Optinize Pricing, Features, Reviews & Comparison of Alternatives


Visual customer engagement platform

4.5/5 (2 reviews)

Optinize overview

Optinize is a cloud-based customer engagement platform which enables marketers to track user behavior, identify their interests, and respond with highly targeted customer journeys and personalized messages through emails, SMS and social ads. Behavioral-based journeys can be created to engage every contact at critical points in their unique buying process. Customers and leads can be nurtured with the right message, through the right channel at the right time to automatically turn leads into valuable customers.

Optinize enables users to visually design personalized journeys, with filters to modify subsequent paths based on engagement with sent messages, and various action options including delays and time triggers. Users can implement a tracking code in their websites, blogs, or apps to capture forms and behavioral data from visitors, and different platforms can be connected to create a single view of interactions. Audiences can be created based on various field values, behaviors, or lists, in any combination, and targeted with different journeys.

Companies can use Optinize to reach out to leads with special offers or incentives to encourage conversion into paying customers, existing customers can be encouraged to return with relevant offers based on their behavior, including purchases and website behavior, and visitors who abandon the website or customers who have become inactive can be re-engaged through multi-step personalized campaigns across multiple channels.


Starting from
Pricing options
Value for money
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Business size



United States, Australia, Canada, United Kingdom

Supported languages

Optinize screenshot: Optinize's dashboard gives users an overview of all their contacts, journeys, sent messages, and moreOptinize Journey builderOptinize screenshot: Optinize includes a visual journey builder which enables users to build personalized journeys for different audiencesOptinize screenshot: With the journey builder, users can add in filters, delays, and actionsOptinize screenshot: Optimize offers users a library of email templates to use in campaignsOptinize screenshot: Optinize includes en email builder, WYSIWIG editor, and HTML editorOptinize screenshot: Emails can be customized using the email builder in OptinizeOptinize screenshot: The Optinize pixel tracking code enables users to capture visitor data from their websites, apps, and blogsOptinize screenshot: Multiple platforms can be connected in Optinize to create a single view of interactionsOptinize screenshot: Marketing lists can be created based on different field values or behaviorsOptinize screenshot: Optinize generates revenue reports for different marketing lists

Optinize reviews


Very good

Value for money
Ease of use
Customer support
David Muller

Very powerful!

Used daily for less than 6 months
Reviewed 2016-12-14
Review Source: Capterra

We were pleasantly surprised with the level of support we received and still get from Optinize. This is a very powerful system. We are still learning how to best use all the utility, but with what we are already using it's making a noticeable difference to our bottom-line already.Very powerful and easy to use.

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Fredrik Johansson

Great product and team behind it

Reviewed 2017-03-31
Review Source: Capterra

Only been using Optinize for a month now, but I very surprised over how easy the set-up process has been together with the great support from Optinize has been. Looking forward scaling up my business together with Optinize.

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Optinize pricing

Starting from
Pricing options
Free trial
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14-day free trial, no credit card required.

Pricing is based on the number of contacts required, with priced plans starting at $89 per month for 2000 contacts.

Optinize features

A/B Testing (156 other apps)
API (416 other apps)
Activity Dashboard (235 other apps)
Campaign Analysis (204 other apps)
Campaign Management (201 other apps)
Content Management (194 other apps)
Customizable Branding (195 other apps)
Customizable Templates (213 other apps)
Data Import/Export (159 other apps)
Drag & Drop Interface (214 other apps)
Engagement Analytics (187 other apps)
Monitoring (196 other apps)
Multi-Channel Marketing (165 other apps)
Real Time Analytics (165 other apps)
Real Time Data (151 other apps)
Reporting & Statistics (223 other apps)
Social Media Integration (241 other apps)
Social Network Marketing (148 other apps)
Tagging (148 other apps)
Third Party Integration (232 other apps)

Additional information for Optinize

Key features of Optinize

  • Lead segmentation
  • Contact management
  • Behavior driven rules
  • Lead verification
  • Lead nurturing
  • Journey builder
  • Email marketing
  • Email drip campaigns
  • Graphical planning
  • Multi-channel management
  • WYSIWYG email editor
  • Unsubscribe database
  • Source tracking
  • ROI tracking
  • Website visitor tracking
  • Campaign management
  • Web forms integration
  • Analytics
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Leads can be sent personalized social ads, text messages, and emails at the optimal point in their journey.

Data and forms can be captured from apps, blogs, and websites using the included tracking code.

Apps and platforms can be connected and managed for a single view of all contacts.

Audiences can be created based on lists, behaviors, or field values, in any combination.

Opens, clicks, and conversions can be tracked, and stats used to optimize customer journeys.