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Pardot vs Cluvio Comparison

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Overview

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Category Leaders

Cluvio is a modern SQL and R-based cloud analytics platform that allows you to create and share beautiful, interactive dashboards.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

1250

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

99

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

224

207

89

22

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

4.5

5

4

3

2

1

40

28

4

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

The functionality of Pardot and the analytics are awesome. This software is a great way to successfully streamline marketing efforts to your customers.
Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.
Overall, it is a very good product. Certainly worth the investment if you are can invest the time and resources to improve your marketing efforts.

Pros

The filter functionality on reports is also pretty flexible. The ability to create custom and secure sharing links has been very helpful in sharing communication with customers.
Thanks to Cluvio I was able to create reports about my leads and measure the quality and quantity of them which improved my PPC campaigns a lot.
Cluvio is easy to use, it has a rich feature set, it's reliable and cost effective.

Cons

I had advised the salesperson of my challenges and concerns with implementing myself which he downplayed and disregarded. It was a complete waste of time and resources for our organization.
The emails send directly to our customers junk mail. So tough to change and their customer service is HORRENDOUS.
After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function.

Cons

We're unable to debug statement in Cluvio because all it says that an error occurred somewhere. This requires us to develop queries outside the tool and paste them in.
Not the worse thing, especially considering the speed of Customer Service, but still slightly annoying.
No access to in-depth user usage data without requesting it from Cluvio, and even then we do not have access to the data directly, but instead have to request custom reports.
  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review6 months ago

Key features

  • Total features105
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Administrative Reporting
  • Analytics/ROI Tracking
  • Anti Spam
  • Application Development
  • Appointment Scheduling
  • Archiving & Retention
  • Audit Management
  • Auto-Responders
  • Automated Scheduling
  • Benchmarking
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Charting
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Data Visualization
  • Database Support
  • Delivery Tracking
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Alerts
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • FISMA Compliance
  • Forms Creation & Design
  • Full Text Search
  • Functions/Calculations
  • HIPAA Compliant
  • Image Library
  • Integration into Third Party Applications
  • Interaction Tracking
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Microsoft Outlook Integration
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Mobile Reporting
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-User Collaboration
  • Multivariate Testing
  • Online Forms
  • PCI Compliance
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Private Dashboards
  • Process/Workflow Automation
  • Profitability Analysis
  • Progress Tracking
  • Prospecting Tools
  • Public Dashboards
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SEO Management
  • SMS Messaging
  • SSL Security
  • Sales Analytics
  • Sales Management
  • Sales Reports
  • Sarbanes-Oxley Compliance
  • Scorecards
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Source Tracking
  • Spam Blocker
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • Visual Discovery
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Widgets
  • Total features55
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Administrative Reporting
  • Analytics/ROI Tracking
  • Anti Spam
  • Application Development
  • Appointment Scheduling
  • Archiving & Retention
  • Audit Management
  • Auto-Responders
  • Automated Scheduling
  • Benchmarking
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Charting
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Data Visualization
  • Database Support
  • Delivery Tracking
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Alerts
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • FISMA Compliance
  • Forms Creation & Design
  • Full Text Search
  • Functions/Calculations
  • HIPAA Compliant
  • Image Library
  • Integration into Third Party Applications
  • Interaction Tracking
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Microsoft Outlook Integration
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Mobile Reporting
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-User Collaboration
  • Multivariate Testing
  • Online Forms
  • PCI Compliance
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Private Dashboards
  • Process/Workflow Automation
  • Profitability Analysis
  • Progress Tracking
  • Prospecting Tools
  • Public Dashboards
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SEO Management
  • SMS Messaging
  • SSL Security
  • Sales Analytics
  • Sales Management
  • Sales Reports
  • Sarbanes-Oxley Compliance
  • Scorecards
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Source Tracking
  • Spam Blocker
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • Visual Discovery
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Widgets

Integrations

  • Total integrations127
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrationsN/A
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Pardot vs. Cluvio

See how Pardot and Cluvio stack up against each other by comparing features, pricing, ratings, integrations, security & more.