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Pardot vs Hootsuite Comparison

Overview

Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Hootsuite is a social media marketing tool for businesses to manage, schedule & track the engagement of their social content...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$1250/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$49/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

223

206

88

22

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

5

4

3

2

1

1,330

971

273

41

26

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

Pros

A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease.
Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.
There was a lot to learn but the customer success manager we had was great, not to mention the excellent community and training material available on the web.

Pros

Overall I've had a good experience with HootSuite and its offerings. They do a good job of listening to customers and trying to innovate based on those listenings.
It makes it super easy to create and schedule social media on most platforms. The analytics also help to see your social strategy at a glance and see where you need to improve.
It's good if you're running several different accounts from it as well as you can quickly switch from one business to another. The free version is great for what it does.

Cons

Whether it was over complicated work flows, inconsistent reporting or terrible customer support - there was always a bad experience that made people hesitant about whether they could manage Pardot.
The actual process of creating beautiful emails is a total disaster on Pardot, which I would not wish on my worst enemy. When I do that part, I miss MailChimp.
Exact Target is one of the most filtered spam filters no so it's almost impossible to get emails sent through to any customers if they have even a shred of spam filtering set up.

Cons

You are limited to only posting from Hootsuite onto your company page, not private profile. And it does not work with Instagram​ at all.
Some features not being taken to their logical conclusion or full potential. No fatal flaws but just minor annoyances.
The inability to schedule posts for instagram was frustrating. You could schedule them but then you still have to open instagram at that time to post.
  • Vendor responds to reviews
  • Last review24 days ago
  • Vendor responds to reviews
  • Last review6 days ago

Key features

  • Total features105
  • A/B Testing
  • AICC Compliance
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Administrative Reporting
  • Alerts / Escalation
  • Analytics/ROI Tracking
  • Anti Spam
  • Appointment Scheduling
  • Approval Process Control
  • Archiving & Retention
  • Assignment Management
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Tracking
  • Brand Tracking
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Compliance Management
  • Configurable Alerts
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Delivery Tracking
  • Demographic Data
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Analytics
  • Event Scheduling
  • Event Triggered Actions
  • Filtering
  • Forms Creation & Design
  • Full Text Search
  • HIPAA Compliant
  • Image Library
  • Interaction Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Location Tracking
  • Marketing Automation
  • Marketing Calendar
  • Microsoft Outlook Integration
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Forms
  • Performance Appraisal
  • Performance Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Pre-Approved Content Library
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Progress Tracking
  • Project Management
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Risk Alerts
  • SEO Management
  • SMS Messaging
  • Sales Analytics
  • Sales Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • Two-Factor Authentication
  • Usage Tracking/Analytics
  • User Management
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • Visual Discovery
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management
  • XML / RSS
  • Total features90
  • A/B Testing
  • AICC Compliance
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Administrative Reporting
  • Alerts / Escalation
  • Analytics/ROI Tracking
  • Anti Spam
  • Appointment Scheduling
  • Approval Process Control
  • Archiving & Retention
  • Assignment Management
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Tracking
  • Brand Tracking
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Compliance Management
  • Configurable Alerts
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Delivery Tracking
  • Demographic Data
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Analytics
  • Event Scheduling
  • Event Triggered Actions
  • Filtering
  • Forms Creation & Design
  • Full Text Search
  • HIPAA Compliant
  • Image Library
  • Interaction Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Location Tracking
  • Marketing Automation
  • Marketing Calendar
  • Microsoft Outlook Integration
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Forms
  • Performance Appraisal
  • Performance Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Pre-Approved Content Library
  • Preview Functionality
  • Prioritization
  • Process/Workflow Automation
  • Progress Tracking
  • Project Management
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Risk Alerts
  • SEO Management
  • SMS Messaging
  • Sales Analytics
  • Sales Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • Two-Factor Authentication
  • Usage Tracking/Analytics
  • User Management
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • Visual Discovery
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management
  • XML / RSS

Integrations

  • Total integrations127
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations133
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Pardot

Pardot is perfect for marketing from Salesforce CRM

Reviewed a year ago

Overall its been a good experience (if you / your client doesnt mind the cost of using it). If choosing to use Pardot, ALL Salesforce CRM licences need to upgraded to the highest cost level (Enterprise), even if its only small teams / individual groups that require the Pardot element. This seems a bit unfair.

Pros

It's a perfect 'marketing output' tool for Salesforce, which has been adapted to natively fit without having to use 3rd party marketplace plugins for marketing output. Pardot has been a gamechanger for outputting Marketing directly from Salesforce.

Cons

It doesnt integrate Social Media management (scheduling, Ads, etc.) - so you still need to use a Social Media tool such as hootsuite. So, while it's the most 'integrated marketing tool' for Salesforce, it's not a complete integrated marketing solution.

Pardot vs. Hootsuite

See how Pardot and Hootsuite stack up against each other by comparing features, pricing, ratings, integrations, security & more.

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