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Monetate

Website Optimization, Email, Display Advertising Solution

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Monetate Reviews

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6 reviews

recommended

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Efficient platform to build your marketing campaign

Reviewed 2 years ago

I worked with montage while being a web content management specialist at a large retail company. We used it to add promotional banners and product labels reflecting promos, and we also performed A?B testing of our banners. I liked working with the tools especially when being results of the campaign and figuring out what approach to promotion was more effective.

Pros

Monetate allows to efficiently add and track marketing elements to your site's pages thus to see how effective your campaign is. You can create and add custom content to the pages with promo details, specify audience, perform A/B testing, and see how the campaign performs all in the same place.

Cons

Creating proper queries to specify the exact pages where the promos should appear may be a bit challenging.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Dynamic Personalization and A/B Testing

Reviewed 4 years ago

Easy, flexible, powerful dynamic personalization engine. Is responsive, accurate and has made creating targeted marketing campaigns so easy!

Pros

Very easy to set up, very easy to use. The integration was simple and straightforward. And the insight and power that you gain is incredible. The targeting is so easy and has the ability to execute very complex experiences. Very easily to bring in 3rd party data to personalize.

Cons

With a lot of experiences in action, it can be tough to manage and isolate experiences. Reporting is complex, but gives us the insight we need.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Excellent features and support, but need to be a very large organization to see ROI

Reviewed 4 years ago
Pros

The features to customize messaging and personalize a user's experience are endless. They are fun to use, and you can learn some neat things from them about your audience, how to message to them, and what they tend to respond to (just not neat enough in my opinion). The support is absolutely fantastic. If you're a very large organization, I can see the tool providing value though.

Cons

The features, such as weather triggered ads, messaging to certain customer segments, and the ability to alter appearance of a website based upon the location of the user's IP, are all awesome in theory. However, in order to truly take advantage of the tool, you need to be a very large organization in my opinion to see ROI. You need statistically significant samples to make potentially major changes...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Versatile and strong customization engine

Reviewed 2 years ago
Pros

Setting up is very simple, and also very simple to use. The integration was straightforward and easy. The knowledge and insight you obtain is amazing. It's very easy to personalize third party information. It has a versatile and strong customization engine. It made very easy for us to create targeted marketing campaigns.

Cons

Reporting option can be very complex to set up

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Optimization testing

Reviewed 2 years ago
Pros

A/B or multivariate test are east to set up and run. Easy to change variables and run tests.

Cons

Not the simplest program to get set up and implemented, improvements on consulting should be made. Costly software.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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This reviewer only left a rating

Reviewed 6 years ago
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