OpenBack Pricing, Features, Reviews & Comparison of Alternatives


Enterprise Mobile Retention Platform for Smart Notifications

  0 reviews

OpenBack overview

OpenBack is an app notification management system designed to help enterprises increase app usage and engagement with personalized and automated notifications. With 30+ triggers, full reporting capabilities, interactive display messages and email and SMS service provider support, plus notification tracking and advanced localization technology, OpenBack aims to deliver a comprehensive notification management solution.

Supporting full notification management, OpenBack incorporates intelligent routing technology, multiple message types, multi-app management, and dashboard and API endpoints. OpenBack’s multiple message types allow users to create interactive notifications, in-app messages, emails, and more. Notification personalization enables users to customize notification content in real-time. A/B testing helps users test campaign performance, while post delivery updates allow users to update or remove notifications.

Users can manage real-time context campaigns with OpenBack’s full range of device triggers, custom data triggers and event and analytic tags. Recurring delivery settings allow users to control notification delivery based on interactions and time. Other OpenBack features include data deletion management, CRM integration, and campaign and reporting API functionality. OpenBack’s RESTful API enables users to create, edit and delete campaigns as well as retrieve reporting data on campaigns.


Pricing options
Value for money
View Pricing Plans


Business size



United States, Asia, Canada, Europe, Latin America, Middle-East and Africa

Supported languages

OpenBack screenshot: Review campaign activity and performance stats from the main dashboardOpenBack 3 Minute Platform OverviewOpenBack screenshot: Manage campaign settings and select app detailsOpenBack screenshot: View campaign activity status, type, and start date information, and manage actionsOpenBack screenshot: Select message type and content of campaign OpenBack screenshot: Set up and test smart campaigns for time scheduling, location, connectivity, and moreOpenBack screenshot: Login securely with email and password

OpenBack reviews

There are currently no reviews of OpenBack.

OpenBack pricing

Pricing options
Free trial
View Pricing Plans

Free basic plan for under 10K app installs. Contact OpenBack directly at: for detailed pricing information.

OpenBack features

A/B Testing
Campaign Management
Data Import/Export
Reporting & Statistics
Social Network Marketing
Third Party Integration

Activity Dashboard (235 other apps)
Campaign Analysis (204 other apps)
Content Management (194 other apps)
Customizable Branding (195 other apps)
Customizable Templates (213 other apps)
Drag & Drop Interface (214 other apps)
Engagement Analytics (187 other apps)
Monitoring (195 other apps)
Multi-Channel Marketing (165 other apps)
Real Time Analytics (165 other apps)
Real Time Data (151 other apps)
Social Media Integration (241 other apps)
Tagging (148 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Additional information for OpenBack

Key features of OpenBack

  • Multi-account management
  • Analytics/ROI tracking
  • Email drip campaigns
  • Campaign management
  • Marketing plan creation
  • Social marketing
  • Posts scheduling
  • Multivariate testing
  • Full reporting
  • Multi-app management
  • Interactive display messages
  • Custom HTML5
  • Automatic notifications
  • Full notification management
  • Intelligent routing
  • Multiple message types
  • 30+ trigger groups
  • Recurring delivery control
  • Custom triggers
  • Machine learning triggers
  • Dashboard & API endpoints
  • API
  • Notification personalization
  • A/B testing
  • Deep link use
  • User message limits
  • Post delivery updates
  • Custom events
  • Multi-platform support
  • CRM integration
  • Email integration
  • Data deletion management
  • Configuration management
  • SMS provider support
  • Third party integrations
  • Data export
View All Features


Customization tools allow users to create custom notifications with personalized content, designed to engage their audience fully.

Automation technology enables users to manage the delivery of one-off or recurring notifications automatically.

Gain actionable insight into campaign performance by tracking and analyzing notifications.

A/B testing allows users to determine and activate the most effective notification campaigns.

Collect reporting data on campaigns, messages and users through OpenBack’s RESTful API.