Most popular features of all Marketing apps
25 reviewers had the following to say about MoEngage's features:
Complimented by strong tech support for API Integrations different push formats like Flows/Smart Trigger Campaigns and In-App notifications which almost covers every requirement for a seamless campaign. A/B Testing/ Segments and Controlled Group along with control levers on a granular level also supplements the package.
Pros
Specific tabs/groups as per the requirement of the firm. A/B testing ease with seamless campaign creation via duplicating the existing variation.
Cons
Static Content Elements (can't customize).
Rating breakdown
Time used: 1-2 years
Frequency of use: Daily
Likelihood to recommend
I have been handling organic engagement activities.
Made our life easier because of its excellent integration capabilities, good support, geofencing feature and great reporting and analytics capabilities.
Pros
It was easy to integrate with our existing SMS partner and easy for analytics purposes such as A/B based on custom segmentation.
Cons
The database structure and lack of readability of names was difficult to get used to.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Daily
Likelihood to recommend
He have succeeded in the initial tests, got our benchmark and now want to go above and beyond in meeting our monetization and engagement goals.
Pros
Many aspects - Reachability to various types of devices, support to all the platforms we need, basic Messaging and Analytics possibilities, A/B Test Messaging and many others.
Cons
The solution should abstract such flows such that the campaign definition to product mapping is agnostic to campaigner's engineering knowledge.
Rating breakdown
Time used: 6-12 months
Frequency of use: Weekly
Likelihood to recommend
The critical problem we had, while serving almost half-million active base in a day, was the segmentation. The proceeding problem involved serving the right content at right time.
Pros
The custom delivery options that moengage has, enabled our team to personalise users and made our marketing omni channel.
Cons
While infusing into the system, several requirements of analytics were missing from the product.
Rating breakdown
Time used: 1-2 years
Frequency of use: Daily
Likelihood to recommend
Pros
They really are the Sherpas of advertising they will basically guide you through what to do and where to advertise and what's going to be most effective for your business.
Cons
There's not many complaints as with all marketing campaign campaigns you doing have to invest some time into it to make sure it's successful.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Weekly
Overall I am satisfied with the tool, if implemented correctly it helps deliver user engagement at a good cost.
Pros
I like the simplicity and people at Moengage, who do extra effort to help their customer to run a good campaign.
Cons
There are few features missing which are needed like web engagement, analytics and optimisation, which though we have been promised to be shipped soon.
Rating breakdown
Time used: 1-2 years
Frequency of use: Weekly
Likelihood to recommend
It was awesome
Pros
The marketing campaigns can be better manager by using this software by using targeting and waterfall and funnel reporting
Cons
Bugs are present as this is a new product and changes are happening daily
Rating breakdown
Time used: 6-12 months
Frequency of use: Weekly
Likelihood to recommend
Their product innovation is second to none - they aren't just players in notifications, they are thought leaders.
Pros
Instead of BAU, one-size-fits-all approach, you can really dig down into granular segmentation and this has been catalyst to such impressive commercial successes in our first year.
Cons
The tools are strong but the interface could use some development.
Rating breakdown
Time used: 6-12 months
Frequency of use: Daily
Likelihood to recommend
Pros
You can create any type of campaigns based on as many rules as possible.
Cons
I think the reporting is something they have to improve
Rating breakdown
Time used: 1-2 years
Frequency of use: Daily
Likelihood to recommend
Pros
The segmentation engine of Moengage is very powerful.
Cons
Every MA platform has certain drawbacks and needs to be tailored as per your requirement. Moengage has done away with most of the limitations we faced with subsequent product releases.
Rating breakdown
Time used: 1-2 years
Frequency of use: Daily
Likelihood to recommend
Pros
The segmentation and analytics provided by moengage is something I like the most.
Cons
Server problems and hourly analysis not available
Rating breakdown
Time used: 6-12 months
Frequency of use: Daily
Likelihood to recommend
Just need to play around a little bit on dashboard
Pros
Ease of doing is superb. It lets you do minimum and gain maximun.
Cons
some functionality still need to be improved like you cant use AND/OR condition simultaneously while creating a campaign.
Rating breakdown
Time used: 6-12 months
Frequency of use: Daily
Likelihood to recommend
Great.
Pros
I liked the fact that product owners can set up campaigns through a self explanatory manner
Cons
Less support for Extended features (like json manipulation of notifications etc).
Rating breakdown
Time used: 2+ years
Frequency of use: Monthly
Likelihood to recommend
-
Pros
The case studies done for different OEMs which set the context of performance. The analytics section
Cons
Lag in customer support which occurs to get the detailed data or issue analysis in delivery
Rating breakdown
Time used: 1-2 years
Frequency of use: Monthly
Likelihood to recommend
Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service.
Pros
The number of metrics, data accuracy, wide variety of notification sending options that MoEngage provides is industry leading.
Cons
There are some areas where it can be more customizable to provide more features and functionality that can make notification sending process a lot faster.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Daily
Likelihood to recommend
Great
Pros
Easy to use Good customer support Single point contact for all customer needs
Cons
Data mismatch interns of other marketing platforms
Rating breakdown
Time used: 1-2 years
Frequency of use: Daily
Likelihood to recommend
Its helping us grow our retention rate. Flows are helping improve stickiness and overall gains in LTV are clearly there.
Helps in all aspects of our business from onboarding to app engagement to customer retention With the product analytics we are able to visualize all the product success metrics in one platform
Pros
Ease to use Analytics platform is clear and crisp
Cons
Support delay at times Some product reccomendations that require faster turnaround time
Rating breakdown
Time used: 1-2 years
Frequency of use: Daily
Likelihood to recommend
