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Mediatool
4.7
(11)

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Marketing activities and media management solution

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Mediatool Pricing, Features, Reviews and Alternatives

Mediatool product overview

What is Mediatool?

Mediatool is a cloud-based media planning solution designed to help advertisers and marketing organizations plan, analyze and manage marketing activities as well as budgets across multiple campaigns. The platform includes a unified portal, which enables marketers to receive feedback from clients and approve or reject media plans with comments.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
FAQs/Forum
Email/Help Desk
Chat

Training options

Live Online
Documentation
Videos
Webinars

Mediatool pricing information

Value for money

4.8

/5

11

Starting from

ic-pricetag

No pricing info

Pricing options

Free plan
Subscription
Free trial
Pricing range

Mediatool features

Functionality

4.5

/5

11

Total features

35

2 categories

Most valued features by users

Campaign Management
Reporting & Statistics
API
Activity Dashboard
Third Party Integrations
Data Import/Export
Campaign Analytics
Alerts/Notifications

Mediatool users reviews

Overall Rating

4.7

/5

11

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9.27/10
Rating distribution

5

4

3

2

1

8

3

0

0

0

Overall rating contenders

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Looking to manage your strategic media planning anytime anywhere? Look no further, I’d say!

Reviewed 4 years ago

Although Mediatool works great in terms of planning loads big chunks of advertising campaign media planning, it is even more powerful if you like to manage complex integrated marketing and communication campaigns that need a thoughtful and sophisticated interplay of form, time, and content of your activities. In that way it helps us a lot with our strategic change from a destination marketing organization to a content provider.

Pros

SaaS web-based easy to use intuitiv highly customizable central hub as powerful as to manage big corporations complex media planning. As if this wouldn’t be enough service, support and business development work with you on your solutions that fit your needs.

Cons

None. Really. Why? Because if a con pops up service, support and business development are eager to find a solution because this true innovation and business development.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great media planning tool

Reviewed 2 years ago

So far my experience with Mediatool has been great! It has been easy to push an adoption within Kindred once the new users aknowledge all the benefits they have by using it and how intuitive it is. The support we receive from the whole Mediatool team is amazing. They are very agile on fixing any bugs that the users may have, are open to improvement suggestions and special functionalities development to meet the needs of the client.

Pros

Mediatool is very intuitive and user friendly, which makes easy to adopt the use. As an admin user, I can tell that is very easy to define a plan structure by using the tags, it gives us flexibility enough to supply the individual needs that each media type demands. The multiple offered functionalities inside of the tool makes it interesting not only for a media planner, but for every user levels. By bringing a calendar view that can be customizable by each user according to information they want to see, customizable dashboards that makes the plans information visual, the detailed plan at sheet view and the delivery plan that may help on the controlling of creative delivery.

Cons

One point of attenction is for the sheet view, once the entries are included, the data is saved, the user leaves the page and return at some point at the same sheet view, the entries may not be at the same order it was included or appears on different orders for each user. It makes a bit of confusion at a planner/approver side and mainly makes harder to identify what was newly included at the plan, the users can't identify by a row number because it will probably appear at a different position to the other user.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Mediatool Review For Advertising Agency

Reviewed 3 years ago
Pros

Love how this is a one-stop database for all our media campaigns, where you can access each individual campaign and slice the information however you like, as well as easily export to Excel or Powerpoint.

Cons

The onboarding process is somewhat lengthy as there are a lot of nuances into building your campaigns within the tool.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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It is all about perspective. Increase your profitability with Mediatool.

Reviewed 2 years ago

A desperate search for an efficient solution to manage media buy activities across a plethora of media outlets was a bit daunting yet mandatory task. It is challenging especially if media buying is not the only work to be done and managed accurately while your team is not corporate sized one. Then I've came across mediatool and reached out to ask for further details. Mediatool is now a member of...

Pros

- Saving tremendous amounts of time - Saving attention span to focus on strategy - Single source of truth (still work to be done but already wonderful) - Omnichannel data under your fingers - Support, willingness of the whole Mediatool team to help growing companies

Cons

- Only thing I would appreciate are more self-service best-practice hints and further documentation

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A new level of marketing investment control

Reviewed 2 years ago

My overall experience with Mediatool is that it is easy to use and bring great transparency between departments and agencies so everyone knows status and what is going on when. And they have great customer support!!

Pros

I finally have got a great overview of all our media investments and saves a lot of time with automated reports for different people at different departments within our company. Today I can compare planned versus actual costs to easier allocate budgets better. The real-time campaign performance reports are very good to follow up on campaign targets to in time understand how the campaigns are doing.

Cons

Nothing really, but we want to connect to our internal finance system that we aim todo soon.

Mediatool FAQs and common questions

Q. What type of pricing plans does Mediatool offer?

Mediatool has the following pricing plans:<br><strong>Pricing model</strong>: Subscription<br>


Q. Who are the typical users of Mediatool?

Mediatool has the following typical customers:<br>Large Enterprises, Mid Size Business, Small Business


Q. What languages does Mediatool support?

Mediatool supports the following languages:<br>English


Q. Does Mediatool offer an API?

No, Mediatool does not have an API available.


Q. What other apps does Mediatool integrate with?

Mediatool integrates with the following applications:<br>Google Analytics 360, Pinterest, Twitter, Google Search Console, Outbrain, Snapchat, Google Ads, TikTok, LinkedIn for Business, Meta for Business, Instagram, Google Sheets, Adform Ad Server


Q. What level of support does Mediatool offer?

Mediatool offers the following support options:<br>Knowledge Base, FAQs/Forum, Email/Help Desk, Chat

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