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Overview

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Category Leaders

We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

1250

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

9.99

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.1

594

5

4

3

2

1

247

221

95

24

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

4.3

2.2K

5

4

3

2

1

1.1K

775

267

39

31

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

Pros

The functionality of Pardot and the analytics are awesome. This software is a great way to successfully streamline marketing efforts to your customers.
Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.
Overall, it is a very good product. Certainly worth the investment if you are can invest the time and resources to improve your marketing efforts.

Pros

They were very responsive and did a great job helping me figure out the best way to use the software. The Event tool was nice and make event management through the list easy to do.
The data reporting on opens/clicks/etc. Is incredibly helpful to track which emails gain a good response and which time of the week works best to send to our audiences.
The program is easy to customize, There are plug and play templates as I like to call them. They look beautiful from the consumer side and are easy to understand from the creative side too.

Cons

I had advised the salesperson of my challenges and concerns with implementing myself which he downplayed and disregarded. It was a complete waste of time and resources for our organization.
After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function.
The emails send directly to our customers junk mail. So tough to change and their customer service is HORRENDOUS.

Cons

Given the circumstances of the pandemic and not using the services to even log in during the last year, that was inconsiderate and unacceptable.
Very disappointing, frustrating, and countless email cammpaigns have been wasted due to Constant Contacts software rearranging and distoring the format of the original created email.
I was disappointed when the dropped the event portion of their program and integrated with Eventbrite.
  • Vendor responds to reviews
  • Last review21 days ago
  • Vendor responds to reviews
  • Last review3 days ago

Key features

  • Total features118
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Attendance Management
  • Audience Targeting
  • Auto Update
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Cataloging/Categorization
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Conditional Logic
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Credit Card Processing
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Design Management
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Reminders
  • Email Templates
  • Email Tracking
  • Employee Management
  • Engagement Tracking
  • Event Calendar
  • Event Management
  • Event Marketing
  • Event Scheduling
  • Event Ticketing
  • Event Triggered Actions
  • Feedback Management
  • File Storage
  • For Small Businesses
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Image Library
  • Interaction Tracking
  • Inventory Management
  • Keyword Filtering
  • Keyword Tracking
  • Kitting
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Media Library
  • Meeting Management
  • Message Personalization
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multi-Store
  • Multivariate Testing
  • Newsletter Management
  • Online Forms
  • Order Management
  • Performance Metrics
  • Pipeline Management
  • Post Scheduling
  • Pre-built Templates
  • Preview Functionality
  • Process/Workflow Automation
  • Promotions Management
  • Prospecting Tools
  • Publishing Options
  • Question Branching
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Registration Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Validation
  • SEO Management
  • Sales Activity Management
  • Sales Analytics
  • Sales Reports
  • Sales Trend Analysis
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shipping Management
  • Shopping Cart
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Team Management
  • Template Management
  • Templates
  • Third Party Integrations
  • URL Customization
  • Unsubscribe Database
  • Version Control
  • Visitor Registration
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Workflow Management
  • Total features147
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Attendance Management
  • Audience Targeting
  • Auto Update
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Cataloging/Categorization
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Conditional Logic
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Credit Card Processing
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Design Management
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Reminders
  • Email Templates
  • Email Tracking
  • Employee Management
  • Engagement Tracking
  • Event Calendar
  • Event Management
  • Event Marketing
  • Event Scheduling
  • Event Ticketing
  • Event Triggered Actions
  • Feedback Management
  • File Storage
  • For Small Businesses
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Image Library
  • Interaction Tracking
  • Inventory Management
  • Keyword Filtering
  • Keyword Tracking
  • Kitting
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Media Library
  • Meeting Management
  • Message Personalization
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multi-Store
  • Multivariate Testing
  • Newsletter Management
  • Online Forms
  • Order Management
  • Performance Metrics
  • Pipeline Management
  • Post Scheduling
  • Pre-built Templates
  • Preview Functionality
  • Process/Workflow Automation
  • Promotions Management
  • Prospecting Tools
  • Publishing Options
  • Question Branching
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Registration Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Validation
  • SEO Management
  • Sales Activity Management
  • Sales Analytics
  • Sales Reports
  • Sales Trend Analysis
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shipping Management
  • Shopping Cart
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Team Management
  • Template Management
  • Templates
  • Third Party Integrations
  • URL Customization
  • Unsubscribe Database
  • Version Control
  • Visitor Registration
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations163
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations495
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

AE
AvatarImg

Aaron E.

Transportation/Trucking/Railroad,

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Pardot logo

Pardot

Interesting, powerful but lacking in ease of use in some areas

Reviewed 8 years ago
Pros

It's extremely powerful. I love how easy it is to populate lists, track reports, websites, emails, etc. We used to have Constant Contact here but glad we switched over to Pardot.

Cons

I'm a graphic designer for a 2 billion dollar company, and the ease of use when it comes to designing can be a struggle at times. It can be glitchy when designing landing pages and emails. For example, when I upload an image and then need to adjust a word or picture on that image and try to replace it, there is an option overwrite over the old one, but it never allows me to, causing us to have to import two images and delete an old one. Kind of a pain. When it's a finished product, our newsletters look much improved compared to Constant Contact, and we overall have a much cleaner look using Pardot but would like to see some more design options and improvements soon.

AvatarImg
AvatarImg

Robert B.

Verified reviewer

Internet, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Pardot logo

Pardot

Give it time and you will fall in love too.

Reviewed 4 years ago

If you are ready to take your email marketing to the next level, Pardot is the way to do it. Be prepared to learn and be a tad frustrated at first, but once you get it going it is totally worth it.

Pros

The amount of things you can do with this platform is virtually limitless. Yes, it takes a good deal of practice to figure out what you have to do but once it clicks, it makes perfect sense. Mailchimp and Constant Contact will never be the same!

Cons

It has a pretty steep learning curve at the beginning. Some common terms (ex. campaign) have completely different meanings inside Pardot. It's not the prettiest tool in terms of UI/UX but it gets the job done.

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Internet, 1,001-5,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Pardot logo

Pardot

Some basic limitations

Reviewed 4 years ago

I enjoy using Pardot, but as I've worked with other marketers it sounds as though other available options may offer a more robust feature set.

Pros

Engagement studio helps build out the logic for drip and nurture campaigns very easily, making it very easy to conceptualize and implement without constant doubt.

Cons

The email and landing page builders often display strangely and are a little clunky to use overall. The search functionality is very basic and does not always pull up the results it should, and reporting is also minimal.

CK
AvatarImg

Carolina K.

Financial Services, 501-1,000 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Pardot logo

Pardot

Pardot is a good automation tool when connected to Salesforce

Reviewed 2 years ago

My overall experience with Pardot is great and it is allowing our company to scale contact with our customer base segmenting the messages according to Account/Contact information.

Pros

I really enjoy creating engagement email cadences with dynamic content. In my case, I use it to send the same message in different languages.

Cons

I would like to have more tools to create the design of emails without needing HTML.

BO
AvatarImg

Brittney O.

Medical Practice, 501-1,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

Share this review:

Pardot logo

Pardot

Not a great CMS

Reviewed 4 years ago
Pros

I'm not sure I really have any pros. It's very oversold. The platform isn't kept up-to-date. Functionality just isn't up to par with other software like Hubspot.

Cons

You'd think with it being a Salesforce product that it would seamlessly sync with Salesforce. In our case, it did not. We had constant syncing issues.

DT
AvatarImg

Don T.

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Pardot logo

Pardot

A very robust marketing automation tool that gives you multi-level insights.

Reviewed 5 years ago
Pros

It has tons of features and allows you to set completely automate client acquisition, connecting with the Salesforce CRM. Salespersons don't even need to get involved until the prospect is primed and ready.

Cons

It take a LONG time to master this one and the customer service on the product is horrible. You have an account exec that's supposed to be your point of contact and I highly suggest you contact them before calling the outsourced help line.

AE
AvatarImg

Alexandra E.

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Pardot logo

Pardot

Functions well, but not exceptionally user friendly

Reviewed 4 months ago

Overall it's very worth it for the time and energy it saves. A great tool for any business marketing.

Pros

A great tool for email marketing. Overall it works well and automation is smooth.

Cons

The contact database and search feature could use some improvement. It's overall easy to use, but some features aren't very user friendly.

MM
AvatarImg

Madeline M.

Marketing and Advertising, 10,001+ employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

Share this review:

Pardot logo

Pardot

Not Very User Intuitive

Reviewed 3 years ago

Overall, I would not recommend Pardot. I don't think it's very user-friendly and the set up for lead tracking and integrations with other platforms/tools is very challenging.

Pros

I liked parts of the organization aspects of Pardot. For example, you can create campaigns and then link any contact lists, emails, etc. to that campaign so it all shows up in one place.

Cons

I've found that Pardot is pretty challenging to use because it's not very user intuitive. I have mostly used it for creating follow-up email campaigns and tracking lead generation campaigns. Email campaign setup takes forever because there are several steps you have to take before creating the email. The email setup is also not user intuitive at all (ex: you have to go into the coding script in order to add in preview text). Tracking lead sources is also challenging because it doesn't refer back to the page first seen; therefore, you can't tell where leads are coming from unless you have additional tracking measures/tools set up.

AvatarImg
AvatarImg

Letha D.

Verified reviewer

Events Services, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Pardot logo

Pardot

Higher End, but worth it if you use Salesforce

Reviewed a year ago
Pros

The automation and contact management is of the best I've worked with. Not turn is unturned in regards to what you can do to optimize your communications and lead management especially if you're using Salesforce.

Cons

Costs. I've only had one client that could afford this investment. It's really an enterprise solution.

KS
AvatarImg

Kayla S.

Retail, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Pardot logo

Pardot

Pardot

Reviewed 5 years ago

Overall, great software and user friendly!

Pros

The Pardot product is a great way to send out marketing content to large, opted in audiences. The email templates are fun and the software is easy to use.

Cons

The only thing I did not like about using the Pardot software is that you must ensure the each contact is already opted in prior to emailing them. You cannot just send out purchased lists.

RG
AvatarImg

Rick G.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Pardot logo

Pardot

Pardot is probably the easiest and most robust marketing automation software

Reviewed 4 years ago

Overall this is such an easy product to learn that I can train a new user in all of 20 min!

Pros

The best thing about Pardot for me is ease of use. I've used it daily for both drip campaigns and for one-off follow-up emails. I love that I can create a new contact and send a follow up email in less than a minute and be on to my next phone call.

Cons

The search functionality is not nearly as robust as it should be - many time a contact exists in the database but Pardot doesn't find a match until the user tries to create a new record.

JD
AvatarImg

Jessica D.

Computer Software, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Pardot logo

Pardot

Pardot is a Powerful Tool, but It's Hard to Manage on Small Teams

Reviewed a year ago

Overall, Pardot delivers on all the capabilities that we need and has more power than we are able to leverage. We appreciate it's deep integration with Salesforce and know that it has feature parity with most of the other major players out there.

Pros

Pardot allows us to get insight at a per-contact level into their activity, interests, and profile. We've made it even more useful by adding on additional integrations like Clearbit and Zoom. We track more than 12k new incoming leads annually and we automate outreach to those leads every single day.

Cons

Many decisions that you make at the beginning of the implementation will dog you after you've made them (how do we organize our campaigns? what tags should we use? when automations do we want to build off of those tags? how do we segment our lists). Pardot/Salesforce has offered strategic support and even configuration services, however, we find that these often lack the depth of knowledge to tell us if we're making the right call/they are too expensive for a small firm like ours.

CZ
AvatarImg

Cynthia Z.

501-1,000 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Pardot logo

Pardot

Highly Recommended

Reviewed 6 years ago

As an institutional sales team of seven reps for an investment firm, we are reaching out to current advisors/investors as well as prospects - thousands of emails are being sent out each quarter. In the past we were using the Salesforce mass email tool until realizing that a better option was available. Pardot is so simple to use and has many more capabilities.

Pros

Each individual sales rep can easily create templates, mailing groups based on their Salesforce contact fields and specify which email address to use as the sender. Pardot's reporting system allows us to track who has read the email and the number of views of links or attachments. Scheduling and sending is very simple.

Cons

No cons were added to this review

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Computer Software, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Pardot logo

Pardot

Use Pardot for email marketing and nurture campaigns

Reviewed 5 years ago

Great ability to score leads from email marketing campaigns and find the most qualified prospects to focus on.

Pros

Pardot is great because as an Account Executive, every lead and contact I work with in CRM has a field called Pardot Score. Based on scoring criteria related to opening an email, clicking a link, etc, I can really find the most qualified leads to focus on any given day or week.

Cons

Compared to other email marketing software that I have used, Pardot is really the best one that I've used. Not much experience in creating campaigns though.

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Information Services, 201-500 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Pardot logo

Pardot

Expensive and UI left much to be desired

Reviewed 7 months ago

The only reason we've stayed with Pardot this long is because of its connectivity with Salesforce. It helps to have visibility into a prospect's engagement from both platforms. It plays a critical role in our email marketing initiatives and capturing and managing MQLs that come through our website forms. Building and segmenting our audience lists.

Pros

Creating customized email templates and nurture campaigns. Easily setup A/B testing for any email send. The ability to slice and dice your segments so you can get more granular with contact lists. Integrated well with many of the other platforms (GoToWebinar) and social media accounts (Twitter, Facebook, LinkedIn) we used. Obviously with Salesforce too.

Cons

Compared to other email management tools, Pardot is expensive and the UI feels outdated. Unless you spend a lot of time reading their resources and tutorials, it isn't intuitive. The Pardot forms is also confusing. They have forms and form handlers and there should be a better way of combining the two to make things simple.

KK
AvatarImg

Kush K.

Computer Software,

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Pardot logo

Pardot

Best email marketing tool to use in conjunction with Salesforce

Reviewed 7 years ago
Pros

There are several features that are really good about this product: - Its tight integration with Salesforce makes it easy to sync contact, accounts and campaigns. Most of the other email marketing tools lack in that capacity. - The general product UX is also really simple and easy to use. - The customer service is awesome. I've never seen such a quick response.

Cons

Although it has tight integration with Salesforce, but I'd very well like it to be part of Salesforce platform so that we don't need to sync data between two systems. And Pardot can directly help market to contacts in Salesforce. Plus I'd like the support for web-hooks as completed action which gives endless possibilities for integrations.

CB
AvatarImg

Caz B.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Pardot

I'm addicted to Pardot

Reviewed 7 years ago
Pros

I love how Pardot syncs directly with SalesForce and allows for any organization you can imagine.

Cons

I run into a lot of issues not because Pardot is a bad tool, but because I do so much with Pardot that I have very high expectations of how quickly or seamlessly something should work. In these cases, I wish Pardot Support was easier for me to contact. Open cases seem to have been removed from the website and I'm not often using Pardot during live chat hours.

AM
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Amanda M.

Telecommunications, 501-1,000 employees

Used weekly for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Pardot

Maybe not the best tool for OUR specific use case

Reviewed 2 years ago

I prefer a competitor to Pardot from a UX standpoint, however, we had to custom build a LOT of functionality with that tool and salesforce to get the integration we wanted. It is great now, but was painful to get set up. Pardot allows for most of the integration functionality we wanted, especially with SFDC campaigns, right out of the box.

Pros

The close, tight integration with salesforce. There are a significant number of benefits for a demand generation engine to use pardot if they use salesforce CRM.

Cons

The UX isn't great. Adding a hyperlink to a file within an email takes multiple steps within different sections of the tool. Versus other tools I have used, where it can all be executed on the same email editor screen. Contact Records are called prospects, which is fine, but we use the tool for customer communications and this confused a few people at first. The test emails take FOREVER to arrive, although that might have something to do with our SPAM filter. The overall navigation within the tool is not as user friendly.

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Anna H.

Verified reviewer

Internet, 501-1,000 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Pardot

Great Quality Marketing Automation System for B2B Marketers

Reviewed 3 years ago

Pardot is by far my favorite Marketing Automation system I've used. They have great support articles, a large user community that you can utilize, and you can trust that the software will actually work.

Pros

I love how easy it is to start automated workflows, send autoresponders based on contact engagement and do all around data tracking. The integration with Salesforce allows for easy data maintenance and gives a high quality hand off between marketing and sales. The engagement and information on all campaigns your leads and contacts are apart of can easily be viewed on the Salesforce records for quick access for Sales to see. Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.

Cons

The customer support team for Salesforce and Pardot is not great. It can take months for them to get back to you. Which, could highly impact your automations if you can't solve a problem. You're better off asking the Pardot community via Twitter or a Salesforce Community for any questions you have.

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Ryan F.

Verified reviewer

Internet, 11-50 employees

Used weekly for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Pardot

Expensive, overly complex, and still lacking basic features

Reviewed 6 years ago

We were pressure sold on pardot even though we are a consumer-facing company. They sold us on the premise that it could do everything and more. Additionally they sold that the integration is superior to other solutions because it is owned by SFDC. That's also untrue. It really has only one purpose, to convert a prospect to a sales call. So I suppose if that's your use case, it may work. If...

Pros

No pros were added to this review

Cons

No cons were added to this review

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Robert R.

Verified reviewer

Media Production, 11-50 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Pardot

It offers more than it can handle. Terrible support. Way too expensive.

Reviewed 4 years ago

We were able to update designs for emails and landing pages (with limited selection) but deliverability suffered greatly.

Pros

There's some good features like email drip campaigns, landing pages and forms but they all have their drawbacks. The drip campaigns we found were never getting delivered and going to spam, no one ever opened the emails. The landing pages only provide 4 or 5 designs and only one of them is even possibly usable. You'll need to code your own. The forms are extremely complicated, I've been using for a few years and I still have no idea how to customize them to improve the designs. Basically just too complicated all around. I don't have any pros really, anything good I can find a con for. Don't get fooled into buying this software.

Cons

We purchased Pardot on a three year contract expecting much more than we were given. We are a news publication that sends out daily alerts that our customers pay for and were told by their sales team this was the best email delivery software out there - obviously we know they all say that but this software isn't even close. Pardot purchased Exact Target and sends out of their email. Exact Target is...

AR
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Anonymous Reviewer

Verified reviewer

Renewables & Environment, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Constant Contact

Better than Pardot

Reviewed 4 years ago

For the money its the best email marketing tool on the market.

Pros

Constant Contact is easy to use and has decent customer service. I'm not a marketing person and I was able to use the system fairly easily with no training. I did however, run into an issue once and their customer service friendly, professional and answered my questioned quickly. My favorite thing about Constant Contact is that I have better success with my emails not going to junk folders. Our pardot emails always end up in our partners junk folder :(

Cons

I wish adding and deleting contacts from lists was a little easier. Also, the font formatting can get a little funky sometime.