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OneSignal Logo

OneSignal

4.7
(55)

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Self-serve omnichannel customer engagement.

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(1)

OneSignal Features

Features Summary

Functionality

4.6

/5

55

Total features

42

4 categories

OneSignal features

AB Testing
API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
App Notifications
Automated Scheduling

Common features of Customer Engagement software

API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
Behavior Tracking
CRM
Campaign Management

Price starts from

9

Per month

Usage Based

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.6

/5

55

Price starts from

9

Per month

learn more

Total Features

42

Unique features

  • SMS Notifications

  • Notification Editor

  • Visual Workflow Management

  • Notification Scheduling

Functionality

4.5

/5

1K

Price starts from

25

learn more

Total Features

344

Features in Common

33

Unique features

  • Link Management

  • ACH Payment Processing

  • Email Marketing

  • Reviews Management

Functionality

4.7

/5

543

Price starts from

ic-pricetag

No pricing info

visit website

Total Features

139

Features in Common

25

Unique features

  • Customizable Branding

  • Audience Targeting

  • Survey Builder

  • Website Monitoring

Common OneSignal comparisons

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OneSignalvsBraze
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OneSignalvsMoEngage
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OneSignalvsCleverTap
OneSignal logo
Pushwoosh logo
OneSignalvsPushwoosh
OneSignal logo
Truepush logo
OneSignalvsTruepush

Reviewers who mentioned features said:

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Prabhakar U.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best and feature-packed tool for push notification

Reviewed 8 months ago

Overall, I'm very satisfied with this tool. It has all the features that I need for push notifications and sending offers to my audience.

Pros

I use it to send push notifications to my website visitors. Using OneSignal, I collect notifications from subscribers and send them notifications related to new posts, offers, and updates. The best thing about this tool is that it is very easy to set up. You can customize and set it for different platforms like chrome, safari, android, ios, edge, etc. The analytics feature is also very good which allows me to view the customer journey, notification history, etc. It also supports multiple CMS like WordPress, Shopify, Blogger, Magento, Wix, Squarespace, Joomla, etc.

Cons

It should have a feature to remove inactive and duplicate subscribers.

MR
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Marcius R.

Marketing and Advertising, self-employed

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Popular tool, but limited unless you pay more

Reviewed a year ago

Depending on what you want, OneSignal might be for you, either for free or pretty expensive, in my opinion. If you want it just as a tool for push notification, then it does it and it does it pretty great. No flaws there. But you do need to know how to use it and integrate it. It's not as straighforward and easy to use as some would like. And if you want more features, depending on what you want, be...

Pros

OneSignal has many features. So many that in fact it might be overwhelming for people. They not only offer push notifications, but SMS and emails as well... at an extra cost either to them, or a external provider for SMS. You are pretty unlimited with the free plan, but that's where everything stops, because if you need to use this tool beyond the very basic, then you'll need to get on the paid plan. Since it's so popular there is extensive documentations and videos that will show you how to do almost anything you want to do with it. They also have a lot of integrations with various tools.

Cons

Extra costs for tags, which is pretty crazy since a big ecommerce store might have over 500 tags. It does sometimes feel that each feature is added as a "money grab" opportunity, like everything has a price tag. For example Basic A/B testing and Advanced - just so that if you want the advanced one, you must get into the higher plan.

MA
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Moh A.

Information Technology and Services, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Onesignal is always my favorite for customer engagement

Reviewed 3 months ago
Pros

With the helps of one signal push notifications we can drive more traffic to our websites. One Signal provides great custom dashboard through which we can automate and schedule push notifications and save our time.

Cons

One signal is powerful software for push notifications.

CW
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Carlos W.

Computer Software, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Onesignal to rule themall

Reviewed 10 months ago

We've used onesignal for many years and we are very satisfied.

Pros

Push notifications that work really great on web and mobile devices, clean interface with a bunch of features that easy the way we develop and they have a great support.

Cons

Every new feature for android and ios is always implemented but I think they should focus on enrich the already existent features making this great tool even greater than add some characteristics that not everyone needs.

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Shereen S.

Newspapers, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great push alert system for news organizations

Reviewed 3 years ago

We use OneSignal to reliably push notifications to thousands of our newspaper readers about breaking news, weather events and emergencies. This keeps readers informed, while benefiting our organization by sending traffic to our site.

Pros

Works well to push notifications about breaking news and other important stories to readers of our online newspaper. Works especially well for desktop users.

Cons

It is difficult for users to figure out how to opt out of notifications if they change their minds later, which has led to some problems. Not easy to configure for iOS.

WA
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Wasim A.

E-Learning, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great Tool for push notification

Reviewed 8 months ago
Pros

If you ever wanted to use push notifiation tool, i'll suggest to go for onesignal as it is great tool for push notification, it provides you indepth details of your customer like country, type of device and much more so that you'll create segment as per your need. Also AI notificcation features is wonderfully it will deliver the notification to the end customer whenever they will turn-on the device so that your CTR will improve.

Cons

From starting to till now, the only one things i am worried about the data, like they don't have option to get backup your data in case if you need to migrate to other tool.

TI
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Tariq I.

E-Learning, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Pioneer in Push Notifications

Reviewed 4 months ago
Pros

Best thing that I like most in Onesignal is there A/B testing by creating various segments also Its AI based delivery is amazing it improves our campaign click through rate.

Cons

By using OneSignal I did not think there is anything that I least like about it.

RV
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Rachna V.

Education Management, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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OneSignal is best for push Notification

Reviewed 5 months ago
Pros

My most liked feature of OneSignal is it's segmentation. It provide very good insight about the user interaction and its behavior. Also AI delivery is my favorite as it improve the click rates of our notification.

Cons

There is the only things that i least like about onesignal is that it does not allow to export user data into excel like with android device ID, so if i need to switch the account i may loose my all customer.

HJ
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Hannes J.

Information Technology and Services, 201-500 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great to get started but expensive if you want to use all features

Reviewed 2 years ago

Push integration for small-medium projects are easily done and quickly integrated. Helps getting started and reduces development time.

Pros

It's really easy to set up push notifications for small projects with limited requirements. Implementation of the SDK is also well documented and done within 1-2 hours.

Cons

Recently they reduced features and push you to move to the paid plan (e.g. limited amount of segments, GDPR compliance only for paid users). This had a huge impact and pricing for apps with lots of active users get's expensive quickly.

AR
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Ale R.

Newspapers, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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best push notification

Reviewed 5 years ago

We use on our magazine to brodcast new content and promotion to our readers. IS VERY GOOD!

Pros

I bought a another app but i switch to one signal. We use in our magazine, we send more than 100.000 notification daily. - Insanly good notification service - can track reach, click and other stats - integrate with wordpress (they have plugin) - can segment audience - can send manual push notification - Can integrate native and with popup - Easy to use - Can send automatic notification and schedule - Integrate with alot of other service like Mautic or Zapier. - IS FREE! Support is amazing, i do request add UTM code to track, and they help me to implement on the code. Later they add the option in the plugin. So they help and wanna improve the product. This is one of the best way to reach your audience.

Cons

Not really. Is very good. Maybe the install is kind tricky is you dont have any experience with code or install. But overall is one of the best service i use. I dont have any complain or issue. Work perfect.

MH
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Mike H.

Computer Software, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Push notifications with ease

Reviewed 5 years ago
Pros

Integrating OneSignal into your mobile app and server calls is extremely easy thanks to their API documentation and SDKs. Their dashboard UI is great too and can help you debug messages being delivered or failing. They are free (but share your data with vendors) or you can pay a fee to not have the data shared.

Cons

OneSignal 503s quite often sometimes push notifications fail, although these issues have happened less and less over time.

AR
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Verified reviewer

Nonprofit Organization Management, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A Reliable Push Notification Solution

Reviewed 3 years ago

OneSignal is the best free push notification solution available. I tried a competitor’s product before switching to OneSignal, and OneSignal has been so much more reliable.

Pros

We use OneSignal push notifications to alerts to our readers about breaking stories. OneSignal is reliable and delivers notifications within moments after we publish a story. This is important because the stories we publish impact the safety of our readers.

Cons

We have not run into any issues with OneSignal so far. The free option allows up to 30,000 web subscribers, so we’ll have to consider whether we can afford OneSignal’s paid plans after we reach that number.

AM
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Amr M.

Higher Education, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Impactful User Engagement Application.

Reviewed 10 months ago

OneSignal helps me deliver my targeted audience the right message at the right time. Users spend longer time on my website, Which leads to more user engagement and higher conversion rates.

Pros

OneSignal is easy to use. and offers a variety of customization and targeting features that help me target and engage the exact segment of my website's visitors.

Cons

I find the traffic analytics and user flow reports need more enhancement, like adding more data visualization options that make them easier to read and understand.

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Juanito O.

Computer Software, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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I use it for my website push notifications

Reviewed a year ago
Pros

I use it to integrate push notifications on my website, I love that I can configure it for desktop notifications and also for mobile devices. It is easy to use and integrate it with my web applications. Their pricing plans are very accessible, and their free plan is great, it allows you unlimited subscribers up to 10,000 recipients per message.

Cons

I can't find something I really don't like about OneSignal, it is the # 1 Push Notification Platform.

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Jacob W.

Newspapers, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great Push Notification Software

Reviewed 4 years ago
Pros

OneSignal is great for sending push notifications - even the setup is so simple that I was able to implement and add platforms such as IOS and i have no coding skills- we have used it to implement lucrative advertising offers and flag readers of important articles and alerts

Cons

I do not have cons right now for OneSignal - i wish there were way to be able to put link on website and have people subscribe directly but most PUSH platforms do not offer this extra feature to my knowledge

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Foluke O.

Online Media, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Delivers On Time and Awesomely Free

Reviewed 4 years ago
Pros

OneSignal delivers on time, and once you are able to complete the setup, you will be able to deliver push notifications across different platforms. Another thing is that it is free. I'm still wondering how such a great software could come for free but who am I to complain

Cons

It is hard to set up, especially on Wordpress. First timers without coding knowlege may have difficult time, but watcjing tutorial videos might help

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Iyanu V.

Information Technology and Services, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Cross Platform Push Support

Reviewed 4 years ago
Pros

Real-time update of Subscribed and Unsubscribed users to push notifications service. The best tool to increase traffic and keep your engaged subscribers by sending push notifications.

Cons

In a rare situation of migrating to a new domain name or App, you cannot carry the subscribers along which makes them useless.

EK
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Eva K.

Telecommunications, 51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Multi- Platform Marketing Tool

Reviewed a year ago
Pros

Free Plan- We first started out with this offer, and the results were pretty amazing. Then, after three months we as an organization decided to level up and purchased Growth plan. With Growth plan, we were able to reach out to a larger target through emails and SMS. The budget for Growth Plans is affordable. Works well with push notifications about events in our organization to our clients and potential clients. These push-up notifications are delivered in a moment and give us metrics on the delivered and failed notifications.

Cons

The implementation can be a bit technical when configuring push notification software to non-developers. There is a limitation to 3rd party service providers. So, we cant integrate with other Apps

CK
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Chandan K.

E-Learning, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great Service, Impressive Features

Reviewed 10 months ago

Helped in increasing daily active users, ratings & review. It boosted my rank on Play Store.

Pros

Push Notifications, In App Notifications, User Segments, Auto Send, Scheduling Message

Cons

Api is slow, laggy. Sometimes it takes 5-10 secs to load.

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Osama K.

Nonprofit Organization Management, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Easy to use messaging system for Mobil App

Reviewed 2 years ago

Customer support is fast. Web interface is a breeze. Generous allowance on the free plan.

Pros

OneSignal has a friendly and easy to use interface. We have used the free version and it really shines. The limits on the software are very generous compared to others. We have only used the Mobile notifications. We have not tryed the web and iOS messages, yet. It has a lot of reporting and statistics on the push notifications.

Cons

Paid plan starts at $99. You have to use firebase to set it up. Firebase is relatively easy to get.

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Trabelsi H.

Information Technology and Services, 1,001-5,000 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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one of the best push notifications service

Reviewed 3 years ago

in the company we use react native for mobile development and one of the major requirement was that the client don't like to open the app to check for updates. so we decided to use one signal to send notification to users.

Pros

one signal is very very simple to use and implement into your application. it have a very complete documentation that cover almost all the SDK that you may used in your app. setting up the service takes 15-20 minutes max.

Cons

if you use the free version chances that they are using/selling your data. from technical perspective i faced a couple of issues with web notifications sometimes the notification is not pushed.

jt
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jordi t.

Newspapers, 51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great push notification service

Reviewed 3 years ago

If you rule a small-medium site and want to get your users more engaged, this tool is for you. Its possible to start with free tier so you can test the pros/cons of using it and see if it's worth

Pros

Great tool for marketing departments and to generate important amounts of traffic - Simple and effective GUI - Can schedule and plan notifications easily - Allows segmentation - Wordpress and other platforms integration

Cons

- Once you want to deliver to multiple sites/devices (web mobile) you have to schedule different notifications - Free means giving data to advertisers

Vendor response

Thank you Jordi for the nice review. The OneSignal team appreciates the review. Please note that OneSignal does NOT share any data with advertisers or sell data to anybody. The free product is free.

AR
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Verified reviewer

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Beneficial for publishers

Reviewed 5 years ago

Sending free push notifications to my users.

Pros

Using this plugin for a while. The plugin is very useful to send push notications to our visitors about latest posts. The most beautiful thing about this is it is free.

Cons

It send one push notification on chrome. If you will publish an another post then this push notification will overwrite the previous push notification.

so
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samuel o.

Graphic Design, self-employed

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Quick solutions for push notifications

Reviewed 2 years ago

You can measure the success of a web project goal or objectives through the app delivery reports. It makes it easy to see how well or how poor they are working.

Pros

I can send personalized messages to potential clients' interests with push notifications and have them interact with the content with a call to action. It helps me craft messages that encourage visitors to my site to take action. The WordPress plugin is straightforward; very easy to install. It works like a charm. Easy implementation and execution. You get detailed report of message delivery in real time.

Cons

I find the Wordpress plugin to be easiest to install but not without some hickups along the way. I wish they could extend support for other well-known site bulders. It's not fun for non tech savy enthusiants.

BC
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Brian C.

Newspapers, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Need push notification

Reviewed 2 years ago

It has been very easy and effective. I am still on the free version, and it is definitely bringing traffic to our site.

Pros

It works well with our WordPress site. I was able to implement it easily, myself. And since we've installed it we have hundreds of people getting our notifications when we post.

Cons

There is no customization in free version, which is fine I guess. Not sure what the cost is to upgrade.