App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Mautic Logo

Mautic

Open source marketing automation platform

learn more

Mautic Features

Features Summary

Functionality

4.2

/5

51

Total features

22

5 categories

Mautic features

AB Testing
API
Activity Dashboard
CRM
Campaign Analytics
Conversion Tracking
Customer Segmentation
Customizable Branding

Common features of CRM software

API
Activity Dashboard
Activity Management
Activity Tracking
Alerts/Notifications
CRM
Calendar Management
Calendar Sync

Screenshots

Contenders comparison

Functionality

4.2

/5

51

Price starts from

ic-pricetag

No pricing info

learn more

Total Features

22

Unique features

  • Customizable Reports

  • Customizable Branding

Functionality

4.4

/5

14.9K

Price starts from

0

learn more

Total Features

132

Features in Common

17

Unique features

  • Email Distribution

  • Content Management

  • Mobile Survey

  • Data Analysis Tools

Functionality

4.4

/5

4.9K

Price starts from

50

Per month

visit website

Total Features

103

Features in Common

16

Unique features

  • SEO Management

  • Content Library

  • Search/Filter

  • Lead Capture

Common Mautic comparisons

Mautic logo
HubSpot CRM logo
MauticvsHubSpot CRM
Mautic logo
Mailchimp logo
MauticvsMailchimp
Mautic logo
ActiveCampaign logo
MauticvsActiveCampaign

Reviewers who mentioned features said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mautic is still the best free software if you have the resources to spend

Reviewed 5 months ago

Mautic is a choice that must be considered when we're talking about a serious project - you want your email list in-house, to be self hosted, maybe with the use of AWS or some other to deliver the emails, but you will have control of your data. You'll easily be able to track your subscribers and tag them based on what websites they've seen, you'll be able to send them emails based on what content they've read. It's an amazing experience. But it might be too much for small projects. If however you want to really dive into marketing, have your data under your control, then mautic is a pretty serious contender.

Pros

Mautic has extensive features, not just marketing analysis - but also email delivery, email marketing, SMS marketing, countless integrations and use cases. There are tons of stuff you can do with Mautic, almost anything you can think of - there is probably a way to make it done with Mautic. Honestly, Mautic is really the best of the industry, bar none. It has integrations, but with mautic you don't really need it because Mautic can do it all. And there are tons of documentation to help you implement and do all the things you could wish for.

Cons

Since is such a huge powerhouse, it really has so many features that many people will feel overwhelmed - and indeed many people do. It's not a simple to use software by any means, and I'm not kidding here, you'll probably need up to 1 year to fully understand it. It does have a pretty steep learning curve, but oh it's worth it - if your project or business requires it. Unfortunately you'll have to...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Free open source product that is great when it works, but difficult too

Reviewed 5 years ago

It allowed me to setup some marketing automation for cheap, but it requires a great deal more work than commercial systems to setup and understand.

Pros

It is a free and open source and has much of the functionality of the largest players in marketing automation. It has a decent interface for each component that works fairly well once you understand it. The integrations with email providers is great once you get them configured. Other plugins and integrations are very good.

Cons

Email configuration is difficult and problematic. Once running it is good, but you need expertise in configuring all aspects and you have to work with providers that require further expertise in order to increase deliverability. I use Elastic Email and it is a good system, but still difficult if you don't know how email deliverability should be configured. While the functionality is powerful in terms of the features, there is a disconnection between many of the components and it takes a real learning curve to get things running right. I still struggle with many of the components. It has features that will allow it to be a semi-decent crm, but they need to add new capabilities to it. Concepts are difficult as it related to visitors to your site and emails.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Best Free Email Marketing Tool

Reviewed 3 months ago

Overall, Mautic is the best free Email Marketing tool out there today. It is a free software tool. The number of functions it has are incredible. With Mautic we can create and analyze Email Marketing Campaigns, Create Forms and Landing Pages, Lead Scoring, perform Integrations, we can create Actions triggered by event, view reports, configure our customizable brand, A/B tests, customer tracking, Customer Segmentation Clients etc. Its weakness is that certain technical knowledge is needed for it to work, the software must be installed on a server, unlike other services that only log in and create your email marketing campaigns, Mautic is not just that.

Pros

Mautic has many advantages, some of them are: - We can choose in which server we are going to install Mautic. - We do not have to tie ourselves to any Hosting service. - We have the advantage of selecting the mail service that we want to use. - If we have problems with one provider, we can easily switch to another and we can keep all our settings. - The information that we store in Mautic about...

Cons

It is difficult to put the following points as a disadvantage because it is a Free Tool, but in my opinion these are the disadvantages: - The forms that we insert in our web pages have an old design, if we want to improve their design we must touch the style of the page (CSS code). - The options of the templates that it brings for the emails are very few, if we want to improve this we must modify...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

The Best Open Source Marketing Automation and Email Marketing Platform

Reviewed 3 years ago

I've been using Mautic for a few years to manage client email marketing campaigns and marketing automation integrations on their websites. It's an excellent solution for tech-savvy agencies that don't won't to spend tens of thousands of dollars on other platforms.

Pros

Mautic is open source, self-hosted, has a strong community behind it, and releases updates relatively frequently. You get all of the features of a HubSpot-like platform on your own server.

Cons

The occasional bug will pop up with new releases. I don't won't update immediately on important production servers until I've tested new releases. Self-hosting and open source means a little more work, but it's a great cost savings and it's always preferable to be in control of your data.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Automation for Less Cost

Reviewed 3 years ago

Good experience so far, keeps costs of mailing list sending down.

Pros

The ability to automate a lot of marketing tasks and the ability to track users for targeting leads from our website traffic.

Cons

The software seems to create a massive database size for larger lists as the amount of data collected is vast, therefore be aware that you may need a dedicated database server for storage

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

An open-source Marketing Automation tool, giving paid ones a run for their money

Reviewed 3 years ago

It has been great, with Mautic we have all data at one point, it is easy to track and deliver segmented content, onboarding flows easily which was cumbersome and erogenous when we were doing it manually.

Pros

NOTE: I use the self-hosted and open source version of the software. 1. Unlimited team member and collaboration possibility, as opposed to limited team size in other ones. 2. Very powerful decision engine that helps us customize Campaign workflow. 3. We can modify and segment users very granularly using company/lead attributes and their actions on the website. 4. Dynamic content is great to use, I have just started using this feature it is very useful for customized landing page experience. 5. Great user community and slack channel that helps you anytime.

Cons

1. Set-up took some time and help from the tech team. 2. Adding design elements like font and color to forms takes time to learn initially 3. UI could be better. 4. No proper dashboard.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Great marketing Automation tools

Reviewed a month ago

great email marketing automation tool

Pros

easy to use marketing automation tool lead management integration with crm systems form and email builder open source variant

Cons

previous versions less stable not easy to upgrade to new versions software stability increased a lot in the last couple of years

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

The only open source marketing automation software

Reviewed 3 years ago
Pros

Compared to costly subscriptions such as HubSpot or Pardot which start at $800-1000/month, Mautic provides the majority of the functionality that most marketers need without a licensing fee. Through an intuitive contact timeline, you get deep insight into events such as page hits, form completions, email opens/clicks, and asset downloads. The drag-and-drop campaign builder makes it easy to build workflows...

Cons

Mautic can require the expertise of a developer or sysadmin to set up and maintain. Fortunately, there are Mautic consultants that will professionally maintain your Mautic instance for a price that is far less than a subscription-based service. If you self-host, you have to bring your own email gateway (e.g. Amazon SES, SendGrid, etc.), which might seem like a disadvantage at first, but is actually an advantage. If you ever decide to use any other email marketing tools in conjunction with Mautic, you can benefit from the sender reputation you've accumulated while using Mautic - to ensure good email deliverability.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Best CRM and Autoresponder System I know of

Reviewed a year ago

It is a very powerful and important tool for my business that provides many possibilities and integrations, however sometimes we need a little technical expertise to solve certain details and do very specific things.

Pros

Being open Source is its greatest advantage because the software is constantly evolving and can always be improved both for oneself and for other users looking for a CRM of these features. What I like most about it: A/B testing of your digital marketing campaigns If you decide to use this tool, you should know that with it you can perform A/B tests for your landing pages and websites. These tests will allow you to optimize the performance of your platforms and improve the attraction you exert on your buyer persona. Compatible and adaptable to other tools and technologies Mautic is also a software designed to integrate with other complementary open source technologies. It works very well with the customer relationship management software for ecommerce (CRM) Drupal and with WordPress.

Cons

One of the points that needs to be corrected is the high dependence of its users on technical support. For the configuration of this Marketing Automation software, it is essential that Mautic's technical support assists you throughout the process. If you are not an expert, your first steps with this tool can become a small ordeal, but once you get over it, everything is a marvel.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

An amazing tool for email marketing

Reviewed 4 years ago

I am using for sending newsletters (trying to automate from rss to email), capturing the leads (integrating with thrive leads), and crating the welcome campaigns with advanced conditions (adapting them to the behavior of the person). I do also integrate with Magento with an extension.

Pros

I like that it is an open source solution that delivers on their promise. It has very advanced options, plus a community that loves it. Used both from small companies or by fortune 500. So it is very scalable. Allows to own your data.

Cons

There are two things that I do not like a lot. The business model behind for me looks to have minus and few economic incentives for the creators to improve it constantly. And I think that may reflect in that misses somethings that other similar tools have (for example easily arrange the time to send the email, rss to email, better facebook integration, etc). But, it is amazing how many things already have working fine (automated campaigs, impressive tracking pixel and contacts profiles, plug ins, email template editor, ab testing capacities, etc). Really a great work, and working good for real campaigns. Very stable product (that does not happen with all open source products)

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mautic provides all the features of highend marketing automation solutions

Reviewed 4 years ago

In today's environment a marketing automation plan is essential and Mautic offers a great one at a great price (free if you can install your self)!

Pros

Mautic makes marketing automation easy. From campaign scheduling to marketing asset tracking and management Mautic rocks. Extensive and highly flexible contact management is an additional Mautic benefit.

Cons

The most cost-effective implementation of Mautic is to install, setup and manage on your own server. The downside is that you will need the expertise on staff to accomplish this. There is a web-base, subscription version that is as good or better but does come with a monthly fee.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Main features available, active community of developers, growing network of helpers

Reviewed 6 years ago

I've been using several marketing automation software on my own, Mautic covers the main features digital marketers are willing to automate (i.e. Email builder, landing page builder, very user-friendly campaign builder...) The main difference with Mautic is that it is an open-source framework, and gathers a growing reliable community of developers. Improvement from version 3.4 to 2.1 are impressive,...

Pros

The campaign builder is from far the most user friendly one on the market. The open source community is fairly active and growing

Cons

Difficulty to deploy, need to be backed up with technical profile

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

You get what you pay for

Reviewed 3 years ago

Decently functional, but not the best in quality. You get what you pay for.

Pros

First of all, "Mautic" is both a name for SaaS run by Acquia, and also OSS available for anyone online. Here, I talk about just the software experience since it is almost what both of them have in common (assuming OSS installed correctly). Mautic is a great software for getting started with marketing automation for a fraction of the price that the competitors are asking for. Also, the functions and features aren't that limited. Mautic has all the features required for a company to get results by lead nurturing.

Cons

Mautic falls behind to competitors quite a bit in terms of integration with other services. Not only competitors, but major SaaS offer various integrations with other services, making it possible to tailor to all kinds of needs customers may have. Mautic is very limited in that regard, often requiring users to do extensive research on how to achieve what they want. (Often involves Zapier with some coding.)

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Avoid at all costs if you're B2B

Reviewed 2 years ago
Pros

What initally drew me to Mautic was the UX of their campaign builder which was something most of the other major players didn't have at the time. Pricing was far under the other major players as well and the way it was sold seemed like it would be a relatively easy install.

Cons

Literally everything else. Onboarding took over 3 months, we had problem after problem after problem. They told me for 18 months that in every single email I sent I didn't have any bounces, I questioned them over and over and over about why the bounce report wasn't accurate and they tried to tell me it was. After them FINALLY realizing they configured something wrong in our install I pulled us out of Mautic completely as now I could not trust the reporting. This is the most infurating piece of software to use, especially if you don't have a martech person on staff. Avoid at all costs and just pay the extra $$$ to go to one of the major players.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Good email marketing tool

Reviewed 2 years ago

Mautic helped me to reduce costs with email marketing campaigns.

Pros

- No user limit; - No limit on monthly emails; - Integrations; - Email creator in html; - Possibility to create Landing Page; - Unlimited contacts; - Possibility to create segments.

Cons

the cons of Mautic are due to the learning curve that is much greater when compared to other email marketing tools on the market.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Is like mailchimp but better

Reviewed 4 years ago

I can control EVERY aspect of my email marketing!

Pros

I love how great the campings in Mautic are. The visual templates of emails and the easy use for customizing them is amazing. Mautic use points system to see witch contact are the one's opening your email and helps to focus on the right path. Love how once you get to know the software everything just work and is your to make.

Cons

There is no white labeling, it definitively has some learning curve and the initial setup on cron jobs in a server can be tedious.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Great software for all of your MAM needs

Reviewed 4 years ago

I really enjoy Mautic. The support and product are both top-notch! It integrates well with all of our other systems and I would highly recommend to anyone!

Pros

My favorite part of Mautic is the A+ customer support. I'm never waiting more than 12 hours for an answer, even on nights and weekends, and the customer support staff are always willing to jump on a call to discuss my problem and offer assistance. The templates Mautic offers look fresh and are relatively easy to build. My favorite features, though, are probably campaigns and landing pages. The look and feel is so much cleaner than other softwares I've used.

Cons

I wish that there was a slightly more advanced Salesforce integration, but that's coming from someone who has used Pardot (a Salesforce product) in the past and the pros for Mautic vs Pardot definitely outweigh the cons.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Great software

Reviewed 5 years ago

No one. I am using this software and promote it in Poland.

Pros

I am using this tool for 8 months. It has great: Forms, Dynamic Content, Focus items, Progressive profiling. A lot of plugins. Powerfull tool. Self-hosted it the bigest pros. Big community. For me the best. Great guide: https://www.mymautic.pl/

Cons

Still a lot of errors... I have had the problem to integration with Hubspot. Documentation does not have actualization.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Most Frustrating Software that I have ever dealt with

Reviewed 6 years ago

This looks like an AMAZING platform but honestly I wouldn't know... I have been struggling to get the platform to work for ~18 months. I am by no means a coding wizard or a novice, and my troubles have not been a consistent go at operating it. However I have tended to put it off over and over again because whenever I try and set it up I need to uninstall it and reinstall it. This review is more of a rant than anything I know that there are several people that have had great success. All in all I would say that if you think that you can get it up and running do it it looks great but to date I have not been able to and that is obviously sad and frustrating.

Pros

That it can monitor the digital interactions of your prospects and deliver dynamic content to them based on those actions.

Cons

No real support and seems like you need more then an intermediate knowledge to get it up and running.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

I am using Mautic for 1 year for manage marketing campaigns

Reviewed 7 years ago

Comparing with others AM tools PROS: 1) you can choose other SMTP to send emails, like mandrill, sendgrid, amazon ses. 2) you can customize everything, if you have a local management system like ERP or a CRM built in house Mautic is perfect for you, you can set according your necessities 3) No limits for contacts and users 4) Perfect to agencies and consultants because you can sell services and not tools CONS: 1) Don't have a phone support. Its not so good for companies that is not confortable with ticket system. 2)Only 3 themes for landing pages. 3)Dont have a funnel report to identify the marketing and sales steps, how many leads and customers per steps and per traffic source, rate conversion per step.

Pros

No pros were added to this review

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Been using for about 6 minths

Reviewed 4 years ago

This is open source, so I'm optimistic where this will go. Have not had an opportunity to use the marketing triggers yet, which is it's main benefit. However, the ability to expand the contact data collection and use email marketing functionality has been encouraging, but even in this, it was a chellenge to find a responsive template.

Pros

- ability to use Amazon SES for email marketing email delivery, virtually eliminating the cost for most small to mid-size businesses. - amazing funtionality built in - create fields for contact list, dynamic segmentation, contact notes, event tracking

Cons

- documentation is sparce - calendar doesn't sync with google calendar - setup would not be easy without tech background - knowledge of cron jobs necessary

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

A great inbound marketing tool with lots of potential.

Reviewed 6 years ago

I came across Mautic while searching for a free alternative to Hubspot marketing tools, because $200 monthly while worth it wasn't in my client's budget. I went through their features with a smile on my face and nothing made me happier than knowing it was free. For a free tool, Mautic is packed with lots of features and that is part of the problem, the other problem is that I no longer take tutorials...

Pros

Mautic has a lot of potential and the pricing is great for small businesses.

Cons

The landing page builder is difficult to use and so is the form builder. There is no customer support or tutorial to guide you on how to make the most of the features.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

I found Mautic to be extremely useful and extendable. Out of the box it has great function.

Reviewed 5 years ago
Pros

It is amazingly easy to get and use. I've been able to sync it with Google and Zoho. I like the geo targeting. Best features are automation and dynamic content serving.

Cons

The updates always crash my system. Also, built in crm is very weak. I use Zoho as main management tool.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Think of this as the poor man's Marketo

Reviewed 4 years ago
Pros

It has most of the functionality you need from a marketing automation platform. But it's a fraction of the cost and will eventually be pretty disruptive for the players in this market.

Cons

It doesn't integrate cleanly with a lot of other stuff the way that Marketo does. It always seems like we're having some little issue with the integrations to gotowebinar and salesforce.com

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

A great tool, but must hard to use

Reviewed 6 years ago

It is a great tool that have future, but I think it can focus more on the user experience, to easy use... some times it take so much to do the simple..

Pros

Great campaign config.

Cons

No support.