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Salesforce Marketing Cloud Account Engagement vs 123FormBuilder Comparison

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Overview

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

123FormBuilder is the fastest way to create professional forms for web and mobile. The drag & drop form editor makes it simple...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

1250

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

24.99

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.1

605

5

4

3

2

1

253

226

95

24

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

4.4

139

5

4

3

2

1

90

31

7

4

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
91%
would recommend this app

Pros

The functionality of Pardot and the analytics are awesome. This software is a great way to successfully streamline marketing efforts to your customers.
Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.
Overall, it is a very good product. Certainly worth the investment if you are can invest the time and resources to improve your marketing efforts.

Pros

123FormBuilder is a terrific tool for websites where site owners want to capture information from users. That information can be used to populate popular mail and marketing sites like MailChimp.
123ContactForm is a great app for creating professional forms. Great price level, amazing live support, i strongly recommend this app.
Customer service is really good. They get back with you pretty quickly and are good about making sure they have helped you with your questions.

Cons

I had advised the salesperson of my challenges and concerns with implementing myself which he downplayed and disregarded. It was a complete waste of time and resources for our organization.
After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function.
The emails send directly to our customers junk mail. So tough to change and their customer service is HORRENDOUS.

Cons

When you try to delete multiple fields, you have to do it one by one, can't select multiple fields. Customer service is terrible.
However, the fact that we have been trying to get a bug fixed for months and continue to be told they are "working on it" is incredibly frustrating.
I could log in, but then any activity I tried, I would be directed to a page to upgrade with no other option. I have been going back and forth the past week with customer service.
  • Vendor responds to reviews
  • Last review14 days ago
  • Vendor responds to reviews
  • Last review4 days ago

Key features

  • Total features115
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Archiving & Retention
  • Attendee Management
  • Auto-Responders
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Chat/Messaging
  • Collaboration Tools
  • Conditional Logic
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Credit Card Processing
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Digital Signature
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Electronic Signature
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Calendar
  • Event Marketing
  • Event Registration
  • Event Triggered Actions
  • Feedback Management
  • File Storage
  • For Small Businesses
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Group Registration
  • HIPAA Compliant
  • Image Library
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Survey
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Offline Access
  • Offline Response Collection
  • Online Forms
  • Online Payments
  • Online Registration
  • Onsite Registration
  • Payment Processing
  • Performance Metrics
  • Pipeline Management
  • Process/Workflow Automation
  • Prospecting Tools
  • Question Branching
  • Question Library
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Registration Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Validation
  • SSL Security
  • Sales Activity Management
  • Sales Analytics
  • Sales Reports
  • Sales Trend Analysis
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Skip Logic
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Template Management
  • Third Party Integrations
  • URL Customization
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management
  • Total features64
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Archiving & Retention
  • Attendee Management
  • Auto-Responders
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Chat/Messaging
  • Collaboration Tools
  • Conditional Logic
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Credit Card Processing
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Digital Signature
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Electronic Signature
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Calendar
  • Event Marketing
  • Event Registration
  • Event Triggered Actions
  • Feedback Management
  • File Storage
  • For Small Businesses
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Group Registration
  • HIPAA Compliant
  • Image Library
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Survey
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Offline Access
  • Offline Response Collection
  • Online Forms
  • Online Payments
  • Online Registration
  • Onsite Registration
  • Payment Processing
  • Performance Metrics
  • Pipeline Management
  • Process/Workflow Automation
  • Prospecting Tools
  • Question Branching
  • Question Library
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Registration Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Validation
  • SSL Security
  • Sales Activity Management
  • Sales Analytics
  • Sales Reports
  • Sales Trend Analysis
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Skip Logic
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Template Management
  • Third Party Integrations
  • URL Customization
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations164
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations63
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

TB
AvatarImg

Tierra B.

Packaging and Containers, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

123FormBuilder logo

123FormBuilder

Simple and user friendly

Reviewed 5 years ago
Pros

Free Account and very user friendly. The design is also very clean and simple which I can really appreciate, since it flows with my webpage

Cons

To be fair, it's the free option but there were a few features that did not meet my needs to budget, since I was just getting started

DE
AvatarImg

Deanna E.

Marketing and Advertising, 1-10 employees

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

123FormBuilder logo

123FormBuilder

Easy to Use with Great Reporting Features

Reviewed 3 years ago

123FormBuilder is a terrific tool for websites where site owners want to capture information from users. That information can be used to populate popular mail and marketing sites like MailChimp.

Pros

I love the ease of use with 123FormBuilder. I have developed several forms for various clients, and they are able to capture data and have it imported directly into MailChimp. Most recently I developed a form for a customer's clients to receive a free book. With 123FormBuilder, setting up the form and tracking responses were easy.

Cons

123FormBuilder is easier to use than in the past. Previously, it was a bit "clunky" getting fields to populate properly. Lately, however, it has become one of my favorite apps, as forms are very easy to populate.

J
AvatarImg

Justine

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

123FormBuilder logo

123FormBuilder

Finally Customer Service that works!

Reviewed 10 years ago

It is a breath of fresh air to have an account with a company that provides an extremely high level of customer service. The online chat is amazing, your technical issues are resolved almost immediately and it is not too much trouble!

Pros

Would highly recommend

Cons

None

Ty
AvatarImg

Thank you

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

123FormBuilder logo

123FormBuilder

Appreciation

Reviewed 9 years ago

Had a question about translate an existing field "Address".

Pros

Without any intervention from my side I recieve a PopUp window with "Hello, I am your 123ContactForm Account Specialist. I am here if you need help." The expert Madalin helped me in a really short of time, Many thanks! Regards, Daniele

Cons

No cons were added to this review

AR
AvatarImg

Verified reviewer

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

123FormBuilder logo

123FormBuilder

Just a TERRIBLE product - borderline dishonest business

Reviewed 4 years ago
Pros

Lots of great features, support for multi-file upload, integration with WIX websites. Ability to manage the forms within the WIX framework. Color schemes which work well with WIX templates

Cons

Where do I start. 1. The WIX plan gives you 100MB of upload data, but no easy way to manage the purging of the data. You have to do it all manually, every day if you get many submissions. There are no mechanisms for auto purging data... and your account gets restricted, form submissions are held hostage 2. We regularly receive payment failed notifications, when ALL our payments have gone through...

JZ
AvatarImg

Jose Z.

Information Services, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

123FormBuilder logo

123FormBuilder

If only the developers were as good as the support staff

Reviewed 4 years ago
Pros

I have a Premium account and I have always received better than average support. Because they use instant chat, you can ask a quick question and they will help you out - no robots. The features I like are the ones mentioned in their product. I have used all of them. Including chaining forms, subdomain ssl certificate, SMTP mail, translation, etc. It is for these reasons that I think this product is very unique. Creating forms is dead simple, updating, moving fields around, is very easy. It even has themes and ways to customize CSS and add Javascript. I did not try the payments though.

Cons

I have found many glitches with the app. It is too bad that their developers are not fixing any of them. Below is a quick list that I have shared with them multiple times. All I get in their replies is apologies. - Repeatable components are still in BETA mode after nine months and counting. I don't know what product out there would have something in BETA for this long, so that is your first clue. -...