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Salesforce Marketing Cloud Account Engagement vs 123FormBuilder Comparison
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Overview
Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,
123FormBuilder is the fastest way to create professional forms for web and mobile. The drag & drop form editor makes it simple...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
1250
Per month
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
24.99
/user
Per month
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
Pros
Anna H.
Pros
Cons
Colleen P.
Randy M.
Cons
Key features
- Total features115
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Approval Process Control
- Archiving & Retention
- Attendee Management
- Auto-Responders
- Business Card/Badge Scanning
- CAN SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Chat/Messaging
- Collaboration Tools
- Conditional Logic
- Confirmation/Reminders
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Credit Card Processing
- Customer Database
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Analysis Tools
- Data Extraction
- Data Import/Export
- Data Visualization
- Digital Signature
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Payments
- Electronic Signature
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Calendar
- Event Marketing
- Event Registration
- Event Triggered Actions
- Feedback Management
- File Storage
- For Small Businesses
- Forms Creation & Design
- Forms Management
- Full Text Search
- Group Registration
- HIPAA Compliant
- Image Library
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Database Integration
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Verification/Validation
- List Management
- Marketing Automation
- Marketing Calendar
- Mobile Access
- Mobile Optimized Emails
- Mobile Survey
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Marketing
- Multi-Language
- Multivariate Testing
- Offline Access
- Offline Response Collection
- Online Forms
- Online Payments
- Online Registration
- Onsite Registration
- Payment Processing
- Performance Metrics
- Pipeline Management
- Process/Workflow Automation
- Prospecting Tools
- Question Branching
- Question Library
- ROI Tracking
- Randomization
- Real Time Analytics
- Real Time Data
- Real Time Notifications
- Real Time Reporting
- Registration Management
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Response Validation
- SSL Security
- Sales Activity Management
- Sales Analytics
- Sales Reports
- Sales Trend Analysis
- Search Marketing
- Search/Filter
- Segmentation
- Skip Logic
- Social Marketing
- Social Media Integration
- Social Promotion
- Source Tracking
- Spam Blocker
- Support Audio/Images/Video
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Template Management
- Third Party Integrations
- URL Customization
- Version Control
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Visitor Tracking
- Workflow Management
- Total features64
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Approval Process Control
- Archiving & Retention
- Attendee Management
- Auto-Responders
- Business Card/Badge Scanning
- CAN SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Chat/Messaging
- Collaboration Tools
- Conditional Logic
- Confirmation/Reminders
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Credit Card Processing
- Customer Database
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Analysis Tools
- Data Extraction
- Data Import/Export
- Data Visualization
- Digital Signature
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Payments
- Electronic Signature
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Calendar
- Event Marketing
- Event Registration
- Event Triggered Actions
- Feedback Management
- File Storage
- For Small Businesses
- Forms Creation & Design
- Forms Management
- Full Text Search
- Group Registration
- HIPAA Compliant
- Image Library
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Database Integration
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Verification/Validation
- List Management
- Marketing Automation
- Marketing Calendar
- Mobile Access
- Mobile Optimized Emails
- Mobile Survey
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Marketing
- Multi-Language
- Multivariate Testing
- Offline Access
- Offline Response Collection
- Online Forms
- Online Payments
- Online Registration
- Onsite Registration
- Payment Processing
- Performance Metrics
- Pipeline Management
- Process/Workflow Automation
- Prospecting Tools
- Question Branching
- Question Library
- ROI Tracking
- Randomization
- Real Time Analytics
- Real Time Data
- Real Time Notifications
- Real Time Reporting
- Registration Management
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Response Validation
- SSL Security
- Sales Activity Management
- Sales Analytics
- Sales Reports
- Sales Trend Analysis
- Search Marketing
- Search/Filter
- Segmentation
- Skip Logic
- Social Marketing
- Social Media Integration
- Social Promotion
- Source Tracking
- Spam Blocker
- Support Audio/Images/Video
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Template Management
- Third Party Integrations
- URL Customization
- Version Control
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Visitor Tracking
- Workflow Management
Integrations
- Total integrations164
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- WordPress
- Zapier
- Total integrations63
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- WordPress
- Zapier
Alternatives
Explore similar apps
User reviews that mention these apps
Tierra B.
Packaging and Containers, 1-10 employees
Review source
Share this review:
Free Account and very user friendly. The design is also very clean and simple which I can really appreciate, since it flows with my webpage
To be fair, it's the free option but there were a few features that did not meet my needs to budget, since I was just getting started
Deanna E.
Marketing and Advertising, 1-10 employees
Used other for 1-2 years
Review source
Share this review:
123FormBuilder is a terrific tool for websites where site owners want to capture information from users. That information can be used to populate popular mail and marketing sites like MailChimp.
I love the ease of use with 123FormBuilder. I have developed several forms for various clients, and they are able to capture data and have it imported directly into MailChimp. Most recently I developed a form for a customer's clients to receive a free book. With 123FormBuilder, setting up the form and tracking responses were easy.
123FormBuilder is easier to use than in the past. Previously, it was a bit "clunky" getting fields to populate properly. Lately, however, it has become one of my favorite apps, as forms are very easy to populate.
Justine
Review source
Share this review:
It is a breath of fresh air to have an account with a company that provides an extremely high level of customer service. The online chat is amazing, your technical issues are resolved almost immediately and it is not too much trouble!
Would highly recommend
None
Thank you
Review source
Share this review:
Had a question about translate an existing field "Address".
Without any intervention from my side I recieve a PopUp window with "Hello, I am your 123ContactForm Account Specialist. I am here if you need help." The expert Madalin helped me in a really short of time, Many thanks! Regards, Daniele
No cons were added to this review
Verified reviewer
Used daily for 6-12 months
Review source
Share this review:
Lots of great features, support for multi-file upload, integration with WIX websites. Ability to manage the forms within the WIX framework. Color schemes which work well with WIX templates
Where do I start. 1. The WIX plan gives you 100MB of upload data, but no easy way to manage the purging of the data. You have to do it all manually, every day if you get many submissions. There are no mechanisms for auto purging data... and your account gets restricted, form submissions are held hostage 2. We regularly receive payment failed notifications, when ALL our payments have gone through...
Jose Z.
Information Services, 1-10 employees
Used weekly for 6-12 months
Review source
Share this review:
I have a Premium account and I have always received better than average support. Because they use instant chat, you can ask a quick question and they will help you out - no robots. The features I like are the ones mentioned in their product. I have used all of them. Including chaining forms, subdomain ssl certificate, SMTP mail, translation, etc. It is for these reasons that I think this product is very unique. Creating forms is dead simple, updating, moving fields around, is very easy. It even has themes and ways to customize CSS and add Javascript. I did not try the payments though.
I have found many glitches with the app. It is too bad that their developers are not fixing any of them. Below is a quick list that I have shared with them multiple times. All I get in their replies is apologies. - Repeatable components are still in BETA mode after nine months and counting. I don't know what product out there would have something in BETA for this long, so that is your first clue. -...
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