MoEngage Features

MoEngage

An intelligent Customer Engagement Platform

4.29/5 (45 reviews)

MoEngage Feature Summary

  • Acquisition analytics
  • Analytics/ROI tracking
  • Behavioral triggers
  • Channel attribution
  • Cohort analysis
  • Connector platform
  • Cross channel retargeting
  • Customer journey mapping
  • Customizable CTAs
  • Dynamic product messaging
  • Funnel analysis
  • In-App events tracking
  • In-app messages
  • Lifecycle email campaigns
  • Localization
  • Machine learning
  • Marketing flows
  • Mobile & website integration
  • Multivariate testing
  • Personalized product recommendations
  • Push amplication
  • Push notifications
  • Retention tracking
  • SMS messages
  • Sherpa AI algorithm
  • Time zone specific scheduling
  • Unified user profiles
  • Uninstall tracking
  • User event tracking
  • Web push notifications

Competitor Feature Comparison

API
Access Control
Accounting Management
Activity Tracking
Behavior Tracking
Campaign Analysis
Customer Segmentation
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Event Tracking
Event Triggered Actions
Geotargeting
Knowledge Base Management
Mobile Integration
Multi-Channel Marketing
SMS Marketing Managment
Third Party Integration
Website Integration
Learn moreCompare App
API
Access Control
Accounting Management
Activity Tracking
Behavior Tracking
Campaign Analysis
Customer Segmentation
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Event Tracking
Event Triggered Actions
Geotargeting
Knowledge Base Management
Mobile Integration
Multi-Channel Marketing
SMS Marketing Managment
Third Party Integration
Website Integration
Visit WebsiteCompare App
API
Access Control
Accounting Management
Activity Tracking
Behavior Tracking
Campaign Analysis
Customer Segmentation
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Event Tracking
Event Triggered Actions
Geotargeting
Knowledge Base Management
Mobile Integration
Multi-Channel Marketing
SMS Marketing Managment
Third Party Integration
Website Integration
Visit WebsiteCompare App

MoEngage Feature Reviews

25 reviewers had the following to say about MoEngage's features:

Prashant SInha

CRM 360 - One Platform Complete CRM Solution

2020-01-23

Complimented by strong tech support for API Integrations different push formats like Flows/Smart Trigger Campaigns and In-App notifications which almost covers every requirement for a seamless campaign. A/B Testing/ Segments and Controlled Group along with control levers on a granular level also supplements the package.

Pros

Specific tabs/groups as per the requirement of the firm. A/B testing ease with seamless campaign creation via duplicating the existing variation.

Cons

Static Content Elements (can't customize).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Amey Satvidkar

Business treat!

2018-11-01

I have been handling organic engagement activities.

Pros

Much convenient (Basis my experience with previous engagement tool) 3.

Cons

(Homepage & even campaigns)

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
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Vaishnavi Deshpande

Ease of use and speed is commendable

2020-02-18

Made our life easier because of its excellent integration capabilities, good support, geofencing feature and great reporting and analytics capabilities.

Pros

It was easy to integrate with our existing SMS partner and easy for analytics purposes such as A/B based on custom segmentation.

Cons

The database structure and lack of readability of names was difficult to get used to.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Computer & Network Security company, 5001-10000 employees)

Messaging made right!

2018-12-12

He have succeeded in the initial tests, got our benchmark and now want to go above and beyond in meeting our monetization and engagement goals.

Pros

Many aspects - Reachability to various types of devices, support to all the platforms we need, basic Messaging and Analytics possibilities, A/B Test Messaging and many others.

Cons

The solution should abstract such flows such that the campaign definition to product mapping is agnostic to campaigner's engineering knowledge.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
SAURABH PAL

Best tool for Marketing Automation

2018-11-20

The critical problem we had, while serving almost half-million active base in a day, was the segmentation. The proceeding problem involved serving the right content at right time.

Pros

The custom delivery options that moengage has, enabled our team to personalise users and made our marketing omni channel.

Cons

While infusing into the system, several requirements of analytics were missing from the product.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Brandon Veater

if you're not familiar with advertising this would be a great company and software to use.

2018-04-01

Pros

They really are the Sherpas of advertising they will basically guide you through what to do and where to advertise and what's going to be most effective for your business.

Cons

There's not many complaints as with all marketing campaign campaigns you doing have to invest some time into it to make sure it's successful.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Akash Deep

My thoughts on MoEngage

2020-01-21

Pros

The customizations available in all channels.

Cons

High campaign setup time 2. Testing does not work as intended 3.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Prashant Mahajan

Great User Engagement Platform

2018-11-16

Overall I am satisfied with the tool, if implemented correctly it helps deliver user engagement at a good cost.

Pros

I like the simplicity and people at Moengage, who do extra effort to help their customer to run a good campaign.

Cons

There are few features missing which are needed like web engagement, analytics and optimisation, which though we have been promised to be shipped soon.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 11-50 employees)

One of the best SAAS Product

2019-12-12

It was awesome

Pros

The marketing campaigns can be better manager by using this software by using targeting and waterfall and funnel reporting

Cons

Bugs are present as this is a new product and changes are happening daily

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Pranav Kumar

Strong Execution capabilities

2018-12-31

Pros

Robust Segmentation Omni-channel Execution Dynamic Product Sets

Cons

Delivery Rate can be better. Analytics can be better.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
virender rawat

Product Review

2018-12-14

Pros

Segmentation, Good Filters, catalog manage, Recent views are more informatic.

Cons

Campaign template is not user friendly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Stuart Dessler

Thought leaders for cross-channel engagement

2018-11-29

Their product innovation is second to none - they aren't just players in notifications, they are thought leaders.

Pros

Instead of BAU, one-size-fits-all approach, you can really dig down into granular segmentation and this has been catalyst to such impressive commercial successes in our first year.

Cons

The tools are strong but the interface could use some development.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
shravani kalikota

Feature rich

2020-02-18

Pros

You can create any type of campaigns based on as many rules as possible.

Cons

I think the reporting is something they have to improve

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Jeeshan Ali

Review by OYO Rooms

2019-01-02

Pros

The segmentation engine of Moengage is very powerful.

Cons

Every MA platform has certain drawbacks and needs to be tailored as per your requirement. Moengage has done away with most of the limitations we faced with subsequent product releases.

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kritika Goel

Must for any company

2019-12-12

Pros

The segmentation and analytics provided by moengage is something I like the most.

Cons

Server problems and hourly analysis not available

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 11-50 employees)

Moengage!!!! A story to be written in Future...For sure.

2019-02-06

Just need to play around a little bit on dashboard

Pros

Ease of doing is superb. It lets you do minimum and gain maximun.

Cons

some functionality still need to be improved like you cant use AND/OR condition simultaneously while creating a campaign.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Shilpa Nair

Great for regular push & SMS notification

2020-02-18

Great.

Pros

The daily reporting is great as well.

Cons

Overall a good tool and easy to use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Mubeen Mohammad

Easy for non-tech

2019-12-12

Pros

I liked the fact that product owners can set up campaigns through a self explanatory manner

Cons

Less support for Extended features (like json manipulation of notifications etc).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Nitika Pasricha

Great for engagement

2019-12-12

-

Pros

The case studies done for different OEMs which set the context of performance. The analytics section

Cons

Lag in customer support which occurs to get the detailed data or issue analysis in delivery

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
utkarsh singh

Moengage Review

2020-02-18

Pros

User Interface. Moengage is easy to use and onboards user swiftly.

Cons

Time required for integrating the product.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Ahsan Agha

Great product that has the best in class features and services

2020-02-18

Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service.

Pros

The number of metrics, data accuracy, wide variety of notification sending options that MoEngage provides is industry leading.

Cons

There are some areas where it can be more customizable to provide more features and functionality that can make notification sending process a lot faster.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Entertainment company, 51-200 employees)

Solved retention

2020-02-18

Great

Pros

Easy to use Good customer support Single point contact for all customer needs

Cons

Data mismatch interns of other marketing platforms

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Himanshu Gupta

Useful but could be better

2020-02-18

Pros

Push notifications and analytics is good

Cons

Delivery rate is low. Issues not fixed fast enough

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Gaurav Misra

super powerful, super simple

2018-12-07

Its helping us grow our retention rate. Flows are helping improve stickiness and overall gains in LTV are clearly there.

Pros

Run all the A/B tests you like.

Cons

Tough to find a flaw so far.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jeff Carlton Vijayan

User friendly

2020-02-18

Helps in all aspects of our business from onboarding to app engagement to customer retention With the product analytics we are able to visualize all the product success metrics in one platform

Pros

Ease to use Analytics platform is clear and crisp

Cons

Support delay at times Some product reccomendations that require faster turnaround time

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more