MoEngage Features

Ease of Use and a simplified UI. Specific tabs/groups as per the requirement of the firm. A/B testing ease with seamless campaign creation via duplicating the existing variation. One click non-personalized fallback template creation reduces the time to create the campaign. Segmented targeting basis affinity/engagement and various attributes. API integration is effective and seamless. Analytics provide a complete picture of the campaign/retention and engagement thereby assisting the decision making process. In a nutshell this tool handles every aspect of CRM and is a must have tool.

Limited Templates. Static Content Elements (can't customize).

The customizations available in all channels.

1. High campaign setup time 2. Testing does not work as intended 3. Flows setup

The number of metrics, data accuracy, wide variety of notification sending options that MoEngage provides is industry leading. Also Push Amplification+ is something which totally sets MoEngage apart from others.

There are some areas where it can be more customizable to provide more features and functionality that can make notification sending process a lot faster.

I like the ease with with even a novice can make cohorts and schedule push notifications after various Audience/Cohort Segmentation. Notification Delivery Rate is decent although can be improved to provide better insights.

Very Rare not often the notification delivery numbers are inflated and pulling reports takes time.

Personalisation is key in digital marketing and the level of depth of the technical capabilities the Moengage platform offers has been critical in our cross-channel activities. Instead of BAU, one-size-fits-all approach, you can really dig down into granular segmentation and this has been catalyst to such impressive commercial successes in our first year.

The tools are strong but the interface could use some development. It's not necessarily 'pretty' or too intuitive, and that's okay, because it works. But could use some improvements.

Ease to use Analytics platform is clear and crisp

Support delay at times Some product reccomendations that require faster turnaround time

Many aspects - Reachability to various types of devices, support to all the platforms we need, basic Messaging and Analytics possibilities, A/B Test Messaging and many others. The team is awesome who diligently have been closing all the gaps we found in feature set. Their approach is very positive and the quality with time have been satisfactory. There are competitive products with more features, but MoEngage approach to start with MVP and pick up our priorities first, shows the commitment needed for long term relationship.

Few parts of the usage needs basic product Engineering understanding which is often lacking in Marketing. The solution should abstract such flows such that the campaign definition to product mapping is agnostic to campaigner's engineering knowledge.

Moengage is feature rich. You can create any type of campaigns based on as many rules as possible.

I think the reporting is something they have to improve

The custom delivery options that moengage has, enabled our team to personalise users and made our marketing omni channel.

While infusing into the system, several requirements of analytics were missing from the product. With regular feedback with the team, we received them but it took months.

It was easy to integrate with our existing SMS partner and easy for analytics purposes such as A/B based on custom segmentation. Customization by passing our derived fields to the moengage platform enabled our hypothesis testing.

The database structure and lack of readability of names was difficult to get used to.

Push notifications and analytics is good

Delivery rate is low. Issues not fixed fast enough

It is really easy to learn & use. The UI is simple and easy to understand. It is really convenient to target the desired audience. Feature like A/B Testing are there to use. Easy to edit campaigns even after creation.

The time taken to load campaigns is high sometimes. If you are duplicating an old campaign, then it lags most of the times.

- easy to send out communication - segmentation

- UX part of the site can be improved and at times it is slow

Ease of using the platform to segment the customers, messaging templates for push notifications, and the options to customize my CTA. For Email Marketing too, MoEngage is really easy to use.

At times, we had issues with the slowness of the platform and the data that was being captured through our app but then everything was fixed quite quickly.

Like the ease of access , customization,journeys.

APIs could have been bit more diverse and self explanatory

Easy to use Good customer support Single point contact for all customer needs

Data mismatch interns of other marketing platforms

Ease of doing is superb. It lets you do minimum and gain maximun.

some functionality still need to be improved like you cant use AND/OR condition simultaneously while creating a campaign.

Ease of Use and an Interactive dashboard

Slow in times of high traffic and demand

I like the simplicity and people at Moengage, who do extra effort to help their customer to run a good campaign.

There are few features missing which are needed like web engagement, analytics and optimisation, which though we have been promised to be shipped soon.

The segmentation and analytics provided by moengage is something I like the most. It helped me reduce uninstalls and target users in a personalized way

Server problems and hourly analysis not available

Segmentation, Good Filters, catalog manage, Recent views are more informatic.

Campaign template is not user friendly. Pls make it more user friendly.

Easy of use and analytics. The daily reporting is great as well.

Nothing yet. Overall a good tool and easy to use.

Robust Segmentation Omni-channel Execution Dynamic Product Sets

Delivery Rate can be better. Analytics can be better.

Easy to use and highly configurable. Works on all platforms.

Nothing yet.may be they can add more features around retention