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Overview

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Category Leaders

Squarespace is your 24/7 online appointment scheduling software that allows clients to self-schedule appointments or classes...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

1250

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

15

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.1

594

5

4

3

2

1

247

221

95

24

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

4.8

5.3K

5

4

3

2

1

4.3K

827

126

11

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

Pros

The functionality of Pardot and the analytics are awesome. This software is a great way to successfully streamline marketing efforts to your customers.
Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.
Overall, it is a very good product. Certainly worth the investment if you are can invest the time and resources to improve your marketing efforts.

Pros

What I like most about the software is the ability to add your appointments quickly to your google calendar. Its been very helpful with managing which appointments I have up for the week.
What I like most about the software is the ease of use and simplicity. It works extremely well to schedule clients and then takes some automation out of the followup process which is helpful.
This is a super powerful platform to get up and running with and there are lots of awesome tutorials on YouTube for nearly any configuration you can imagine.

Cons

I had advised the salesperson of my challenges and concerns with implementing myself which he downplayed and disregarded. It was a complete waste of time and resources for our organization.
After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function.
The emails send directly to our customers junk mail. So tough to change and their customer service is HORRENDOUS.

Cons

I am fuming when I block off appointments. People can still book in may have to book appointments in to stop this.
Some of the functions are hidden in weird spots - it may make more sense for larger orgs but for small and single traders, managing preferences out of the 'calendar' section is a bit weird.
At this point in my usage, I am unable to make negative comments.
  • Vendor responds to reviews
  • Last review21 days ago
  • Vendor responds to reviews
  • Last review4 days ago

Key features

  • Total features118
  • AB Testing
  • API
  • Access Controls/Permissions
  • Accounting Integration
  • Activities Booking
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling
  • Archiving & Retention
  • Attendance Tracking
  • Auto-Responders
  • Automated Scheduling
  • Availability Indicator
  • Availability Management
  • Billing & Invoicing
  • Booking Notes
  • Branch Optimization
  • Business Card/Badge Scanning
  • Business Coaching
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Capacity Management
  • Channel Management
  • Chat/Messaging
  • Class Management
  • Class Scheduling
  • Client Database
  • Client Management
  • Client Portal
  • Client Profiles
  • Collaboration Tools
  • Confirmation/Reminders
  • Consent Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Credit Card Processing
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Driver Scheduling
  • Dynamic Content
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Reminders
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Calendar
  • Event Management
  • Event Marketing
  • Event Scheduling
  • Event Triggered Actions
  • Facility Scheduling
  • File Storage
  • Fitness Plan
  • For Accountants
  • For Barbershops
  • For Martial Arts
  • For Medical Spas
  • For Optometrists
  • For Salons and Spas
  • For Small Businesses
  • For Yoga/Pilates Studios
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Gift Card Management
  • Group Reservations
  • Group Scheduling
  • HIPAA Compliant
  • Image Library
  • Interaction Tracking
  • Inventory Management
  • K-12
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Life Coaching
  • List Management
  • Maintenance Scheduling
  • Marketing Automation
  • Marketing Calendar
  • Membership Management
  • Mobile Access
  • Mobile Alerts
  • Mobile App
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Location
  • Multi-Physician
  • Multi-Provider Practice
  • Multiple Appointment Types
  • Multiple User Accounts
  • Multivariate Testing
  • No-Show Tracking
  • On Call Scheduling
  • Online Booking
  • Online Forms
  • Online Payments
  • Online Registration
  • Online Scheduling
  • Patient Intake
  • Patient Management
  • Patient Records Management
  • Patient Scheduling
  • Payment Processing
  • Performance Metrics
  • Physician Management
  • Pipeline Management
  • Process/Workflow Automation
  • Progress Tracking
  • Prospecting Tools
  • Purchasing & Receiving
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Scheduling
  • Real-time Updates
  • Recurring Appointments
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Rescheduling
  • Resource Scheduling
  • Response Management
  • Revenue Management
  • Room Booking
  • SMS Messaging
  • SMS Reminders
  • SOAP notes
  • Sales Activity Management
  • Sales Analytics
  • Sales Reports
  • Sales Trend Analysis
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Single Provider Practice
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Sport Coaching
  • Student Management
  • Team Calendars
  • Template Management
  • Third Party Integrations
  • Treatment Packages
  • Version Control
  • Virtual Meetings
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • iCalendar Support
  • Total features111
  • AB Testing
  • API
  • Access Controls/Permissions
  • Accounting Integration
  • Activities Booking
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling
  • Archiving & Retention
  • Attendance Tracking
  • Auto-Responders
  • Automated Scheduling
  • Availability Indicator
  • Availability Management
  • Billing & Invoicing
  • Booking Notes
  • Branch Optimization
  • Business Card/Badge Scanning
  • Business Coaching
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Capacity Management
  • Channel Management
  • Chat/Messaging
  • Class Management
  • Class Scheduling
  • Client Database
  • Client Management
  • Client Portal
  • Client Profiles
  • Collaboration Tools
  • Confirmation/Reminders
  • Consent Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Credit Card Processing
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Driver Scheduling
  • Dynamic Content
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Reminders
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Calendar
  • Event Management
  • Event Marketing
  • Event Scheduling
  • Event Triggered Actions
  • Facility Scheduling
  • File Storage
  • Fitness Plan
  • For Accountants
  • For Barbershops
  • For Martial Arts
  • For Medical Spas
  • For Optometrists
  • For Salons and Spas
  • For Small Businesses
  • For Yoga/Pilates Studios
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Gift Card Management
  • Group Reservations
  • Group Scheduling
  • HIPAA Compliant
  • Image Library
  • Interaction Tracking
  • Inventory Management
  • K-12
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Life Coaching
  • List Management
  • Maintenance Scheduling
  • Marketing Automation
  • Marketing Calendar
  • Membership Management
  • Mobile Access
  • Mobile Alerts
  • Mobile App
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Location
  • Multi-Physician
  • Multi-Provider Practice
  • Multiple Appointment Types
  • Multiple User Accounts
  • Multivariate Testing
  • No-Show Tracking
  • On Call Scheduling
  • Online Booking
  • Online Forms
  • Online Payments
  • Online Registration
  • Online Scheduling
  • Patient Intake
  • Patient Management
  • Patient Records Management
  • Patient Scheduling
  • Payment Processing
  • Performance Metrics
  • Physician Management
  • Pipeline Management
  • Process/Workflow Automation
  • Progress Tracking
  • Prospecting Tools
  • Purchasing & Receiving
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Scheduling
  • Real-time Updates
  • Recurring Appointments
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Rescheduling
  • Resource Scheduling
  • Response Management
  • Revenue Management
  • Room Booking
  • SMS Messaging
  • SMS Reminders
  • SOAP notes
  • Sales Activity Management
  • Sales Analytics
  • Sales Reports
  • Sales Trend Analysis
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Single Provider Practice
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Sport Coaching
  • Student Management
  • Team Calendars
  • Template Management
  • Third Party Integrations
  • Treatment Packages
  • Version Control
  • Virtual Meetings
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • iCalendar Support

Integrations

  • Total integrations163
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations125
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

JG
AvatarImg

Jerod G.

Electrical/Electronic Manufacturing, 201-500 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Pardot logo

Pardot

Pardot Review

Reviewed 6 years ago

Currently using Pardot. The product itself is ok and does some ok things, but the templates and working with templates is a bit cumbersome. The one very nice thing is that a lot of the previous mailchimp templates I had customized imported seamlessly so that was pretty awesome. Overall though its definitely not near as easy to use as Mailchimp.

Pros

I like the seamless integration of old Mailchimp templates. Scheduling out e-blasts is pretty easy and intuitive.

Cons

The system is clunky and building out custom e-blast templates leaves a lot to be desired. Its actually pretty difficult to integrate some of the features to make your e-blasting more effective and there doesn't seem to be much as far as training to help with that.

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Computer Software, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Pardot logo

Pardot

Not What We Were Promised At All...

Reviewed 5 years ago

Email Marketing, Landing Page Builder

Pros

The ability to make marketing emails and landing page builder is good. The social media scheduling is convenient.

Cons

When we went through the Demo for Pardot, we were promised the world and delivered a headache. Their SEO tool doesn't work, the social media scheduling doesn't tell you your optimal time to post and the everything is very confusing to set up.

JB
AvatarImg

Jeffrey B.

Computer Software, 5,001-10,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Pardot logo

Pardot

Fast, easy, intuitive to use, yet powerful

Reviewed 4 years ago
Pros

True WYSIWYG interface for html emails. Excellent integration with social media and email marketing. Great for scheduling out Social Media in advance, analytics and reporting function are great.

Cons

Haven't quite figured out how to bulk upload several social media posts at once. When building html emails, when selecting an image to use, it does not show a thumbnail, I either have to remember the name or use trial and error.

JM
AvatarImg

JOHN M.

Marketing and Advertising, 1-10 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Pardot logo

Pardot

Pardot is perfect for marketing from Salesforce CRM

Reviewed 3 years ago

Overall its been a good experience (if you / your client doesnt mind the cost of using it). If choosing to use Pardot, ALL Salesforce CRM licences need to upgraded to the highest cost level (Enterprise), even if its only small teams / individual groups that require the Pardot element. This seems a bit unfair.

Pros

It's a perfect 'marketing output' tool for Salesforce, which has been adapted to natively fit without having to use 3rd party marketplace plugins for marketing output. Pardot has been a gamechanger for outputting Marketing directly from Salesforce.

Cons

It doesnt integrate Social Media management (scheduling, Ads, etc.) - so you still need to use a Social Media tool such as hootsuite. So, while it's the most 'integrated marketing tool' for Salesforce, it's not a complete integrated marketing solution.

MN
AvatarImg

Michael N.

11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Pardot logo

Pardot

Not intuitive enough and support is awful

Reviewed 5 years ago

It is nearly impossible to get help. They do however have group calls where you can bring you issue and they will try to solve it. You end up waiting for others to solve their problems too.

Pros

A lot of functionality offered and some really cool features. Love the ability to look at your email on various devices. The tracking features are great too. There are tons of templates to get you started.

Cons

The steps to create a campaign are just not obvious and once you do create a campaign, execution is not obvious either. The template edit feature is really inane. You have to click on the left to edit on the right. Really dumb. Scheduling is not easy either. Support is so bad!

CZ
AvatarImg

Cynthia Z.

501-1,000 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Pardot logo

Pardot

Highly Recommended

Reviewed 6 years ago

As an institutional sales team of seven reps for an investment firm, we are reaching out to current advisors/investors as well as prospects - thousands of emails are being sent out each quarter. In the past we were using the Salesforce mass email tool until realizing that a better option was available. Pardot is so simple to use and has many more capabilities.

Pros

Each individual sales rep can easily create templates, mailing groups based on their Salesforce contact fields and specify which email address to use as the sender. Pardot's reporting system allows us to track who has read the email and the number of views of links or attachments. Scheduling and sending is very simple.

Cons

No cons were added to this review

HO
AvatarImg

Hellen O.

Computer Software,

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Pardot logo

Pardot

Not as Integrated With Salesforce as they make it seem!

Reviewed 6 years ago
Pros

Nothing exciting - basic functionality. I'm not impressed.

Cons

I was sold on the Salesforce integration but in actually there are other products that are not owned by Salesforce that have a better integration. Connector breaks all the time. You reverify, and there is no live support number to call for quick support. The email marketing system is also a bit antiquated doesn't offer easy drag and drop features, CSS buttons, inbox previews or RSS to email - leaves...