This is an app that is just as essential as a bank account is to a business.
This is an essential tool in any business of any size that has an online presence and wants to monitor their digital marketing. The best value is in its "early warning" application to lets you manage your online brand reputation.
I do not know what magic crawlers or algorithms they use. But it WORKS and it is accurate. Note though that I can not rate their customer support as I have never needed to use it. Yes they are just that good.
The free version is limited, but still well worth it for a growing business.
Only looked at the Google version for monitoring that was removed off the market & not listed above. I listen to a podcast where someone "mentioned" Mention and I tried it from there.
I did not use another app for this purpose before Mention.
The early warning for mentions of good or bad nature to respond to immediately for online brand reputation management.
Try combinations of keywords and adjust accordingly to get the best results to avoid too many reports & thousands of irrelevant mentions.