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Optmyzr
Tools for PPC Pros
(18)
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Recommended
Bob A.
Marketing and Advertising, 11-50 employees
Used daily for 6-12 months
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Really good, huge time saver with budget pacing
Easy of use, Huge time saver, Pretty good respone
Finding information about more technical things can rely on their support - which can be annoying if you must wait
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Marketing and Advertising, 11-50 employees
Used daily for 6-12 months
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Its not cheap but good PPC execs are more expensive and Optmyzr runs 24/7 without tea breaks.
Managing and building complex Google Shopping campaign structures
Web portal good but app needs work as limited funtionality.
Josianne H.
Marketing and Advertising, 1-10 employees
Used weekly for 2+ years
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Analysis and automations for budgets and one word keywords.
It's only in english. All our employees speak french so it's hard to understand et get support for them. It's expansive for Canadians customers, we are looking for something else.
charlie C.
Leisure, Travel & Tourism, 51-200 employees
Used weekly for 2+ years
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Easy to find useful insights for our 6 in-house brands on both Bing and Google Ads. Very easy to implement changes. Great reporting, including Facebook reports.
A bit pricey to get access to the Rule Engine and other pro features
Mark N.
Internet, 51-200 employees
Used weekly for 2+ years
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What can I say, great piece of software regularly saves me 3-8 per month on an account and is able to suggest suitable changes to bidding, keywords and negatives that make sense!
Complete automation so I can sit on the beach?
Brian R.
Marketing and Advertising, 1-10 employees
Used weekly for 2+ years
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Started using it primarily for the reporting features, but soon discovered all the additional optimization benefits.
Automated & customizable reporting with so many additional features.
I don't utilize all the features enough, but that's on me.
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Automotive, 51-200 employees
Used weekly for 1-2 years
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It allowed me to look at all my accounts and pull the data I required to analyze their health and overall performance. The tools also provided valuable insights into how to better optimize my accounts - several great suggestions!
Load times were on the slower side, but that can also be attributed to the number of accounts my agency manages (130+).
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Consumer Electronics, self-employed
Used weekly for 1-2 years
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Optmyzr allows me to easily structure a segmentation to ensure my ads are bid correctly and profitable. It also allows me to do other functions more easily and quickly than Google Ads or Microsoft Bing Adcenter.
Because there is so much you can do with it, special training and frequent use is required. I haven't even tapped into its full potential.
Gaute H.
Marketing and Advertising, 1-10 employees
Used weekly for 6-12 months
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We saved a lot of time using Optmyzer and we administrated our accounts way better than without. The ease of scheduling reports for your clients as well is a great attribute.
This is a great tool for administrating all your PPC in one place. It also gives you the opportunity to save a lot of time handling your PPC. Give it a try and save a lot of time with scripts and many more.
This is not a tool for new beginners. You need to have some experience handling PPC. However, you get great customer service.
Chetan J.
Internet,
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I've been using Optmyzr for managing AdWords accounts for quite a while now. The tool is highly functional and very easy to use when optimizing large set of AdWords campaigns. This tool saves a lot of time with it's bulk optimization features that help in making changes to ads, keywords, bids, etc. The user interface is pleasing and the reporting tool helps in quickly creating detailed reports on AdWords account performance. A cost-effective tool that all AdWords marketers must truly invest in.
- Detailed Dashboard to view performance of all accounts - Intuitive and easy to use interface - 1-click optimization features that take care of tedious tasks and save a lot of time - Account level QS tracker - Quick & Easy Reporting
- None so far
Thanks for the review! We hope to keep delivering time-saving features for you and all our other subscribers!
Alexander T.
Marketing and Advertising,
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I like these guys, a lot. PPC marketers are in abundance, as are their accounts. The guys and gals at Optmyzr identified the need for a broad-stroke, quick-acting tool not designed to replace, but assist PPC managers who have multiple accounts. This is exemplified in the tool's One-Click Optimizations. The tool is still growing, e.g. they are stil developing Bing integration. But the price point is fair for the number of accounts allowed (I was grandfathered in before newest price change, which is only a modest increase). Perhaps most importantly, the customer service has been stellar. I haven't felt gypped by this tool yet, which is more than many PPC marketer's can say for similar tools.
No pros were added to this review
No cons were added to this review
Thanks for sharing your review! I think it's important that the people who build tools also have actual hands-on experience using them. I'm glad to hear that this is evident in your experience with Optmyzr. Let us know if there are any tools we could tweak to be even better.
Jomar B.
Marketing and Advertising, 51-200 employees
Used daily for less than 6 months
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We have saved time in optimising the client's campaign. We have also saved time in generating reports. Though there are some missing features in the report, it's still better than other software.
It's nice to have a software that will easily analyze the performance of the campaign and give you suggestions to further improve the existing campaigns. The custom workflow saves a lot of time.
The reporting does not allow to customise the number of rows being shown for the ads, ad groups, campaigns, and keywords. It does not look good on the PDF format.
Piotr B.
Hospitality, 51-200 employees
Used daily for 6-12 months
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Mostly like to things the custom reports and optmyzr express
still looking what I like least but I can't find it.
László V.
Marketing and Advertising, 1-10 employees
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I've tried many similar service, but I found that Optmyzr is the best regarding price/value. I could write a lot of functions, but "One click optimizations" and "Hour of the week analysis" saved me thousand of hours. Very easy to use, almost zero learning curve, but intelligent tools help me a lot regarding account analyzing, deciding what to change and how.
- they have automated reporting in many languages, so I can set it to my customers for their language. - very kind customers service, with solution-oriented mindset - continous development - they developed many of my ideas, its awesome
- they recently raised the prices (but not for old users, its positive)
Thanks for the review and we hope to keep building many more of the things you're asking for to help make your life just a bit easier when it comes to managing AdWords!
Michael S.
Retail, 51-200 employees
Used weekly for 6-12 months
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Wonderful!
Automating bid adjustments and optimizations to take my mind off those and more time to dig into the data and find wins!
DId take a bit of time to figure out the setup but Optmyzr has a wonderful support team to help out and is open to feedback if a product doesnt fit exactly what's needed.
Thanks Michael! We're happy to hear our software's time saving capabilities allows you to focus on the higher value work you do.
Monte H.
Internet, 1-10 employees
Used weekly for 2+ years
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Saves time
Automation tools that save me lots of time. Ease of linking acounts
Complex at times and that can be a bit confusing
Alexander S.
Marketing and Advertising, 51-200 employees
Used weekly for 2+ years
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Covers wide range of features, eg bidding or reporting
Missing some analysis feature, like common pitfall check for accounts
Jakub P.
Marketing and Advertising, 11-50 employees
Used weekly for 1-2 years
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I like the most Shopping Campaign management - Campaign builder and Campaign refresher saves many hours every month
Many of optimization suggestions can not be automatically done in AdWords accounts - i can just we reccomendations, for example about bid adjustments or conversion grabber
Jaysn D.
Used daily for less than 6 months
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Shopping campaign bidding tool makes managing a large feed much easier than any other tools I could find. Only wish is use could sort by column.
Load times are long due to our large feed 200K +. It does not seem that I can use the "Product Group Refresher Pro" due to the size of our feed. Also the refresher tool wants to sub-divide some higher level segments that we would never breakout. Wish you had to option to ignore some of the sub-divisions.
Rob B.
Internet, self-employed
Used daily for less than 6 months
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It has been great. However, I still feel like I’m not using Optmyzr to its full potential.
Optmyzer expands my capacity and thereby my profitability. I can take on more clients without any fear of neglecting my currents clients.
Works great for Google Ads-only clients, but I have fewer of those joe than ever. I’m still having to track stats and budgets outside of Optmyzer for clients who advertise on other (primarily social) networks.
Cameron S.
Consumer Goods, 51-200 employees
Used daily for less than 6 months
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Quick optimization suggestions, cutting down on manual research.
From the moment you connect your accounts, the tool has recommendations for you. It is an effective way to cut down on hours of manual digging through your SEM campaigns.
The UI is a bit dated, leading to some small confusion when first logging in. You are also able to link Facebook Ad campaigns, but there seems to be no optimization options for these accounts.
Tony N.
Marketing and Advertising, 1-10 employees
Used monthly for 2+ years
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Save time, look professional, get an extra helping hand with pay per click changing so fast.
Easy, simple, organized and well thought out. The software has reached a point where we don't spend our time inside the monster that is Adwords.
There is no backup function or restore function with the software.
Thanks for the review Tony! I'm happy to hear it's helping you run a quality PPC agency. I'll also add your feedback for a backup and restore function to our wishlist.
Frédéric L.
1-10 employees
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I have been using Optmyzr for almost a year and it kept on improving regularly with new features and ergonomy enhancement. More is coming with Google Analytycs and Bing Ads integration and it's very promising. Price remains much more accessible than some other big softwares and does allow to save lots of time.
Customer service is nice, reactive, efficient and always listening to suggestions and comments. I also like the nice reports you can quickly produce.
None so far !
Thanks for the positive review! Like you pointed out, we're adding lots of new features all the time so let us know if there's something missing that would make your life easier while managing your PPC campaigns.
Verified reviewer
Used daily for less than 6 months
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I manage lots of AdWords accounts and Optmyzr is the only AdWords software I have found to be useful and effective. You can tell it was made and is managed by people who have lots of experience managing AdWords campaigns.
It helps me not only manage campaigns faster than I could on my own, but it also gives me data insights I can't see on my own. It helps me get better performance for my clients.
No cons were added to this review
Verified reviewer
Used monthly for 6-12 months
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Saving time for optimizations.
You can save time by optimizing Optmyzr's recommendations specifically at the keywords level and they have good AdWords Scripts.
They need to improve this tool at the "Audiences-Remarketing" level and Pre-Configured "Automated Rules".
Thanks for the helpful feedback! We're very close to launching some audience optimizations. I'm sure you've given the feedback to our support crew so you'll be one of the first to get invited to the beta. We're also adding more prebuilt recipes to our Rule Engine. As I was building those I discovered some other ways we could make the Rule Engine better so you'll see some updates to that soon as well. We also did a webinar about the rule engine, here's the video in case you missed it: https://www.youtube.com/watch?v=vNeZvwZr_0g