NationBuilder Features

NationBuilder

Software designed for politics, advocacy, and nonprofits

3.84/5 (37 reviews)

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AB Testing
ACH Payment Processing
API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Advocate Management
Alerts/Notifications
Alumni Management
Attendance Tracking
Billing & Invoicing
Bulk Send
CRM
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Segmentation
Communication Management
Contact Database
Contact Management
Content Management
Contribution Tracking
Credit Card Processing
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Dashboard
Data Import/Export
Data Mapping
Demographic Data
Donation Tracking
Donor Discovery
Donor Management
Donor Targeting
Drip Campaigns
Dues Management
Electronic Payments
Email Alerts
Email Distribution
Email Invitations & Reminders
Email Management
Email Marketing
Email Templates
Email Tracking
Engagement Tracking
Event Calendar
Event Management
Event Triggered Actions
Filtering
Financial Management
For Democrats
For Nonprofits
For Political Campaigns
For Republicans
Forms Management
Full Text Search
Fundraising Management
Gamification
Goal Setting / Tracking
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Interaction Tracking
Jobs Board
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Mapping
Member Accounts
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Mobile Access
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Nonprofit Advocacy
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Personalization
Planned Giving Management
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Predictive Analytics
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Real Time Analytics
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Recurring Giving
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Registration Management
Reminders
Reporting & Statistics
Reporting/Analytics
Role-Based Permissions
SEO Management
SMS Messaging
Scheduling
Search/Filter
Social Media Integration
Social Media Management
Social Media Monitoring
Staff Management
Summary Reports
Survey/Poll Management
Surveys & Feedback
Task Management
Task Scheduling
Template Management
Text Editing
Third Party Integrations
Version Control
Video Support
Visual Analytics
Voice Mail
Volunteer Management
Voter Database
Web Forms
Website Integration
Website Management
Workflow Management
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AB Testing
ACH Payment Processing
API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Advocate Management
Alerts/Notifications
Alumni Management
Attendance Tracking
Billing & Invoicing
Bulk Send
CRM
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Segmentation
Communication Management
Contact Database
Contact Management
Content Management
Contribution Tracking
Credit Card Processing
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Dashboard
Data Import/Export
Data Mapping
Demographic Data
Donation Tracking
Donor Discovery
Donor Management
Donor Targeting
Drip Campaigns
Dues Management
Electronic Payments
Email Alerts
Email Distribution
Email Invitations & Reminders
Email Management
Email Marketing
Email Templates
Email Tracking
Engagement Tracking
Event Calendar
Event Management
Event Triggered Actions
Filtering
Financial Management
For Democrats
For Nonprofits
For Political Campaigns
For Republicans
Forms Management
Full Text Search
Fundraising Management
Gamification
Goal Setting / Tracking
Image Editing
Interaction Tracking
Jobs Board
Lead Management
Mapping
Member Accounts
Member Database
Membership Management
Mobile Access
Mobile Giving
Multi-Campaign
Non-Partisan
Nonprofit Advocacy
Online Forms
Online Giving
Online Payments
Payment Processing
Personalization
Planned Giving Management
Pledge Management
Predictive Analytics
Prospecting Tools
Real Time Analytics
Real Time Notifications
Real Time Reporting
Real-time Updates
Receipt Management
Recurring Giving
Recurring/Subscription Billing
Registration Management
Reminders
Reporting & Statistics
Reporting/Analytics
Role-Based Permissions
SEO Management
SMS Messaging
Scheduling
Search/Filter
Social Media Integration
Social Media Management
Social Media Monitoring
Staff Management
Summary Reports
Survey/Poll Management
Surveys & Feedback
Task Management
Task Scheduling
Template Management
Text Editing
Third Party Integrations
Version Control
Video Support
Visual Analytics
Voice Mail
Volunteer Management
Voter Database
Web Forms
Website Integration
Website Management
Workflow Management
Learn moreCompare App
AB Testing
ACH Payment Processing
API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Advocate Management
Alerts/Notifications
Alumni Management
Attendance Tracking
Billing & Invoicing
Bulk Send
CRM
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Segmentation
Communication Management
Contact Database
Contact Management
Content Management
Contribution Tracking
Credit Card Processing
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Dashboard
Data Import/Export
Data Mapping
Demographic Data
Donation Tracking
Donor Discovery
Donor Management
Donor Targeting
Drip Campaigns
Dues Management
Electronic Payments
Email Alerts
Email Distribution
Email Invitations & Reminders
Email Management
Email Marketing
Email Templates
Email Tracking
Engagement Tracking
Event Calendar
Event Management
Event Triggered Actions
Filtering
Financial Management
For Democrats
For Nonprofits
For Political Campaigns
For Republicans
Forms Management
Full Text Search
Fundraising Management
Gamification
Goal Setting / Tracking
Image Editing
Interaction Tracking
Jobs Board
Lead Management
Mapping
Member Accounts
Member Database
Membership Management
Mobile Access
Mobile Giving
Multi-Campaign
Non-Partisan
Nonprofit Advocacy
Online Forms
Online Giving
Online Payments
Payment Processing
Personalization
Planned Giving Management
Pledge Management
Predictive Analytics
Prospecting Tools
Real Time Analytics
Real Time Notifications
Real Time Reporting
Real-time Updates
Receipt Management
Recurring Giving
Recurring/Subscription Billing
Registration Management
Reminders
Reporting & Statistics
Reporting/Analytics
Role-Based Permissions
SEO Management
SMS Messaging
Scheduling
Search/Filter
Social Media Integration
Social Media Management
Social Media Monitoring
Staff Management
Summary Reports
Survey/Poll Management
Surveys & Feedback
Task Management
Task Scheduling
Template Management
Text Editing
Third Party Integrations
Version Control
Video Support
Visual Analytics
Voice Mail
Volunteer Management
Voter Database
Web Forms
Website Integration
Website Management
Workflow Management
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NationBuilder Feature Reviews

25 reviewers had the following to say about NationBuilder's features:

Jessica D.

NationBuilder Offers the Most Basic Set of Email Functionality

2021-07-06

Overall, Nationbuilder provides the basic features and functionality that a nonprofit would need to do the basics, but if you're looking for a campaign management program, it's not going to work for you.

Pros

It is easy to organize many different groups in our area using this software and its user interface is clean and easy to adapt to.

Cons

I come from the B2B world and am used to a lot of the features in Pardot, Marketo, or Hubspot so I find many of the limitations of this software a bit frustrating - no true automation or notifications to track engagement, no ability to organize contacts by engagement.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Janae P.

Nice Ideas That Make a Mess

2021-05-07

Ultimately, between the odd culture and the mess of the social profiles, we ended up switching to a different software.

Pros

All of the core features of a CRM are there and functional, and I especially like that you can identify profiles as either people or organizations, a great feature when tracking contacts for partnerships and coalitions.

Cons

NationBuilder has a social feature to pull in any contact that interacts with you on social media. This is a nice idea in theory, but ended up creating a massive mess in the database, with thousands of duplicate contacts and/or contacts with no real contact information beyond the social media handle.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No
Read more
Steve K.

A strong membership marketing tool with a wealth of social media-focused tools.

2018-03-15

good learning experience

Pros

Captures contact information and cross-matches email addresses to a variety of social media accounts, helping you generate targeted lists.

Cons

All the plug-ins, such as donation management and event planning, are built in, so if you're using something else now (such as on a WordPress-based site), you will have to convert it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
James B.

Great idea, but not fleshed out enough.

2016-11-24

The customer support is minimal - you get one rep for all needs (financial, tech, content, marketing, etc...).

Pros

Great concept, some of the system is built out really well (tagging contacts, web templates, integration of all services into a single database)

Cons

Way too incomplete. System is in serious need of a user experience upgrade - badly. It was extremely frustrating to figure out and some of the services required code-knowledge.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

2/10

Recommendations to others considering NationBuilder

Don't do it. Just say no.

Source: Capterra
Helpful?   Yes   No
Read more
Brad H.

Excellent CRM choice for multi-tiered political organizations.

2015-08-05

NationBuilder is an excellent CRM choice for multi-tiered political organizations that need to share data.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Jayson M.

Verified Reviewer

Great concept, but execution needs work

2017-08-26

Pros

*Powerful CRM for non-profits and political organizations *Fantastic integration with social media. *CRM is great at identifying prospective supporters among multiple mediums such as social network, email, and webpage *Strong integrated communications tool that allows you to respond to engagements with your organization across multiple tools and automatically record your interactions within the individual user CRM profiles *CRM has a good clean up tool that helps you merge fragmented prospect information into one complete profile if it was not done automatically already by this tool.

Cons

*No native discussion/forum support is a key missed opportunity for engagement with the CRM.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

5/10
Source: GetApp
Helpful?   Yes   No
Read more
Isabelle F.

NationBuilder: The Most Affordable & Complete Political Tools

2018-12-12

Amazing experience!

Pros

I love the contact management features, the mapping tools, the street and household views, the mass emailing tools, the contact log features.

Cons

Their is also no free account available for small campaigns or candidates with limited budgets.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Dave S.

Inflexible and poor data management do not make up for ease of use. And it's buggy, too.

2015-12-31

It cannot export selected fields from a data set.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Marketing and PR Manager (Computer Software company, 51-200 employees)
Verified Reviewer

Ok but not feature rich

2018-02-18

Pros

It fills a niche need that little other software does. So it's become industry standard. Never the less it serves the functions that it's supposed to. No known issues.

Cons

Such as for email marketing it doesn't support automated nurture campaigns nor does it come with a click-and-drag builder or templates.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Katie B.

Review!

2021-05-04

Working with NationBuilder was fine - it was neither revolutionary nor deeply frustrating, it was overall fine. I neither loved it nor hated it, but can only recommend it for large nonprofits.

Pros

By far the best feature of NationBuilder is that it is so widely used -- this means that any question you have as already been asked by someone else and a step-by-step help doc is likely an easy search away.

Cons

The "newsfeed" type feature showing people who subscribed/unsubscribed/interacted in social media was strange and useless.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Education Management company, 51-200 employees)

good for managing advocacy and political campaigns

2018-02-08

Pros

easy to import large data sets and create relations between the people in contact list.

Cons

billing is a little confusing, hard to build email and website pages. Need coding experience or hiring outside consultants if you want to build a good site and emails

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Jessica A.

Verified Reviewer

Too Early To Tell

2017-09-15

It includes an email tool, your website, a crm and even social media measurement data for records.

Pros

You can have all of your donors, volunteers and staff all in one database and have it manage your website and communications at the same time.

Cons

Knowing what to do with the data can be tricky and sticky.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

6/10

Recommendations to others considering NationBuilder

Make sure you organization understand the opportunities with this solution and gets on board to learning how to use them. Take advantage of the training and new learning opportunities that they provide. Make sure you upgrade your website design regularly and keep your data clean. This will help you have a better experience. Essentially it's up to the user if you have a bad experience or not. Bad data makes for bad experience.

Source: GetApp
Helpful?   Yes   No
Read more
Graham M.

The backbone of a good campaign

2018-07-13

Pros

Offers flexibility to any campaign. Lots of functionality for basic campaigns as well as advance voter outreach

Cons

Some functionality does not necessarily add to the tool. More automation (eblasts specifically) would take the tool to the next level

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kevin C.

A CMS meets CRM, Nationbuilder is very intuitive with many powerful features!

2018-05-20

This is the best CMS / CRM for all types of political projects.

Pros

- The features (albeit tailored to political campaigns) are very comprehensive and well thought out

Cons

- Some seemingly simple things (like changing font types or colors) must be done within the CSS file (i.e. it can require technical knowledge). - Tutorial section is a bit cumbersome to navigate.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Hospital & Health Care company, 51-200 employees)

NationBuilder review

2019-01-29

Pros

The search feature allows you to slice and dice your data in many ways.

Cons

Syncing with other platforms that it was supposed to sync seamlessly with turned into a major problem.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Read more
Callum D.

Doncaster Alcohol Services

2020-04-03

Great tool but slightly too expensive for us to use

Pros

Great tool bringing together lots of different functions to work collaboratively with good integration

Cons

The tool is designed, in my opinion, for larger organisations so the costings are a little bit excessive for a small charity

Rating breakdown

Ease of use
Features

Time used: Free Trial

Frequency of use: Occasionally

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Natasha M.

Remember your contacts

2016-12-14

There used to be a follow up feature in NB that I was just beginning to get comfortable with before it seems to have dissapeared.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Civic & Social Organization company, 11-50 employees)

Potential for Organizers, but unwieldy for Communications, Events or

2020-10-01

Pros

No fees for additional users, seems like an intriguing concept for Organizers to have paths and point people for all contacts. Good customer service & free training.

Cons

Not intuitive for finding or editing anything. Templates are very difficult to edit--I know some basic html but you really need to be a developer--and limited in flexibility because NationBuilder doesn't let you customize the navigation bars fully.

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Read more
Robert W.

Massive array of features

2021-06-07

Has hugely simplified my marketing efforts and keeping track of my network.

Pros

NationBuilder is a one stop shop for CRM, Website and outreach needs. The customer support is incredibly diligent, you can tell that folks there care.

Cons

The UX is a bit of a mixed bag. They paper over the problems with supremely good customer support but there are definitely times I'd rather I'd been able to work out how to do the thing myself.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Phil K.

Super easy setup and great technical advice from their support team.

2018-08-01

Better output and super targeted outreach.

Pros

I had my entire campaign and organizations tech on one platform rather than 4 different systems.

Cons

The product hasnt been updated in a few years. Could use a face lift and some enhancements with the main functions.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Frank N.

Makes leading a movement possible

2019-03-29

It's a great experience overall. The one thing that I wanted to add is that when I did have to call their tech support line with a problem, they were able to resolve everything quickly and easily.

Pros

I used this in a political campaign that was separate from my day job.

Cons

The biggest con (if you even want to call it one) is that NationBuilder is so finely-tuned towards political campaigns that it doesn't work well with things are unrelated to that.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Ioanna P.

Great Software!

2021-08-20

Pros

The ability to track so many data points for members.

Cons

It is a little more complicated for folks who are not tech-savvy.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Arthur T.

Good generic CRM

2018-01-09

Cost effective ability to track membership

Pros

It really does provide value for people wanting to keep track of others.

Cons

I think they will make improvements but current data is a little confusing to get to and all lumped together in a strange way.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Nonprofit Organization Management company, 11-50 employees)

Does its job

2018-08-03

Pros

We've had nation builder for a while now, the pros of the software are that it's got a lot of interesting features in it that can be manipulated with a bit of learning. Pages can be set up with simple widgets and accessibility for any information already captured.

Cons

The software itself is nice to have but we've been having issues in terms of integration. Some of the stuff on nation builder is unique and for us, it has been a challenge converting that information into something useful while maintaining our database.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Hospitality company, 1-10 employees)

Seems like a good idea, but not a good execution

2018-10-25

Pros

Seemed to have a lot going for it at first sight. NationBuilder did have a lot of interesting features, like widgets that can be easily added to pages and more.

Cons

Ui was cumbersome and frustrating.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more