Pardot vs Email It Comparison Chart

Summary
Pricing
Details
Top features
Typical customers
Support options
Mobile apps
Android
iPhone/iPad
User reviews
Value for money
Ease of use
Features
Customer support
Users recommended to a colleague
Integrations
Social presence
Facebook
Twitter


Reviews

Anonymous
Content Curator / Traffic & Acquisition Team Lead (Computer Software company, 51-200 employees)
Verified Reviewer

Features are helpful but interface could be better

2018-11-03

Pros

Being directly connected to Salesforce is super helpful for our team. Leads can easily be contacted after assessing them. I especially like the Engagement Studio and automation features.

Cons

Managing a team that executes different campaigns, it takes extra time for some people to go around and find the things they need, and even create their own emails. It can get confusing a lot of times, and the overall design of the platform could be a bit more modernised.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

4/10
Source: GetApp
Helpful?   Yes   No
Pardot Reviews
Pardot
Salesforce B2B marketing automation for marketing & sales
Read more
Konnie Toy

Easy to use marketing automation system

2016-10-28

Pardot is simple to set up and use. It's great if your marketing and sales team isn't looking for a lot of customizations.

Pros

Simple to set up. Simple to get up and started without a lot of training. It performs well in the areas of email marketing, lead scoring, etc if you don't need a lot of customizations.

Cons

It's not as robust or customizable like Marketo or Eloqua but for a small team that just needs to get emails out, it works well.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Pardot Reviews
Pardot
Salesforce B2B marketing automation for marketing & sales
Read more
Taylor Rogers

Salesforce Admin's Review of Pardot

2016-12-13

There are minor frustrations like the inability to recall an email once it has been sent to a list of prospects but overall I am very satisfied with this product.

Pros

Easily identify interested prospects based on standard reports Pardot generates daily and weekly.

Cons

No email recall. No email template that is best suited for both a mobile and a desktop stage.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10

Recommendations to others considering Pardot

Utilize the knowledge base articles - they are extremely helpful!

Source: Software Advice
Helpful?   Yes   No
Pardot Reviews
Pardot
Salesforce B2B marketing automation for marketing & sales
Read more
Christopher Janda

If you are using Salesforce then this tool is great!!

2018-10-23

Pardot has fit our needs especially in working with Salesforce. However, if I had an option I would use a different tool (such as Hubspot). It feels like a dated product that needs some updates to the user experience. Keep in mind it is VERY powerful (a ton of features) but finding them is irritating. For example, you have email templates and email drafts. The differentiation is not clear and you have to look through their knowledge base to figure that out.

Pros

Pardot has a huge number of features that allow you to control, split and quickly view your customer lists. It is also awesome being able to get this information into Salesforce. Another feature I love is the customer behavior tracking. It makes it simple to get an understanding of what a prospect is interested in. We can then tailor our message to this prospect. For example, if we identify someone is from a specific State (in the U.S.A) then we can share a link in an email that is information only about that State. The scoring feature is also great because you can quickly see the interest of a current prospect and then notify the correct sales agent to reach out.

Cons

The other thing that is irritating is the email builder. It just isn't intuitive.

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Pardot Reviews
Pardot
Salesforce B2B marketing automation for marketing & sales
Read more