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Pardot vs Campaigner Comparison

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Overview

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Category Leaders

Email marketing automation tool with advanced segmentation, multivariate A/B testing, responsive email templates, powerful...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

1250

/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

19.95

/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

224

207

89

22

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

5

4

3

2

1

117

156

47

16

20

  • Value for money
  • Ease of use
  • Features
  • Customer support
86%
would recommend this app

Pros

The functionality of Pardot and the analytics are awesome. This software is a great way to successfully streamline marketing efforts to your customers.
Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.
Overall, it is a very good product. Certainly worth the investment if you are can invest the time and resources to improve your marketing efforts.

Pros

Overall, having used the platform for a few years I can say that it performs perfectly for our needs which is a monthly newsletter blast. Good reports on the results and easy to set up.
The benefit of Campaigner (for my company) is that it allowed us to create a plan that suited our needs, for a far more affordable price than the competitors.
The software is very easy to access and use. I think that one of the biggest benefits is the ability to schedule marketing and resend already prepared marketing, with just a click of the button.

Cons

I had advised the salesperson of my challenges and concerns with implementing myself which he downplayed and disregarded. It was a complete waste of time and resources for our organization.
The emails send directly to our customers junk mail. So tough to change and their customer service is HORRENDOUS.
After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function.

Cons

Now I have a mounting list of people who need to be re-subscribed and I cannot do it and the form I given them does not work. We are now looking for an in-house software option to avoid these issues.
I am blamed for your mistake twice this year and i'm really disappoint of your service.
The interface to create emails is very clunky and they must be using an old WYSIWYG which causes a lot of problems. The numerous steps you have to go through to preview an email is frustrating.
  • Vendor responds to reviews
  • Last review17 days ago
  • Vendor responds to reviews
  • Last review3 months ago

Key features

  • Total features105
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Analytics/ROI Tracking
  • Anti Spam
  • Appointment Scheduling
  • Archiving & Retention
  • Authentication
  • Auto-Responders
  • Automated Scheduling
  • Behavior Tracking
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Categories
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Delivery Tracking
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Microsoft Outlook Integration
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Newsletter Management
  • Online Forms
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Progress Tracking
  • Prospecting Tools
  • Queue Management
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recurring Tasks
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Messaging
  • Sales Analytics
  • Sales Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Summary Reports
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • Total features81
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Analytics/ROI Tracking
  • Anti Spam
  • Appointment Scheduling
  • Archiving & Retention
  • Authentication
  • Auto-Responders
  • Automated Scheduling
  • Behavior Tracking
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Categories
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Delivery Tracking
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Microsoft Outlook Integration
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Newsletter Management
  • Online Forms
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Progress Tracking
  • Prospecting Tools
  • Queue Management
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recurring Tasks
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Messaging
  • Sales Analytics
  • Sales Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Summary Reports
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management

Integrations

  • Total integrations128
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations16
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9.00/10

Share this review:

Pardot

Pardot - A great tool

Reviewed 7 years ago
Pros

I really enjoy that they continue to make investments in the technology and always have new features coming available for their customers. They continue to add new features based on client recommendations. Their customer service has always been very good, and they have a terrific onboarding program for new clients.

Cons

The amount of features available with the drip/nurture campaign is very limited. I do believe this is being improved in a future release. Also, I would prefer to have one campaign from Salesforce and not have a Pardot campaign and a Salesforce campaign for each record.

Overall Rating
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10.00/10

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Pardot

Pardot is a great tool to add to your sales process!

Reviewed 5 years ago
Pros

The functionality is great and lots of great features to help both current and potential customers!

Cons

Somewhat confusion on campaigns and drip marketing

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.00/10

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Pardot

Targeting your customers with Pardot

Reviewed 2 years ago

It was good. I was able to do various campaigns. I easily created lists and sent out marketing campaigns.

Pros

Integration with Salesforce allowed realtime sharing of contacts to create and execute marketing campaigns.

Cons

I thought it was a little pricey. Compared to other products it was higher priced. Part of this is likely due to the pre-built integration with Salesforce.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.00/10

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Pardot

Good option for marketing automation

Reviewed 5 years ago

My company implemented Pardot along with our Salesforce implementation and I've been happy so far. Some things are a little clunky but the new Engagement Studio is an improvement. It's definitely a good option for B2B marketing automation but could use a little bit more flexibility in campaigns and a few other nuances.

Pros

Marketing automation in general, engagement studio

Cons

Campaign set up is a little rigid for my taste.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.00/10

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Pardot

Pardot is good

Reviewed 3 years ago

I am a pardot fan. Learning the ins and outs of pardot has helped get me two different jobs now, so I am glad that I was introduced to it. I would recommend it as a marketing automation tool, especially if you use salesforce.

Pros

I like the marketing automation features. Sending emails. Engagement studio. Stuff like that. I also like how well it connects to salesforce. Great feature to have with your marketing automation system.

Cons

Campaigns are not helpful at all since they don't directly connect to salesforce campaigns, so that is frustrating. Some limitations to email design. Overall not too much to complain about though.

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend10.00/10

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Pardot

Pardot is one of the best tools out there for managing email campaigns

Reviewed 3 years ago
Pros

I like how easy it was to setup an email campaign and to view metrics/successes of past campaigns

Cons

While I love this product, I'm not a fan of the other B2B tools that Salesforce has - so I wish Pardot could be easily integrated with tools from other providers like Google or Adobe

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10.00/10

Share this review:

Pardot

Great for moving prospects through a sales funnel.

Reviewed 3 years ago
Pros

Easy to navigate, select, and manage campaigns. Takes me about 5 minutes or less to test and schedule a campaign.

Cons

Prospect lists have so many variables that it's easy to miss prospects unless you select ALL. Pardot has so many features that may not be used if the scope is narrow for the campaign.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.00/10

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Pardot

Nice B2B Automation & Lead Management

Reviewed 3 years ago

Easily Create, Deploy & Manage Online Marketing Campaigns

Pros

This allows me to easily develop, deploy and manage online marketing campaigns in-sync with CRM data.

Cons

This is a bit pricey, especially when paired with all of the other tools needed for proper lead routing and attribution.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.00/10

Share this review:

Pardot

Fairly simple to learn the basics, compared to other similar tools. Though less robust.

Reviewed 3 years ago

Insights into visitor traffic, email campaign management.

Pros

Less of a learning curve than full Salesforce or other similar customer data tracking & marketing tools. Editing email templates is fairly straightforward. Love the engagement studio functions where page visits to certain pages can trigger emails to known customers.

Cons

Doesn't seem to have as much depth or ease of analysis as I'd like, though perhaps this is due to a limited access account. However, if that's the case, it should explain this to me. For example, on drip email campaigns, I can see the stats for individual emails, or for all emails in a single drip campaign, but I can't find a single page where I can see all stats for all emails sent to all prospects. I want more analytics than I find with this tool. Also, it was a pain to navigate the Wordpress integration and much of the documentation is outdated and redirects to Salesforce documentation.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5.00/10

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Pardot

Great if you use Salesforce

Reviewed 3 years ago

Automation of email marketing, campaign management, reporting.

Pros

Integration with Salesforce. Lead scoring, email deliverability. The nurturing and drip automation features have come a long way over the years.

Cons

Customer service, workflow building UI could be a bit simpler, email editor has a lot of problems, too. It gets rather expensive as you add what should be considered basic features nowadays.

Overall Rating
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.00/10

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Pardot

Great automation email tool with potential to be awesome

Reviewed 5 years ago
Pros

Pardot make it easy to send/automate emails to those Contacts that reside in Salesforce. In addition, they are always adding more features to increase the usability.

Cons

Unfortunately, Pardot's method for organizing templates, list, campaign and so on is not ideal for me. I rather have my list, campaigns,etc.. broken down by a folder structure instead of one big list. There is an folder structure in place but it's a separate navigation link from the main Marketing object options. This is also prevalent when adding prospects to a list. Deleting campaings can be problematic in my experience. You can't delete a campaign without first deleting the list and email template associated with the campaign. Drip campaigns are not included in the marketing calendar. We do a lot of drip campaigns and this would be useful for user to see when the email is scheduled to go out.

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend7.00/10

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Pardot

The best Marketing Automation tool in the world

Reviewed 5 years ago

Pardot was instrumental for my team in keeping up with marketing email campaigns and also maintaining our nurture campaign. A great user interface and user experience

Pros

Ease of use. Nurture Campaigns

Cons

There is so much to do and learn and so little time

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.00/10

Share this review:

Pardot

pardot is a very beneficial tool for marketing communications

Reviewed 5 years ago

We used pardot to replace marketo for its ease of use, salesforce integration, and template design capabilities. It is also great for targeted campaign management and sales follow up.

Pros

Ease and targeted campaign management

Cons

Not easy to get sales to plug in and use the tool

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9.00/10

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Pardot

Pardot provides sales and marketing a great glimpse into the success of our campaigns

Reviewed 4 years ago
Pros

Pardot is awesome for the ability to track and measure the success of email and content campaigns, especially helping with our AB campaigns.

Cons

There's definitely a learning curve for Pardot. While you can search around and eventually find the information/detail you need, if you don't know where to look, you might spend quite some time to find stats.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.00/10

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Pardot

Quick and easy to create campaigns to engage my audience

Reviewed 3 years ago
Pros

Easy to use! Designing emails, uploading prospects, creating lists and campaigns are all a snap. Very easy to get stats on campaign performance.

Cons

The inability to include Emojis in my email subject lines is one of my top complaints. I'd also like for the email design tool to be a little more robust.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2.00/10

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Pardot

Not as Easy or Intuitive as Similar Software

Reviewed 4 years ago

We switched from another software to Pardot and realized that some of the expected functionality is missing. What I mean by that is we didn't ask about certain items that we "figured" were there and when we got into the meat of setting up email marketing we became extremely frustrated. Additionally, I didn't realize how spoiled we were with customer service. We were told that there was online chat...

Pros

You can create email campaigns based on behavior.

Cons

Customer Support is lacking and the functionality is complicated.

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend3.00/10

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