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Optmyzr
Tools for PPC Pros
(18)
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Recommended
Xavier C.
Used daily for less than 6 months
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Great! Really it's nice!
So many tools to help you improve the ROI of your PPC campaigns but above all their Enhanced Scripts tool is insane, no need to be a coder anymore to use the power of AdWords Scripts!
If you manage just 1 or 2 Adwords campaign with small monthly budgets it's hard to justify the cost of Optmyzr.
Natalie L.
Marketing and Advertising, 11-50 employees
Used daily for less than 6 months
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Positive. Had personal training from Senior Account Manager Madhurima Gupta - extremely professional and pleasant. Opened eyes on many hidden features and pro tips
Great report builder; awesome dashboard lets you track and evaluate dozens of accounts
Shopping campaigns optimisation functionality could be improved, didn't find it very helpful
Verified reviewer
Consumer Goods, 11-50 employees
Used monthly for 2+ years
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Time saving reports and optimizations, and insight to A/B ad testing.
Saves time for A/B ad testing and bid optimization. It also has a couple other useful reports that I don't use as much like time of day bid adjustments and shopping bidding.
Lack of features/support for Bing Ads. I would like to see support for Facebook and/or Yahoo Ads at some point.
Alexandre J.
Health, Wellness and Fitness, 51-200 employees
Used daily for less than 6 months
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You save a lot of time throught the optimizations suggestions. Really easy to use, really pro help desk, a lot of great features ! I'm really found of Optmyzr !!
Really, there is not a lot of negative aspects of this software. Maybe some benchmark advises should be added to make it perfect !!
Francois Q.
Internet, 1-10 employees
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Very good experience with Optmzr, the tool is very time saving and the customer service very reactive and efficient. Would definitely recommend the service.
saves time good customer service
did not find any yet
Verified reviewer
Used weekly for 6-12 months
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Saves so much time and highlights opportunities that i would have missed. Excellent accuracy in all tools.
No cons were added to this review
Thanks for your kind review! I'm happy to hear our tools are highlighting new opportunities and that our support team is effective in helping you with any questions that come up.
Gerald K.
Internet, self-employed
Used daily for less than 6 months
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Saves a lot of time; Rule Engine offers great flexibilty; very good reporting tool
Unfair Pricing Model: Large agencies with many users pay the same as one person agencies; No roadmap information what is planned for future software updates
Verified reviewer
Used daily for less than 6 months
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Easy to optimize your adwords and big ads to reduce CPC and increase conversions. Great reporting and simple to use.
Weaker solutions for optimizing display campaigns, some features and suggested changes are hard to find.
Choon Hooi W.
Information Technology and Services, 51-200 employees
Used weekly for 6-12 months
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1. Responsive support response 2. Features rich 3. Willing to take feedback from clients to improve 4. Continuous improvement 5. User training provided
1. Poor in user friendliness 2. Facebook reporting is half baked
Ben Y.
Used weekly for less than 6 months
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The Google Shopping campaign builder and product group refresher are very useful for the management of our ecommerce campaigns.
I wish the scripts were easier to implement than they are currently, I would prefer a one click system!
Thanks for the review Ben! I also wish installing scripts was more straightforward. We hope you still enjoy some of the other things we've done to make scripts easier to use though. And when we find that a script would be better as an API based tool, we do convert it. Our Rule Engine and Campaign Builder both started as scripts and are now on the API so they work on much larger accounts and have an easier to use workflow.
Victor S.
Retail, 201-500 employees
Used weekly for 6-12 months
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Capabilities and available features. Very customizable and sometimes complex to set all up.
Could do with more predefined reports and the possibility to customize the pricing.
Brittney H.
Marketing and Advertising, 11-50 employees
Used monthly for 2+ years
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Optmyzr is the best software we have found for creating custom Google Ads scripts.
They make customizing scripts for Google Ads easy.
The scripts don't always work 100%. Sometimes they miss pausing our budgets when we needed them to pause campaigns.
Benjamin B.
Marketing and Advertising, 1-10 employees
Used weekly for 6-12 months
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Gives good insights to performance, budget spends and optimization recommendations.
It's a bit pricey, when compared to competitors, but I've been able to justify the cost to my agency.
Matthew J.
Internet, 1-10 employees
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Lovely product, used primarily for reporting and monitoring. The support from the Optmyzr team is exceptional. Fast response times are the norm and they are great with feature requests too. It's a pleasure working with the tools and the teams.
- Great support -Beautiful, customisable reporting -Easy to use interface
- The app tells you how much time you've saved using it. That little feature is wildly inaccurate, but it's really not much of an issue. Just a pet peeve.
Thanks for the review! We're happy to hear you like our tools and the support we're providing. And sorry to hear about your pet peeve... Maybe one day we'll figure out how to use machine learning to give you a better estimate of the time saved :-)
Maira D.
Marketing and Advertising, 501-1,000 employees
Used weekly for 6-12 months
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Thanks to Optmyzr tools, I was able to acquire valuable insights and help me to manage PPC accounts.
Nothing to report. Everything works fine for me.
Vivien L.
Information Technology and Services, 11-50 employees
Used daily for less than 6 months
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The support staff is friendly and helpful
Its make reporting so easy, the scheduling function is also good.
technical error of the generated report causing an issue
Johnny O.
Staffing and Recruiting, 11-50 employees
Used daily for less than 6 months
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It overall was good, but it was hard to measure exactly the impact of it
The interface and insight tools were useful
The workouts tool wasn't very useful, in my opinion
Verified reviewer
Retail, 51-200 employees
Used other for 6-12 months
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I like some of the tools like the "conversion grabber" however it's not available for Bing Ads
Some of the tools only work for Google, not Bing. You are also not able to add Gemini
Maxwell X.
Marketing and Advertising, 11-50 employees
Used daily for less than 6 months
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PPC Investigator is a great tool to find out the root cause of matric changes.
Google Shopping Campaign bid Optimization is not working well.
Gabriella T.
Retail, 1-10 employees
Used weekly for 6-12 months
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It saves a lot of time and the recommendations are very good
There isn't any negative experience with Optmyzr
Verified reviewer
Marketing and Advertising, 11-50 employees
Used monthly for 1-2 years
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- taking into account bigger data and providing specialists with suggestion and statistics that could be harder or longer to obtain on their own - many optimization tools - quite user-friendly interface - reporting templates
I can't think about anything at the moment, I'm content with software.
Verified reviewer
Marketing and Advertising, 11-50 employees
Used weekly for 6-12 months
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easy to use great reporting great results
some of the reports are a little slow to load
Juliana W.
Automotive, 11-50 employees
Used monthly for 1-2 years
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I like the script the most, but also the bid adjustments and looking through keyword recommendations.
The script to pause budgets that spend too much.
Sometimes the recommendations for new keywords are very expensive or do not relate to the campaign they are recommending the addition to.
sachin s.
Legal Services, 11-50 employees
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Optmyzr has leaped ahead in time by such a wonderful automation that not only it made account managing easier, it actually made life easier too. Thumbs Up!
Intro Video on all features of the tools
Thanks for reviewing us! It sounds like you found the intro videos for new tools intrusive so we'll make sure we don't overdo it for experts like yourself who need less training than some others. I'm glad you noticed how much we're always updating the tools to make sure they continue to be time savers!
Verified reviewer
Consumer Electronics, 51-200 employees
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Got this software specifically to help manage our shopping campaigns. The campaign builder didn't have all the functionality we had hoped for, but after reaching out to their support team they implemented the new functionality within a week! We have a product feed w/ hundreds of thousands products and the shopping campaign builder allowed us to create 10k ad groups/product groups within only a few hours. On top of the shopping campaign builder, they have many other useful tools and performance reports that will save you lots of time managing your account.
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No cons were added to this review