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Mediatoolkit Logo
Mediatoolkit
4.4
(39)

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Web & social media monitoring for brands

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(5)

Mediatoolkit Features

Features Summary

Functionality

4.2

/5

39

Total features

45

5 categories

Mediatoolkit features

@mentions
API
Activity Dashboard
Alerts / Escalation
Alerts/Notifications
Automated Scheduling
Benchmarking
Brand Tracking

Common features of Reputation Management software

AI/Machine Learning
API
Brand Tracking
Campaign Analytics
Campaign Management
Campaign Scheduling
Complaint Management
Content Management

Price starts from

399

Per month

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.2

/5

39

Price starts from

399

Per month

visit website

Total Features

45

Unique features

  • Hashtag Tracking

  • Social Listening

  • Impact Measurement

  • Benchmarking

Functionality

4.4

/5

5K

Price starts from

50

Per month

visit website

Total Features

104

Features in Common

17

Unique features

  • Prospecting Tools

  • Lead Qualification

  • Image Library

  • Drip Campaigns

Functionality

4.5

/5

2.6K

Price starts from

0

Per month

learn more

Total Features

47

Features in Common

27

Unique features

  • Campaign Scheduling

  • Digital Asset Management

  • Mobile Access

  • Brand Guidelines

Common Mediatoolkit comparisons

Mediatoolkit logo
Mentionlytics logo
MediatoolkitvsMentionlytics

Reviewers who mentioned features said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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a controversial industry needs to monitor online buzz

Reviewed 8 months ago

I've been receiving alerts daily for years now and it's very helpful

Pros

it's important for us to know exactly what is being said about us as soon as it happens

Cons

sometimes I receive impertinent alerts and it feels a bit like 'the boy who cried wolf'

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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lovely tool but loading speed and channel varierty

Reviewed 8 months ago

good for profiling, bad for analyzing

Pros

profiling for social media listening about specific keyword.

Cons

API stability and customization, kind manuals

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Easy to use, intuitive monitoring platform with great customer support

Reviewed 8 months ago
Pros

We use Mediatoolkit on a daily basis, for monitoring, reporting, research and educational insights. The support team is very responsive and ready to give education any time we need - weather it is related to some new feature or to our new team members. Only thing I am sorry about is that we haven't been using the total MTK potential so far, when it comes to reports and some additional options besides just monitoring media mentions, but that is about to change.

Cons

We did encounter some of the websites that haven't been included in the mentions overview, but with regular feedback to the MTK team, that matter gets resolved asap.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mediatoolkit - My's customers edge

Reviewed 8 months ago

Our business has benefited greatly from using Mediatoolkit. We have been able to monitor keywords efficiently for our clients. Mediatoolkit has been instrumental in building out our Crisis Management plans and in tracking unusual thresholds.

Pros

The ease in which I am able to set up my queries and integrate with the tech team. Reporting is also very simple to use.

Cons

Not able to track mentions over the airwaves

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Useful media monitoring and analysis software

Reviewed 8 months ago

With MTK we have improved our ability to explore big data. The team is very competent and has been ready for our request to customize it.

Pros

Easy to use, affordable, graphics and report clear and Support team is very responsive. New features periodically added

Cons

Sentiment analysis needs to be improved.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great for insights and reporting

Reviewed 8 months ago
Pros

It's easy to get an overall view of the market or competitors communications. Easy access to reports provides easy arguments to present to the board on changes to comms strategy.

Cons

The tool is great for everything around online media monitoring, but the reports would be even better if it was possible to include or import additional mentions from offline or different sources not currently tracked.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Pros and Cons

Reviewed 8 months ago

Thanks to Mediatoolkit, our team find important crisis and manage it

Pros

It easy to use and gives me a completed report,data analysis.

Cons

Not appear all mentions like videos in new digital platforms like TikToK

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mediatoolkit review

Reviewed 2 years ago
Pros

User-friendly and reliable software for continuous monitoring on social media as well as in media articles and discussions. We can rely on Mediatoolkit to monitor all the mentions and give us an accurate overview of media coverage.

Cons

No data archive, you can monitor mentions captured only 90 days ago.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Toolkit that helps tracking your appearance online and offline

Reviewed 8 months ago

For our team, Mediatoolkit allowed us to be more in control of our marketing campaigns and it also saved us time when doing reporting to our clients.

Pros

We have used the most feature that helps us track the impact of our campaigns through different online channels. We have also used the Data analysis dashboards tho track our appearance online but also as an easy way to create reports for our clients.

Cons

I took us some time to get used how to setup filters that will work well for us.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mediatoolkit is great for crisis prevention and management

Reviewed 2 years ago

I am having a great experience with Mediatoolkit. After almost 2 years of using it, I have seen many improvements and always have a quick costumer service.

Pros

That is an easy-to-use tool, you can change manually the social sentiment and have a great costumer service.

Cons

Sometimes some mentions don't appear and the limitations that listening has with Facebook (it is not only with this tool)

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Good media monitoring software

Reviewed 2 years ago

Overall, it does it's job well. Allows me to track brand mentions consistently and efficiently.

Pros

- aasy to setup - picks up on most of brand mentions - has built-in flexible reporting - easy to export raw data and then fuel into whatever BI stuff you use, e.g. Google Data Studio

Cons

- doesn't pick up on Youtube mentions. For a media/entertainment brand that is crucial. - sentiment analysis is still kinda off-beat

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Useful

Reviewed 2 years ago

Excellent. They are all very kind and always available for solving nearly any problems in a quick time

Pros

Easiness, practicality, tailor-made, promptness of the needed help, value for money.[SENSITIVE CONTENT HIDDEN] is great :-)

Cons

At the moment I don't find anything wrong

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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One stop place for all my keywords

Reviewed 5 years ago
Pros

Easy to use, can create as many search criteria as you want, have "feeling" per each found topic (neg, neut, pos), create alerts, get reports

Cons

could have wizard or how to create new or edit already created search criteria. Sometimes you forget or add additional conditions and later on you realize that something is wrong.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Review

Reviewed 8 months ago
Pros

Very quick email alerts, great customer service, and Mediatoolkit is always ready to help at any time. The insights and reports are very detailed as well.

Cons

It worked pretty well for us. Very easy to use and terrific customer service from the team.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Simple and practical tool to help you monitor the results of your marketing and PR efforts

Reviewed 8 months ago

I use it daily, opening Mediatoolkit is the first thing in the morning I do. I monitor our brand but also I like to get a quick overview of competitors' mentions, published natives, and PR. It gives me simple and actionable insight in a blink of an eye. After the campaigns, I also check which channels bring the best results, to optimize media buying and other investments.

Pros

Ease of use and simple reporting, simple insights, and lots of nice visualization.

Cons

I don't have any specific complaints about this product. It works nicely its job.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Media mentions under one roof

Reviewed 8 months ago

All media mentions under one roof

Pros

We use Mediatoolkit for monitoring all media mentions regarding our company - daily notifications every morning are a good start of the day, so we can work with relevant media mentions on our social media channels, newsletter etc.

Cons

Not absolutely covering all media mentions

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great tool!

Reviewed a year ago

A very helpful tool!

Pros

Easy to use, excellent support team, great insights and data!

Cons

Sometimes there are glitches and strange faults or delays.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great soc media monitoring tool for both commercial companies and sport organisations

Reviewed 8 months ago

We as IT organisation are continually monitoring what others are saying about our products and solutions. It gives us also great insight into reactions after our posts on social media as well as on interviews and other PR activities

Pros

I like the speed of monitoring data sources and various possibilities of different types of reports

Cons

Sometimes it doesn't pick up all mentions and then I need ti use google and do the "inspect" option to add ot mannually for the report.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great social listening solution!

Reviewed 2 years ago

Mediatoolkit is a great research tool! It has helped us to uncover social and business insights across a variety of research topics and has proved to be a great platform for both students and experienced researchers alike.

Pros

Mediatoolkit is intuitive to use, has some great features such as easy reporting and query setup and customer support is always quick to respond.

Cons

Occasionally pages don't load results but hitting the refresh button fixes the issue.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great for social media analytics

Reviewed 8 months ago
Pros

Good integration and dashboards. Easy to use

Cons

Need a demographic info for twitter, this will help a lot.