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Functionality
4.3
/5
49
Total features
53
6 categories
MoEngage features
Common features of Customer Engagement software
Amey S.
Verified reviewer
Entertainment, 501-1,000 employees
Used daily for 1-2 years
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I have been handling organic engagement activities. This includes planning, designing and execution of engagement notifications. Through Moengage's analytical insights, I can easily focus more on scaling my campaigns. This has eventually reduced my time which I usually spend planning the engagement activities. The ready to use reporting structure is even amazing. Makes things easier for MIS Team.
1. Very user-friendly interface 2. Much convenient (Basis my experience with previous engagement tool) 3. Can send engagement campaigns to multiple platforms all in one go. 4. The reporting structure is very well designed. Had helped me a lot in terms of preparing engagement reports. 5. Analytics provides deep insights basis which the task of optimising campaigns, selecting segments becomes less hectic.
1. Not at all mobile friendly. 2. Frequently takes time to load. (Homepage & even campaigns)
Prashant S.
Internet, 501-1,000 employees
Used daily for 1-2 years
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One of the platforms which offers a complete CRM Solution with an Analytical View of Campaign and User Behavior. Complimented by strong tech support for API Integrations different push formats like Flows/Smart Trigger Campaigns and In-App notifications which almost covers every requirement for a seamless campaign. A/B Testing/ Segments and Controlled Group along with control levers on a granular level also supplements the package.
Ease of Use and a simplified UI. Specific tabs/groups as per the requirement of the firm. A/B testing ease with seamless campaign creation via duplicating the existing variation. One click non-personalized fallback template creation reduces the time to create the campaign. Segmented targeting basis affinity/engagement and various attributes. API integration is effective and seamless. Analytics provide a complete picture of the campaign/retention and engagement thereby assisting the decision making process. In a nutshell this tool handles every aspect of CRM and is a must have tool.
Limited Templates. Static Content Elements (can't customize).
Akash D.
Internet, 501-1,000 employees
Used weekly for 6-12 months
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The customizations available in all channels.
1. High campaign setup time 2. Testing does not work as intended 3. Flows setup
Ahsan A.
Online Media, 501-1,000 employees
Used daily for less than 6 months
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Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service.
The number of metrics, data accuracy, wide variety of notification sending options that MoEngage provides is industry leading. Also Push Amplification+ is something which totally sets MoEngage apart from others.
There are some areas where it can be more customizable to provide more features and functionality that can make notification sending process a lot faster.
Anonymous Reviewer
Verified reviewer
Marketing and Advertising, 51-200 employees
Used daily for 1-2 years
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I like the ease with with even a novice can make cohorts and schedule push notifications after various Audience/Cohort Segmentation. Notification Delivery Rate is decent although can be improved to provide better insights.
Very Rare not often the notification delivery numbers are inflated and pulling reports takes time.
Stuart D.
Verified reviewer
Hospitality, 10,001+ employees
Used daily for 6-12 months
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We selected Moengage as the expertise they could provide in the digital sphere really drew us. Their product innovation is second to none - they aren't just players in notifications, they are thought leaders. Their support and knowledge they provide, from our client manager to the free webinars they provide to get the most of the tools, are second to none. We look forward to many more years working together and growing on the impressive results we've achieved to date.
Personalisation is key in digital marketing and the level of depth of the technical capabilities the Moengage platform offers has been critical in our cross-channel activities. Instead of BAU, one-size-fits-all approach, you can really dig down into granular segmentation and this has been catalyst to such impressive commercial successes in our first year.
The tools are strong but the interface could use some development. It's not necessarily 'pretty' or too intuitive, and that's okay, because it works. But could use some improvements.
Jeff C.
Banking, 11-50 employees
Used daily for 1-2 years
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Helps in all aspects of our business from onboarding to app engagement to customer retention With the product analytics we are able to visualize all the product success metrics in one platform
Ease to use Analytics platform is clear and crisp
Support delay at times Some product reccomendations that require faster turnaround time
Anonymous Reviewer
Verified reviewer
Computer & Network Security, 5,001-10,000 employees
Used weekly for 6-12 months
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We are using MoEngage as single messaging platform for all of our products, to fill the gap of reaching user contextually, on time and convert them into our loyal user base. We have broad range of platforms and plan to experiment a lot around content, channel, etc to beat the indutry best of messaging. He have succeeded in the initial tests, got our benchmark and now want to go above and beyond in meeting our monetization and engagement goals.
Many aspects - Reachability to various types of devices, support to all the platforms we need, basic Messaging and Analytics possibilities, A/B Test Messaging and many others. The team is awesome who diligently have been closing all the gaps we found in feature set. Their approach is very positive and the quality with time have been satisfactory. There are competitive products with more features, but MoEngage approach to start with MVP and pick up our priorities first, shows the commitment needed for long term relationship.
Few parts of the usage needs basic product Engineering understanding which is often lacking in Marketing. The solution should abstract such flows such that the campaign definition to product mapping is agnostic to campaigner's engineering knowledge.
shravani k.
Verified reviewer
Logistics and Supply Chain, 1,001-5,000 employees
Used daily for 1-2 years
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Moengage is feature rich. You can create any type of campaigns based on as many rules as possible.
I think the reporting is something they have to improve
SAURABH P.
Verified reviewer
E-Learning, 51-200 employees
Used daily for 1-2 years
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The critical problem we had, while serving almost half-million active base in a day, was the segmentation. The proceeding problem involved serving the right content at right time. With Moengage in our application, we could do it in minutes. That's what Moengage became our saviour
The custom delivery options that moengage has, enabled our team to personalise users and made our marketing omni channel.
While infusing into the system, several requirements of analytics were missing from the product. With regular feedback with the team, we received them but it took months.
Vaishnavi D.
Internet, 201-500 employees
Used daily for less than 6 months
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Made our life easier because of its excellent integration capabilities, good support, geofencing feature and great reporting and analytics capabilities.
It was easy to integrate with our existing SMS partner and easy for analytics purposes such as A/B based on custom segmentation. Customization by passing our derived fields to the moengage platform enabled our hypothesis testing.
The database structure and lack of readability of names was difficult to get used to.
Himanshu G.
Verified reviewer
Logistics and Supply Chain, 1,001-5,000 employees
Used daily for 6-12 months
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Push notifications and analytics is good
Delivery rate is low. Issues not fixed fast enough
Nishant S.
Retail, 501-1,000 employees
Used daily for 6-12 months
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Overall It is very easy to use and learn. A/B testing can be done according to choices. Value for your money.
It is really easy to learn & use. The UI is simple and easy to understand. It is really convenient to target the desired audience. Feature like A/B Testing are there to use. Easy to edit campaigns even after creation.
The time taken to load campaigns is high sometimes. If you are duplicating an old campaign, then it lags most of the times.
Aravind U.
Information Technology and Services, 1,001-5,000 employees
Used daily for 2+ years
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- easy to send out communication - segmentation
- UX part of the site can be improved and at times it is slow
Anonymous Reviewer
Verified reviewer
Education Management, 11-50 employees
Used daily for 6-12 months
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Ease of using the platform to segment the customers, messaging templates for push notifications, and the options to customize my CTA. For Email Marketing too, MoEngage is really easy to use.
At times, we had issues with the slowness of the platform and the data that was being captured through our app but then everything was fixed quite quickly.
Sourabh K.
Verified reviewer
Internet, 501-1,000 employees
Used daily for 1-2 years
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Its been good experience using moengage, especially with the journey's which improved engagement significantly.
Like the ease of access , customization,journeys.
APIs could have been bit more diverse and self explanatory
Anonymous Reviewer
Verified reviewer
Entertainment, 51-200 employees
Used daily for 1-2 years
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Great
Easy to use Good customer support Single point contact for all customer needs
Data mismatch interns of other marketing platforms
Anonymous Reviewer
Verified reviewer
Internet, 11-50 employees
Used daily for 6-12 months
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Vast and superb. You can do anything with this product. Just need to play around a little bit on dashboard
Ease of doing is superb. It lets you do minimum and gain maximun.
some functionality still need to be improved like you cant use AND/OR condition simultaneously while creating a campaign.
Akshay K.
Hospitality, 10,001+ employees
Used daily for 1-2 years
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Ease of Use and an Interactive dashboard
Slow in times of high traffic and demand
Prashant M.
Verified reviewer
Internet, 1,001-5,000 employees
Used weekly for 1-2 years
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Overall I am satisfied with the tool, if implemented correctly it helps deliver user engagement at a good cost. Few minor bugs and issues happen, but team acknowledge it and try to fix it.
I like the simplicity and people at Moengage, who do extra effort to help their customer to run a good campaign.
There are few features missing which are needed like web engagement, analytics and optimisation, which though we have been promised to be shipped soon.
Kritika G.
Utilities, 51-200 employees
Used daily for 6-12 months
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The segmentation and analytics provided by moengage is something I like the most. It helped me reduce uninstalls and target users in a personalized way
Server problems and hourly analysis not available
virender r.
Design, 51-200 employees
Used daily for 6-12 months
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Segmentation, Good Filters, catalog manage, Recent views are more informatic.
Campaign template is not user friendly. Pls make it more user friendly.
Shilpa N.
Logistics and Supply Chain, 1,001-5,000 employees
Used daily for 6-12 months
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Great.
Easy of use and analytics. The daily reporting is great as well.
Nothing yet. Overall a good tool and easy to use.
Pranav K.
Verified reviewer
Internet, 5,001-10,000 employees
Used daily for 6-12 months
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Robust Segmentation Omni-channel Execution Dynamic Product Sets
Delivery Rate can be better. Analytics can be better.
Dinesh Kumar K.
Verified reviewer
Computer Software, 11-50 employees
Used weekly for 1-2 years
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Have been using for the past 2 years and lot of improvements . We use push and inapp notifications . This is very easy to use. Any new tema member can easily get started with it.
Easy to use and highly configurable. Works on all platforms.
Nothing yet.may be they can add more features around retention