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Salesforce Marketing Cloud Account Engagement vs Campaign Monitor Comparison

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Overview

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Category Leaders

Campaign Monitor is the leading provider of professional-grade email marketing and automation software for growing businesses

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

1250

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

9

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.1

605

5

4

3

2

1

253

226

95

24

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

4.6

466

5

4

3

2

1

307

122

29

6

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

Pros

The functionality of Pardot and the analytics are awesome. This software is a great way to successfully streamline marketing efforts to your customers.
Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.
Overall, it is a very good product. Certainly worth the investment if you are can invest the time and resources to improve your marketing efforts.

Pros

Although testing on the likes of litmus is great, Campaign monitor gives the ability to test emails EXACTLY. This has been excellent for development and my learning about email code.
The ease of use, depth of reporting, and helpful support team. I like the ability to change and alter the campaign up until the last minute, even if delivery has been scheduled.
Responsive design; clean, contemporary, flexible templates; handles images well; great reporting; prompt, helpful, friendly customer service; competitive pricing; agency discount.

Cons

I had advised the salesperson of my challenges and concerns with implementing myself which he downplayed and disregarded. It was a complete waste of time and resources for our organization.
After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function.
The emails send directly to our customers junk mail. So tough to change and their customer service is HORRENDOUS.

Cons

We disliked that the platform seemed to be split between different names. Sometimes the login would redirect us to another website which was a bit weird.
Some parts of the UI are cumbersome and feel stuck in another internet era. Some services can be very pricey if you don't have a subscription.
Some features and configurations can be a bit hard to figure out without a fairly technical background. Email builder templates felt a bit restrictive in terms of styling and formatting options.
  • Vendor responds to reviews
  • Last review15 days ago
  • Vendor responds to reviews
  • Last review2 days ago

Key features

  • Total features115
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Auto-Responders
  • Behavioral Targeting
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • File Storage
  • For Small Businesses
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Image Library
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Verification/Validation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Forms
  • Performance Metrics
  • Pipeline Management
  • Process/Workflow Automation
  • Prospecting Tools
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Sales Activity Management
  • Sales Analytics
  • Sales Reports
  • Sales Trend Analysis
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Template Management
  • Third Party Integrations
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management
  • Total features72
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Auto-Responders
  • Behavioral Targeting
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • File Storage
  • For Small Businesses
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Image Library
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Verification/Validation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Forms
  • Performance Metrics
  • Pipeline Management
  • Process/Workflow Automation
  • Prospecting Tools
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Sales Activity Management
  • Sales Analytics
  • Sales Reports
  • Sales Trend Analysis
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Template Management
  • Third Party Integrations
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations164
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations374
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

AR
AvatarImg

Verified reviewer

Computer Software, 501-1,000 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Salesforce Marketing Cloud Account Engagement logo

Salesforce Marketing Cloud Account Engagement

Great that it syncs with Salesforce, but not the best email service out there.

Reviewed 5 years ago
Pros

It's great how it syncs with Salesforce. Importing new lists is easy and so is creating automation rules.

Cons

It does the job, but it's design functions and usability for email aren't stellar compared to others that are way cheaper. Other email builders like campaign monitor, mail chimp and Hubspot have better design options and are much more straightforward!

SK
AvatarImg

Stephanie K.

Computer Software,

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Salesforce Marketing Cloud Account Engagement logo

Salesforce Marketing Cloud Account Engagement

Pardot - A great tool

Reviewed 8 years ago
Pros

I really enjoy that they continue to make investments in the technology and always have new features coming available for their customers. They continue to add new features based on client recommendations. Their customer service has always been very good, and they have a terrific onboarding program for new clients.

Cons

The amount of features available with the drip/nurture campaign is very limited. I do believe this is being improved in a future release. Also, I would prefer to have one campaign from Salesforce and not have a Pardot campaign and a Salesforce campaign for each record.

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Sonya I.

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Salesforce Marketing Cloud Account Engagement logo

Salesforce Marketing Cloud Account Engagement

Fairly simple to learn the basics, compared to other similar tools. Though less robust.

Reviewed 5 years ago

Insights into visitor traffic, email campaign management.

Pros

Less of a learning curve than full Salesforce or other similar customer data tracking & marketing tools. Editing email templates is fairly straightforward. Love the engagement studio functions where page visits to certain pages can trigger emails to known customers.

Cons

Doesn't seem to have as much depth or ease of analysis as I'd like, though perhaps this is due to a limited access account. However, if that's the case, it should explain this to me. For example, on drip email campaigns, I can see the stats for individual emails, or for all emails in a single drip campaign, but I can't find a single page where I can see all stats for all emails sent to all prospects. I want more analytics than I find with this tool. Also, it was a pain to navigate the Wordpress integration and much of the documentation is outdated and redirects to Salesforce documentation.

KB
AvatarImg

Katie B.

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Salesforce Marketing Cloud Account Engagement logo

Salesforce Marketing Cloud Account Engagement

Great if you use Salesforce

Reviewed 5 years ago

Automation of email marketing, campaign management, reporting.

Pros

Integration with Salesforce. Lead scoring, email deliverability. The nurturing and drip automation features have come a long way over the years.

Cons

Customer service, workflow building UI could be a bit simpler, email editor has a lot of problems, too. It gets rather expensive as you add what should be considered basic features nowadays.

MG
AvatarImg

Michelle G.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Salesforce Marketing Cloud Account Engagement logo

Salesforce Marketing Cloud Account Engagement

pardot is a very beneficial tool for marketing communications

Reviewed 6 years ago

We used pardot to replace marketo for its ease of use, salesforce integration, and template design capabilities. It is also great for targeted campaign management and sales follow up.

Pros

Ease and targeted campaign management

Cons

Not easy to get sales to plug in and use the tool

AC
AvatarImg

Amanda C.

Environmental Services, 201-500 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Salesforce Marketing Cloud Account Engagement logo

Salesforce Marketing Cloud Account Engagement

Good option for marketing automation

Reviewed 6 years ago

My company implemented Pardot along with our Salesforce implementation and I've been happy so far. Some things are a little clunky but the new Engagement Studio is an improvement. It's definitely a good option for B2B marketing automation but could use a little bit more flexibility in campaigns and a few other nuances.

Pros

Marketing automation in general, engagement studio

Cons

Campaign set up is a little rigid for my taste.

Nd
AvatarImg

Naina d.

Consumer Electronics, 10,001+ employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Salesforce Marketing Cloud Account Engagement logo

Salesforce Marketing Cloud Account Engagement

User friendly tool for campaign management

Reviewed a year ago

I have worked on this tool for over 6 years it is good tool if you have salesforce integration as well.

Pros

The automated campaign flow feature is the best.

Cons

It is not for beginners as you need html knowledge to create rmails

JC
AvatarImg

Jack C.

Management Consulting, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Salesforce Marketing Cloud Account Engagement logo

Salesforce Marketing Cloud Account Engagement

Pardot, The Everything Automation System

Reviewed 5 years ago

Really helped us maximize our SF investment by deploying Pardot company-wide into Sales Ops, Accounts Receivable, Project Management, and more. We used Pardot and Sales Cloud to create EZ-ARâ„¢ an automated AR service that requests invoices until they are paid, cutting DSO up to 50%.

Pros

Sync to Salesforce - unlike no other Marketing Automation System. Ease of use and navigation. Easy campaign management

Cons

Honestly, nothing really to complain about here. There are small bugs here and there, but that comes with every system and I have seen those same bugs and more in other MAS.

AR
AvatarImg

Verified reviewer

Medical Practice, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Salesforce Marketing Cloud Account Engagement logo

Salesforce Marketing Cloud Account Engagement

Great Marketing Automation

Reviewed 4 years ago
Pros

Works great with Salesforce due. The campaign and prospect tracking syncing can easily sync between the two

Cons

I don't find Pardot to be intuitive... AT ALL. If you don't have an expert on Pardot readily available you're going to be in the dark trying to figure out where to go.

ET
AvatarImg

Emily T.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Salesforce Marketing Cloud Account Engagement logo

Salesforce Marketing Cloud Account Engagement

Pardot review

Reviewed 6 years ago

Pardot is a rough tool to use - it's cumbersome and the technical support is not there to assist unless you pay additional money and go through a "preferred partner". I have seen better tools and wish we did not sign up with pardot.

Pros

that it integrates with salesforce

Cons

the usability - the tags and folder documentation, the verbiage between campaign and email, the cumbersomeness of the tool.

ES
AvatarImg

EUGENIA S.

Computer Software, 201-500 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Salesforce Marketing Cloud Account Engagement logo

Salesforce Marketing Cloud Account Engagement

Pardot for leads management

Reviewed 3 years ago

I would suggest Pardot for leads management.

Pros

I liked the easiness in checking the lead generated from marketing campaign and its integration with Salesforce.

Cons

The interface of Pardot could be more user-friendly and the automated email from Pardot could be improved in terms of design.

AR
AvatarImg

Verified reviewer

Information Technology and Services, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Salesforce Marketing Cloud Account Engagement logo

Salesforce Marketing Cloud Account Engagement

Strong analytics and integration features

Reviewed 4 years ago

I have been able to run customer journey email programs and I've been able to see into our campaign analytics through third party integrators. The advanced and robust analytics really stand out to me and make us realize the return on our investment over the course of our campaign journeys.

Pros

I have gotten the most out of using Pardot becuase it connects directly to our CRM database, provides campaign analytics all the way down the marketing funnel, and there is a strong team behind Pardot that is always making product enhancements.

Cons

Some features are lacking in how you can customize and personalize email campaigns, in particular relating to landing page development, email template design and email deliverability.

AC
AvatarImg

Amanda C.

Insurance,

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Salesforce Marketing Cloud Account Engagement logo

Salesforce Marketing Cloud Account Engagement

Taking Marketing to the Next Level

Reviewed 7 years ago
Pros

I cannot say enough great things about Pardot. This tool has allowed our small team do the impossible. We are able to communicate to our prospects and clients on their time, with information they are interested in. We are able to easily see what channels are performing and which are not. We can tweak our campaigns on the fly and we tracking our prospects and where they are coming from even with very long sales cycles. The tool took a little bit to understand at first, but once we got the main concept the tool is so super easy to use. Getting help and support has not been difficult and they are very easy to work with. LOVE the SalesForce integration. We couldn't use the tool without it!

Cons

I don't have any complaints. Took awhile to get used to Pardot's meaning of "campaign" but now we have it :)

AR
AvatarImg

Verified reviewer

Marketing and Advertising, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Salesforce Marketing Cloud Account Engagement logo

Salesforce Marketing Cloud Account Engagement

Pardot is one of the best tools out there for managing email campaigns

Reviewed 5 years ago
Pros

I like how easy it was to setup an email campaign and to view metrics/successes of past campaigns

Cons

While I love this product, I'm not a fan of the other B2B tools that Salesforce has - so I wish Pardot could be easily integrated with tools from other providers like Google or Adobe

TH
AvatarImg

Tyler H.

Marketing and Advertising, 11-50 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Salesforce Marketing Cloud Account Engagement logo

Salesforce Marketing Cloud Account Engagement

Enterprise tool which produces results

Reviewed 5 years ago

Pardot is a great tool if you are already using Salesforce since it easily integrates with your Salesforce data.

Pros

Since Pardot is owned by Salesforce it easily integrates all the email and campaign data into your Salesforce account.

Cons

The setup requires a setup process and may require help from a developer who can help set up campaign tracking codes.

MN
AvatarImg

Michael N.

11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Salesforce Marketing Cloud Account Engagement logo

Salesforce Marketing Cloud Account Engagement

Not intuitive enough and support is awful

Reviewed 5 years ago

It is nearly impossible to get help. They do however have group calls where you can bring you issue and they will try to solve it. You end up waiting for others to solve their problems too.

Pros

A lot of functionality offered and some really cool features. Love the ability to look at your email on various devices. The tracking features are great too. There are tons of templates to get you started.

Cons

The steps to create a campaign are just not obvious and once you do create a campaign, execution is not obvious either. The template edit feature is really inane. You have to click on the left to edit on the right. Really dumb. Scheduling is not easy either. Support is so bad!

AR
AvatarImg

Verified reviewer

201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Salesforce Marketing Cloud Account Engagement logo

Salesforce Marketing Cloud Account Engagement

A flawed but somewhat integrated engagement platform for Salesforce

Reviewed 5 years ago

Easy to setup and basic integration with Salesforce. It is good for it's price point.

Pros

Pardot is very easy to use for the most basic purposes such as sending out emails and generating lists using metadata from both your Pardot and Salesforce database. Tracking peoples journeys along your website is also a plus.

Cons

The software is limited vs Hubspot and other competitors. Reporting is not as robust and integration with Salesforce (the confusing 'Pardot Campaign' vs 'Salesforce Campaign' for example) can be frustrating. Do not expect to be able to get the level of website analytics you do in Google Analytics or the tracking ability available in Hubspot.

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Pankaj Singh S.

Information Technology and Services, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Salesforce Marketing Cloud Account Engagement logo

Salesforce Marketing Cloud Account Engagement

Stable platform for email marketing

Reviewed 2 years ago

Fine, depending on what other software you are using with it. With salesforce it is good.

Pros

It is stability and execution of email campaigns and sync with salesforce. I can see the campaign performance in sales too.

Cons

The default report module is good for nothing. It is very basic and not usable for marketers. There is no visualisation of reports are available.

AR
AvatarImg

Verified reviewer

Retail,

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Salesforce Marketing Cloud Account Engagement logo

Salesforce Marketing Cloud Account Engagement

Great for moving prospects through a sales funnel.

Reviewed 5 years ago
Pros

Easy to navigate, select, and manage campaigns. Takes me about 5 minutes or less to test and schedule a campaign.

Cons

Prospect lists have so many variables that it's easy to miss prospects unless you select ALL. Pardot has so many features that may not be used if the scope is narrow for the campaign.

NI
AvatarImg

Neil I.

Computer Software, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Salesforce Marketing Cloud Account Engagement logo

Salesforce Marketing Cloud Account Engagement

Marketing Automation for price conscious organizations

Reviewed 6 years ago

Pardot has a lot of base functionality that sets it apart from email platforms like Mailchimp and the like. It also provides better integration with Salesforce than hubspot and other less expensive CRMs to give your organization with a complete picture of the sales funnel. Pardot provides email templates upon sign-up that are easily customizable for specific needs. You can test this emails to internal...

Pros

Intuitive UI, great functionality for the price, native integration with Salesforce, dynamic content add-on. Automation rules that can help keep the system clean and prospects updated.

Cons

Limitations within automation rules for mutli-variable updates. For example - Loading a tradeshow list with campaign member statuses in SFDC. I would like to upload in one automation rule to say if X campaign status, update to this campaign in SFDC for X status, within the same rule I would like to add all of the other statuses with specific completion actions instead of having to run 1 rule for each status. Dynamic content should be able to trigger via a URL parameter and not just a known prospect field.

AR
AvatarImg

Verified reviewer

Computer Software, 201-500 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Salesforce Marketing Cloud Account Engagement logo

Salesforce Marketing Cloud Account Engagement

Quick and easy to create campaigns to engage my audience

Reviewed 5 years ago
Pros

Easy to use! Designing emails, uploading prospects, creating lists and campaigns are all a snap. Very easy to get stats on campaign performance.

Cons

The inability to include Emojis in my email subject lines is one of my top complaints. I'd also like for the email design tool to be a little more robust.

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Nicole W.

Research, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Salesforce Marketing Cloud Account Engagement logo

Salesforce Marketing Cloud Account Engagement

We moved over from salesfusion to Pardot and have been much happier with this product

Reviewed 5 years ago
Pros

- Less buggy than other email marketing platforms - Integrates with SalesForce - Excellent customer support

Cons

- Unable to use emojis! - Unable to send emails easily to opens or clicks from previous campaign. You have to manually create lists and upload them.

SL
AvatarImg

Sue L.

Computer Software, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Salesforce Marketing Cloud Account Engagement

Good value for money and a reliable service

Reviewed 5 years ago

If Salesforce delivers on their promise to improve the reporting - and don't try to charge extra for it - the solution would be much stronger.

Pros

Great value for money and has helped us take our marketing campaigns to the next level. Seems generally robust and integration with Salesforce improving.

Cons

Integration with Salesforce is still a work in progress (after several years), especially around reporting. Terminology is confusing and reporting at campaign level weak.

BJ
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Barrett J.

Entertainment, 51-200 employees

Used weekly for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Salesforce Marketing Cloud Account Engagement

The best Marketing Automation tool in the world

Reviewed 6 years ago

Pardot was instrumental for my team in keeping up with marketing email campaigns and also maintaining our nurture campaign. A great user interface and user experience

Pros

Ease of use. Nurture Campaigns

Cons

There is so much to do and learn and so little time

KK
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Kelly K.

Human Resources, 51-200 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Salesforce Marketing Cloud Account Engagement

Pardot is a Good Marketing Tool

Reviewed a year ago

Overall Pardot has strong customer support, and can customize to easily fit the needs of your business/company.

Pros

Pardot is great for email drip campaign automation and is great for setting up forms and landing pages. It's also great for email reporting.

Cons

The reporting layouts aren't customizable. Pardot is kind of pricey as well. There are other cheaper options out there.

DS
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Desirae S.

Management Consulting, 51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Campaign Monitor

Campaign Monitor

Reviewed 5 years ago

If you are a few mailings a month to a few lists or segments of contacts, then this should work fine for you. If you have thousands of contacts that you need to reach in marketing campaigns several times a week with contact options to opt out of one or more segments while still being a part of the master list, look elsewhere.

Pros

Some pros for this app are the price point, campaign statistics reporting and integration with Salesforce.

Cons

This app appears to be geared towards smaller organizations that do not have a technical staff on board to manage the marketing. It has been so watered down to be user friendly that it not very robust or customizable. It does have a Salesforce connector to track some campaign data in Salesforce. The volume of data that often gets tracked, while important to companies, eats up Salesforce data storage very quickly. If you are not careful with how you manage lists and segments, costs can quickly creep up and become overwhelming.

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Md Jahan M.

Internet, 10,001+ employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Campaign Monitor

'Campaign Monitor' - The most effective email marketing tools.

Reviewed 9 months ago
Pros

For digital marketers, it's a dependable email marketing program. I enjoy using this tool because it gives so many options for customizing email templates and running a successful campaign. A really useful tool for personalizing your own appealing email template, which aids in lead engagement.

Cons

It has sufficient components that I desire. So not received any bad cases.

BO
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Brendan O.

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Campaign Monitor

Campaign Monitor makes email marketing easy with it's easy to use interface and a ton of features.

Reviewed 5 years ago

The biggest benefit was that I was able to get up to speed and learn the software quickly. It wasn't overwhelming and I felt like I could build great looking emails right away.

Pros

I like that it enables you to create great looking email without any prior experience or knowledge coding or building emails. They have a drag and drop email builder that allows you to quickly create beautiful, responsive, mobile-friendly emails in an easy to use interface. Their marketing automation features are also much easier to learn than some of their competitors.

Cons

For advanced email marketers with coding and development knowledge, Campaign Monitor is a little too simple. It really is geared to marketers who don't have a lot of development knowledge and lacks some of the features of Salesforce's Marketing Cloud.

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Anne M.

Internet, self-employed

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Campaign Monitor

The Smartest Place for Email Marketers to hang out!

Reviewed 4 years ago

I first became aware of Campaign Monitor many years ago when I was getting my start in email marketing. I learned so much from all the important resources on their website, which really helped me to leverage competitive design strategies for my campaigns.

Pros

Campaign Monitor is a leader in the industry because they provide a great product and fantastic support - their site is a treasure trove of need to know information on email marketing, all at your fingertips whenever you need it. This combination really gives you the edge when it comes to creating, testing, and launching competitive campaigns that drive engagement with your audience and result in increased conversions.

Cons

What's not to like? Campaign Monitor has so many advantages there's not anything to complain about!

AR
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Verified reviewer

Accounting, 1,001-5,000 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Campaign Monitor

Used it in a joint project with an agency.

Reviewed 4 years ago

Decent email marketing options.

Pros

The agency we work with offered to use this software and we agreed, despite the fact that we use another similar solution. I like the analytics and clear interface.

Cons

Out of the box there are less integrations than of competitor. Interface is a bit les intuitive.

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Adam M.

Marketing and Advertising, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

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Campaign Monitor

Lagging behind the times

Reviewed 3 years ago

Not my first choice for the Newsletter focused ESPs, but it's ok.

Pros

It has some nice built in engagement segments (wish they were customizeable), and a decent set of basic integration capabilities. For the price, it does ok.

Cons

The custom HTML email editing is a pain, you can't actually edit the HTML in the platform, so you've got to constantly upload, test, and re-upload changes. The built in forms are extremely basic, and it's workflows could use a bit of modernization.

AR
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Verified reviewer

Management Consulting, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Campaign Monitor

Very content with Campaign Monitor

Reviewed a year ago

I am really content using CM

Pros

The ease to use. Setting up marketing automation and composing new emails. Integrating CM in our marketing proces using Zapier

Cons

The list management could be improved. It is not possible to move recipients between lists

SS
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Steve S.

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Campaign Monitor

Great service, I wasn't expecting to get so much support at this price.

Reviewed 6 years ago
Pros

Ease of use once you did a few campaign. The look and automation (responsive) is great. I like to have a tab in my CRM also.

Cons

I would like more automations with my CRM Salesforce, like updating a member in a list when I creat a new lead.

SP
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Sandra P.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Campaign Monitor

Consultancy services from Campaign Monitor in the short term?

Reviewed 6 years ago

By not having the internal direct marketing and html expertise, we rely on our advertising agency to create emails and newsletter templates. Ideally, we would have preferred to work directly with a Campaign Monitor account manager to implement our customer marketing strategy and action plan. Paid consultancy services, from a basic level to a full package (incl. segment + campaign definition and set up; email & enews creation; ongoing performance reviews and recommendation action plans), would be very useful to us and other businesses lacking the expertise internally.

Pros

No pros were added to this review

Cons

No cons were added to this review

AR
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Verified reviewer

Construction, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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