Odyssey Attribution Features

Odyssey Attribution

Marketing attribution & spend recommendation for advertisers

5.0/5 (2 reviews)

Odyssey Attribution Feature Summary

  • Attribution Modeling
  • Cross-Channel Attribution
  • Customer Journey Mapping
  • Multi-Touch Attribution
  • ROI Tracking

Competitor Feature Comparison

API
Activity Dashboard
Analytics
Campaign Analysis
Campaign Management
Channel Management
Click Tracking
Conversion Tracking
Data Capture and Transfer
Data Filtering
Data Import/Export
Data Visualization
Engagement Analytics
Monitoring
Multi-Campaign
Multi-Channel Management
Multi-Channel Marketing
Multiple Data Sources
Opportunity Management
Performance Metrics
Reporting & Statistics
Resource Allocation
Social Media Integration
Spend Analysis
Spend Control
User Defined Attributes
Visit WebsiteCompare App
API
Activity Dashboard
Analytics
Campaign Analysis
Campaign Management
Channel Management
Click Tracking
Conversion Tracking
Data Capture and Transfer
Data Filtering
Data Import/Export
Data Visualization
Engagement Analytics
Monitoring
Multi-Campaign
Multi-Channel Management
Multi-Channel Marketing
Multiple Data Sources
Opportunity Management
Performance Metrics
Reporting & Statistics
Resource Allocation
Social Media Integration
Spend Analysis
Spend Control
User Defined Attributes
Visit WebsiteCompare App
API
Activity Dashboard
Analytics
Campaign Analysis
Campaign Management
Channel Management
Click Tracking
Conversion Tracking
Data Capture and Transfer
Data Filtering
Data Import/Export
Data Visualization
Engagement Analytics
Monitoring
Multi-Campaign
Multi-Channel Management
Multi-Channel Marketing
Multiple Data Sources
Opportunity Management
Performance Metrics
Reporting & Statistics
Resource Allocation
Social Media Integration
Spend Analysis
Spend Control
User Defined Attributes
Visit WebsiteCompare App

Odyssey Attribution Feature Reviews

2 reviewers had the following to say about Odyssey Attribution's features:

Vincent van der Holst

Odyssey helps us save tons (sometimes literraly) of money through attribution insights.

2019-06-21

Odyssey has helped us make decisions based on the right data. Before, like most companies, we were using mostly last-click attribution.

Pros

Once a week I can go into the account(s) and look at the insights (i.e. are we driving incremental growth in our campaigns and how can we improve that).

Cons

As a data geek, sometimes I would like to have more ability to customize columns and create custom KPIs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Tom van der Kolk

Great tool enabling marketeers to analyse their marketing channels

2019-05-17

- Great guys and developers behind the tool trying to make the most out of it for their customers!

Pros

- Easy to us - Great customer support - The development team always quick with helping out - Provides interesting insight into our marketing channels

Cons

- Didn't find one really. The fact that attribution to net revenue will be included soon makes the tool even stronger.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more