Smartech is an India-based, Growth Marketing Platform with cross-channel marketing automation solutions designed to help growth marketers understand, analyze and improve the customer view and journey with a range of features including single-step actionable analytics, artificial intelligence marketing, real-time data, and more. Smartech gives users a single view of their customer activities across various channels and enables users to map customer behavior and respond in real time. Users can also connect with consumers and measure their engagement using artificial intelligence technology.
Smartech provides users with the tools to listen, analyze and converse with their customers. By collecting real-time data on customer demographics, geographics, and behaviors across multiple channels and devices, as well as on both offline and online channels, Smartech helps users build a 360-degree view of their customers’ activities and personas. Marketers can utilize this customer data and information on their purchase habits, interests and demographics to understand their intent and send them personalized and timely communication. Real-time analytics give users actionable insight into customer behaviors and attributes, allowing users to make informed decisions based on insights derived from funnels, cohorts, RFM and sunburst charts.
Multi-channel marketing automation tools help users target marketing messages to the right customers at the right time, enabling users to personalize and contextualize customer engagement across email, SMS, voice, push notifications, browser notifications, and more. Users can communicate with their diverse customer segments easily throughout their lifecycle, from acquisitions to engagement and retention. AI-powered hyper personalization technology enables users to deliver dynamic one-to-one engagement campaigns and engage with customers across different channels and devices. Smartech’s artificial intelligence also supports content optimization, smart segmentation, a chat bot, campaign retargeting, and more.