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Pardot vs CoSchedule Comparison

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Overview

Category Leaders

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Category Leaders

CoSchedule's Marketing Suite is a family of agile marketing products that helps you coordinate your process, projects, and teams.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from
$

1250

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

29

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

232

210

90

22

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

4.4

5

4

3

2

1

49

31

8

1

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

Pros

The functionality of Pardot and the analytics are awesome. This software is a great way to successfully streamline marketing efforts to your customers.

TS

Todd S.

Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.

Anna H.

Overall, it is a very good product. Certainly worth the investment if you are can invest the time and resources to improve your marketing efforts.

AR

Anonymous Reviewer

Pros

The best feature in this is the Write Better Headlines feature which helps analyze your post's headline and slot it for better keyword and SEO placement.

AR

Anonymous Reviewer

It's set up perfectly for a content marketer like myself and has an incredible amount of integrations to seamlessly work among your marketing stack.

AR

Anonymous Reviewer

It makes perfect sense for someone running a WordPress site which can be integrated. The beauty of it is when you publish, you can also distribute to social platforms, which is cool.

AR

Anonymous Reviewer

Cons

I had advised the salesperson of my challenges and concerns with implementing myself which he downplayed and disregarded. It was a complete waste of time and resources for our organization.

Colleen P.

The emails send directly to our customers junk mail. So tough to change and their customer service is HORRENDOUS.

KE

Katie E.

After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function.

Randy M.

Cons

The software is not intuitive, is more costly than some of it alternatives, and we experienced a few glitches during testing.

AR

Anonymous Reviewer

They should also work on their system of planning the hours of scheduled posts - we also had some problems with them.

AJ

Agnieszka J.

Pricing was a major factor, as a small business owner I found that pricing was an obstacle, a bit pricey.

JW

Jason W.

  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review5 months ago

Key features

  • Total features99
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Planning
  • Activity Tracking
  • Agile Methodologies
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Asset Categorization
  • Asset Library
  • Asset Sharing
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Backlog Management
  • Budgeting/Forecasting
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CMS Integration
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Attribution
  • Channel Management
  • Click Tracking
  • Client Portal
  • Collaboration Tools
  • Commenting/Notes
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Management
  • Customer Database
  • Customer Engagement
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Deadline Management
  • Document Classification
  • Document Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Editorial Calendar
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • File Sharing
  • Filtering
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Gantt/Timeline View
  • Goal Setting / Tracking
  • Idea Management
  • Image Library
  • Interaction Tracking
  • Issue Management
  • Kanban Board
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Media Planning
  • Metadata Management
  • Milestone Tracking
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multiple Projects
  • Multivariate Testing
  • Online Forms
  • Percent-Complete Tracking
  • Performance Metrics
  • Pipeline Management
  • Planning Tools
  • Portfolio Management
  • Post Scheduling
  • Presentation Tools
  • Prioritization
  • Process/Workflow Automation
  • Progress Tracking
  • Project Management
  • Project Planning
  • Project Planning/Scheduling
  • Project Templates
  • Project Workflow
  • Projections
  • Prospecting Tools
  • Publish Scheduling
  • Real Time Notifications
  • Reporting & Statistics
  • Reporting/Analytics
  • Reporting/Project Tracking
  • Request Management
  • Resource Management
  • Roadmapping
  • Role-Based Permissions
  • Sales Analytics
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Status Tracking
  • Strategic Planning
  • Supports Scrum
  • Tagging
  • Task Management
  • Task Planning
  • Task Scheduling
  • Team Management
  • Template Management
  • Text Editing
  • Third Party Integrations
  • To-Do List
  • Traditional Methodologies
  • Trend Analysis
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management
  • Total features101
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Planning
  • Activity Tracking
  • Agile Methodologies
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Asset Categorization
  • Asset Library
  • Asset Sharing
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Backlog Management
  • Budgeting/Forecasting
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CMS Integration
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Attribution
  • Channel Management
  • Click Tracking
  • Client Portal
  • Collaboration Tools
  • Commenting/Notes
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Management
  • Customer Database
  • Customer Engagement
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Deadline Management
  • Document Classification
  • Document Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Editorial Calendar
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • File Sharing
  • Filtering
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Gantt/Timeline View
  • Goal Setting / Tracking
  • Idea Management
  • Image Library
  • Interaction Tracking
  • Issue Management
  • Kanban Board
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Media Planning
  • Metadata Management
  • Milestone Tracking
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multiple Projects
  • Multivariate Testing
  • Online Forms
  • Percent-Complete Tracking
  • Performance Metrics
  • Pipeline Management
  • Planning Tools
  • Portfolio Management
  • Post Scheduling
  • Presentation Tools
  • Prioritization
  • Process/Workflow Automation
  • Progress Tracking
  • Project Management
  • Project Planning
  • Project Planning/Scheduling
  • Project Templates
  • Project Workflow
  • Projections
  • Prospecting Tools
  • Publish Scheduling
  • Real Time Notifications
  • Reporting & Statistics
  • Reporting/Analytics
  • Reporting/Project Tracking
  • Request Management
  • Resource Management
  • Roadmapping
  • Role-Based Permissions
  • Sales Analytics
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Status Tracking
  • Strategic Planning
  • Supports Scrum
  • Tagging
  • Task Management
  • Task Planning
  • Task Scheduling
  • Team Management
  • Template Management
  • Text Editing
  • Third Party Integrations
  • To-Do List
  • Traditional Methodologies
  • Trend Analysis
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations146
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations29
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier