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Pardot vs Cognito Forms Comparison

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Overview

Category Leaders

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Cognito Forms enables users to create responsive online forms that collect payments, gather information, and automate tasks....

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

1250

Per month

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

15

Per month

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.1

571

5

4

3

2

1

235

214

93

22

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

4.6

67

5

4

3

2

1

48

16

0

0

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

Pros

The functionality of Pardot and the analytics are awesome. This software is a great way to successfully streamline marketing efforts to your customers.

TS

Todd S.

Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.
AvatarImg

Anna H.

Overall, it is a very good product. Certainly worth the investment if you are can invest the time and resources to improve your marketing efforts.

AR

Anonymous Reviewer

Pros

Their customer support is nicely responsive, and the price options (free and above) are absolutely amazing.

JJ

Jeff J.

An effortless, beautiful and effective way to create splendid contact forms.
AvatarImg

Olga B.

Firstly, Cognito Forms it elegantly clear in it's concept and approach. Jump right in and get started and you'll see how amazing this product is.

JJ

Jeff J.

Cons

I had advised the salesperson of my challenges and concerns with implementing myself which he downplayed and disregarded. It was a complete waste of time and resources for our organization.
AvatarImg

Colleen P.

After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function.
AvatarImg

Randy M.

The emails send directly to our customers junk mail. So tough to change and their customer service is HORRENDOUS.

KE

Katie E.

Cons

The more variable the potential information is, the more mileage you get out of conditional logic and repeating sections. I don't want any other bankruptcy attorneys to find out about Cognito forms.
AvatarImg

Mike S.

Pricing plan is bit confusing should have differ from Submission and users.
AvatarImg

Aparna P.

Now, that said, I came to cognito forms from 123Forms because I had some problems getting what I wanted. Here, I get very much of what I want.

JP

John P.

  • Vendor responds to reviews
  • Last review23 days ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features103
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Auto-Responders
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Collaboration Tools
  • Conditional Logic
  • Contact Database
  • Contact Management
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Digital Signature
  • Document Management
  • Document Storage
  • Document Templates
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Signature
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • File Storage
  • For Small Businesses
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Image Library
  • Interaction Tracking
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Forms
  • Performance Metrics
  • Pipeline Management
  • Process/Workflow Automation
  • Prospecting Tools
  • ROI Tracking
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Rules-Based Workflow
  • SSL Security
  • Sales Activity Management
  • Sales Analytics
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Survey/Poll Management
  • Surveys & Feedback
  • Task Management
  • Template Management
  • Third Party Integrations
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Total features33
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Auto-Responders
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Collaboration Tools
  • Conditional Logic
  • Contact Database
  • Contact Management
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Digital Signature
  • Document Management
  • Document Storage
  • Document Templates
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Signature
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • File Storage
  • For Small Businesses
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Image Library
  • Interaction Tracking
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Forms
  • Performance Metrics
  • Pipeline Management
  • Process/Workflow Automation
  • Prospecting Tools
  • ROI Tracking
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Rules-Based Workflow
  • SSL Security
  • Sales Activity Management
  • Sales Analytics
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Survey/Poll Management
  • Surveys & Feedback
  • Task Management
  • Template Management
  • Third Party Integrations
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking

Integrations

  • Total integrations152
  • Adobe Commerce
  • Drupal
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations196
  • Adobe Commerce
  • Drupal
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Pardot logo

Pardot

Pardot need an admin experience

Reviewed 6 years ago

Pardot has been a challenge for our marketing team, as an admin I have had the ability to better understand it then they have. Need Salesforce experience

Pros

Forms

Cons

Needing help from saleforce adminanytme need help with api labels

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Pardot logo

Pardot

Marketing automation for lead generation and customer engagement

Reviewed 3 years ago

Pardot is very configurable and extensible, allowing for unique ways to capture customer interactions.

Pros

We actually use Pardot as a tool to aid user research. Using various channels (i.e. HelpCrunch), we guide users to our capture form. After they submit their info, they are added to an email lists that we use to solicit feedback on our product. This is a very dynamic way to set up the list of interested users. It's very simple to configure email forms and blast them to various user lists .

Cons

It was difficult to integrate Pardot forms with our current website. We tried to use the Pardot API to retrieve form fields and populate forms on our site w/o iFrames. The downside of using iFrames is that we lose tracking data and user info. We would like to be able to update forms using Salesforce Pardot Dashboard while using the Pardot API to manually build forms and send form data.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Pardot logo

Pardot

Pardot gets the job done

Reviewed a year ago
Pros

I think that Pardot is a great marketing automation platform, with some features that could be better, but ultimately does what I need it to do.

Cons

I don't like that it doesn't allow conditional automation on forms.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

Share this review:

Pardot logo

Pardot

Access alerts

Reviewed 3 years ago

Average

Pros

Notifications can be customized along with the workflows

Cons

Works best only via emails, other forms are not that reliable

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Pardot logo

Pardot

Pardot revolutionised our marketing

Reviewed 5 years ago

Automated forms Automated form responses Automated email tracks Responsive email tracks

Pros

Pardot automated the prospect warming process. We've set it up to respond to quotes, alert internal staff and add them to a mailing list. The mailing list is the automated and changes based on their actions. Eg. if they enquire about product A in a week we send a follow up email about product A. If they click a link in the email we send them a second follow up the next day. If they didn't open the email then we send them an email about product B a week later.

Cons

The biggest drawback is Pardot works best with Salesforce. We have salesforce and it's great but for people without salesforce it might be an added expense.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Pardot logo

Pardot

Pardot - A Great Tool for Marketing Guys

Reviewed 6 years ago

Being working with so many tools for different purposes and learning ASAP is a tough job, Pardot is one of the tool which is very well designed in terms of using it, configuring it and getting ready for the end users as well. Simple Clicks, Drag and Drop makes it one of the most powerful tool in the market, and gives a tough competition to the similar products

Pros

Highly Configurable Drag and Drop Designing Analytics and Tracking Connectors Profile and Grading

Cons

Must allow the users to have custom CSS for designing the templates for Emails and Forms

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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Pardot logo

Pardot

Too expensive

Reviewed 3 years ago

We just quit our Pardot contract and moved to a competitor that was half the price and that so far has hands-on customer support.

Pros

I mainly used Pardot for sending emails and adding forms to our company's website.

Cons

Once Salesforce bought Pardot, the customer service experience got very bad. It was incredibly hard to find answers to y questions or to get live support. I had to create a Salesforce developer account in order to even see the Help area for Pardot. I don't use Salesforce for our CRM, though. It was very awkward and cumbersome.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

Share this review:

Pardot logo

Pardot

Pardot Campaigns

Reviewed 4 years ago

I've helped clients create and implement campaigns onto their websites. When logging into the back-end of Pardot it is jarring at first and hard to navigate. I also have to implement the basic HTML code onto sites for my clients and finding the code is hard to find/navigate.

Pros

That it has the ability to create campaigns.

Cons

Creating campaigns can be a little confusing, and difficult for when you need to implement any web forms digitally.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Pardot logo

Pardot

I breifly work with Pardot for a contract position. I found it very easy to learn as the product is intuitive.

Reviewed 5 years ago
Pros

Easy of use, features, online learning tools, very little knowledge of HTML is need to create email campaigns.

Cons

Forms are not as flexible as I would like. Landing pages are semi complicated to build. Event module difficult to use.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Pardot logo

Pardot

Pardot Marketing

Reviewed 6 years ago

Its great for building forms and feeding into SFDC, but very sensitive for emailing. So far we really like it.

Pros

ease of integration with SFDC

Cons

little tricky to use

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Pardot logo

Pardot

Expensive and UI left much to be desired

Reviewed 23 days ago

The only reason we've stayed with Pardot this long is because of its connectivity with Salesforce. It helps to have visibility into a prospect's engagement from both platforms. It plays a critical role in our email marketing initiatives and capturing and managing MQLs that come through our website forms. Building and segmenting our audience lists.

Pros

Creating customized email templates and nurture campaigns. Easily setup A/B testing for any email send. The ability to slice and dice your segments so you can get more granular with contact lists. Integrated well with many of the other platforms (GoToWebinar) and social media accounts (Twitter, Facebook, LinkedIn) we used. Obviously with Salesforce too.

Cons

Compared to other email management tools, Pardot is expensive and the UI feels outdated. Unless you spend a lot of time reading their resources and tutorials, it isn't intuitive. The Pardot forms is also confusing. They have forms and form handlers and there should be a better way of combining the two to make things simple.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Pardot logo

Pardot

Functional but a little messy

Reviewed 4 years ago
Pros

Simple ui for creating newsletters and mailing lists, as well as forms (with completion actions, etc). Very clear documentation.

Cons

A bit messy at times. All of the form styling has to be done on the platform itself rather than on the webpage where the form is displayed

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Pardot logo

Pardot

Complex but powerful

Reviewed 5 years ago
Pros

Lots of options available, powerful framework for marketing automation, rich forms that can be embedded to accomplish a lot.

Cons

Like all Salesforce products, it is extremely complex and not made for implementation without some serious technical chops and/or a partner.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Pardot logo

Pardot

Pardot is a Good Marketing Tool

Reviewed 6 months ago

Overall Pardot has strong customer support, and can customize to easily fit the needs of your business/company.

Pros

Pardot is great for email drip campaign automation and is great for setting up forms and landing pages. It's also great for email reporting.

Cons

The reporting layouts aren't customizable. Pardot is kind of pricey as well. There are other cheaper options out there.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Pardot logo

Pardot

User friendly and easy to use platform.

Reviewed 4 years ago
Pros

I like the ability to be able to connect all assets such as campaigns, landing pages, forms and auto responders in one place. It helps keep track of progress.

Cons

The prospect details page could be a little more simplified. I find that it can overwhelm you with information that might not apply to the prospect.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Pardot logo

Pardot

A bit of a learning curve, but pretty good

Reviewed 3 years ago
Pros

It took me a little while to get my head around the way layouts, landing pages and forms are set up. It seems a little convulted but works pretty well.

Cons

As mentioned above, things are a little convuleted with Pardot.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Pardot logo

Pardot

Horrible product, customer support, and contract.

Reviewed 5 years ago

None

Pros

We have fully implemented Pardot into our sales and marketing teams. We use everything from landing pages, forms, custom redirects, email templates, email automation, and their gmail plugin. It does't meet our sales and marketing requirements.

Cons

In less than one year we have opened 42 support tickets with Pardot. Many with no resolution. After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function. Do not use. Stand Out Issues: - The Gmail plugin simply doesn't work. Activity is not consistently logged in SalesForce....

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Pardot logo

Pardot

Great overall experience

Reviewed 6 years ago
Pros

I think the best part is the great integration with Salesforce.com. Great in building landing pages and forms, as well as building automation rules. On top of all these, now it has a much lighter and modern user interface.

Cons

It still lacks some minor features, like being able to filter prospects by the last time they performed an activity.