MRMcentral Pricing, Features, Reviews & Comparison of Alternatives

MRMcentral

An All-in-One Marketing Resource Management Solution.

4.5/5 (8 reviews)

MRMcentral overview

MRMcentral is a cloud-based marketing resource management (MRM) solution designed to assist marketing teams of all sizes with project management and team collaboration. Key features include capacity planning, budgeting, resource allocation, digital asset storage, and reporting.

MRMcentral offers resource planning tools that enable supervisors to monitor employee workloads and identify delays in jobs based on multiple factors, including role and location. Users can also create personalized plans to identify capacity constraints, reallocate resources, and manage assignments across teams. Plus, marketers can use the solution to analyze budgets and create customizable categories for multiple social, advertising, and event campaigns.

MRMcentral comes with a digital asset management (DAM) module, which enables users to share multimedia files with end users on multiple systems, as well as provide access rights to control usage. MRMcentral’s calendar lets coordinators set project timelines, schedule campaigns, and track pending approvals and ongoing tasks.

Pricing

Starting from
$50/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Brazil, Canada, Europe, Germany, Latin America, Mexico

Supported languages

English, German, Polish
MRMcentral screenshot: MRMcentral dashboard MRMcentral In 100 SecondsMRMcentral screenshot: MRMcentral Gantt Chart calendar MRMcentral screenshot: MRMcentral budget planning MRMcentral screenshot: MRMcentral reports MRMcentral screenshot: MRMcentral job queueMRMcentral screenshot: MRMcentral approvals

MRMcentral reviews

Value for money
Features
Ease of use
Customer support
  4.6
  4.4
  4.2
  4.7
Anonymous

Great collaboration software

Used daily for 2+ years
Reviewed 2019-09-12
Review Source: Capterra

Before MRMcentral, our department did not have a centralized collaboration system and some projects entailed illegible handwritten and scanned markups. MRMcentral helped eradicate our previous inefficient collaboration process with its seamless and easy-to-use software.

Pros
Ability to collaborate between multiple departments and have documented due dates, timestamps, timelines.

Cons
Unable to mark up word documents, web pages, videos

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Jennifer Hanson

Great collaboration tool

Used daily for 2+ years
Reviewed 2019-08-06
Review Source: Capterra

Pros
I love how the software helps our team collaborate on marketing material. We easily submit projects to our team of graphic designers, and then work back and forth on edits to complete the job in a timely manner. The best part is we have it set up so all team members can see all projects; this means we can work together to balance the number of projects in progress and thereby better judge project deadlines. Plus, our email inboxes are no longer clogged up with large file size PDFs. The online atmosphere with access anywhere anytime means work flexibility for our team too.

Cons
The software is a bit pricey ... but yet it does the job and does it well.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Joaquin Kavin

Review for MRMcentral

Used weekly for 2+ years
Reviewed 2019-07-25
Review Source: Capterra

The experience has great and thanks to Bill we have been in good hands. We use the tool for creative marketing requests, organization, communication and trafficking. The tool has been great, has everything we need and not a bunch of stuff we don't need.

Pros
This is a great product because its straight forward and user friendly. We shop around many similar tools and they were all over complicated, didn't have certain features we needed but had a bunch of bells and whistles we didn't need. Not only is the product great but the customer service is equally amazing, I would recommend this product to any team in need of this type of software.

Cons
I was not a huge fan of the old UI however that is a thing of the past now. The new UI looks great and makes the tool easier to use than before.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Kevin Brezner

Great Workflow system at a fair price

Used daily for 2+ years
Reviewed 2019-08-01
Review Source: Capterra

Great overall experience and appreciate the quick responses and support MRM provides. They treat us with respect and enjoy working with them.

Pros
Easy to use, administer, and rollout to our teams. We run many reports and have the ability to filter them and helps us manage our business efficiently. We were able to modify certain parts of the platform to really make it more useful to our needs.

Cons
Nothing major – it just takes a little time to get used to it (just like any other platform).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Roxanne Gandara

A Great and Easy Tool!

Used daily for 2+ years
Reviewed 2019-07-25
Review Source: Capterra

My overall experience has been great. The rep has been a constant source of support and always willing to help or jump on a call to answer my endless amount of questions. He is amazing.

Pros
I appreciate how easy the tool is and how user friendly it is. I love the new UI. It looks amazing. I love how we can specify each request's security depending on what is needed for that job.

Cons
I have not found anything I don't like about this tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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MRMcentral pricing

Starting from
$50/month
Pricing options
Free
Free trial
Subscription
View Pricing Plans

Contact MRMcentral for pricing details.

MRMcentral features

Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Content Management
Drag & Drop Interface

A/B Testing (179 other apps)
API (476 other apps)
Customizable Branding (237 other apps)
Customizable Templates (258 other apps)
Data Import/Export (210 other apps)
Email Marketing Management (176 other apps)
Engagement Analytics (226 other apps)
Monitoring (228 other apps)
Multi-Channel Marketing (204 other apps)
Real Time Analytics (204 other apps)
Reporting & Statistics (287 other apps)
Social Media Integration (284 other apps)
Social Network Marketing (170 other apps)
Third Party Integration (276 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Additional information for MRMcentral

Key features of MRMcentral

  • Activity Planning
  • Analytics / ROI Tracking
  • Approval Workflow
  • Budget Management
  • Budgeting & Forecasting
  • Digital Asset Management
  • Expense Management
  • File Sharing
  • Marketing Calendar
  • Percent-Complete Tracking
  • Prioritization
  • Project Planning/Scheduling
  • Reporting/Project Tracking
View All Features