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Meltwater vs Cision Comparison

Overview

Meltwater media intelligence tracks over 275,000 global online news sources, and has partnerships for print and broadcast...

Cision is a PR management, digital marketing and media relations software that provides one of the most comprehensive global...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

3.9

(69)

5

4

3

2

1

28

22

11

2

6

  • Value for money
  • Ease of use
  • Features
  • Customer support
82%
would recommend this app

3.9

(71)

5

4

3

2

1

23

28

10

6

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

Pros

The customer support is usually very fast and any issues always get resolved. The platform and staff are very reliable and useful.
I really like the Press Release distribution, the reach is fantastic.
It is great at monitoring media mentions and pull data from everywhere. There are many sub-tools of Sysomos which are helpful in finding the relevant search results of the quiries you're looking for.

Pros

It's very comprehensive and has great customer support. You actually get an account manager which is helpful when you are first setting yourself up on the platform.
Creating and distributing press releases is so intuitive and the reports are easy to read. Support is also great and very timely with our account manager.
Constantly improving experience for customers and would recommend.

Cons

Avoid this company at all costs. They have unethical and deceptive business practices.
Also time to timee they have a breach or something working wrong and you dont receive and alert by email and they are very slow to solve it. I have issues in the past with my clients because of this.
The customer service and their business practices are just unethical and deceptive.

Cons

Horrifically bad value for money - our worst software purchase of 2017.
We sent out a first press release and the results were terrible.
Cision isn't always the most user-friendly/easy on the eyes. It can be awkward to fill out press releases, and they look different once they're published.
  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features68
  • API
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Approval Process Control
  • Article Author Database
  • Audience Targeting
  • Auto Update
  • Automated Publishing
  • Behavior Analytics
  • Benchmarking
  • Brand Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Channel Attribution
  • Channel Management
  • Clippings Management
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Configurable Alerts
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Segmentation
  • Customizable Reports
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Digital Asset Management
  • Direct Mail Management
  • Email Distribution
  • Engagement Analytics
  • Impact Measurement
  • Influencer Discovery
  • Influencer Relationship Management
  • Influencer Tracking
  • Keyword Filtering
  • Keyword Tracking
  • List Management
  • Marketing Automation
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Press Monitoring
  • Press Release Builder
  • Project Management
  • Real Time Analytics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Search/Filter
  • Sentiment Analysis
  • Social Listening
  • Social Marketing
  • Social Media Monitoring
  • Trend Analysis
  • Website Analytics
  • Website Monitoring
  • Widgets
  • Workflow Management
  • Total features25
  • API
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Approval Process Control
  • Article Author Database
  • Audience Targeting
  • Auto Update
  • Automated Publishing
  • Behavior Analytics
  • Benchmarking
  • Brand Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Channel Attribution
  • Channel Management
  • Clippings Management
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Configurable Alerts
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Segmentation
  • Customizable Reports
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Digital Asset Management
  • Direct Mail Management
  • Email Distribution
  • Engagement Analytics
  • Impact Measurement
  • Influencer Discovery
  • Influencer Relationship Management
  • Influencer Tracking
  • Keyword Filtering
  • Keyword Tracking
  • List Management
  • Marketing Automation
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Press Monitoring
  • Press Release Builder
  • Project Management
  • Real Time Analytics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Search/Filter
  • Sentiment Analysis
  • Social Listening
  • Social Marketing
  • Social Media Monitoring
  • Trend Analysis
  • Website Analytics
  • Website Monitoring
  • Widgets
  • Workflow Management

Integrations

  • Total integrations1
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrationsN/A
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Meltwater

Easy and fast to track down journalists, pitch them, and increase the possibility of media coverage

Reviewed 2 years ago

MW delivers better functionality than Cision and also allows me to work faster and more effectively

Pros

MW is quick and simple to figure out, and if there's a glitch, their chat feature can address your issue within minutes!

Cons

It would be great if I'd be able to organize and divide long lists of results for targeted journalist searches into shorter sub lists.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Meltwater

Meltwater - Media Outreach

Reviewed 7 months ago

Great Customer Service! [SENSITIVE CONTENT HIDDEN] is fantastic, very informative, very helpful and truly knows our account. Great pricing when compared to Cision and Trendkite. I evaluate the entire service every year and after moving from Vocus (Cision) in 2016, I continue to renew. Value, Reach and Service!

Pros

I really like the Press Release distribution, the reach is fantastic.

Cons

It is a little "clunky," however every issue that I have ever had they have worked hard to fix it!

Vendor response

Ed, our team strives to deliver an excellent experience, and are glad you found this to be the case during your time with Meltwater. If you have further needs or questions, please reach out!

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend10/10

Share this review:

Meltwater

Meltwater makes media relations and PR easier

Reviewed 2 years ago

Meltwater really helps with media relations. It helps you target the right journalists for your news. If you do media outreach, you really need Meltwater.

Pros

What you can do with Meltwater you can't do with Cision. It's much easier to use and allows you to see who viewed your pitch so you can decide how to follow up. It makes media relations less of a thankless chore by helping you decide where to focus your efforts.

Cons

It's a little confusing to use. Once you have a tutorial, it's easier, of course, but I wouldn't say it's intuitive.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Meltwater

Best Option in the Market

Reviewed 2 years ago

With nearly 10 years working in PR, I have had experience with Cision, Vocus, and Meltwater. There is no question that I will continue to use Meltwater in my career because it is most powerful, in my opinion. I also think that their PR distribution (which is integrated into the platform) is better than what the other players have to offer.

Pros

I use Meltwater primarily for its media database and PR distribution. The media data seems to be pretty well updated and when I request changes/additions, they are made very quickly.

Cons

As they have updated the software, I lost some of the key features that added value to how I use it. I wish you could filter search results better, gain better snapshots of individual outreach performance from the overall list, and create news searches based on specific media lists, to name a few. Also, beware of their contract because there is an autorenewal clause no matter if your account rep has reached out to you beforehand or not. Make a note on your calendar ahead of time so that charge doesnt come as a surprise or ask them to remove it from your contract.

Meltwater vs. Cision

See how Meltwater and Cision stack up against each other by comparing features, pricing, ratings, integrations, security & more.

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10+ YEARS RECOMMENDING SOFTWARE

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