A simple to use but powerful marketing automation tool. Easy to follow drip campaign functionality. Automation rules have a lot of power (although one annoying issue as listed below).Read the full review
We were pressure sold on pardot even though we are a consumer-facing company. They sold us on the premise that it could do everything and more. Additionally they sold that the integration is superior to other solutions because it is owned by SFDC. That's also untrue. It really has only ...Read the full review
GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.
Standard marketing automation
$1,000 /month/up to 10,000 records
Advanced marketing automation
$2,000/month/up to 10,000 records�
Customizable marketing automation
$3,000/month/up to 10,000 records
Sales teams are always looking for more strategic ways to nurture leads. Pardot is a B2B marketing platform that automates this process, providing organizations with the ability to grow their pipelines, generate better leads, and improve their close rates from within Salesforce.com.
SMBs, B2Bs, and sales firms that are looking to improve their email marketing strategies, improve the quality of their leads, and gain more insight into their sales funnels can utilize Pardot’s tools to create, execute, and track their marketing campaigns. The solution helps professionals in the sales and marketing fields connect with customers through paid search, webinars, and video. It also automates lead nurturing behind the scenes, and shows professionals where they can improve their targeted efforts.
Pardot is a B2B marketing automation platform that simplifies lead management and makes email marketing much easier for its users. The solution offers tools for building email templates, custom forms, and landing pages. It also understands where its users are working and how they can improve their efforts for maximum output.
As far as lead nurturing and lead growth are concerned, Pardot offers tools such as lead scoring and real-time alerts to let its users know when their prospects are ready to buy. It also prioritizes leads automatically, and quickly assigns leads to the best representatives based on the relative importance of each individual lead. As a result of using Pardot, organizations should be better able to accelerate their pipelines and increase the return on investment (ROI) they see from digital marketing campaigns.
Pardot offers a powerful email marketing solution that helps marketers reach prospects through personalized, targeted emails. Marketing automation and scheduling tools help professionals send the right messages to the right prospects at the right time. Meanwhile, Pardot uses custom email authentication, SPAM analysis, and multivariate testing to optimize delivery rates.
Use Pardot’s intuitive email builder, with a WYSIWYG editor, to design your first email. You can choose from one of Pardot’s pre-designed templates, or use HTML code to create your own email from scratch. Schedule the message you’ve designed to go out at the optimal day and time, and set up auto-responder emails to welcome new prospects to your mailing lists or confirm event registrations.
Lead nurturing helps to ensure that the best leads are being sent to the best sales reps at the optimal times. Pardot has developed a blended lead scoring and grading model to increase lead quality.
Creating “smart” lead capture forms makes it easier for you to collect the right information from sales prospects and run more targeted campaigns. By automating this process through Pardot, you can reduce instances of human error and decrease the amount of manual work for yourself and your fellow sales colleagues.
More than 40 canned reports make it easier for sales and marketing teams to measure their overall effectiveness and ROI. A campaign ROI calculator ties CRM sales opportunity data together with search results, which means marketers are better able to associate prospects with campaigns. This is useful for reporting and calculating the costs of campaigns.
Get a better understanding of your own campaigns by running closed-loop reports with Pardot. Through these reports, you’ll be able to tell where your best and worst leads are originating. This information may be useful for prioritizing which channels should be your focus in the coming weeks and months. You can also create custom reports thanks to Pardot’s partnership with GoodData.
The web page a visitor reaches after clicking on a link or an online advertisement is typically called a landing page. With Pardot, sales teams can design custom landing pages that display content specific to the advertisement that brought the visitor in.
With Pardot’s landing page builder, you can use pre-existing HTML or you can create landing pages from scratch with stock templates. If you’re comfortable using Pardot’s drag-and-drop builder, then the company recommends building landing pages with its tools. Once a landing page has been activated, a URL will be automatically created and that URL should be added to any associated PPC or email campaigns.
Pardot includes certified CRM integrations with Salesforce.com, NetSuite, Microsoft Dynamics CRM, and SugarCRM. It also offers email plugins, a Google AdWords connector, webinar and video integrations, and an Eventbrite connector.
Pricing for Pardot ranges from $1,000 to $3,000 per month. The company’s most popular option is its Pro plan, which offers advanced marketing automation for up to 10,000 contacts. The Pro plan costs $2,000 per month, billed annually.
Provides businesses with the ability to grow pipelines and generate better leads
Helps professionals in the sales and marketing fields connect with customers
Easy-to-use solution for non-technical marketers
Tools for creating, executing, and tracking marketing campaigns
Automates lead nurturing behind the scenes
Hard to get help from SalesForce Pardot with the right setup. I use this program in Sweden and maybe you are short of people with the right competence
Easy to use, simple enough to learn without prior crm software knowledge. I learnt most of it after about a week or 2. Very user friendly!
If it could be cheaper I think it would be used more widely. Although i do find this product to be value for money, I would like to see the price drop comparable to other products.
Time used: 2+ years
Frequency of use: Weekly
Likelihood to recommend
I had a lot of comprehension issues, but every time I get stuck, I call to the customer service, and I receive a very useful responses.
Set up was fairly simple, though it took several months. The syncing is seamless, which is wonderful, and there are so many resources to learn how to use all of the many functions of the system. Unfortunately, though we've been able to build elaborate drips and beautiful emails, we found that they often are not actually making it into the inboxes. Our deliverability and response rate have dropped significantly since making the switch
Pardot gives you backend access and integration to Salesforce which is part of its value but not all. It's one of the simpler marketing automation tools out there and doesn't require lots of complex training to achieve results.
We selected Pardot over 2 other well-known marketing automation options. After using Pardot for the past several months, I have found it to be fairly easy to use and powerful. There is a learning curve, and the best way to learn is to use it often and try new things (e.g. - engagement studio). There are lots of webinars and support materials available and the open office hours is usually helpful (although not always the most convenient since you have to wait in a queue before getting your question addressed and have a limited window to do so as others are typically waiting in the queue as well). Overall I am pleased with Pardot and hope to get even more out of it in the coming months. I would recommend it for marketing automation.
Powerful. Generally easy to use. Reporting/metrics. Integration with Salesforce.
Lack of live support outside of open office hours.
Time used: 6-12 months
Frequency of use: Daily
Likelihood to recommend
The ability to scale a marketing team's effort has never been made easier with Pardot. Super easy to use and totally worth the investment.
Tracking ability Implementation of nurture campaigns Automation rules that remove the manual steps of "what happens next" after a lead are generated.
Time used: 2+ years
Frequency of use: Daily
Likelihood to recommend
Pardot is a good starting point but the flexibility is lacking in certain areas. Often times there is more flexibility required, for example, when creating email templates that one would need to have HTML knowledge to accomplish. The interface is easy on the eyes, so that's a plus. Functionality is often down, in my experience and requires us reaching out to customer service to troubleshoot.
I am still a new user to Pardot but with my minimal use have found it to be a good asset for our team to use with email communications.
Really great product through features and functionality. It is a great tool for those companies that have a need for such a tool. The tool is easy (it's required to get used to this software) to use and has tons of nice features.
Pardot was designed for SMB and B2B companies with between 10 and 500 employees. Within those organizations, it is used most frequently by professionals in the marketing and sales departments.Read the full GetApp Analysis