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Outbrain vs Cortex Comparison

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Overview

Outbrain is the worlds leading native advertising platform. Connecting readers, publishers and marketers.

Cortex is an enterprise social media marketing solution powered by artificial intelligence and machine learning to help marketers...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

20

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.2

5

4

3

2

1

13

6

3

0

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
91%
would recommend this app

5.0

5

4

3

2

1

4

0

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

It has all the great features that I want. CPC is low, not as costly as other rivals, easy to use, are some features which make it amazing.
This is a big advantage compared to other platforms. Also, whenever we experienced any kind of difficulty with our campaigns, the customer team worked very fast and provided excellent solutions.
I think Native Advertising is the future and i am happy working with such a big player like Outbrain and to be honest, i am enjoying their great customer support.

Pros

Not enoughreviews yet

Cons

The support here in Brazil was confusing, this delayed the beginning of the campaign and displeased the company.
We wasted alot of clicks and impressions on low quality websites as we are limited to how many we can actually exclude. This actually caused us to cancel alot of campaigns with Outbrain.
No pacing of campaign shown (will it spend full budget using current bid?). No preview of the ads and no mockup for screenshots possible.

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review3 years ago

Key features

  • Total features109
  • AB Testing
  • API
  • Account Alerts
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Affiliate Management
  • Alerts / Escalation
  • Analytics/ROI Tracking
  • Audience Targeting
  • Audit Management
  • Auto Update
  • Automated Publishing
  • Automated Scheduling
  • Banner Management
  • Behavioral Targeting
  • Benchmarking
  • Bid Management
  • Billing & Invoicing
  • Brand Management
  • Brand Tracking
  • Budget Control
  • Budget Management
  • Budgeting/Forecasting
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Attribution
  • Channel Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Conservative
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Contextual Targeting
  • Contribution Tracking
  • Conversion Rate Optimization
  • Conversion Tracking
  • Coupons
  • Customer Engagement
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Profiling
  • Data Visualization
  • Demographic Data
  • Digital Asset Management
  • Distribution Management
  • Email Marketing
  • Engagement Tracking
  • Filtering
  • For Democrats
  • For Political Campaigns
  • For Republicans
  • Fraud Detection
  • Fundraising Management
  • Geotargeting
  • Goal Setting / Tracking
  • Google Analytics Integration
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Verification/Validation
  • Link Management
  • Localization Automation
  • Location-Based Marketing
  • Mobile Keywords
  • Mobile Retargeting
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Natural Language Search
  • Online Payments
  • Performance Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Predictive Analytics
  • Press Monitoring
  • Press Release Builder
  • Progress Tracking
  • Promotions Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Revenue Management
  • Search/Filter
  • Social Advertising
  • Social Media Management
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Performance Management
  • Social Promotion
  • Status Tracking
  • Template Management
  • URL Builder
  • Video Management
  • Video Streaming
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Total features32
  • AB Testing
  • API
  • Account Alerts
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Affiliate Management
  • Alerts / Escalation
  • Analytics/ROI Tracking
  • Audience Targeting
  • Audit Management
  • Auto Update
  • Automated Publishing
  • Automated Scheduling
  • Banner Management
  • Behavioral Targeting
  • Benchmarking
  • Bid Management
  • Billing & Invoicing
  • Brand Management
  • Brand Tracking
  • Budget Control
  • Budget Management
  • Budgeting/Forecasting
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Attribution
  • Channel Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Conservative
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Contextual Targeting
  • Contribution Tracking
  • Conversion Rate Optimization
  • Conversion Tracking
  • Coupons
  • Customer Engagement
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Profiling
  • Data Visualization
  • Demographic Data
  • Digital Asset Management
  • Distribution Management
  • Email Marketing
  • Engagement Tracking
  • Filtering
  • For Democrats
  • For Political Campaigns
  • For Republicans
  • Fraud Detection
  • Fundraising Management
  • Geotargeting
  • Goal Setting / Tracking
  • Google Analytics Integration
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Verification/Validation
  • Link Management
  • Localization Automation
  • Location-Based Marketing
  • Mobile Keywords
  • Mobile Retargeting
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Natural Language Search
  • Online Payments
  • Performance Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Predictive Analytics
  • Press Monitoring
  • Press Release Builder
  • Progress Tracking
  • Promotions Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Revenue Management
  • Search/Filter
  • Social Advertising
  • Social Media Management
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Performance Management
  • Social Promotion
  • Status Tracking
  • Template Management
  • URL Builder
  • Video Management
  • Video Streaming
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics

Integrations

  • Total integrations17
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations6
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Outbrain vs. Cortex

See how Outbrain and Cortex stack up against each other by comparing features, pricing, ratings, integrations, security & more.