Newsletter2Go Pricing, Features, Reviews & Comparison of Alternatives


Email marketing & newsletter creation software for SMBs

5.0/5 (5 reviews)

Newsletter2Go overview

Newsletter2Go is an email marketing and newsletter creation software designed to help SMBs manage contacts and create, launch and track automated email campaigns using a range of features including a drag-and-drop editor, responsive templates, flexible email dispatch, audience segmentation, email tracking, real-time reporting, and more. With Newsletter2Go, users can create professional email campaigns without any technical knowledge. Users simply select a template, add content, then press send.

Users can manage contacts with tools such as automatic recipient management, lead generation via sign-up form, and audience segmentation. Newsletter2Go’s automated contact management features help users send the right content to the right people at the correct time. Users can import contacts easily from an Excel, CSV or OpenOffice file in 1-click or sync contact data automatically through Newsletter2Go’s list of plug-ins or integrations. The double opt-in sign-up form is designed to help users grow their contact list, while audience segmentation and targeted email marketing tools enable users to organize contact lists and email campaigns automatically. Other contact management features include automated bounce and unsubscribe management.

Newsletter2Go enables users to create email campaigns with a drag-and-drop editor, responsive templates, design block system and 1-click product transfer. With 30+ ready-made templates, Newsletter2Go helps users get started quickly and easily. Users can collaborate on their newsletter as a team by adding multiple users to one account. Flexible email dispatch tools allow users to schedule their email campaigns, customize sender addresses and send emails with attachments. Users can personalize newsletters with greetings and discount codes. Real-time email tracking tools give actionable insight into email campaign performance, allowing users to make changes on the go. Other Newsletter2Go features include A/B testing, Google Analytics integration, target group clustering, click maps and geolocation, and more.


Starting from
Pricing options
Value for money
View Pricing Plans


Business size



United States, Asia, Brazil, Canada, China and 6 other markets, Europe, Germany, Japan, Latin America, Middle-East and Africa, United Kingdom

Supported languages

Newsletter2Go screenshot: Compare newsletter performance between different target groups, see exactly where subscribers have clicked and view a map of where contacts are locatedNewsletter2Go Email marketing software - send powerful newslettersNewsletter2Go screenshot: Pick a template, insert content and then send professional email campaignsNewsletter2Go screenshot: Newsletter2Go offers a range of automated email marketing tools, from purchase follow-ups to welcome emails and birthday wishesNewsletter2Go screenshot: Import contact as an Excel (.xls and .xlsx), CSV or Open Office (.ods) data file with just one clickNewsletter2Go screenshot: Import contacts from a file or use plug-ins and integrations to sync contact data from existing platformsNewsletter2Go screenshot: The drag-and-drop tool allows users to organize content and experiment with different layoutsNewsletter2Go screenshot: Schedule email campaigns to go out now or in the future

Newsletter2Go reviews


Very good
Value for money
Ease of use
Customer support
Marcel McDonath

very easy to use email marketing software. great for beginners and advanced users

Used weekly for 1-2 years
Reviewed 2018-04-26
Review Source: Capterra

you can very easily create, design and send out new campaigns. It is compliant with the european data privacy law (GDPR). It got a free plan and if you want to upgrade it does not cost a lot. And they really have great ressources that help getting your email marketing strategy right.

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Felix Modl

Great Email Marketing Software

Used weekly for 6-12 months
Reviewed 2018-10-30
Review Source: Capterra

Very easy to use. You can easily use drag and drop in the editor.

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Good for building new business

Used weekly for less than 6 months
Reviewed 2019-03-20
Review Source: Capterra

Well, that was a small step win for us. Because all we wanted to provide what our client want.A few days ago, we had a client with an e-commerce site. He already created a list. But the main problem was he was trying to do it on his own. But gave us access for a few test campaign. We tried multiple email marketing related to software. But later this one turns more user-friendly.

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Lamara P

Professional and easy to use

Reviewed 2014-12-04
Review Source: Capterra

Their website is very professional and looks quite neat compared to other ones I've used in the past. I was able to design my newsletters on my own without any trouble. The only time I had to call them was to ask them whether they had the software in French which they did not at the time (they will in January 2015) and the customer service was very pleasant.

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Bert Szilagyi

Best Email Marketing Product

Reviewed 2015-06-29
Review Source: Capterra

Absolutely easy to use, powerfull email marketing tool. Very recommendable. We use this email marketing software for our webshops and it integrates perfectly with our magento and prestashop store.

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Newsletter2Go pricing

Starting from
Pricing options
Free trial
View Pricing Plans

For 1000 emails/month:

Lite: $0/month for 1 user, 1 address book, 50MB media library
Standard: $20/month for 5 users, 5 address books, GB media library
Pro: $275/month for unlimited users, unlimited address books, unlimited media library storage

Newsletter2Go features

A/B Testing
Campaign Management
Content Management
Data Import/Export
Drag & Drop Interface
Real Time Data
Reporting & Statistics

Activity Dashboard (228 other apps)
Campaign Analysis (199 other apps)
Customizable Branding (191 other apps)
Customizable Templates (205 other apps)
Engagement Analytics (179 other apps)
Monitoring (190 other apps)
Multi-Channel Marketing (159 other apps)
Real Time Analytics (156 other apps)
Social Media Integration (233 other apps)
Social Network Marketing (143 other apps)
Tagging (145 other apps)
Third Party Integration (228 other apps)

Additional information for Newsletter2Go

Key features of Newsletter2Go

  • Mass email delivery
  • Mobile optimized emails
  • A/B testing
  • Dynamic content
  • Real time reporting
  • Audience segmentation
  • Email campaign management
  • Drag & drop editor
  • Content management
  • eCommerce integration
  • CRM integration
  • CMS integrations
  • Newsletter REST API
  • Web analytics integrations
  • Real time data
  • Email tracking
  • Subscribe management
  • WYSIWYG email editor
  • Reporting & analytics
  • Responsive templates
  • Landing pages/web forms
  • Customizable fields
  • Drip campaigns
  • Automatic recipient management
  • Lead generation via sign-up form
  • 1-click contact import
  • Bounce & unsubscribe management
  • Double opt-in sign-up form
  • Contact rating
  • Automatic web & text versions
  • Collaboration tools
  • Preview functionality
  • Embed images
  • Image hosting
  • Email scheduling
  • Custom sender address
  • Personalized design blocks
  • Email client testing
  • Customer lifecycle campaigns
  • Trigger campaigns
  • Credit paybacks
  • Click maps & geolocation
  • Group clustering
  • Tracking plug-ins
  • Conversion tracking
  • Open & click rate tracking
  • PDF & Excel export
View All Features


Sync eCommerce, website or CRM contacts automatically using Newsletter2Go’s list of plug-ins, integrations and REST API.

Use the drag-and-drop editor to create and edit professional newsletters without needing HTML knowledge.

Responsive templates ensure newsletters display well on any device, while the preview tool allows users to see how the newsletter will appear on both desktop and mobile devices.

A/B testing technology allows users to test up to nine versions of the same newsletter in order to see which campaign performs best. Newsletter2Go identifies and sends out the most successful variant automatically.

Real-time email tracking tools give actionable insight into newsletter performance, allowing users to measure open and click rates, track conversions, as well as bounces and unsubscribes.