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Pardot vs Adobe Experience Manager Comparison

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Overview

Category Leaders

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Category Leaders

Adobe Experience Manager is an enterprise content management application which helps users to create, manage & optimize customer...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

$

1250

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

234

211

91

22

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

4.3

5

4

3

2

1

41

34

7

3

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
91%
would recommend this app

Pros

Overall, it is a very good product. Certainly worth the investment if you are can invest the time and resources to improve your marketing efforts.

AR

Anonymous Reviewer

Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.

Anna H.

The functionality of Pardot and the analytics are awesome. This software is a great way to successfully streamline marketing efforts to your customers.

TS

Todd S.

Pros

Using AEM from 2 years and its pretty good CMS tool.customer service is really great and they are pretty quick and knowledgeable. I have also attended the adobe training which is also good to have.

PT

Phani T.

The ability to rapidly create and maintain pages and the integration with Target makes for a great testing platform.

AR

Anonymous Reviewer

The Adobe experience manager is a must, especially the experience asset management which uses the Artificial Intelligence (AI) power to get the best results for your business.

AR

Anonymous Reviewer

Cons

I had advised the salesperson of my challenges and concerns with implementing myself which he downplayed and disregarded. It was a complete waste of time and resources for our organization.

Colleen P.

The emails send directly to our customers junk mail. So tough to change and their customer service is HORRENDOUS.

KE

Katie E.

After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function.

Randy M.

Cons

Because it can do everything under the sun, it's hard to navigate and difficult to see all of it's functions. The support contract is almost as much as the software.

Jeff D.

Learning how to use the software can be incredibly frustrating.

AR

Anonymous Reviewer

Difficult at the beginning if you have no knowledge, you'll often have to figure out on your own and spend hours learning something. And also it can be a bit pricey for some small companies.

CF

Cindy F.

  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review4 months ago

Key features

  • Total features99
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Approval Process Control
  • Archiving & Retention
  • Assessment Management
  • Asset Categorization
  • Asset Library
  • Asset Lifecycle Management
  • Auto-Responders
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Cataloging/Categorization
  • Channel Attribution
  • Channel Management
  • Collaboration Tools
  • Commenting/Notes
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Security
  • Data Synchronization
  • Data Visualization
  • Design Management
  • Document Capture
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Signature
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • Form Builder
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Image Editing
  • Image Library
  • Interaction Tracking
  • Inventory Management
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Metadata Management
  • Mobile Access
  • Mobile App
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Location
  • Multi-Store
  • Multivariate Testing
  • Offline Access
  • Online Forms
  • Order Management
  • Performance Metrics
  • Pipeline Management
  • Process/Workflow Automation
  • Promotions Management
  • Prospecting Tools
  • Publishing Options
  • Real Time Notifications
  • Reporting & Statistics
  • Reporting/Analytics
  • Returns Management
  • Reviews Management
  • SEO Management
  • Sales Analytics
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Task Management
  • Template Management
  • Templates
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • Version Control
  • Video Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Management
  • Website Visitor Tracking
  • Workflow Management
  • Total features63
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Approval Process Control
  • Archiving & Retention
  • Assessment Management
  • Asset Categorization
  • Asset Library
  • Asset Lifecycle Management
  • Auto-Responders
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Cataloging/Categorization
  • Channel Attribution
  • Channel Management
  • Collaboration Tools
  • Commenting/Notes
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Security
  • Data Synchronization
  • Data Visualization
  • Design Management
  • Document Capture
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Signature
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • Form Builder
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Image Editing
  • Image Library
  • Interaction Tracking
  • Inventory Management
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Metadata Management
  • Mobile Access
  • Mobile App
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Location
  • Multi-Store
  • Multivariate Testing
  • Offline Access
  • Online Forms
  • Order Management
  • Performance Metrics
  • Pipeline Management
  • Process/Workflow Automation
  • Promotions Management
  • Prospecting Tools
  • Publishing Options
  • Real Time Notifications
  • Reporting & Statistics
  • Reporting/Analytics
  • Returns Management
  • Reviews Management
  • SEO Management
  • Sales Analytics
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Task Management
  • Template Management
  • Templates
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • Version Control
  • Video Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Management
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations150
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations44
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier