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Pardot vs Campaign Monitor Comparison
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Campaign Monitor
90pts
Overview
Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,
Campaign Monitor is the leading provider of professional-grade email marketing and automation software for growing businesses
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
1250
/momonth- Free trial available
- No credit card required
- Free account
- Subscription based
Starting from
9
/momonth- Free trial available
- No credit card required
- Free account
- Subscription based
User reviews
4.1
5
4
3
2
1
235
211
91
22
7
- Value for money
- Ease of use
- Features
- Customer support
4.6
5
4
3
2
1
288
117
27
5
1
- Value for money
- Ease of use
- Features
- Customer support
Pros
AR
Anonymous Reviewer
Anna H.
TS
Todd S.
Pros
HH
Hannah H.
JB
Juliet B.
JH
Jon H.
Cons
Colleen P.
KE
Katie E.
Randy M.
Cons
Robert D.
AR
Anonymous Reviewer
AR
Anonymous Reviewer
Key features
- Total features99
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Analytics/ROI Tracking
- Archiving & Retention
- Auto-Responders
- Business Card/Badge Scanning
- CAN SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Attribution
- Channel Management
- Click Tracking
- Collaboration Tools
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Extraction
- Data Import/Export
- Data Visualization
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- For Small Businesses
- Forms Creation & Design
- Forms Management
- Full Text Search
- Image Library
- Interaction Tracking
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Database Integration
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mobile Access
- Mobile Optimized Emails
- Monitoring
- Multi-Campaign
- Multi-Channel Marketing
- Multivariate Testing
- Online Forms
- Performance Metrics
- Pipeline Management
- Process/Workflow Automation
- Prospecting Tools
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Sales Analytics
- Sales Reports
- Search Marketing
- Search/Filter
- Segmentation
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Promotion
- Source Tracking
- Spam Blocker
- Template Management
- Third Party Integrations
- Trend Analysis
- Version Control
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Visitor Tracking
- Total features67
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Analytics/ROI Tracking
- Archiving & Retention
- Auto-Responders
- Business Card/Badge Scanning
- CAN SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Attribution
- Channel Management
- Click Tracking
- Collaboration Tools
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Extraction
- Data Import/Export
- Data Visualization
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- For Small Businesses
- Forms Creation & Design
- Forms Management
- Full Text Search
- Image Library
- Interaction Tracking
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Database Integration
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mobile Access
- Mobile Optimized Emails
- Monitoring
- Multi-Campaign
- Multi-Channel Marketing
- Multivariate Testing
- Online Forms
- Performance Metrics
- Pipeline Management
- Process/Workflow Automation
- Prospecting Tools
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Sales Analytics
- Sales Reports
- Search Marketing
- Search/Filter
- Segmentation
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Promotion
- Source Tracking
- Spam Blocker
- Template Management
- Third Party Integrations
- Trend Analysis
- Version Control
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Visitor Tracking
Integrations
- Total integrations150
- BigCommerce
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- Wordpress
- Zapier
- Total integrations358
- BigCommerce
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- Wordpress
- Zapier
Alternatives
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User reviews that mention these apps
Anonymous Reviewer
Verified reviewer
Computer Software, 501-1,000 employees
Used daily for less than 6 months
Review source
Share this review:
Pardot
Great that it syncs with Salesforce, but not the best email service out there.
It's great how it syncs with Salesforce. Importing new lists is easy and so is creating automation rules.
It does the job, but it's design functions and usability for email aren't stellar compared to others that are way cheaper. Other email builders like campaign monitor, mail chimp and Hubspot have better design options and are much more straightforward!
Anonymous Reviewer
Verified reviewer
Individual & Family Services, 51-200 employees
Used daily for 1-2 years
Review source
Share this review:
There are many platforms out there at a much lower cost that offer more robust features and functionality and that can be hooked up to Salesforce in a way that might not be as seamless but would be worth it.
It is fairly easy to use and integrates with Salesforce, which is why we chose it over Pardot when making an initial selection.
There are many limitations, from design to ability to customize the registration confirmation message (no modal???). Also, no way to tell the difference between hard bounces, which makes it impossible to automate deactivation of contacts in Salesforce.
US office
56 Top Gallant Road
Stamford, CT 06902
USA
Registered office
Calle Álava 121
08018 Barcelona,
Spain
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