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Pardot vs ClickFunnels Comparison

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Overview

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Category Leaders

ClickFunnels is a cloud-based marketing automation and web page building solution with which businesses can design and test...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

1250

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

97

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

229

209

90

22

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

5

4

3

2

1

341

81

26

7

8

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

Pros

The functionality of Pardot and the analytics are awesome. This software is a great way to successfully streamline marketing efforts to your customers.
Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.
Overall, it is a very good product. Certainly worth the investment if you are can invest the time and resources to improve your marketing efforts.

Pros

Even people that are not techy can use it and succeed at whatever they are doing. It's just amazing how the CF's team have accomplish is so little time.
Click Funnels was the first and is probably the best funnel building software option. I'm sure if you're willing to spend the time to build out the perfect funnel, it could be an amazing tool.
Very positive and there is entire community to support a Click funnel user on face book that helps with learinng making good funnels and marketing. Its like finding a family.

Cons

I had advised the salesperson of my challenges and concerns with implementing myself which he downplayed and disregarded. It was a complete waste of time and resources for our organization.
The emails send directly to our customers junk mail. So tough to change and their customer service is HORRENDOUS.
After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function.

Cons

After 6 weeks it broke again. MOST of my traffic was being re-directed to the 404 error page I lost hundreds of dollars.
I disliked the crappy support, the constant bugs, glitches, disruptions to my business because of their outdated software that they refuse to actually work on.
Something changed though, and now it's probably some of the worst customer support of any software company I work with.
  • Vendor responds to reviews
  • Last review7 days ago
  • Vendor responds to reviews
  • Last review6 days ago

Key features

  • Total features105
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Affiliate Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Anti Spam
  • Appointment Scheduling
  • Archiving & Retention
  • Auto-Responders
  • Automated Scheduling
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Delivery Tracking
  • Direct Mail Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • ERP
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Creation & Design
  • Full Text Search
  • Image Library
  • Interaction Tracking
  • Interactive Content
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Microsoft Outlook Integration
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Currency
  • Multivariate Testing
  • Online Forms
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Progress Tracking
  • Promotions Management
  • Prospecting Tools
  • Real Time Editing
  • Real Time Notifications
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Rich Text Editor
  • Rules-Based Workflow
  • SEO Management
  • SMS Marketing Managment
  • SMS Messaging
  • Sales Analytics
  • Sales Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Total features54
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Affiliate Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Anti Spam
  • Appointment Scheduling
  • Archiving & Retention
  • Auto-Responders
  • Automated Scheduling
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Delivery Tracking
  • Direct Mail Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • ERP
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Creation & Design
  • Full Text Search
  • Image Library
  • Interaction Tracking
  • Interactive Content
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Microsoft Outlook Integration
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Currency
  • Multivariate Testing
  • Online Forms
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Progress Tracking
  • Promotions Management
  • Prospecting Tools
  • Real Time Editing
  • Real Time Notifications
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Rich Text Editor
  • Rules-Based Workflow
  • SEO Management
  • SMS Marketing Managment
  • SMS Messaging
  • Sales Analytics
  • Sales Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Visitor Tracking

Integrations

  • Total integrations136
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations57
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier