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MoEngage

An intelligent Customer Engagement Platform

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MoEngage Features

Features Summary

Functionality

4.3

/5

49

Total features

53

6 categories

MoEngage features

AB Testing
API
Access Controls/Permissions
Activity Tracking
Auto-Responders
Behavior Tracking
Campaign Management
Campaign Segmentation

Common features of Customer Engagement software

API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
Behavior Tracking
CRM
Campaign Management

Price starts from

999

Per month

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.3

/5

49

Price starts from

999

Per month

learn more

Total Features

53

Unique features

  • Mobile Alerts

  • Web Notifications

  • Access Controls/Permissions

  • Churn Management

Functionality

4.4

/5

14.7K

Price starts from

ic-pricetag

No pricing info

learn more

Total Features

132

Features in Common

29

Unique features

  • Live Chat

  • Lead Generation

  • Archiving & Retention

  • Randomization

Functionality

4.4

/5

4.8K

Price starts from

45

Per month

visit website

Total Features

103

Features in Common

26

Unique features

  • CAN SPAM Compliance

  • Visual Analytics

  • Contact Database

  • Lead Qualification

Common MoEngage comparisons

MoEngage logo
CleverTap logo
MoEngagevsCleverTap
MoEngage logo
WebEngage logo
MoEngagevsWebEngage
MoEngage logo
Iterable logo
MoEngagevsIterable

Reviewers who mentioned features said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Business treat!

Reviewed 4 years ago

I have been handling organic engagement activities. This includes planning, designing and execution of engagement notifications. Through Moengage's analytical insights, I can easily focus more on scaling my campaigns. This has eventually reduced my time which I usually spend planning the engagement activities. The ready to use reporting structure is even amazing. Makes things easier for MIS Team.

Pros

1. Very user-friendly interface 2. Much convenient (Basis my experience with previous engagement tool) 3. Can send engagement campaigns to multiple platforms all in one go. 4. The reporting structure is very well designed. Had helped me a lot in terms of preparing engagement reports. 5. Analytics provides deep insights basis which the task of optimising campaigns, selecting segments becomes less hectic.

Cons

1. Not at all mobile friendly. 2. Frequently takes time to load. (Homepage & even campaigns)

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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CRM 360 - One Platform Complete CRM Solution

Reviewed 2 years ago

One of the platforms which offers a complete CRM Solution with an Analytical View of Campaign and User Behavior. Complimented by strong tech support for API Integrations different push formats like Flows/Smart Trigger Campaigns and In-App notifications which almost covers every requirement for a seamless campaign. A/B Testing/ Segments and Controlled Group along with control levers on a granular level also supplements the package.

Pros

Ease of Use and a simplified UI. Specific tabs/groups as per the requirement of the firm. A/B testing ease with seamless campaign creation via duplicating the existing variation. One click non-personalized fallback template creation reduces the time to create the campaign. Segmented targeting basis affinity/engagement and various attributes. API integration is effective and seamless. Analytics provide a complete picture of the campaign/retention and engagement thereby assisting the decision making process. In a nutshell this tool handles every aspect of CRM and is a must have tool.

Cons

Limited Templates. Static Content Elements (can't customize).

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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My thoughts on MoEngage

Reviewed 2 years ago
Pros

The customizations available in all channels.

Cons

1. High campaign setup time 2. Testing does not work as intended 3. Flows setup

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great product that has the best in class features and services

Reviewed 2 years ago

Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service.

Pros

The number of metrics, data accuracy, wide variety of notification sending options that MoEngage provides is industry leading. Also Push Amplification+ is something which totally sets MoEngage apart from others.

Cons

There are some areas where it can be more customizable to provide more features and functionality that can make notification sending process a lot faster.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Retention Specialist's Review

Reviewed 7 months ago
Pros

I like the ease with with even a novice can make cohorts and schedule push notifications after various Audience/Cohort Segmentation. Notification Delivery Rate is decent although can be improved to provide better insights.

Cons

Very Rare not often the notification delivery numbers are inflated and pulling reports takes time.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Thought leaders for cross-channel engagement

Reviewed 4 years ago

We selected Moengage as the expertise they could provide in the digital sphere really drew us. Their product innovation is second to none - they aren't just players in notifications, they are thought leaders. Their support and knowledge they provide, from our client manager to the free webinars they provide to get the most of the tools, are second to none. We look forward to many more years working together and growing on the impressive results we've achieved to date.

Pros

Personalisation is key in digital marketing and the level of depth of the technical capabilities the Moengage platform offers has been critical in our cross-channel activities. Instead of BAU, one-size-fits-all approach, you can really dig down into granular segmentation and this has been catalyst to such impressive commercial successes in our first year.

Cons

The tools are strong but the interface could use some development. It's not necessarily 'pretty' or too intuitive, and that's okay, because it works. But could use some improvements.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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User friendly

Reviewed 2 years ago

Helps in all aspects of our business from onboarding to app engagement to customer retention With the product analytics we are able to visualize all the product success metrics in one platform

Pros

Ease to use Analytics platform is clear and crisp

Cons

Support delay at times Some product reccomendations that require faster turnaround time

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Messaging made right!

Reviewed 4 years ago

We are using MoEngage as single messaging platform for all of our products, to fill the gap of reaching user contextually, on time and convert them into our loyal user base. We have broad range of platforms and plan to experiment a lot around content, channel, etc to beat the indutry best of messaging. He have succeeded in the initial tests, got our benchmark and now want to go above and beyond in meeting our monetization and engagement goals.

Pros

Many aspects - Reachability to various types of devices, support to all the platforms we need, basic Messaging and Analytics possibilities, A/B Test Messaging and many others. The team is awesome who diligently have been closing all the gaps we found in feature set. Their approach is very positive and the quality with time have been satisfactory. There are competitive products with more features, but MoEngage approach to start with MVP and pick up our priorities first, shows the commitment needed for long term relationship.

Cons

Few parts of the usage needs basic product Engineering understanding which is often lacking in Marketing. The solution should abstract such flows such that the campaign definition to product mapping is agnostic to campaigner's engineering knowledge.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Feature rich

Reviewed 2 years ago
Pros

Moengage is feature rich. You can create any type of campaigns based on as many rules as possible.

Cons

I think the reporting is something they have to improve

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Best tool for Marketing Automation

Reviewed 4 years ago

The critical problem we had, while serving almost half-million active base in a day, was the segmentation. The proceeding problem involved serving the right content at right time. With Moengage in our application, we could do it in minutes. That's what Moengage became our saviour

Pros

The custom delivery options that moengage has, enabled our team to personalise users and made our marketing omni channel.

Cons

While infusing into the system, several requirements of analytics were missing from the product. With regular feedback with the team, we received them but it took months.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Ease of use and speed is commendable

Reviewed 2 years ago

Made our life easier because of its excellent integration capabilities, good support, geofencing feature and great reporting and analytics capabilities.

Pros

It was easy to integrate with our existing SMS partner and easy for analytics purposes such as A/B based on custom segmentation. Customization by passing our derived fields to the moengage platform enabled our hypothesis testing.

Cons

The database structure and lack of readability of names was difficult to get used to.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Useful but could be better

Reviewed 2 years ago
Pros

Push notifications and analytics is good

Cons

Delivery rate is low. Issues not fixed fast enough

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Easy & Useful but require modifications

Reviewed 2 years ago

Overall It is very easy to use and learn. A/B testing can be done according to choices. Value for your money.

Pros

It is really easy to learn & use. The UI is simple and easy to understand. It is really convenient to target the desired audience. Feature like A/B Testing are there to use. Easy to edit campaigns even after creation.

Cons

The time taken to load campaigns is high sometimes. If you are duplicating an old campaign, then it lags most of the times.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Its a easy to use and most effective platform for sending out communication and track analytics

Reviewed 3 years ago
Pros

- easy to send out communication - segmentation

Cons

- UX part of the site can be improved and at times it is slow

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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App Marketing Friendly Marketing Automation Tool

Reviewed a year ago
Pros

Ease of using the platform to segment the customers, messaging templates for push notifications, and the options to customize my CTA. For Email Marketing too, MoEngage is really easy to use.

Cons

At times, we had issues with the slowness of the platform and the data that was being captured through our app but then everything was fixed quite quickly.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Good tool to enagage users

Reviewed 3 years ago

Its been good experience using moengage, especially with the journey's which improved engagement significantly.

Pros

Like the ease of access , customization,journeys.

Cons

APIs could have been bit more diverse and self explanatory

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Solved retention

Reviewed 2 years ago

Great

Pros

Easy to use Good customer support Single point contact for all customer needs

Cons

Data mismatch interns of other marketing platforms

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Moengage!!!! A story to be written in Future...For sure.

Reviewed 3 years ago

Vast and superb. You can do anything with this product. Just need to play around a little bit on dashboard

Pros

Ease of doing is superb. It lets you do minimum and gain maximun.

Cons

some functionality still need to be improved like you cant use AND/OR condition simultaneously while creating a campaign.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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MoEngage is a great partner!

Reviewed 3 years ago
Pros

Ease of Use and an Interactive dashboard

Cons

Slow in times of high traffic and demand

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great User Engagement Platform

Reviewed 4 years ago

Overall I am satisfied with the tool, if implemented correctly it helps deliver user engagement at a good cost. Few minor bugs and issues happen, but team acknowledge it and try to fix it.

Pros

I like the simplicity and people at Moengage, who do extra effort to help their customer to run a good campaign.

Cons

There are few features missing which are needed like web engagement, analytics and optimisation, which though we have been promised to be shipped soon.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Must for any company

Reviewed 3 years ago
Pros

The segmentation and analytics provided by moengage is something I like the most. It helped me reduce uninstalls and target users in a personalized way

Cons

Server problems and hourly analysis not available

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Product Review

Reviewed 4 years ago
Pros

Segmentation, Good Filters, catalog manage, Recent views are more informatic.

Cons

Campaign template is not user friendly. Pls make it more user friendly.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great for regular push & SMS notification

Reviewed 2 years ago

Great.

Pros

Easy of use and analytics. The daily reporting is great as well.

Cons

Nothing yet. Overall a good tool and easy to use.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Strong Execution capabilities

Reviewed 4 years ago
Pros

Robust Segmentation Omni-channel Execution Dynamic Product Sets

Cons

Delivery Rate can be better. Analytics can be better.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best in app marketing tool

Reviewed 4 years ago

Have been using for the past 2 years and lot of improvements . We use push and inapp notifications . This is very easy to use. Any new tema member can easily get started with it.

Pros

Easy to use and highly configurable. Works on all platforms.

Cons

Nothing yet.may be they can add more features around retention