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Pardot vs Constant Contact Comparison

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Overview

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Category Leaders

Whether you’re looking to reach more customers, sell more products, or simply share your passion with the world, Constant...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

1250

/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

20

/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

224

207

89

22

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

5

4

3

2

1

879

642

236

33

29

  • Value for money
  • Ease of use
  • Features
  • Customer support
91%
would recommend this app

Pros

The functionality of Pardot and the analytics are awesome. This software is a great way to successfully streamline marketing efforts to your customers.
Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.
Overall, it is a very good product. Certainly worth the investment if you are can invest the time and resources to improve your marketing efforts.

Pros

The data reporting on opens/clicks/etc. Is incredibly helpful to track which emails gain a good response and which time of the week works best to send to our audiences.
Whenever I have a question, the techs are so helpful and can direct me to exactly what I need. I also love that it can be integrated with Donor Perfect.
The software is easy to learn, use, and the templates for the emails are nice yet simple to customize. The feedback about open rates is good and it's easy to setup follow-up campaigns.

Cons

I had advised the salesperson of my challenges and concerns with implementing myself which he downplayed and disregarded. It was a complete waste of time and resources for our organization.
The emails send directly to our customers junk mail. So tough to change and their customer service is HORRENDOUS.
After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function.

Cons

Very disappointing, frustrating, and countless email cammpaigns have been wasted due to Constant Contacts software rearranging and distoring the format of the original created email.
Given the circumstances of the pandemic and not using the services to even log in during the last year, that was inconsiderate and unacceptable.
I was disappointed when the dropped the event portion of their program and integrated with Eventbrite.
  • Vendor responds to reviews
  • Last review16 days ago
  • Vendor responds to reviews
  • Last review9 days ago

Key features

  • Total features105
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Analytics/ROI Tracking
  • Anti Spam
  • Appointment Scheduling
  • Archiving & Retention
  • Audience Targeting
  • Auto Update
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Cataloging/Categorization
  • Channel Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Credit Card Processing
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Delivery Tracking
  • Design Management
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Invitations & Reminders
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Calendar
  • Event Management
  • Event Scheduling
  • Event Ticketing
  • Event Triggered Actions
  • Feedback Management
  • Forms Creation & Design
  • Full Text Search
  • Heatmaps
  • Image Library
  • Interaction Tracking
  • Inventory Management
  • Keyword Tracking
  • Kitting
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Media Library
  • Microsoft Outlook Integration
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Mobile Survey
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Store
  • Multiple User Accounts
  • Multivariate Testing
  • Newsletter Management
  • Online Forms
  • Online Store Builder
  • Order Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Pre-built Templates
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Progress Tracking
  • Promotions Management
  • Prospecting Tools
  • Question Branching
  • Randomization
  • Real Time Analytics
  • Real Time Monitoring
  • Real Time Notifications
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Validation
  • Rich Text Editor
  • SEO Management
  • SMS Messaging
  • Sales Analytics
  • Sales Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shipping Management
  • Shopping Cart
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Performance Management
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Surveys & Feedback
  • Tagging
  • Team Management
  • Template Management
  • Templates
  • Third Party Integrations
  • Trend Analysis
  • URL Customization
  • User Management
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Management
  • Website Visitor Tracking
  • Workflow Management
  • Total features121
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Analytics/ROI Tracking
  • Anti Spam
  • Appointment Scheduling
  • Archiving & Retention
  • Audience Targeting
  • Auto Update
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Cataloging/Categorization
  • Channel Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Credit Card Processing
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Delivery Tracking
  • Design Management
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Invitations & Reminders
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Calendar
  • Event Management
  • Event Scheduling
  • Event Ticketing
  • Event Triggered Actions
  • Feedback Management
  • Forms Creation & Design
  • Full Text Search
  • Heatmaps
  • Image Library
  • Interaction Tracking
  • Inventory Management
  • Keyword Tracking
  • Kitting
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Media Library
  • Microsoft Outlook Integration
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Mobile Survey
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Store
  • Multiple User Accounts
  • Multivariate Testing
  • Newsletter Management
  • Online Forms
  • Online Store Builder
  • Order Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Pre-built Templates
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Progress Tracking
  • Promotions Management
  • Prospecting Tools
  • Question Branching
  • Randomization
  • Real Time Analytics
  • Real Time Monitoring
  • Real Time Notifications
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Validation
  • Rich Text Editor
  • SEO Management
  • SMS Messaging
  • Sales Analytics
  • Sales Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shipping Management
  • Shopping Cart
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Performance Management
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Surveys & Feedback
  • Tagging
  • Team Management
  • Template Management
  • Templates
  • Third Party Integrations
  • Trend Analysis
  • URL Customization
  • User Management
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Management
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations128
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations444
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Ease of use
  • Features
  • Likelihood to recommend6.00/10

Share this review:

Pardot

Interesting, powerful but lacking in ease of use in some areas

Reviewed 6 years ago
Pros

It's extremely powerful. I love how easy it is to populate lists, track reports, websites, emails, etc. We used to have Constant Contact here but glad we switched over to Pardot.

Cons

I'm a graphic designer for a 2 billion dollar company, and the ease of use when it comes to designing can be a struggle at times. It can be glitchy when designing landing pages and emails. For example, when I upload an image and then need to adjust a word or picture on that image and try to replace it, there is an option overwrite over the old one, but it never allows me to, causing us to have to import two images and delete an old one. Kind of a pain. When it's a finished product, our newsletters look much improved compared to Constant Contact, and we overall have a much cleaner look using Pardot but would like to see some more design options and improvements soon.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10.00/10

Share this review:

Pardot

Give it time and you will fall in love too.

Reviewed 3 years ago

If you are ready to take your email marketing to the next level, Pardot is the way to do it. Be prepared to learn and be a tad frustrated at first, but once you get it going it is totally worth it.

Pros

The amount of things you can do with this platform is virtually limitless. Yes, it takes a good deal of practice to figure out what you have to do but once it clicks, it makes perfect sense. Mailchimp and Constant Contact will never be the same!

Cons

It has a pretty steep learning curve at the beginning. Some common terms (ex. campaign) have completely different meanings inside Pardot. It's not the prettiest tool in terms of UI/UX but it gets the job done.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10.00/10

Share this review:

Constant Contact

Better than Pardot

Reviewed 2 years ago

For the money its the best email marketing tool on the market.

Pros

Constant Contact is easy to use and has decent customer service. I'm not a marketing person and I was able to use the system fairly easily with no training. I did however, run into an issue once and their customer service friendly, professional and answered my questioned quickly. My favorite thing about Constant Contact is that I have better success with my emails not going to junk folders. Our pardot emails always end up in our partners junk folder :(

Cons

I wish adding and deleting contacts from lists was a little easier. Also, the font formatting can get a little funky sometime.

Pardot vs. Constant Contact

See how Pardot and Constant Contact stack up against each other by comparing features, pricing, ratings, integrations, security & more.