Opteo Features

Opteo

Google Ads management tool

4.89/5 (107 reviews)

Opteo Feature Summary

  • Inbox-style interface
  • Task automation
  • Ad performance analysis
  • Ad writing
  • Keyword bid updates
  • Ad pausing
  • Search query analysis
  • Budget optimization
  • Task prioritization
  • Improvement suggestions
  • Continuous account monitoring
  • One-click changes

Competitor Feature Comparison

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API
Automatic Notifications
Bid Management
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Real Time Monitoring
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Opteo Feature Reviews

25 reviewers had the following to say about Opteo's features:

Martin Jeffrey

Verified Reviewer

A Great, Cost Effective Solution for Google Ads Campaign Management

2019-04-08

I manage multiple luxury retail and lifestyle accounts, and Opteo provides a number of analytical tools to help me do this even better.

Pros

Ease of use, very good customer service and effective co-management of my ads campaigns

Cons

I would love it to do more Google Shopping ad management - but I know its on its way this year.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Neil Stone

Great PPC management software for a low cost

2018-02-07

I'd looked at a number of PPC management systems and Opteo came out on top for functionality and value for money/

Pros

The user interface is really nice.

Cons

It would be great if it could assist you more in setting up re marketing campaigns

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer
Verified Reviewer

Very happy with the software

2020-01-27

Very happy - makes it easier to manage daily tasks and focus on larger projects and aspects of the campaign, focus on the strategy and less on the minutia of campaign optimisation.

Pros

Does a good job giving recommendations for optimizations and campaign changes and adjustments that we wouldn't have necessarily noticed on our own in our daily management of campaigns.

Cons

I love the campaign groupings, and I wish there was a way you could set adjustments so that in campaign groups like "Branded" you could give it a different maximum threshold, like 80 or 100% or whatever you choose.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Jonathan Henning

Verified Reviewer

How did cope without this?

2017-06-01

Pros

A fantastic system which really takes an in-depth look into how your campaigns are performing and provide relevant recommendations to improve the performance of said campaigns.

Cons

Lack of exportable reporting options.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer
Verified Reviewer

Awesome app for optimizing your Google Ads portfolio

2019-06-11

I'm using Opteo to optmize my clients Google Ads campaigns and improve the performance of my Ads to generate more revenue for my customers.

Pros

Very easy to use and powerful tool, with a lot of flexibility and a great User Interface. Easy and enjoyable to work with.

Cons

Would be nice to be able to export reports to PDF that look as good as the online report.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Shawn Boyle

Verified Reviewer

Excellent Campaign Management Software

2019-12-02

Pros

It is also fantastic at telling you what to improve in your campaign and helps find mistakes in your campaign.

Cons

I wish it had a robust reporting software so that I could do everything through one interface.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
David Iskander

Verified Reviewer

Hire A Team of Elite PPC Pros or Opteo? OPTEO!

2018-09-25

Pros

Also, the dashboard allows you to export a report for potential new clients.

Cons

It's not made for building campaigns, so if you want something to simplify the process of making a campaign, this isn't the tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Yvonne Coleman

Superb & affordable. It has save me hours of work and provides real data for solid decision making.

2018-01-17

Time savings and precise data analysis for better and quicker decision making.

Pros

Opteo seems to diagnose all facets of an ad campaign and you can choose which recommendations push through to live.

Cons

The lack of of exporting reports for clients - but I asked the team and guess what it's coming.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Tamás Andrási

Verified Reviewer

Great software to optimise your AdWords campaigns

2017-05-05

Pros

It's a great tool to optimise your search campaigns, however you can not avoid the set-up of your campaigns first!

Cons

Reporting & monitoring would be nice to be able to share with Clients or even export functions become available.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Alan Joseph

Verified Reviewer

Fine AdWords management tool that makes everything in one place

2018-08-15

Pros

It is basically an Adwords management tool, that provides suggestions by continuous extensive monitoring of your accounts with the backup of statistically relevant information and you get these suggestions many times a day about the several options available.

Cons

Absence of features to export a report.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
✔ David E. Fowler

Verified Reviewer

Excellent Back Seat Driver For AdWords Account Management

2017-02-22

These are specific data based suggestions.

Pros

Deep data-driven account management suggestions Continual feature improvement over time by Opteo

Cons

Occasionally (1 in20 suggestions) the API between Opteo and AdWords errors out.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10

Recommendations to others considering Opteo

Take the free trial and see for yourself.

Source: GetApp
Helpful?   Yes   No
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Josh Pack, MBA

Verified Reviewer

Opteo Is a Must Have for Google Ads Users Looking to Make Management Less Time Consuming!

2018-08-07

Pros

A lot of Google Ads tools out their aim to take away control of your campaigns with extensive automation.

Cons

They also do not currently support PLA campaign adjustments besides discovering negative keywords.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Robert Roath

The best tool for Adwords I have found so far

2019-03-22

It far surpassed what I had experienced in other campaign tools.

Pros

It is clean and easy to quickly see how your campaigns are performing.

Cons

Wish they supported other platforms like Linkedin, Facebook and Bing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer
Verified Reviewer

One-Stop Shop for Running Most Ads Campaigns

2019-10-17

Opteo makes it easy to monitor spend and optimize for CTR/CPA in minutes rather than hours.

Pros

I charge clients on a value-based retainer, so this lets me manage more clients and spend less time poking around to get better results.

Cons

I just wish it had a mobile app and more detailed automatic notes so I can copy/paste them into my reports.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Robert Bertram

The perfect Adwords tool for small agencies, freelancers, and those with limited time.

2017-02-22

Opteo does all the heavy lifting of day to day account monotony for you. it has a beautiful interface with very clear explanations that provides you with suggestions to adjust keyword bids, change up extensions, pause ads, write new ads, add keywords, structure your account'all with very clear explanations, relevant numerical support, and additional text/video content around the subject.

Pros

Reduces human error in maintenance checking Reduces time spent on grunt work Clear, concise reporting-much easier to see KPIs at a glance over Adwords interface Beautiful UX

Cons

Although every suggestion in the tool will ultimately help with quality scores, it would be great to have a feature to monitor quality score at ad group level.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Avi Chazin

Verified Reviewer

Zone in on the big ticket items

2018-12-03

Pros

Easy to group campaigns and create KPIs.

Cons

Sometimes optimizations recommendations are made without having a minimum amount spent per ad/keyword.

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Andrew Hutton

Saves me time and money

2017-03-15

The 'improvement inbox' tool is easy to use and makes a real difference in the performance of my campaigns.

Pros

It has a nice visual design and user experience.

Cons

There are some bugs in the platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Phil Dossett

Verified Reviewer

Opteo is a must have Adwords optimisation tool

2018-10-25

Pros

Saves hours of tedious work allowing time for more creative updates to campaigns. Excellent for agency management of multiple Adwords accounts.

Cons

Nothing to fault. Seem to be always adding new features and improvements. Incredible value for money.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Taavi Raidma

Verified Reviewer

Excellent tool

2017-03-13

It has helped us to save time, avoid potential issues and take account analytics to a new level.

Pros

Very easy to set up Great reports and optimisation tips Works well for monitoring large number of accounts at the same time Quick responses to questions, love their support!

Cons

No problems identified so far.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Alessandro Dornas

Verified Reviewer

Easy Way to Optimize Enormous AdWords Accounts

2017-07-10

Pros

Save lots of time and put our campaigns ahead of the competition.

Cons

We miss a reporting tool to send the optimizations to our clients and other few features, but the key features we already have on the platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Gregory Jensen

Missing Microsoft Advertising Integration but Otherwise Fantastic

2019-12-13

We're saving a ton of time managing the day-to-day efforts for our clients' Google Ads campaigns — allowing us to focus on larger overarching strategies.

Pros

Opteo makes it exceptionally simple for advertisers with a lot on their plate to manage what would normally be arduous tasks in a fraction of the time. In addition, whether you're a relative newbie or an experienced PPC manager, you'll find something helpful or interesting among all the tips and advice Opteo will give you along the way.

Cons

The biggest knock against Opteo is that it doesn't integrate with Microsoft Advertising, and Opteo's team has confirmed that it's not currently on their roadmap.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
P. Andrew Eades

Verified Reviewer

Perfect for Agencies

2017-06-19

Pros

- View campaigns at a 50,000 foot view or in great detail

Cons

It would be fantastic if they expand to include Facebook data.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Gustavo Madruga, Ninja em Marketing Digital

Verified Reviewer

Makes my life easier

2017-02-09

Opteo really makes my life easier because it shows me several adjustments to the AdWords campaigns that I would have to manually detect by analyzing reports.

Pros

Very easy to use. Just click, click, click, optimization done.

Cons

More optimizations rules could be great. On the top of my mind comes something like "dynamically adjust bids to be #2 (or any position you want)". And "adjust to always be on top of first page". Things like that, utilizing adwords scripts, would be very good to have.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering Opteo

It's a great tool to enhance the performance of your AdWords campaign without wasting many hours analyzing spreadsheets. Worth a try.

Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Head Of Paid Search (Internet company, 1-10 employees)
Verified Reviewer

Awesome, easy AdWords management

2017-05-08

Pros

Fantastic user friendly interface. Excellent responsive customer support.

Cons

Some clients that have accounts with campaigns in different languages get spelling errors highlighted, when actually the spelling is correct in the chosen language (only happens in non-English).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Dora Augusto

Verified Reviewer

Great tool to monitor daily AdWords campaigns, it tells what needs to be improved, why it needs and gives the option to do the improvement. Easy to us

2017-08-29

Pros

Improvements field is great - in seconds you can see what improvements you can do to improve the campaign performance.

Cons

Though is a great tool to monitor and to support to overall performance improvements (campaign level), is not ideally to do more detailed improvements, i.e. ad group level, or keyword level.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more