sehr positive Bewertung und unser Feedbackgespraech bzgl. des automatischen Abmeldens und des voruebergehenden Verschwindens von Kommentaren. Die erwaehnten Probleme sind in einer bestimmten Konstellation bei der Anmeldung via Single-Sign-On aufgetreten und wurden behoben. Danke an dieser Stelle nochmals fur die Rueckmeldung, dass der Fix erfolgreich war und die Probleme nun nicht mehr auftreten. Schone Gru?e, das MARMIND-Team

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Review MRM Tool Marmind

Reviewed 2 years ago
Pros

Transparency about all ongoing marketing activities. All departments work in one tool. A communication platform, integrated approval processes

Cons

Identification of the completed activities in the navigation tree so that you can see directly which ones already have the status "Closed".

This review was translated from German. Read original review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Clear, time-saving & great service

Reviewed 2 years ago

One of the reasons why we wanted to introduce an MRM tool was that there is only ONE tool for planning our ongoing marketing activities with which we can work within the team as well as with external partners.

Pros

The biggest plus point is that at Marmind our needs / wishes or problems are dealt with and thus our marketing planning can be handled entirely by Marmind. Another plus point is that Marmind also saves us time, as we and our external partners can jointly access one tool.

Cons

At the beginning you have to invest a little more time so that you think about a meaningful structure, define templates and - where necessary - create corresponding to-do checklists. If

This review was translated from German. Read original review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Input

Reviewed 2 years ago

we have now the ability to manage a multi million budget under one roof , including campaign management tracking and reporting.

Pros

Expense / Campaign planning and reporting

Cons

alignement with the taxonomy of our organization

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great tool for planning, budgeting and evaluating all marketing activities

Reviewed 8 months ago
Pros

Marmind enables marketing campaigns and measures to be structured simply and clearly. The software has a modular structure and can therefore also be used for smaller requirements. A replacement of typical excels for planning and budgeting is possible with little effort. The tool offers all possibilities for projects with higher complexity (use of all modules)!

Cons

"Sit down and use" - that doesn't work. For the training you have to take enough time - especially due to or thanks to the multitude of options.

This review was translated from German. Read original review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Put my inbox on a welcome diet! Thanks Marmind!

Reviewed 9 months ago
Pros

Real time, accurate information on all my campaigns and their local roll-out - in all languages… one-stop, reliable info source

Cons

Took me a while to get to grips with the interface, but the recent updates really helped.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Overall great tool for campaign management for marketing managers

Reviewed 9 months ago
Pros

Tracking and reporting as well as budget tracking are the key factors for us using this. It helped keep things streamlined with our operation and managing large marketing budgets was made way, way easier.

Cons

The UI was a little difficult to get behind at first but nothing too crazy

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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the holy grail - and it works!

Reviewed 8 months ago
Pros

Why I’m excited about Marmind? It’s like you get a smart machine that points you to solutions that are much better than the decisions you made before. That’s because it gives you new big picture perspectives across planning, budgets and results, in real time. That’s the holy grail. Marmind’s team is all in — they spent 20 years building one software platform that integrates and automates workflows and tools. It’s just solid and works and you get support when you need it.

Cons

I found out about it too late :) Wish I had found it 10 years ago!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Feedback

Reviewed 9 months ago
Pros

The overall features and functionalities is really good

Cons

the newer version has the reporting function and other functions on left side comparative to the top right corner earlier, so its little difficult to navigate

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Management of comprehensive actions and campaigns

Reviewed 3 months ago

Interdisciplinary projects can be easily solved with Marmind. Both internal and external have access. You save yourself a lot of voting emails.

Pros

All specialist pages can access the same project at any time and always see the current status. It is also very well suited as an archive/storage.

Cons

I find the navigation tree a bit confusing and very fragmented when you have many subcategories.

This review was translated from German. Read original review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Review of OnePro (MARMIND)

Reviewed 9 months ago
Pros

Fast support and always valuable improvements and new features. The new user interface is much more appealing.

Cons

General structure and objects relatively complicated at the beginning, but usable after a long period of work with the software.

This review was translated from German. Read original review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Everything in one place.

Reviewed 9 months ago
Pros

User friendly, nice designed and really helpful with marketing budget and activities planning.

Cons

As all new software it needs time to learn especially about reports, but with good trainer is not so hard.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Marketing feeds

Reviewed 8 months ago
Pros

Cost center wise data that we can see what marketing people used to update in the tool and we will working with the data as per the requirement, checking the details as per specific cost center is good.

Cons

To check the multiple cost centers at with diff locations my not have good view.

Overall Rating
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good for planning marketing activities in teams

Reviewed 5 years ago

great to start with a free account. it's updated with new features on a monthly basis. supports o.k. too. questions will be answered in short time. litte lack of reporting features but there will be improvements soon. nice design and feature set. recommended.

Pros

No pros were added to this review

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Marmind definitely supports!

Reviewed 2 years ago

The upper team is always open to new solutions and adjustments and is always ready with their service. Marmind is definitely a support in everyday campaign work.

Pros

Having everything on one surface ensures transparency and revision security.

Cons

At the beginning, the operation took some getting used to.

This review was translated from German. Read original review