Mediatool - 2024 Pricing, Features, Reviews, & Alternatives

Mediatool is a cloud-based media planning solution designed to help advertisers and marketing organizations plan, analyze and manage marketing activities as well as budgets across multiple campaigns. The platform includes a unified portal, which enables marketers to receive feedback from clients and approve or reject media plans with comments.

Mediatool's campaign overviews assist organizations with monitoring expenses and enable filtering of data by market, brand, product, promotional channels or media type. The application offers a range of features including a centralized database, comparison reports, deadline notifications, to-do lists, customizable workflows, and more. The built-in collaboration tools allow marketers to communicate and share ideas, updates, and documents with external or internal stakeholders. Managers can define role-based permissions, letting team members view or modify specific sections of campaigns.

Mediatool includes customizable dashboards, which allow administrators to gain insight into planned spending, media reach, campaign performance, and more via graphs, charts and analytics. The system also supports integration with various third-party applications including Instagram, Facebook, Google Analytics, AdWords and DCM.