Pardot Pricing, Features, Reviews & Comparison of Alternatives

Pardot Reviews

Pardot

Salesforce B2B marketing automation

4.16/5 (223 reviews)
30,472     66,725

Pardot marketing automation provides sales and marketing teams with key insights into the success of their efforts, pinpointing areas for improvement and tracing back successful campaigns to their source.

With advanced micro-level web analytics, such as closed-loop reporting on successful deals, the ability to sync prospects from your CRM with Google Analytics visitor stats, sales lifecycle, paid search and advanced email reporting, teams can determine where best to focus their time and effort.

Sales teams can use Pardot to capture all the relevant lead data from on and off site sources, qualify these leads and distribute them to the right channels. Pardot also supports lead management, lead generation and lead nurturing. Marketing can use the software to manage social media campaigns, as well as to gather pertinent customer information from social media platforms.

Using marketing automation, you can automatically nurture prospects to move them through the sales pipeline, notify sales reps of prospect activities in real time, and measure the true ROI of your marketing efforts with closed-loop reporting.

Included for Pardot clients is access to expert support. New clients are assigned an implementation specialist, and then have access to a client advocate for on-going strategy sessions.

Unlimited technical support is also available via email, in-app chat, and phone (varies by account level) from representatives in Pardot offices across the United States and Europe.
www.pardot.com

Pardot Reviews (223)

Most positive review

 Generally excellent and easy to use although reporting needs improving

A simple to use but powerful marketing automation tool. Easy to follow drip campaign functionality. Automation rules have a lot of power (although one annoying issue as listed below).

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Reviewed 17th of December, 2015 by Sales & Marketing Operations Manager

Most critical review

 Expensive, overly complex, and still lacking basic features

We were pressure sold on pardot even though we are a consumer-facing company. They sold us on the premise that it could do everything and more. Additionally they sold that the integration is superior to other solutions because it is owned by SFDC. That's also untrue. It really has only ...

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Reviewed 13th of December, 2016 by Ryan Farley

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Pardot Category Leaders

Reviews
Integrations
Mobile
Media
Security

#5 in Marketing Automation

View full ranking
65
15
12
8
16
14

GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

Pardot Screenshots (7)

Pardot screenshot: Saleforce 1 Pardot for MobilePardot screenshot: Prospect Lifecycle ReportPardot screenshot: Prospect Activity ReportingPardot screenshot: Lead Nurturing ToolPardot screenshot: Pardot Form BuilderPardot screenshot: Email Marketing Analysis and Client BreakdownPardot screenshot: Campaign Performance Reporting

Security and privacy

Encryption

No
Encryption of sensitive data at rest
Yes
HTTPS for all pages

Access control

Yes
Multi-factor authentication options

Data policy

Yes
Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn

Specifications

Intended Users
Large Enterprises, Mid Size Business, Public Administrations, Small Business
Devices Supported
iPhone-iPad, Linux, Mac, Windows, Web-based
Supported Countries
Asia, Australia, Canada, China, Europe, India, Latin America, Middle-East and Africa, United Kingdom, United States
Supported Languages
English
Support Options
FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials

Pardot Pricing

Starting from: $1000.00/month
Pricing model: Open-source, Subscription

STANDARD
Standard marketing automation
$1,000 /month/up to 10,000 records

PRO
Advanced marketing automation
$2,000/month/up to 10,000 records�

ULTIMATE
Customizable marketing automation
$3,000/month/up to 10,000 records

Competitors Pricing

SendinBlue Email

Starting from: $7.37/month
Pricing model: Freemium, One-time License, Subscription
Free Trial: Available (No Credit Card required)

SharpSpring

Pricing model: Subscription

MailerLite

Pricing model: Freemium, Open-source, Subscription
Free Trial: Available (No Credit Card required)

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Key Features of Pardot

  • Lead Nurturing (triggered and timed emails)
  • Real-time sales alerts
  • Email Marketing tools and advanced reporting
  • Landing Pages and Forms
  • Integrates Salesforce,SugarCRM,Netsuite & Microsoft Dynamics
  • Lead Scoring and Grading
  • Campaign ROI Reporting
  • Lead Management
  • Prospect tracking & analytics
  • Data.com connector
  • Lead capture forms
  • Easy-to-use segmentation wizard.
  • Scheduled social postings
  • Social profile lookups
  • Social “share” buttons
  • Intuitive WYSIWYG interface
  • Google Analytics Connector
  • Landing Page Multivariate Testing
  • Sales Lifecycle Reporting
  • Manage Search Campaigns

Benefits

- For sales teams, Pardot offers prospect tracking and analytics to qualify sales leads and determine the best way to approach them.

- Lead scoring and grading features ensure that team members follow up on the most relevant prospects for them.

- Pardot's Data.com connector provides sales reps with key prospect information such as company name, size, industry, location and more.

- Use Pardot´s lead management features to nurture cold or inactive leads. Gather more leads with smart capture lead forms and run more targeted campaigns using the segmentation wizard.

- Use the Social Selling features to disseminate content on social media channels usig tools such as scheduled social postings, social profile lookups, social "share" buttons, viewer interaction insights and simultaneous multi-channel posting.

- With the WYSIWYG interface used by Pardot you can design landing pages and forms without the need for a thorough knowledge of HTML. Optimize these landing pages with multivariate testing.

- Pardot's email marketing features allow you to create email campaigns based on 36 customizable templates, or using your own BYO branded templates. Tools such as email authentication, PAM analysis, email testing, and automated CAN-SPAM compliance ensure optimum delivery.

- The reporting tools offered by Pardot provide insight into the success of you marketing efforts. With tools such as closed-loop reporting to connect each close deal with its original source, the Google Analytics Connector to see the relationship between visitor and prospect data from your CRM.

- Pardot also offers sales lifecycle reporting, paid search reporting anf advanced email reporting including open rates, deliverability rates, and read rates.

- Pardot offers integrations with the following CRM solutions: Salesforce.com, SugarCRM, Netsuite, and Microsoft Dynamics CRM.

Alternatives to Pardot

GetApp Analysis

Sales teams are always looking for more strategic ways to nurture leads. Pardot is a B2B marketing platform that automates this process, providing organizations with the ability to grow their pipelines, generate better leads, and improve their close rates from within Salesforce.com.

SMBs, B2Bs, and sales firms that are looking to improve their email marketing strategies, improve the quality of their leads, and gain more insight into their sales funnels can utilize Pardot’s tools to create, execute, and track their marketing campaigns. The solution helps professionals in the sales and marketing fields connect with customers through paid search, webinars, and video. It also automates lead nurturing behind the scenes, and shows professionals where they can improve their targeted efforts.

What is Pardot?

Pardot is a B2B marketing automation platform that simplifies lead management and makes email marketing much easier for its users. The solution offers tools for building email templates, custom forms, and landing pages. It also understands where its users are working and how they can improve their efforts for maximum output.

As far as lead nurturing and lead growth are concerned, Pardot offers tools such as lead scoring and real-time alerts to let its users know when their prospects are ready to buy. It also prioritizes leads automatically, and quickly assigns leads to the best representatives based on the relative importance of each individual lead. As a result of using Pardot, organizations should be better able to accelerate their pipelines and increase the return on investment (ROI) they see from digital marketing campaigns.

Main Features

Use Email Marketing

Pardot offers a powerful email marketing solution that helps marketers reach prospects through personalized, targeted emails. Marketing automation and scheduling tools help professionals send the right messages to the right prospects at the right time. Meanwhile, Pardot uses custom email authentication, SPAM analysis, and multivariate testing to optimize delivery rates.

Use Pardot’s intuitive email builder, with a WYSIWYG editor, to design your first email. You can choose from one of Pardot’s pre-designed templates, or use HTML code to create your own email from scratch. Schedule the message you’ve designed to go out at the optimal day and time, and set up auto-responder emails to welcome new prospects to your mailing lists or confirm event registrations.

Nurture Leads

Lead nurturing helps to ensure that the best leads are being sent to the best sales reps at the optimal times. Pardot has developed a blended lead scoring and grading model to increase lead quality.

Creating “smart” lead capture forms makes it easier for you to collect the right information from sales prospects and run more targeted campaigns. By automating this process through Pardot, you can reduce instances of human error and decrease the amount of manual work for yourself and your fellow sales colleagues.

Generate Closed-Loop Reports

More than 40 canned reports make it easier for sales and marketing teams to measure their overall effectiveness and ROI. A campaign ROI calculator ties CRM sales opportunity data together with search results, which means marketers are better able to associate prospects with campaigns. This is useful for reporting and calculating the costs of campaigns.

Get a better understanding of your own campaigns by running closed-loop reports with Pardot. Through these reports, you’ll be able to tell where your best and worst leads are originating. This information may be useful for prioritizing which channels should be your focus in the coming weeks and months. You can also create custom reports thanks to Pardot’s partnership with GoodData.

Build Landing Pages

The web page a visitor reaches after clicking on a link or an online advertisement is typically called a landing page. With Pardot, sales teams can design custom landing pages that display content specific to the advertisement that brought the visitor in.

With Pardot’s landing page builder, you can use pre-existing HTML or you can create landing pages from scratch with stock templates. If you’re comfortable using Pardot’s drag-and-drop builder, then the company recommends building landing pages with its tools. Once a landing page has been activated, a URL will be automatically created and that URL should be added to any associated PPC or email campaigns.

Integrations

Pardot includes certified CRM integrations with Salesforce.com, NetSuite, Microsoft Dynamics CRM, and SugarCRM. It also offers email plugins, a Google AdWords connector, webinar and video integrations, and an Eventbrite connector.

Pricing

Pricing for Pardot ranges from $1,000 to $3,000 per month. The company’s most popular option is its Pro plan, which offers advanced marketing automation for up to 10,000 contacts. The Pro plan costs $2,000 per month, billed annually.

Bottom Line

  • Provides businesses with the ability to grow pipelines and generate better leads

  • Helps professionals in the sales and marketing fields connect with customers

  • Easy-to-use solution for non-technical marketers

  • Tools for creating, executing, and tracking marketing campaigns

  • Automates lead nurturing behind the scenes

Videos

Par Berg

Pardot - automation

15/03/2017

Hard to get help from SalesForce Pardot with the right setup. I use this program in Sweden and maybe you are short of people with the right competence

Pros

Easy to connect to SalesForce

Cons

User interface and reporting

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

4/10
Source: Software Advice
Helpful?   Yes   No
Read more
Joseph  Paterson-Roberts

Joseph's Review

14/03/2017

Pros

Easy to use, simple enough to learn without prior crm software knowledge. I learnt most of it after about a week or 2. Very user friendly!

Cons

If it could be cheaper I think it would be used more widely. Although i do find this product to be value for money, I would like to see the price drop comparable to other products.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Software Advice
Helpful?   Yes   No
Read more
Luis Jaramillo

Excellent customer service

14/03/2017

I had a lot of comprehension issues, but every time I get stuck, I call to the customer service, and I receive a very useful responses.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more
Taylor Kelly

Deliverability issues

14/03/2017

Set up was fairly simple, though it took several months. The syncing is seamless, which is wonderful, and there are so many resources to learn how to use all of the many functions of the system. Unfortunately, though we've been able to build elaborate drips and beautiful emails, we found that they often are not actually making it into the inboxes. Our deliverability and response rate have dropped significantly since making the switch

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Software Advice
Helpful?   Yes   No
Read more
Andy Golden

Automation Platform - made simple

09/03/2017

Pardot gives you backend access and integration to Salesforce which is part of its value but not all. It's one of the simpler marketing automation tools out there and doesn't require lots of complex training to achieve results.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Clark Cogbill

Glad we chose Pardot

27/02/2017

We selected Pardot over 2 other well-known marketing automation options. After using Pardot for the past several months, I have found it to be fairly easy to use and powerful. There is a learning curve, and the best way to learn is to use it often and try new things (e.g. - engagement studio). There are lots of webinars and support materials available and the open office hours is usually helpful (although not always the most convenient since you have to wait in a queue before getting your question addressed and have a limited window to do so as others are typically waiting in the queue as well). Overall I am pleased with Pardot and hope to get even more out of it in the coming months. I would recommend it for marketing automation.

Pros

Powerful. Generally easy to use. Reporting/metrics. Integration with Salesforce.

Cons

Lack of live support outside of open office hours.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more
Ben Lack

Must have tool for any marketing team

08/02/2017

The ability to scale a marketing team's effort has never been made easier with Pardot. Super easy to use and totally worth the investment.

Pros

Tracking ability Implementation of nurture campaigns Automation rules that remove the manual steps of "what happens next" after a lead are generated.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more
Melissa Benavides

Pardot is Good But a Work in Progress

07/02/2017

Pardot is a good starting point but the flexibility is lacking in certain areas. Often times there is more flexibility required, for example, when creating email templates that one would need to have HTML knowledge to accomplish. The interface is easy on the eyes, so that's a plus. Functionality is often down, in my experience and requires us reaching out to customer service to troubleshoot.

Pros

It's attractive app-style interface

Cons

Functionality is down a lot and we need to reach out to customer service often

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Katie Hayes

Pardot - Working Well

07/02/2017

I am still a new user to Pardot but with my minimal use have found it to be a good asset for our team to use with email communications.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Akinori Ukaji

Most Effective Marketing Automation Tool

02/02/2017

Really great product through features and functionality. It is a great tool for those companies that have a need for such a tool. The tool is easy (it's required to get used to this software) to use and has tons of nice features.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more

Who is Pardot For?



Pardot was designed for SMB and B2B companies with between 10 and 500 employees. Within those organizations, it is used most frequently by professionals in the marketing and sales departments.

Read the full GetApp Analysis

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